07.04.2018 Views

Master Vision_FINAL_4-2-18

Public Art Master Vision for Redwood City California

Public Art Master Vision for Redwood City California

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

4. Temporary<br />

Redwood City should encourage and support<br />

temporary public art exhibitions. Temporary public<br />

art plays an important role in any art scene.<br />

It keeps the art scene active and continues<br />

community engagement while working on longerterm<br />

and higher budgeted permanent projects. It<br />

is useful as the stopgap to keep the community<br />

participating in public art happenings since<br />

temporary public art can usually be done quickly<br />

and for far lower costs. Logistically it is easier<br />

to produce because many more materials are<br />

appropriate for temporary art as they don’t need<br />

to last like permanent pieces do. Furthermore,<br />

the artist has greater freedom with narrative<br />

and artistic intention and content. Topical issues<br />

closer to the local community philosophy may<br />

be addressed. Temporary public art is the best<br />

opportunity to support local artists, as well as<br />

students, families and children. It can also be a<br />

testing ground for particular sites and community<br />

input, or can be a placeholder for when funding<br />

becomes available for a permanent public<br />

artwork. Each project should help build a greater<br />

sense of community and connectivity. All media<br />

should be valued, including, but not limited to,<br />

sculpture, kinetic art, murals, video and media,<br />

performance art. Pop up exhibitions can easily be<br />

created in partnership with schools, after school<br />

programs, arts organizations, etc.<br />

5. Support the local:<br />

Local artists and arts organizations are key for the success of any public art project. They should be involved<br />

in all aspects of any public artwork. Redwood City and Bay Area artists should create a high percentage<br />

of the overall public art collection if the right artist exists for the specific scope of work. This allows for an<br />

intrinsic connectivity to people and place, and the artists are easily available. Their presence in the city<br />

while working on a public art project allows for additional communication and dialogue. They often have the<br />

history and context that an outside artist does not. However, outside artists sometimes have a better ability<br />

to see and work on a project with objectivity. When commissioning an outside artist, the local artist may be<br />

very helpful in guiding the invited artists towards places, people, fun facts and inside stories allowing for the<br />

outside artist to have a better foundation to build upon.<br />

When the city is commissioning an artwork or launching a new initiative, it is advised that they invite the<br />

local art community to be part of the process of drafting site selection, artwork themes and materiality. It is<br />

important that these initial considerations are informed by artists. This process helps ensure that the creative<br />

brief of an RFQ or RFP is thorough, relevant, and grounded— which is key to getting the right artist.<br />

6. Utility box campaign<br />

The current utility box campaign has been one of the most successful and widely seen efforts by the city.<br />

This program should continue and grow so that every utility box has an artwork. This is a great opportunity<br />

to support Redwood City artists who should be given priority. Due to liability issues, minors cannot do the<br />

painting themselves. However, this campaign could allow non-painters and children to take part.<br />

The city will consider a wide, inclusive open call search. Children and those artists who cannot paint their<br />

designs could elect to have another local artist install their design. The city could create a list of artists<br />

willing to assist in the installation and divide the 500 dollars accordingly. Although hand painted artwork is<br />

preferred, some cities across the country transfer winning entries to vinyl and wrap the utility boxes. The city<br />

should consider a hybrid of vinyl wraps and hand painted works, with priority going to local artists who have<br />

the ability to paint the boxes themselves. It is important that as many Redwood City artists, residents, and<br />

future artists participate to maximize community and resident engagement. Vinyl wrapping widens the type of<br />

artist who can participate, encouraging photographers, graphic designers, etc. to apply. This would add great<br />

diversify to the overall collection and look throughout the city.<br />

installation at IAIA Santa Fe<br />

Temporary and permanent<br />

public art have equal roles<br />

in place making.<br />

Temporary public art also creates a sense of<br />

urgency or happening so that viewers understand<br />

their ability to experience the art is time based.<br />

Temporary art often has collateral benefits such<br />

as short-term increase in foot traffic, economic<br />

benefits and long-term city marketing and<br />

branding. Economic reports on Christo’s Gates in<br />

Central Park and Olafur Elliasson’s Waterfalls in<br />

Manhattan are included in the appendix. Although<br />

these projects had multi-million dollar budgets, a<br />

commensurate return is also seen from smaller<br />

budget projects.<br />

86<br />

public art<br />

master vision 87

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!