Web_Designer_UK__May_2018

AIGA Justified
2014
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Winner 2014
GRAFIKA 2015
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100 Best
Projects 2015
FORM AND FFUNCTION
HP EARTH INSIGHTS
ffctn.com/a/earthinsi hts
FFUNCTION
ffctn.com
FOUNDER
SébastienPierreandAudréeLapierre
YEAR FOUNDED
2008
CURRENT EMPLOYEES
9(inhouse)
LOCATION
Montreal, Canada
SERVICES
Interactive data visualisation
Data-driven applications and portals
Infographics
Data-rich reports
Motion design
Earth Insights is an innovative
collaboration between HP and
Conservation International that
applies data-processing
technology to monitor
biodiversity loss across the
world’s tropical forests. Using
millions of animal photos
captured by camera traps,
scientists are able to track how
land use, human activity and
climate change affect species.
FFunction’s mission was to
design an interactive touchscreen
presentation introducing
Earth Insights at HP Discover
Barcelona, an industry
conference which was attended
by approximately 10,000
customers, partners and IT
thought leaders.
Data-rich visualisations
were overlaid on lush forest
photography to create an
intriguing nature-meetstechnology
ambience. The
experience was structured to
guide the user from a big picture
overview to granular data
insights through three separate
sections that each expressed a
different aspect of the data.
Using slideshow, timeline,
animated map and data
visualisation elements, the
finished presentation told stories
about threatened animals around
the world, the conservationists
who are working to protect them
and the biodiversity trends they
are discovering with the help of
data-analysis solutions.
It also integrated statistics
and animal photos from
fieldwork sites — all into a
seamless, intuitive layout that
captivated visitors to the exhibit
and won over the jury of the
AIGA Justified Design
Competition in 2014.
Here’s what AIGA juror
Christopher Simmons had to say:
“This is an awe-inspiring,
seductive and immersive display
of quantitative information that
expertly treads the line between
gratuitous technological flash
and accountable and decodable
data. It’s a triumph of interaction
and experience design.”
“FFunction will still remain FFunction;
we’re not planning on phasing out any our
service offerings or pivoting into a product
company. Interactive dataviz is what we’re
most well-known for and there is still a
high demand for it. But there is another
area of our work that has been growing
almost exponentially over the last four
years: UX for large-scale data-driven
applications. Going forward, I can see
that becoming a very core part of what
FFunction has to offer.”
The need to understand the increasing
quantities of data being generated by
businesses has always been important.
Data has now become a highly valuable
currency. Studios like FFunction help
businesses and organisations make sense
of the shifting sea of information to clearly
communicate their messages. And these
messages can be designed to not only
deliver their insights, but also illustrate
how beautiful that information can be.
As information denizens, the creatives
at FFunction are on the cutting-edge
of digital design.
Right
Connecting the masses
of data to the real-world
impact deforestation is
having on wildlife is
bought to life with
engaging images and
dataviz design
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