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Market Development<br />
Market Segmentation •<br />
Market acceptance •<br />
Data Mining / Customer Analytics •<br />
Advertising Communications<br />
• Concept testing<br />
• Ad/Campaign testing<br />
• Awareness testing<br />
Social Media Strategy<br />
Social media listening •<br />
Brand communities •<br />
Pricing Strategy<br />
• Price sensitivity<br />
• Brand price trade off<br />
Customer Advocacy<br />
Customer Satisfaction /Engagement •<br />
Customer Experience •<br />
Net Promoter Assessment •<br />
WHAT<br />
WE DO<br />
Product Development<br />
• Ideation<br />
• Concept testing<br />
• Product testing<br />
Corporate Character<br />
Corporate reputation measurement •<br />
Corporate social responsibility •<br />
Assessment •<br />
Employee engagement •<br />
Brand Health Management<br />
• Brand identity<br />
• Brand tracking<br />
• Brand image<br />
• Brand activation<br />
• Brand compliance (Mystery Shop)<br />
Company Overview | 2017
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