AlexSorell_selectworks
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huawei<br />
Location: Singapore (CommunicAsia 2017)<br />
Role: Environmental Designer [Architectural Design & Art Direction]<br />
The design is equal parts physical and mental. We want to<br />
mentally engage and lead our audience prior to the<br />
Huawei experience. Once attendeeshave arrived, they will<br />
find an experience that treats them to a well defined<br />
journey that strategically positions the brand promise and<br />
product proof. All paths lead to the center of a better<br />
connected world. Once they find their cnter, the answers<br />
they seek, reveal themselves.<br />
It’s about connections.<br />
booth perspective
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