27 Boxes Brand Guide NOV

Recommendations

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Background Application The logo should only be placed on a transparent or black background in order to maintain legibility of the logo as well as maintain the strength of the colour palette. Melville Transparent white C: 0% M: 0% Y: 0% K: 0% R 0 G 0 B 0 Melville Black C: 75% M: 68% Y: 67% K: 89% R: 2 G: 2 B: 2
Wrong Logo Application A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look by rotating, skewing or distorting the logo in any way, this includes resizing any on the elements, altering any colours or adding a drop shadow. Melville Don’t Rotate Melville Don’t resize any of the logo elements Melville Don’t stretch or squeeze. Melville Don’t add a drop shadow.
Page 1 and 2: Melville Brand Guide
Page 3 and 4: What We Believe. Shopping should be
Page 5 and 6: Human Truths • There is a growing
Page 7 and 8: BRAND PROMISE The antithesis of a s
Page 9: Safe Space Safe Space Safe Space Me
Page 13 and 14: Colour Palette The chosen colour pa
Page 15 and 16: Social Media Quote Template These a
Page 17 and 18: Melville Poster Templates These rul
Page 19 and 20: Melville Melville Melville Melville
Page 21 and 22: Melville This poster variation work
Page 23 and 24: Shop No.33 @27boxes 27boxes.co.za f
Page 25 and 26: Melville Empty Store Vinyl This vin
Page 27 and 28: Invitation Example You Are Invited

27 Boxes Brand Guide NOV

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