27 Boxes Brand Guide NOV
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Human Truths<br />
• There is a growing resistance towards mass market, mass produced<br />
goods and services.<br />
• People are moving back to the simplicity and convenience of<br />
neighbourhood shopping.<br />
• Home-style, well crafted products are proving successful in every<br />
category (food; furniture; clothing) and are meeting the universal<br />
need for authenticity in an increasingly inauthentic world.<br />
• The appeal of good design is as strong as ever.<br />
• The desire for something more original and interesting.<br />
• The need to be inspired and connect face-to- face - human contact<br />
and collaborative creativity are as important than ever.
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