FEBRUARY 2018

MARKETING
BLUEPRINT
Getting behind Fairtrade Fortnight 2018
This year’s Fairtrade Fortnight is about
building trust in Fairtrade by inviting people to come
on in to see the difference Fairtrade can make to
farming communities.
It highlights the fact that many farmers
and workers still live in poverty and choosing
Fairtrade is one way to support them to get a
better deal.
It’s a great opportunity to talk to your members
about transparency in your supply chains, your
links to farmers and workers and how you work
with Fairtrade.
Here, the Fairtrade Foundation’s campaign team
has provided a number of tips and hints on how
co-ops can best promote this year’s Fortnight.
KEY BUSINESS MESSAGE
“Communicate your Fairtrade message to members
through your website, email, social media,
magazine or leaflets.
It’s Fairtrade Fortnight, come on in! This year
we’re inviting you to come on in to Fairtrade
to support farmers and workers to get a
better deal.
The people who grow the things we love to
eat, drink and wear deserve to be paid fairly
for their work. With a stable income, they can
invest in their communities and break the cycle
of poverty.
Through Fairtrade, farmers have the chance
to educate their children, improve their
housing and invest in clean water to keep their
community healthy.
They can invest in their farms to improve quality
and earn more for their crops. Fairtrade can
transform whole communities, but only if enough
people choose it.”
FEBRUARY 2018 | 33