T H E W I L D S I D E O F B U S I N E S S 7) Stay in Touch Customer service strategy always involves good communication, not just during the hunting or fishing excursion, but before and after the event, as well. Prep packets, booking agreements, newsletters, “thank you” cards, birthday cards, and occasional impromptu phone calls are all good tools of the trade that allow communication to be a bridge for success. 8) Appetite for Success Food and food service in these industries should not simply be an act of providing a meal, but this part of the service-package should be viewed as a huge opportunity to provide a delightfully positive experience. Do not cut too many corners when it comes to the culinary side of the service package. Gourmet food is nice, but tastiness, presentation, and portions are often more vital. A simple sack lunch in the field can be a big hit if the setting is stunning, the food is fresh, and there is some focus on little things, such as a slice of pie, or a thermos with hot coffee or tea. Go the extra step, whether in the kitchen or beneath a big live oak. 9) Know your Customer Ideally, the staff should already have some personal information on each client before they arrive, when possible. The chef having a heads-up on special dietary needs; the guides already knowing if certain clients have heart conditions or specific physical limitations; as well as staff anticipating age and gender composition of the group, will all provide helpful knowledge so that the staff may be best prepared to service the unique needs of the clients. 10) Staff Empowerment If you have the right staff on the bus, and if they have been properly trained, then stay out of their way and let them do their job. Place confidence in your people and let them know of your faith and trust in their abilities. Proprietors in these industries are welladvised to focus on bigger picture affairs, while relying on guides, cooks, wranglers, and interpreters to shoulder the tasks that take place in camp, at the lodge, or in the field. And the bonus point; remember the client’s name from the get-go. A person’s most prized position is their name, so remember it and address them by it. It’s often the little things that make a big difference in customer service strategies. ° The author, Greg Simons, owns a company that provides assistance to private landowners on commercial hunting operations and wildlife management programs. For further information on his company, check out wildlifesystems.com. 104 LEGENDARY LIVING І
T H E W I L D S I D E O F B U S I N E S S SPRING <strong>2018</strong> І LAND 105
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S P R I N G 2 0 1 8
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To have this many contiguous acres
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P O R T F O L I O COUNTY/CITY ACRES
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P O R T F O L I O COUNTY/CITY ACRES
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P O R T F O L I O COUNTY/CITY ACRES
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C O N T E N T S B R O K E R I N D E
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@LAURETLAND #LANDMAGS #LANDSOFAMERI
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LANDMAGAZINES.COM 17
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B U Y I N G L A N D ALC When lookin
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N E W S & A D V I C E Owning Land L
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N E W S & A D V I C E Buying Land L
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BINOCULARS DAY OPTICS LASER DEVICES
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T R E N D S BALL AND BUCK BLIND BAG
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T R E N D S THE AMERICAN HOUSE 100
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L A N D S C A P E FIVE FABULOUS PRO
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L A N D S C A P E Breezie Hill Farm
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L A N D S C A P E Mediterranean Est
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707 MERCHANT STREET, SUITE 100 | VA
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LAND.COM • LEGENDARY LIVING 49
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At Hayden Outdoors, father and sons
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Dax Hayden discussing the details o
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Appalachian Treasure 7,000± Acres
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clear creek retreat 190± FORESTED
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A MISSION IN PRINT Modern Huntsman
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