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6 JUNE 2008 EUROPEAN BUSINESS AIR NEWS<br />

Lufthansa launches ‘phone and fly’ point-to-point private<br />

jet service to dovetail with intercontinental first class<br />

Lufthansa pledges that booking its<br />

private jets could not be made any<br />

easier. “It is very simple, just a ‘phone<br />

call,” says Dr. Gerald Wissel, global<br />

head, Lufthansa Private Jet (LPJ)<br />

which was officially launched on 1<br />

June this year. “The credit card<br />

generates an electronic ticket. This<br />

ticket is <strong>the</strong> contract between<br />

Lufthansa and client and this<br />

contract is completely valid under<br />

European law. In fact, as a passenger,<br />

you have many more rights with this<br />

“airline’ ticket than with a charter<br />

contract.” Wissel also pledges that<br />

<strong>the</strong>re will be one price <strong>for</strong> each pointto-point<br />

travel within Europe.<br />

Lufthansa showcased a private jet<br />

service aircraft, a CJ3, at EBACE but it<br />

will be one of nine aircraft entering<br />

LPJ service in <strong>the</strong> coming months.<br />

The airline will also utilise <strong>the</strong> aircraft<br />

of private charter partners who will<br />

include DC Aviation. Cabin size and<br />

luggage capacity were among <strong>the</strong><br />

selection priorities. LPJ says seven<br />

Citations will fly point-to-point in<br />

Europe and Russia will be served by<br />

two Canadair CRJ200s converted to<br />

Challenger 850 configuration.<br />

“The clients are essentially<br />

corporate customers who want<br />

a one-stop shop <strong>for</strong> <strong>the</strong>ir requirements,”<br />

Wissel adds. “They want<br />

point-to-point travel coordinated<br />

with first-class scheduled travel.<br />

We will provide everything <strong>the</strong>y<br />

need including limousine transfer<br />

as necessary.”<br />

Lufthansa intends that <strong>the</strong> private<br />

jet service mentality is found in First<br />

Class as well. Wolfgang Mayrhuber,<br />

chairman of Lufthansa’s executive<br />

board, says: “First Class guests who<br />

spend many days of <strong>the</strong> month<br />

aboard an aircraft and at airports<br />

expect to be able to decide <strong>for</strong><br />

<strong>the</strong>mselves how <strong>the</strong>y spent <strong>the</strong>ir time.<br />

We would like to create an<br />

environment similar to that of a<br />

journey by private jet.”<br />

He adds: “Passengers arriving on<br />

long haul flights in Frankfurt, Munich<br />

and Zurich can conveniently take a<br />

private jet to fly on to <strong>the</strong>ir final<br />

destination, connecting to more than<br />

LPJ clients will be ushered through <strong>the</strong> <strong>for</strong>malities and can take a limousine across <strong>the</strong> tarmac to <strong>the</strong>ir private jet.<br />

1,000 airports throughout greater<br />

Europe. The private jet service can<br />

also be used <strong>for</strong> point-to-point flights<br />

between European airports.”<br />

Mayrhuber claims: “LPJ complements<br />

Lufthansa’s worldwide<br />

network by adding up to 1,000<br />

individualised flight options.”<br />

He says that all clients will be<br />

looked after by <strong>the</strong>ir own personal<br />

assistant. “In <strong>the</strong> background an<br />

events manager coordinates <strong>the</strong><br />

journey be<strong>for</strong>e and during <strong>the</strong> flight<br />

and also takes care of any of <strong>the</strong><br />

clients’ individual requests.”<br />

At Frankfurt, Munich and Zurich,<br />

passengers arriving aboard Lufthansa<br />

long haul flights are taken through<br />

<strong>for</strong>malities by <strong>the</strong> personal assistant<br />

and can be directly limousinechauffeured<br />

across <strong>the</strong> tarmac to <strong>the</strong><br />

LPJ aircraft. Seamless transit of<br />

MAZ Aviation chairman Mohammed Al-Zeer (centre) finalises <strong>the</strong> XWB deal with Airbus<br />

evp Eduoard Ullmo (left) and svp Christian Robach.<br />

Saudi Arabian clients confirm<br />

<strong>the</strong> first Prestige orders<br />

Saudi Arabian private customers<br />

have ordered six A350 XWB Prestiges<br />

through MAZ Aviation. “The kind of<br />

private customer that buys a vip<br />

widebody wants <strong>the</strong> very best,” says<br />

MAZ Aviation chairman Mohammed<br />

Al Zeer. “The A350 XWB offers more<br />

cabin space, more range and a more<br />

modern design.”<br />

All six XWBs will feature vip<br />

cabins and be powered by Rolls-<br />

Royce Trent XWB engines but <strong>the</strong><br />

choice of cabin outfitters has yet to<br />

be announced. Al Zeer says it is <strong>the</strong><br />

first agreement signed <strong>for</strong> this type<br />

of aircraft in <strong>the</strong> Middle East. Selling<br />

points included <strong>the</strong> XWB’s range<br />

enabling it to fly non-stop to <strong>the</strong><br />

world as well as <strong>the</strong> wide cabin and<br />

extra floor space. O<strong>the</strong>r pluses<br />

included <strong>the</strong> advanced and efficient<br />

aerodynamic design with more<br />

than 50 per cent of <strong>the</strong> airframe is<br />

made up of weight-saving carbon<br />

fibre composites.<br />

Airbus coo customers, John Leahy<br />

says: “The deal is <strong>the</strong> largest single<br />

deal ever <strong>for</strong> Airbus corporate<br />

jetliners, and comprises one A350-<br />

800 and five A350-900s.”<br />

Wolfgang Mayrhuber: 1,000 bespoke<br />

flight options.<br />

baggage is part of <strong>the</strong> deal.<br />

Lufthansa actually began ferrying<br />

first-class passengers from airline<br />

hubs to <strong>the</strong>ir final destination but it<br />

says feedback confirms <strong>the</strong>y want a<br />

point-to-point service. This was a<br />

different concept to <strong>the</strong> service that<br />

was provided by NetJets and<br />

DC Aviation will expand its Airbus<br />

Corporate Jet fleet to four as it<br />

simultaneously builds its already<br />

sizeable all-round fleet. The Stuttgart<br />

operator, <strong>the</strong> first confirmed selected<br />

partner <strong>for</strong> Lufthansa Private Jet,<br />

will become <strong>the</strong> largest operator<br />

of ACJs in <strong>the</strong> German business<br />

aviation market, according to ceo<br />

Dieter Heinen.<br />

“Our goal is to become <strong>the</strong> largest<br />

premium operator of private jets in<br />

Europe. With <strong>the</strong> purchase of <strong>the</strong> first<br />

Airbus 319 CJ, We are giving <strong>the</strong> green<br />

light <strong>for</strong> fur<strong>the</strong>r corporate jets on this<br />

scale”, Heinen adds.<br />

The company’s first Airbus 319 CJ<br />

was previously in operation <strong>for</strong> <strong>the</strong><br />

Daimler corporation but is now<br />

being offered exclusively by DC<br />

Aviation <strong>for</strong> executive charter<br />

market. Three more Airbus of<br />

type 319 CJ fitted to take up to 22 vips<br />

will be added to <strong>the</strong> fleet over <strong>the</strong><br />

next 12 months and will most likely<br />

be operated in Europe and <strong>the</strong><br />

Middle East.<br />

Heinen says: “Apart from<br />

com<strong>for</strong>table business seating <strong>for</strong> 48<br />

passengers and generous seat pitch<br />

of 152 cm, <strong>the</strong> ACJ excels especially<br />

when it comes to long haul flights<br />

with its maximum cruising range of<br />

Lufthansa decided to offer its own<br />

operation. DC Aviation, which was<br />

used to meet some of <strong>the</strong> demand,<br />

and will be among <strong>the</strong> few selected<br />

partners as Lufthansa responds to<br />

what it says is growing demand.<br />

Lufthansa reports that <strong>the</strong><br />

number of private jet flights operated<br />

in 2007 rose by 26 per cent.<br />

“Customer demand strongly<br />

outstripped capacity over <strong>the</strong> year by<br />

an average of around 25 per cent and<br />

in peak months by as much as 60 per<br />

cent,” says Wissel.<br />

Demand <strong>for</strong> aircraft, especially<br />

mid to large accommodating seven to<br />

12 people, rose disproportionately in<br />

<strong>the</strong> past year, Wissel adds. “It was<br />

strongest among customers from<br />

Germany, Scandinavia, France and<br />

Italy, who used <strong>the</strong> LPJ service<br />

primarily <strong>for</strong> point-to-point flights.”<br />

up to 4,320 n.m. Four additional<br />

tanks make it possible <strong>for</strong> <strong>the</strong><br />

Execuliner to fly nonstop in 9 hours,<br />

<strong>for</strong> instance from London to Chicago<br />

or from Munich to Bangalore.”<br />

He adds: “Our many years of<br />

transatlantic operational experience<br />

with <strong>the</strong> A319 CJ and <strong>the</strong> great<br />

demand <strong>for</strong> this type of aircraft, is <strong>the</strong><br />

key reason <strong>for</strong> our fur<strong>the</strong>r expansion<br />

in this market.”<br />

But Heinen says <strong>the</strong> expansion of<br />

<strong>the</strong> fleet is not restricted to <strong>the</strong> A319.<br />

“We are building up our capacities<br />

from <strong>the</strong> Learjet to <strong>the</strong> Airbus. In<br />

2008 alone we expect a total of 12<br />

new additions of <strong>the</strong> types G550,<br />

G450, G150, Challenger 850, Legacy<br />

600, Citation XLS and Learjet 40.”<br />

Stefan Buschle, md, says: “With<br />

our extremely young modern fleet<br />

structure and our unique concept <strong>for</strong><br />

service and safety, we are winning<br />

new partners all over <strong>the</strong> world.”<br />

DC Aviation, a member of <strong>the</strong><br />

Cirrus Group, was <strong>for</strong>med by <strong>the</strong><br />

merger of Cirrus Aviation and <strong>the</strong><br />

<strong>for</strong>mer DaimlerChrysler Aviation.<br />

The company is concentrating on<br />

aircraft management, charter and<br />

maintenance of business jets.<br />

It employs more than 380 and its<br />

fleet includes <strong>the</strong> A319 CJ, two Global<br />

LPJ service<br />

is in <strong>for</strong> <strong>the</strong><br />

long haul<br />

An LPJ flight from Munich to<br />

Lugano will costs €4,550 or<br />

€5,650, depending on aircraft<br />

type, and Dublin to Bilund will be<br />

€9,530. Flights can be booked a<br />

few hours be<strong>for</strong>e departure or up<br />

to 365 days in advance. However,<br />

LPJ says it recommends that<br />

passengers book two to three days<br />

in advance. LPJ says that almost<br />

any connection is possible.<br />

“Passengers can choose from<br />

more than 1,000 destinations<br />

in Europe and <strong>the</strong> Russian<br />

Federation,” says Dr. Gerald<br />

Wissel, global head, LPJ.<br />

“Overseas customers used <strong>the</strong><br />

service mainly in combination<br />

Lufthansa says that First Class will<br />

also offer service at private jet level.<br />

with long haul flights operated by<br />

Lufthansa and Swiss through <strong>the</strong><br />

Frankfurt, Munich and Zurich<br />

hubs.” In <strong>the</strong> future Lufthansa and<br />

Swiss passengers will be able to<br />

choose four different aircraft<br />

types. These are: Three CJ+ (light,<br />

seating four passengers); two CJ3<br />

(small, six passengers); two XLS<br />

(mid, seven passengers) and<br />

two converted CRJ 200s similar to<br />

<strong>the</strong> Challenger 850 (large, 12<br />

passengers). Lufthansa envisages<br />

a maximum of three private jet<br />

partners that might be called on<br />

to supply aircraft.<br />

DC Aviation orders ACJs and Learjets as it<br />

builds huge modern charter fleet<br />

550s, two Global Express, a Global<br />

5000, a Falcon 900 DX, two<br />

Challenger 604s, five Legacy 600s, a<br />

Challenger 300, a Gulfstream 150, a<br />

Citation X, five Citation XLS, two<br />

Learjet 60s and four Learjet 40s.<br />

Detailed fleet expansion plans<br />

include upgrading <strong>the</strong> DC Aviation<br />

fleet of Citation XLS to seven with <strong>the</strong><br />

immediate addition of two more<br />

aircraft. Marc Ambrosius, cfo, says:<br />

“This will make DC Aviation <strong>the</strong><br />

largest operator of <strong>the</strong> Citation XLS in<br />

Europe.” The company’s plans to<br />

operates more than 30 modern<br />

private jets of various sizes with an<br />

average age that is less than 2.5 years<br />

are well on <strong>the</strong> way to fruition.<br />

“We place great value on our<br />

young dynamic fleet structure, which<br />

is maintained by experienced experts<br />

in our own state of <strong>the</strong> art<br />

maintenance facility. Thanks to <strong>the</strong><br />

two new additions we will be able to<br />

offer our customers one of <strong>the</strong> safest<br />

and most modern fleets in Europe”,<br />

asserts director of sales and<br />

marketing Jonas Kraft.<br />

He says businessmen particularly<br />

appreciate <strong>the</strong> advantages of <strong>the</strong> XLS<br />

including its non-stop cruising range<br />

of 1,944 n.m, and maximum speed of<br />

almost 800 km/h.

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