Spring 2018

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P R O F I L E Today, the business, which Leo started in a single office in Goodland, Kansas, in 1976, has grown to not only include his sons, but 10 support staff members and 65 independent contracting brokers in 10 states stretching over an area from Kansas City to Salt Lake City and southeastern Oklahoma to northern South Dakota. Dax and Seth, who joined the business in 1998, work from the main service center office in Windsor. They also maintain five additional service center offices scattered between Kansas, Nebraska and Wyoming. According to Dax, the business’s growth can be attributed to several things. First on his list is their aforementioned agricultural roots. “When I was five years old, my dad and my uncle let my cousin Matthew and me postpone kindergarten and spend a year with them on the ranch,” Dax said. “It’s amazing what you soak up as a little kid. Of course, my dad has forgotten more than I will ever know, but I saw first-hand what it took to make a living in the business. Thanks to that I have a foundational understanding and empathy for the challenges of a land-based life.” It was the unpredictable nature of agriculture that led Leo to found the company. A 1975 blizzard killed 500 head of the cattle co-owned by Leo, his father and brother-in-law Mac Thompson as part of their joint ranching operation, decimating their herd. The catastrophic loss prompted Leo to move his young family to Hays, Kansas, and go to work with his father-in-law, a real estate veteran. Eventually, Leo opened his own brokerage. “Farmers and ranchers are slow to trust and quick to smell b.s.,” Dax said. “Our clients know that we respect and understand them and their lifestyle. Unlike some people who get into rural real estate in the hope of a big commission, we got into the business because we really like spending time with people of the land and exploring the incredible holdings that they allow us to see.” A passion for the land is a common thread among the diverse group of brokers who work with Hayden Outdoors. The other is personal integrity. “We are selective when it comes to our hiring, but we don’t rely on a bunch of business school matrices or measures,” Dax said. “The main thing that matters to us is how someone treats other people. We expect our brokers to deliver on their promises with prompt honesty.” Knowledge of their markets and properties is also tantamount, but telling the truth trumps an easy answer casually thrown out in a truck. “It’s perfectly acceptable to say, ‘I don’t know,’ but then you darn well better find out,” Dax said. Across the board, the Hayden Outdoors team brings expertise ranging from row crops and ranching to hunting and stream management. “I’ll pit our team and their knowledge against anyone else’s team,” Dax said. “We’ve surrounded ourselves with exceptional people.” Another key to their success is their team delivers consistently over the long term. “Returning a retail item is easy, but ‘returning’ a real estate deal is not,” Dax said. “So we work to do everything right the first time—and every time. In this age of instant gratification it’s not always easy to move with deliberation, but as my grandpa used to say, ‘There’s no need to go at this [business] like you’re killing snakes.’ In the long-term, consistency pays off with a good reputation and satisfied customers.” As the business grew, Dax began overseeing the day-to-day operations while Leo and Seth focused on selling. They continue to divide the labor along these lines, but come together to make the big decisions. “As a family business, we have the advantage of sharing the same core values and being able to come to decisions quickly—oftentimes in the same day,” Dax said. These days the big decisions often include planning for the future. Dax’s children, who are 18 and 19, have expressed genuine interest in returning to the family business once they complete their educations. “When the kids first started talking about joining the business, it scared the hell out of me,” Dax said. “These days, though, our business has grown to a level that can support more people. It’s an exciting prospect to be considering things from 20 years out.” Past experience has shown them that success comes from embracing change inherent in the industry. When Dax entered real estate, bag phones were cuttingedge and the Internet was the domain of a handful of computer lovers. He oversaw the development of the company’s first website in 2006—and can’t imagine real estate without it now. “The days of a teaser blurb are gone,” Dax said. “Rural real estate is an information driven business—and buyers and sellers both demand exceptional presentation.” Hayden Outdoors has strengthened its national presence as one of the founding members of 52 LEGENDARY LIVING І
Dax Hayden discussing the details of Chugwater Creek Ranch with owner David Berry, while being filmed for LandLeader TV—top Being in the outdoors is a core value of the Hayden Outdoors team. Seen here is Dax with a nice rainbow caught at Chugwater Creek Ranch, currently listed for sale—left Dax Hayden with brother Seth and father Leo on one of many pheasant hunts in Nebraska. Upland bird hunting is a passion for family outings—right SPRING <strong>2018</strong> І LAND 53
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To have this many contiguous acres
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Page 55: At Hayden Outdoors, father and sons
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Page 63 and 64: FISHERMAN’S PARADISE ON THE YELLO
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Page 90 and 91: Price Reduced Elk Creek Ranch Membe
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CLARKCOMPANY.COM | INFO@CLARKCOMPAN
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LANDMAGAZINES.COM SPRING 2018 І 99
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LANDMAGAZINES.COM SPRING 2018 І 10
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T H E W I L D S I D E O F B U S I N
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T H E W I L D S I D E O F B U S I N
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FARM & RANCH PROPERTIES NW BEND DEV
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EL RANCHO CIMA 2,382.44± ACRES IN
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Luxury Home & Lake Outstanding view
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P.O. Box 860, 954 San Antonio Stree
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Matheson Ranch GRAND COUNTY | COLOR
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G A L L E R Y SPRING 2018 І LAND 1
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WWW.NMRANCHPROPERTIES.COM P.O. BOX
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Paul Taylor III, Broker (866) 323-3
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FOR MORE INFORMATION VISIT LANDANDC
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CRUMP RANCH • 2,426.09 Acres Wate
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575.336.1316 | nmranchandhome.com m
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COMMERCIAL REAL ESTATE INVESTMENTS
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SOUTHERN CHARM 28± Acres in Alachu
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RIVERS RANCH 911± ACRES IN PARK CO
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BLUEWINGPROPERTIES.COM WEYMOUTH PLA
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CraterLakeRealtyInc.com Linda Long,
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R O U N D U P I S S U E
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Appalachian Treasure 7,000± Acres
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clear creek retreat 190± FORESTED
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A MISSION IN PRINT Modern Huntsman
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R O U N D U P I S S U E 162 LEGENDA
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Spring 2018

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