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FORM AND FFUNCTION<br />

Above Samuel Dupras (developer), Chloé-Ève Levasseur<br />

(UX specialist) and Audrée Lapierre (creative director and<br />

co-founder) discuss their latest project<br />

forwardtousingD3Expressandseeifit<br />

fulfilsitspromiseofamoreinteractiveand<br />

creative way of designing (and coding)<br />

data visualisation.”<br />

Withaspecificapproachtoeach<br />

project, how has FFunction approached<br />

itsrecruitment?Audréeexplains:“Most<br />

FFunction’s employees come from<br />

multidisciplinarybackgrounds.Wehave<br />

adeveloperwithabackgroundin<br />

educationanddesign.Amarketing<br />

director with an art history degree. An<br />

artdirectorwithaMastersinengineering.<br />

Ourprojectmanagerhasachemistry<br />

degree(and,incidentally,isalsoa<br />

certified yoga teacher).<br />

“We look for smart people with a rich<br />

knowledge base who can look at a<br />

problem from several angles and find the<br />

most creative, functional solution. We also<br />

want to maintain our commitment to the<br />

advancement of women from coding to<br />

leadership, so we make sure the<br />

composition of the team is at least 50 per<br />

cent women. We also hire for team culture<br />

fit; we want people who are interested in<br />

staying current in terms of their outlook<br />

andskillset.Andwewantpeoplethat<br />

we’re happy to eat lunch with every day<br />

too! It’s a small, close-knit team, and<br />

there’s no room at FFunction for big<br />

egos or jerks.<br />

“In terms of design positions, we never<br />

hire pure information designers. We hire<br />

graphicdesignerswithapassionfor<br />

information design. This is an important<br />

distinction because employees need to<br />

be able to work on a wide spectrum of<br />

projects and we always need the ‘form’ as<br />

well as the ‘function’. Honestly a lot of<br />

people who specialise in information<br />

design simply don’t have strong aesthetic<br />

skills, or don’t understand typography.”<br />

And Audrée advises: “My advice to<br />

designers looking for work is this: design a<br />

super tight CV, and publish new work<br />

regularly. Create interesting side projects<br />

that show off your skills and interest areas.”<br />

The future will increasingly become<br />

even more data driven. For FFunction this<br />

means a landscape it can shape. “We’re<br />

actually in a very exciting phase right<br />

We also<br />

want to<br />

maintain our<br />

commitment<br />

to the<br />

advancement<br />

of women<br />

from coding<br />

to leadership,<br />

so we make<br />

sure the<br />

composition<br />

of the team is<br />

at least 50<br />

per cent<br />

women<br />

now,” Audrée concludes. “FFunction is<br />

launching its first product; a project<br />

planning tool called Min. We’re developing<br />

this software because, honestly, we’ve<br />

tried just about every project<br />

management tool on the market, and<br />

none of them were that great at servicing<br />

the needs of an agency.<br />

“Min will allow the user to quickly make<br />

a project timeline and track budgets,<br />

projects and resources. But I think the<br />

clincher is this: Min auto-calculates the<br />

best delivery dates based on your task<br />

dependencies and current team<br />

availability. I always wished that we had<br />

that capability at our fingertips when<br />

planning client projects, it would have<br />

been so useful.<br />

“The response so far to Min has been<br />

extremely enthusiastic; we’ve signed up<br />

more than 600 people for early access to<br />

the beta without doing any advertising.<br />

That tells us that other people are feeling<br />

just as frustrated with the current tools on<br />

the market as we are and there is demand<br />

for this combination of features.<br />

40 __________________________________________________profile

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