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Make your ideas<br />
through Strategic<br />
thinking<br />
INSPIRES NEW STRATEGIES
ConRead is a boutique<br />
consultancy where highly<br />
experienced professionals tailor<br />
make solutions to uniquely<br />
address the needs of clients<br />
focused on leadership and<br />
growth
3<br />
Conread completed<br />
research projects in<br />
more than<br />
50<br />
countries<br />
for global clients<br />
ABOUT US<br />
Conread is a boutique consultancy founded in 2007 in Cyprus and expanded to the<br />
Middle East in 2008. Through its team of highly seasoned consultants, the company<br />
develops and implements research programs in Europe, Middle East, Africa, US,<br />
Latam, and Asia Pacific.<br />
Company Overview | 2017
4<br />
CONREAD’S OFFICES IN:<br />
Though the company maintains physical locations - offices in Cyprus, Germany, UAE, Saudi<br />
Arabia, & Oman, strategic partnerships are in place with other consulting firms & major<br />
technological innovation structures in order to be in a position to provide all our customers<br />
with the necessary expertise in relevant fields / industry sectors, in which they compete.<br />
Nicosia<br />
Muscat<br />
Wiesbaden<br />
Dubai<br />
Riyadh<br />
Company Overview | 2017
Our highly experienced<br />
professionals would<br />
tailor make solutions<br />
to uniquely address<br />
the needs of clients<br />
ABOUT US<br />
The level of expertise provided to clients through our consulting team is focused on<br />
leadership & growth while it supports on company’s future transformation plans.<br />
The company provides a range of marketing research and consulting<br />
services through its 3 branded teams:<br />
Conread research bureau | Redberryz marketing services | Redbutton digital services<br />
Company Overview | 2017
6<br />
We focus<br />
on developing<br />
solutions that support<br />
critical stages<br />
in the business<br />
process<br />
ABOUT US<br />
Conread’s flagship products include our custom brand online communities,<br />
the geo-triggered mobile survey app, our RDD CATI, the online focus group platform,<br />
and our dashboard development services. Leveraging a technology based research<br />
platform will be the cornerstone to any program Conread would develop for clients<br />
Company Overview | 2017
Market Development<br />
Market Segmentation •<br />
Market acceptance •<br />
Data Mining / Customer Analytics •<br />
Advertising Communications<br />
• Concept testing<br />
• Ad/Campaign testing<br />
• Awareness testing<br />
Social Media Strategy<br />
Social media listening •<br />
Brand communities •<br />
Pricing Strategy<br />
• Price sensitivity<br />
• Brand price trade off<br />
Customer Advocacy<br />
Customer Satisfaction /Engagement •<br />
Customer Experience •<br />
Net Promoter Assessment •<br />
WHAT<br />
WE DO<br />
Product Development<br />
• Ideation<br />
• Concept testing<br />
• Product testing<br />
Corporate Character<br />
Corporate reputation measurement •<br />
Corporate social responsibility •<br />
Assessment •<br />
Employee engagement •<br />
Brand Health Management<br />
• Brand identity<br />
• Brand tracking<br />
• Brand image<br />
• Brand activation<br />
• Brand compliance (Mystery Shop)<br />
Company Overview | 2017
HOW WE DO THINGS<br />
Conread utilizes a combination of traditional and technology based research techniques<br />
to assist clients in generating meaningful insights that drive business decisions.<br />
Qualitative<br />
Quantitative<br />
Traditional<br />
• Focus groups<br />
• Depth Interviews<br />
• Concept Labs<br />
• Ethnographies<br />
• Accompanied visits<br />
• F2F intercepts using GPS enabled tablet<br />
& android based devices<br />
• Event intercepts<br />
• F2F Central Location<br />
• Traditional CATI<br />
• Random Digit Dialing CATI<br />
Technology<br />
Based<br />
• Brand community<br />
shopping missions<br />
• Picture/Video Diary<br />
• Online Live focus groups<br />
• Online Discussions<br />
• Online panels<br />
• Private online brand community surveys<br />
• Mobile marketing research panel<br />
Company Overview | 2017
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