Movex Fashion Helps Diadora Keep in Step with Customers

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2 Fashion Newsletter A Word from the Fashion Center Manager Let's face it. The future of the fashion industry is in the hands of companies that can produce and deliver the right goods to consumers just when they want them. While coming up with stylish designs creates consumer demand, having a fast and flexible supply chain completes the fulfillment of such demand. Intentia has recently launched a global campaign— Decisions Are Easier When You Have a Good Overview. This year, we will be focusing on supply chain visibility, which enables everyone along the supply chain to be more agile to changes in consumer demand. What do we mean by supply chain visibility? Imagine a situation where everyone in your enterprise has realtime access to all outstanding orders from customers, raw material suppliers and finished goods contractors. Imagine having a global view of inventory at every stage of the supply chain. This is what Intentia can offer with our Movex Fashion solution. Creating a fast and flexible supply chain requires the removal of manual processes and disconnected systems that slow down the introduction of new ranges and collections, delivery lead time, quality checks and requirement changes. In other words, fashion and apparel makers have to change the way they do business. Some New Customers Ice Fashions—UK Ice Fashions Group recently selected Movex to support the company’s continued profitable growth path by integrating its international operations and providing common visibility throughout the business. A leader in their field, Ice Fashion designs, sources and sells young casual women’s and men’s fashion garments to major high street retail chains for leading labels such as New Yorker, C&A, New Look Group, Arcadia Group and KarstadtQuelle. This international implementation, which also includes Intentia’s Enterprise Performance Management Solution, will be rolled out in the UK, Germany, Hong Kong and China, initially supporting some 70 users. “Controlling our international supply chain is a complex issue. Intentia has the industry experience and breadth of fashion-specific product functionality to ensure success in this area,” says Malcolm Ladkin, chief executive at Ice Fashions Ltd. Acushnet Company—USA The world's largest golf manufacturer, Acushnet Company of Fairhaven, Massachusetts, has signed an agreement to license and implement Intentia’s Movex Fashion. The renowned supplier of Titleist, Cobra and FootJoy brand golf products will begin international implementation in Canada. Once successfully launched there, the intent is to roll out the solution to its Asia Pacific Unless fashion companies have supply chain visibility, it is difficult for them to keep up with changes and gratify customer wants—much less profit from an increasingly larger sourcing market for the cost-effective supply of raw materials to finished goods. To have a good view of one's supply chain, one needs a collaborative enterprise system to enable employees and partners to work with the same information when placing orders, tracking inventory and monitoring production cycles. This will avoid work duplication and inaccuracies, which present hidden costs. Visibility also enables an organization to respond quickly to changing market conditions and enhance profitability. The first phase of our campaign on supply chain visibility is about using Movex for successful sourcing. In this newsletter, you will learn about global sourcing trends and how Intentia customers have used Movex to support their sourcing operation. Intentia, a collaborative solution leader in the fashion industry, can help you make better decisions that brighten your business outlook. Vicky Hyde, Fashion Solution Director subsidiaries and other global sites. The agreement could ultimately include up to 1,200 global users. “Movex Fashion is particularly attractive because of its deep fashion industry functionality and flexible style/color/size product matrix. And since Acushnet is a large global company, it is critical that we partner with a respected vendor such as Intentia, which has a physical presence in all the countries in which we operate,” says Peg Nicholson, Acushnet’s senior vice president and CIO.
Customer Focus cont. Movex Fashion Helps Diadora Keep in Step with Customers Business Benefits “Within months of implementing Movex Fashion, we experienced some of the benefits of real-time integrated information,” says Manoj Kumar Motwani, general manager at Diadora Hong Kong Ltd. A key ingredient of the implementation is that sales, marketing, sourcing and finance personnel now have total access to pertinent data such as a fully updated customer database and complete financial information. “The ability to access data quickly was a major improvement. We couldn’t do that before,” Manoj states. “This alone has improved efficiency and customer service, because customers now know what’s available and when, at the time they place their orders.” Manoj adds, “Customer order fulfillment has also been improved by increased automation. With Movex, once an order is approved and entered into the system, a purchase order is automatically generated.” Manoj explains that Diadora now also has a common tool and a single environment for making financial data more readily accessible to its executive management across all locations regionally. “Today, Movex Fashion saves Diadora time and money by eliminating redundant business processes and providing consistent data.” Manoj Kumar Motwani, General Manager, Diadora Hong Kong Ltd. “Movex has indeed met our expectations, and Intentia has fulfilled the promises and assertions made at the outset of our partnership. We have been especially pleased with Intentia’s Movex professionals, who were responsible for implementing the solution at Diadora. Without their dedication and flexibility to meet our requirements, the project would not have been such a success,” Manoj says. Why Movex? Manoj explains, “We faced a key challenge in the Asia Pacific region and that was to coordinate people of different backgrounds, cultures and varying linguistic skills to work towards a common goal. We did not have a About Diadora Fashion Newsletter clear view of our entire supply chain with production in Vietnam and Indonesia, development in Hong Kong and Taiwan, and coordination in Italy. Due to the volatile and cyclical nature of the footwear and apparel manufacturing industry, visibility, control and execution of the supply chain are key to our growth and success.” Diadora selected Intentia’s Movex Fashion solution because it does just that. It integrates the key processes in the company’s complex supply chain, from planning right through to distribution. It also handles many of Diadora’s scattered operations and coordinates them to meet the demands of retailers and the diversified consumer market. The Implementation The partnership between Intentia and Diadora was forged in August 2001. The project supports Diadora’s operations in Hong Kong and Taiwan. The Movex Fashion solution implemented at Diadora covers the company’s entire supply chain including planning, procurement, warehousing, customer relationship management and financial management. Future Plans With the successful implementation of Intentia’s fashion solution, plans are also being made to establish Hong Kong as Diadora’s central hub and ‘center for excellence.’ This will drive efficiency and serve as an example for best practices and world-class operations for Diadora’s network of offices throughout Europe, the UK and the US. For the full case study on Diadora or more information on Movex Fashion, please visit www.intentia.com/fashion Diadora is a world-renowned Italian sporting fashion house. Headquartered in Venice, Italy, its prime network includes its offices in Hong Kong, Spain, the US and the UK. Diadora had revenues of approximately EUR 300 million in 2002. The Diadora Group carries three main fashion brands: Diadora, Invicta and Utility. Its business activities are focused on three major segments: footwear (including safety footwear and casual shoes), apparel, and accessories (such as soccer goalie gloves, shin guards, bags and balls). 3
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Movex Fashion Helps Diadora Keep in Step with Customers

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