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3 months ago

AlexSorell_selectworks

plan waiting

plan waiting area

huawei Location: Singapore (CommunicAsia 2017) Role: Environmental Designer [Architectural Design & Art Direction] The design is equal parts physical and mental. We want to mentally engage and lead our audience prior to the Huawei experience. Once attendeeshave arrived, they will find an experience that treats them to a well defined journey that strategically positions the brand promise and product proof. All paths lead to the center of a better connected world. Once they find their cnter, the answers they seek, reveal themselves. It’s about connections. booth perspective