You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Vans</strong> magazine – <strong>Special</strong> <strong>edition</strong>
2 - CONTENTS<br />
3 – <strong>VRLS</strong> <strong>2018</strong><br />
4 - <strong>VRLS</strong> <strong>2018</strong> - DAY1- WELCOME APERITIVO<br />
6 - <strong>VRLS</strong> <strong>2018</strong> - DAY2- AWARD CEREMONY<br />
10 - <strong>VRLS</strong> <strong>2018</strong> - AWARDS WINNERS<br />
12 - <strong>VRLS</strong> <strong>2018</strong> - THE LEGENDS<br />
14 - LETTERS FROM PORTUGAL<br />
16 - INTRODUCING DESIGN ASSEMBLY SS18 WOMENS<br />
20 - KNOW YOUR PRODUCT - RETAIL<br />
24 - KNOW YOUR PRODUCTS - OUTLET<br />
29 - WE NEED MORE FAMILY MEMBERS<br />
2
<strong>VRLS</strong> <strong>2018</strong><br />
From the 20 th to the 22 nd of February all store managers in EMEA met in Carvoeiro, Portugal to<br />
learn, socialise and celebrate the best of the best in EMEA for 2017 at the <strong>Vans</strong> Retail Leadership<br />
Summit.<br />
The weather and the location were Vantastic , and with an added sprinkle of the <strong>Vans</strong> Family from<br />
all EMEA combined with <strong>Vans</strong> Fam from the US and Emerging markets the recipe was complete for<br />
182 people to share and create that special <strong>Vans</strong> experience. The cherry on top was the presence<br />
of Steve Van Doren and skate legends Steve Caballero, Christian Hosoi and Tony Alva!!<br />
We kicked it all off with welcome drink on the roof of the hotel in lovely tempratures, sunshine and<br />
a nice signing session by the legends.<br />
On the following day we started with a morning stretch overviewing the ocean (what a way to<br />
start!) followed by some fantastic sessions lead by Steven. He went through concepts like “Time to<br />
lead” followed by “Managing or Leading”, “Making the most of every minute” and “Urgency and<br />
Importance”<br />
Also the workshops gave us some pivotal moments going through the “Daily team brief, New<br />
collection Launch” and “Prioritizing: Drama & Crisis scenarios”<br />
On Wedneaday evening we were all set up to celebrate the best of the best in our annual Award<br />
Ceremony with the theme of ‘<strong>Vans</strong> Sport’. We saw some fantastic outfits, handed out awards to<br />
some fantastic people and even saw the dance moves across <strong>Vans</strong> are top notch!<br />
On the 22 nd , it was the turn of the Focus on Product and Marketing <strong>2018</strong>, with presentations by<br />
Aaron and Stefano on Ecom an marketing, Dirk on brand and marketing and of course our merch<br />
team to present coming products.<br />
And even though this has been planned, rehearsed, and been created for months in advance, there<br />
is NOTHING that can succeed without the spritit of our <strong>Vans</strong> EMEA store teams that comes<br />
together as one team, and really showing that ‘WE ARE ALL VAN DORENS’<br />
As a last note, we are already starting to think about next year and how we can improve your<br />
experience next year, so you will shortly receive a questionnaire in which we really need your<br />
feedback and comments.<br />
We are really proud of you. Keep on working hard, having FUN!<br />
Thanks again for your energy, passion and commitment.<br />
Your <strong>Vans</strong> Operation Team
WeLCoME ApERiTIvO - DaY1 - VrLS <strong>2018</strong><br />
25
AWARD CEREMONY - DAY2 - <strong>VRLS</strong> <strong>2018</strong>
AwARd CeREmONy - DaY2 - VrLS <strong>2018</strong>
AWARDS WINNERS - <strong>VRLS</strong> <strong>2018</strong>
THE LEGENDS - <strong>VRLS</strong> <strong>2018</strong><br />
Check out these films from Steve Van Dorens and The Legends<br />
tour in Europe, including the <strong>Vans</strong> Retail Leadership Summit<br />
Click on the images below and they will take you to the films,<br />
you will need a password, which is SVD for all of them.<br />
<strong>VRLS</strong> PORTUGAL <strong>2018</strong>:<br />
LEGENDS IN MILAN STORE:<br />
LEGENDS AT BASTARD BOWL:<br />
SVD AND LEGENDS AT VANS EMEA HQ:
As a rugby team, you can win only if the whole team plays together.<br />
Attaching, defending, fighting. Nothing happens just for lucky shot or a casualty.<br />
Every meter is a fight, but when you have the ball and are running, you know that at<br />
your right and at your left you have one team mate ready to receive the ball, or ready<br />
to fight for you when you will fall.<br />
It’s team play. Doesn’t matter who have the ball. Just keep on running together,<br />
winning together.<br />
Simone, SM <strong>Vans</strong> Milan Buenos Aires<br />
This <strong>Vans</strong> RLS <strong>2018</strong> in Portugal was fantastic, I had high expectations and they were all<br />
respected with emotions, surprises and a lot more still.<br />
I left Tuesday from home asking what it would have been this year to make everything<br />
unique, and in fact it was different from 2017 to palm. Time is flying away quickly and all of<br />
this happens when you are comfortable with people, with the place and with your whole<br />
<strong>Vans</strong> family. I hope to relive another emotion like this of <strong>2018</strong> and to be together once<br />
again to tell feedback and grow.<br />
Thanks Family!<br />
Giuseppe, SM <strong>Vans</strong> Caserta La Reggia<br />
The Portugal RLS was my first one, they were unique and special days to share<br />
experiences with other people and to learn from each other.<br />
I can't wait to partecipate to the next one!!<br />
Laura Manzano, SM <strong>Vans</strong> Agira<br />
A unique and exciting adventure! difficult to tell, alongside the greatest Legends of the<br />
Skate. <strong>Vans</strong> is not a company but a way of life 'to be yourself in living the journey'.<br />
Thank you so much ❤<br />
Loris Rigamonti, SM <strong>Vans</strong> Milan Ticinese
Letters from Portugal<br />
RLS <strong>2018</strong>: even more beautiful than 2017!<br />
We are a spectacular district and at the end the crowning of the week was the visit of<br />
Steve Caballero Alva and hosoi in the outlet <strong>Vans</strong> Mendrisio<br />
Still thinking about.. my heart IS FULL OF YOU!<br />
Nicola, SM <strong>Vans</strong> Mendrisio<br />
This was the third RLS I did with <strong>Vans</strong>, and each year it exceeds my expectations.<br />
I always come back home full of emotions, new tools, new friends.<br />
But this year it was really special. Last year was a busy year, I was lucky enough to learn<br />
how to support my DM and my district. I never thought that working with my colleagues<br />
and my DM Alessio in this way could enrich me like that. They have given me so much in<br />
every field, both professionally and emotionally that I am grateful. I wish everyone to<br />
continue to be themselves changing, as this ever-changing world asks us.<br />
My "soul award" is for you! Ciao Family!<br />
Rossana - SM <strong>Vans</strong> Vicolungo
INTRODUCING<br />
DESIGN ASSEMBLY<br />
SS18 WOMENS
FOOTWEAR,<br />
APPAREL&ACCESSORIES<br />
DESIGN ASSEMBLY<br />
PERFORMANCES<br />
18 OPTIONS<br />
TTL<br />
11 OPTIONS<br />
APP<br />
3OPTIONS<br />
FTW<br />
4OPTIONS<br />
ACC<br />
LESS THAN<br />
2<br />
WEEKS ON<br />
SALE<br />
27K €<br />
562 UTS<br />
SOLD
VANS ULTRARANGE LEADS THE WAY IN<br />
COMFORT, TRACTION AND VERSATILITY<br />
Bold new<br />
colorways<br />
FROM SS18 COMING IN UNISEX SIZES<br />
IN ALL DOORS
MAGAZINES ARE<br />
ON FIRE..
ULTRARANGE BENEFITS<br />
Kicking off <strong>2018</strong> in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
MORE<br />
40 years of critical performance feedback, STRONG <strong>Vans</strong> Pro Skate GRIPoffers a<br />
versatile shoe<br />
CUSHIONING<br />
construction that skate shoe also • <strong>Vans</strong> utilizes ’ original a modern<br />
internal • Ultracush sock-fit LiteTm construction, providing a breathable,<br />
reverse<br />
responsive<br />
waffle-lug<br />
and<br />
midsole<br />
tread pattern<br />
snug fit, along with ventilated tongue, collar and quarter panels for<br />
Co<br />
increased<br />
• -modelded<br />
• Co-modelded<br />
airflow.<br />
construction for<br />
weight reduction<br />
construction for<br />
grip in high contact<br />
areas<br />
LuXLiNEr<br />
FaSTeR<br />
ReACtINg<br />
• Luxliner<br />
construction for<br />
seamless fit, feel<br />
& elevated<br />
comfort
Know your Product-RETAIL<br />
ULTRARANGE BENEFITS<br />
Kicking off <strong>2018</strong> in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />
progression-enabling skate shoe models to date. Honoring more than<br />
UlTRaCUsH<br />
40 years of critical performance LiTE feedback, <strong>Vans</strong> Pro Skate offers a<br />
versatile<br />
• Light –<br />
shoe construction that skate shoe also utilizes a modern<br />
weight&Flexible<br />
internal for sock-fit elevated construction, providing a breathable, responsive and<br />
snug comfort fit, along with ventilated tongue, collar and quarter panels for<br />
increased airflow.<br />
From March<br />
Ultrarange Gore<br />
only for Women<br />
in All Doors!<br />
UA UltraRange Gore<br />
black<br />
UA UltraRange Gore<br />
apricot ice<br />
AlTErNAtIVe<br />
ClOSuREs<br />
• Updated &<br />
elevated entry<br />
system(s) for and<br />
“easy on easy off<br />
fit and comfort
NEW SEASONAL MFO LINES FROM SS18<br />
ARE ALREADY PERFORMING REALLY GOOD!<br />
GRAPHIC TEES ARE<br />
BESTSELLERS IN<br />
OUTLET TOO!<br />
SHAVED BONES<br />
Kicking off <strong>2018</strong> in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling<br />
19K<br />
skate<br />
1k<br />
shoe<br />
u<br />
models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along with ventilated tongue, collar and quarter<br />
panels for increased airflow.<br />
ELEVATED BASICS<br />
HAVE DELIVERED<br />
GOOD RESULTS<br />
NINETY THREE PO<br />
15K 348 u<br />
ALL THE DATA OF THE OUTLET SECTION ARE STD WK1-9
Know your Product-OuTLeT<br />
NEW SEASONAL MFO LINES FROM SS18<br />
HAVE GREAT PERFORMANCE!<br />
ANTHEM LOGO HAS BEEN A<br />
SUCCESS<br />
ANTHEM TEES 17k 1.2k u<br />
ANTHEM HOODIE 23k 791 u<br />
Kicking off <strong>2018</strong> in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />
innovative, progression-enabling skate shoe models to date. Honoring<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along with ventilated tongue, collar and quarter<br />
panels for increased airflow.<br />
ASSORTED 3-PK<br />
SOCKS ARE<br />
STILL THE<br />
BESTSELLING<br />
SILHOUETTE<br />
VANS CREW<br />
12K 1.5K u<br />
NO SHOW 9.5K<br />
1.1K u<br />
WOMEN SOCKS<br />
ARE AN EASY<br />
WIN<br />
TOTAL<br />
CANOODLES<br />
2 STYLES SO<br />
FAR: 12k 1.4k u<br />
AlL ThE DaTA Of ThE OuTLeT SeCTiON ArE StD Wk1-9
NEVER OUT OF STOCK<br />
PRODUCT STRATEGY PAID OFF<br />
+ 78% VS LY<br />
WM MADDIE (Canvas)Blk/ Wht<br />
MN MILTON (Suede Canvas)<br />
TD Winston V (Canvas) Pewter<br />
8 ROS<br />
Kicking off 51<strong>2018</strong> ROSin new colorways 45.8 this spring, RoS the is one of <strong>Vans</strong>’ most<br />
innovative, 3164 progression-enabling UTS 2840 skate shoe UtS models to 4940 date. Honoring UTS<br />
more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />
offers a versatile shoe construction that skate shoe also utilizes a<br />
SeASoNAl PrODuCT StRAtEGy<br />
modern internal sock-fit construction, providing a breathable,<br />
responsive and snug fit, along + 21% with ventilated Vs Lytongue, collar and quarter<br />
panels for increased airflow.<br />
MN Winston (12 oz Canvas)<br />
WM MILTON (CANVAS/SUEDE)E<br />
16.3 ROS<br />
1009 UTS<br />
17.8 RoS<br />
533 UtS<br />
MY MILTON (GLITTER) MU<br />
21.3 RoS<br />
1277 UtS<br />
ALL THE DATA OF THE OUTLET SECTION ARE STD WK1-9
Dear store teams, as the VANS FAMILY is growing, we<br />
come across more and more interesting job<br />
opportunities within the family. If you are interested in<br />
any of the open positions, please share your story with<br />
your District Manager, who will then follow up on your<br />
application. If you have friends who are interested,<br />
please feel free to ask them to send their CV to the DM.<br />
StORe PoSItIOn CoNTrACt<br />
BRIDGEND<br />
SUPERVISOR<br />
FULL TIME<br />
CARDIFF<br />
SUPERVISOR<br />
FULL TIME<br />
BARBERINO<br />
SM<br />
FULL TIME<br />
PARIS ONE NATION<br />
SUPERVISOR<br />
FULL TIME<br />
BIRMINGHAM B.<br />
SUPERVISOR<br />
FULL TIME<br />
PARIS ONE NATION SALES ASSOCIATES PART TIME,FULL TIME
Drop us a note,<br />
we appreciate your feedback:<br />
<strong>Vans</strong>_retail_ops@vfc.com
Change language