Web_Designer_UK__May_2018
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
https://inculerate.com<br />
by<br />
RED COLLAR<br />
http://redcollar.digital<br />
@redcollars<br />
It’s fair to say the modern internet<br />
experience is dominated by a clutch<br />
of incredibly successful companies.<br />
Each has cleverly found a highly<br />
profitable niche within the online<br />
world to become clear leaders in areas<br />
of search, social media, eCommerce,<br />
video and more. These enduring brands,<br />
which we need not mention, very often<br />
rose out of the dotcom bubble in the late<br />
“BELIEVING THAT “CREATION STARTS WITH AN IDEA,”<br />
INCULERATE PRIDE THEMSELVES IN HELPING EXCITING<br />
STARTUPS TO GROW AS QUICKLY AS POSSIBLE”<br />
1990s and swerved being burst on the<br />
rise to the top. They outlasted the tidal<br />
wave of lesser competitors by seeing the<br />
future and evolving accordingly to<br />
conquer rapidly shifting territories.<br />
However, none of them did it without<br />
cost, and an equally important driver to<br />
success is always money, inspiring those<br />
with big chequebooks to take a gamble.<br />
The website we’re featuring this month<br />
relates directly to this, built to market a<br />
business that flashes the cash to fund<br />
the operations of fledging firms. An<br />
angel investment company based in<br />
Silicon Valley, California, Inculerate play<br />
a pivotal role in supporting promising<br />
new business ventures. Believing that<br />
“creation starts with an idea,” Inculerate<br />
pride themselves in helping exciting<br />
startups to grow as quickly as possible,<br />
furthering innovation and hopefully in<br />
turn making people’s life better. “They<br />
came to our agency with a request to<br />
create an impressive website that would<br />
reflect their principles and ideology,”<br />
begins the guys at commissioned<br />
agency Red Collar. “The main basic<br />
concept agreed quickly around this time<br />
was the paper airplane, deciding<br />
between us that the take-off theme<br />
probably reflects an investment<br />
company such as Inculerate the best.” If<br />
the colour of said collar seems familiar,<br />
it’s because we profiled the Russian<br />
agency’s equally imaginative web work<br />
for car paint manufacturer Auto Repair<br />
Materials, back in issue 259. Thankfully<br />
PROJECT STATS<br />
PROJECT DURATION<br />
2month<br />
P E OPLE INVOLVED<br />
5<br />
P E OPLE<br />
Creative Director<br />
Denis Lomov<br />
Producer<br />
Mikhail Serkov<br />
<strong>Designer</strong><br />
Daria Lomova<br />
Junior <strong>Designer</strong><br />
Anna Efremova<br />
Front-end Developer<br />
Anton Ustinov<br />
design diary _________________________________________27
Change language