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HOW WE DO THINGS<br />
Conread utilizes a combination of traditional and technology based research techniques<br />
to assist clients in generating meaningful insights that drive business decisions.<br />
Qualitative<br />
Quantitative<br />
Traditional<br />
• Focus groups<br />
• Depth Interviews<br />
• Concept Labs<br />
• Ethnographies<br />
• Accompanied visits<br />
• F2F intercepts using GPS enabled tablet<br />
& android based devices<br />
• Event intercepts<br />
• F2F Central Location<br />
• Traditional CATI<br />
• Random Digit Dialing CATI<br />
Technology<br />
Based<br />
• Brand community<br />
shopping missions<br />
• Picture/Video Diary<br />
• Online Live focus groups<br />
• Online Discussions<br />
• Online panels<br />
• Private online brand community surveys<br />
• Mobile marketing research panel<br />
Company Overview | 2017
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