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Equity Magazine March 2018

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MARKET TREND<br />

cent a year. There are 740 residential projects in<br />

the pipeline spread across 34 countries. Over the next<br />

decade, these communities could collectively house 4.1<br />

million residents.<br />

Take, for example, America which has a wellness real<br />

estate market size of $52.5 billion. One such community is<br />

Serenbe, a 1k-acre community in the middle of a Georgia<br />

forest. The brainchild of 71-year-old Steve Nygren,<br />

Serenbe has a 25-acre organic farm. Apart from a Saturday<br />

Farmer’s Market, it also boasts of what it calls as an<br />

“edible landscape”.<br />

Serenbe has some 600 athleisure-clad residents, 130 of<br />

who are children. The utopian city is made up of four<br />

hamlets, each of which focusses on a different element of<br />

well-being: there’s arts for inspiration, agriculture for<br />

nourishment, health for well-being and education for<br />

23<br />

EQUITY

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