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Figures Figures cont.<br />

PART ONE<br />

COVER<br />

Train Illustration IRT Division R-12 Car No. 5760<br />

New York Transit Museum, New York City Subway<br />

Trains – 12 classic punch-and-build trains, Gibbs<br />

Smith, Salt Lake City, 2003<br />

Photo: Bernadette Puleo 2010<br />

COVER PAGE<br />

Santoro of London, Swing Card “Plane”<br />

Location: RX Express, East Northport, NY<br />

Photo: Bernadette Puleo 2010<br />

CHAPTER ONE<br />

FIG. 1.1 Ramon Llull, Raimundus Lullus Ars<br />

Magna, Treehttp://commons.wikimedia.org/wiki/<br />

File:Ramon_Llull_-_Ars_Magna_Tree_and_Fig_1.<br />

png (accessed September 22, 2010)<br />

FIG 1.2 Peter Apian, Astronomicum caesareum (<strong>The</strong><br />

emperor’s astronomy), Ingolstadt, Germany, 1540<br />

Location: National Museum of American History,<br />

Washington, D.C., Paper Engineering, Fold, Pull,<br />

Pop & Turn Exhibition, Aug. 18, 2010<br />

Photo: Bernadette Puleo 2010<br />

FIG 1.3 Vojtech Kubasta, How Columbus<br />

Discovered America. London: Westminster<br />

Books,1960, .http://www.library.unt.edu/<br />

rarebooks/exhibits/popup2/images/columbusbig.<br />

jpg (accessed September 24, 2010)<br />

FIG 1.4 Waldo Hunt, Wrigley’s Gum Ad for<br />

Wrigley Zoo Roo, http://popupstudionyc.blogspot.<br />

com/2009/08/wrigley-zoo-pop-up-ads.html<br />

(accessed September 22, 2010)<br />

CHAPTER TWO<br />

FIG 2.1 Exhibition Entrance<br />

Location: National Museum of American History,<br />

Washington, D.C., Paper Engineering, Fold, Pull,<br />

Pop & Turn Exhibition, Aug. 18, 2010<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.2 Jan Pienkowski, author and illustrator,<br />

Paper engineering by James Roger Diaz, Robot.<br />

New York: Delacorte Press, 1981<br />

Location: National Museum of American History,<br />

Washington, D.C., Paper Engineering, Fold, Pull,<br />

Pop & Turn Exhibition, Aug. 18, 2010<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.3 Vojtech Kubasta, Ricky the Rabbit<br />

London: Bancroft, 1961<br />

Location: National Museum of American History,<br />

Washington, D.C., Paper Engineering, Fold, Pull,<br />

Pop & Turn Exhibition, Aug. 18, 2010<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.4 Charles Kurts, author, Illustrations<br />

by Sonia R. Hillios, Nicholas Jainschigg and<br />

Clark Schaffer, Design and paper engineering by<br />

Chuck Murphy, <strong>The</strong>se are the Voyages –: A Three-<br />

Dimensional Star Trek Album New York: Pocket<br />

Books, 1996<br />

Location: National Museum of American History,<br />

Washington, D.C., Paper Engineering, Fold, Pull,<br />

Pop & Turn Exhibition, Aug. 18, 2010<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.5 Marion Batille, ABC3D, 2008 by Albin<br />

Michel Jeunesse, RoaringBrook Press, New York<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.6 Edward H. Hutchins; Spread from Flights<br />

of Fancy, (2002, 1/15)<br />

Location: Grolier Club – Beyond the Text: Artists’<br />

Books from the Collection of Robert J. Ruben<br />

Photo: Bernadette Puleo 2010<br />

FIG 2.7 Julie Chen; Spread from Panorama,<br />

Flying Fish Press (2008, 9/100), Beyond the Text:<br />

Artists’ Books from the Collection of Robert J. Ruben,<br />

Yvonne Korshak and Robert J. Ruben, NY 2010<br />

FIG 2.8 Julie Chen; Detail of spread from<br />

Panorama, Flying Fish Press (2008, 9/100)<br />

Location: Grolier Club – Beyond the Text: Artists’<br />

Books from the Collection of Robert J. Ruben<br />

Photo: Bernadette Puleo 2010<br />

CHAPTER THREE<br />

FIG 3.1 Eric Carle; Spread from <strong>The</strong> Very Hungry<br />

Caterpiller Pop-Up Book, Philomel, New York, 2009<br />

Photo: Bernadette Puleo 2010<br />

FIG 3.2 Tomie dePaola; Spread from Brava, Strega<br />

Nona! A Heartwarming Pop-Up Book, Putnam<br />

Juvenile; Pop edition, New York, 2008<br />

Photo: Bernadette Puleo 2010<br />

FIGS 3.3, 3.4 David A. Carter; Spread from Beach<br />

Bugs, Little Simon, New York, 2008<br />

Photo: Bernadette Puleo 2010<br />

FIG 3.5 David A. Carter; Spread from One Red<br />

Dot, Little Simon, New York, 2005<br />

Smithsonian Catalog Holiday 2010 Cover<br />

FIGS 3.6 through 3.8 Robert Sabuda; Spreads<br />

from Alice’s Adventures in Wonderland – A Pop-up<br />

Adaptation of Lewis Carroll’s Original Tale, Little<br />

Simon, New York, 2003<br />

Photo: Bernadette Puleo 2010<br />

FIG 3.9 Mo Willems; Cover and spread from Big<br />

Frog Can’t Fit In, Bruce Foster, Paper Engineer,<br />

Little, Hyperion Book CH; Pop Edition, New<br />

York (2009) http://mowillemsdoodles.blogspot.<br />

com/2009_11_01_archive.html (accessed January<br />

30, 2011)<br />

FIG 3.10 Chuck Fischer; Spread from Angels,<br />

Bruce Foster, Paper Engineer, Little, Brown and<br />

Company; Pop Edition, Massachusetts (2009),<br />

http://www.amazon.com/Angels-Pop-Up-Book-<br />

Pop-Up/dp/0316039705/ref=sr_1_1?ie=UTF8&s=<br />

books&qid=1286408905&sr=1-1<br />

(accessed January 30, 2011)<br />

FIG 3.11 Will Eisner; Spread from <strong>The</strong> Spirit:<br />

A Pop-up Graphic Novel, Bruce Foster, Paper<br />

Engineer, Insight Editions (2008), http://weblogs.<br />

variety.com/photos/uncategorized/2008/10/28/<br />

spritpopup.jpg (accessed January 30, 2011)<br />

FIG 3.12 through FIG 3.14 Matthew Reinhart;<br />

Spreads from Star Wars: A Pop-Up Guide to the<br />

Galaxy , Orchard Books; Pop Edition (2007)<br />

Photos: Bernadette Puleo (2010)<br />

CHAPTER FOUR<br />

FIG 4.1 Americhip, Jazz Diet Pepsi Pop-<br />

Up Magazine Insert Ad, http://americhip.<br />

com/cgi-bin/complex2/proddisp.<br />

pl?db=americhip&catid=1&PRID=3<br />

(accessed January 30, 2011)<br />

FIG 4.2 Refeka, Pop-up cube in sleeve Promotional<br />

Mailer, http://www.refeka.de/index.php/products/<br />

hier1_en/Pop+up+Elements.htm<br />

(accessed January 30, 2011)<br />

FIG 4.3 Alex Bates, Creative Director,<br />

Location: Structural Graphics Headquarters<br />

Photo: Bernadette Puleo 2010<br />

FIG 4.4 Refeka, Pop-up Promotional Mailer,<br />

http://www.refeka.de/index.php/products/hier1_<br />

en/Effect%20cards/hier2_en/Pop+ups.html?page=2<br />

(accessed January 30, 2011)<br />

FIG 4.5 Structural Graphics, Sample Wall<br />

Location: Structural Graphics Headquarters<br />

Photo: Bernadette Puleo 2010<br />

FIG 4.6 Structural Graphics, 4 page Fruit of the<br />

Loom Ad, “Collect <strong>The</strong>m All”<br />

Photo: Bernadette Puleo 2010<br />

FIG 4.7 Structural Graphics, Sun America<br />

Promotional Mailer, Using Bookcube TM<br />

Photo: Bernadette Puleo 2010<br />

CHAPTER FIVE<br />

FIG 5.1 Up With Paper, Treasures line of pop-up<br />

cards in store display<br />

Location: Barnes and Noble Book Store<br />

Photo: Bernadette Puleo (2010)<br />

FIG 5.2 American Greetings, Inventions Mothers<br />

Day Pop-Up and Sound Card end cap display<br />

Location: Target<br />

Photo: Bernadette Puleo 2010<br />

FIG 5.3 Santoro of London, Swing Card<br />

Location: RX Express<br />

Photo: Bernadette Puleo 2010<br />

FIG 5.4 Santoro, PopnrockTM Card “Amour”<br />

Photo: Bernadette Puleo 2010<br />

FIG 5.5 Russ, <strong>The</strong> Original Pop-Ups, “30th<br />

Birthday”<br />

Photo: Bernadette Puleo 2010<br />

FIG 5.6 American Greetings, Inventions, Dance<br />

Machine TM Card<br />

Photos: Bernadette Puleo 2010<br />

CHAPTER SIX<br />

FIG 6.1 Enchanted castle before. (c) Disney<br />

Enterprises Inc. All rights reserved. , “Houston<br />

artist contributes to fairy tale” November 23, 2007<br />

http://blogs.chron.com/tmi/2007/11/<br />

(accessed January 30, 2011)<br />

FIG 6.2 Enchanted castle after. (c) Disney<br />

Enterprises Inc. All rights reserved. , “Houston<br />

artist contributes to fairy tale” November 23, 2007<br />

http://blogs.chron.com/tmi/2007/11/<br />

(accessed January 30, 2011)<br />

FIG 6.3 , FIG 6.4 Lexus: “<strong>The</strong> Safest Accident”<br />

Commercial, Screen Capture from Video<br />

http://www.a52.com/index.php?f=deta&n=239<br />

(accessed January 30, 2011)<br />

FIG 6.5 <strong>The</strong> Happy Duckling, (2008), School of<br />

Media Arts & Imaging, University of Dundee,<br />

Scotland and Computer Arts University of Abertay<br />

Dundee, Scotland<br />

Screen Capture from Video<br />

http://www.happyduckling.com/<br />

(accessed January 30, 2011)<br />

FIG 6.6 “Clumsy” music video, Fergie, Screen<br />

capture from video, http://www.youtube.com/<br />

watch?v=tf_gPZSDIxI&feature=channel (accessed<br />

January 30, 2011)<br />

FIG 6.7 “Fast Cars” (2005) music video, Aesop<br />

Rock, screen capture from video, video direction by<br />

Asif Mian http://www.evaq.com/<br />

(accessed January 30, 2011)<br />

68 69

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