GREECE-ON-AIR_2018_DUMMY_F

P R E F L I G H T M A G A Z I N E S P R I N G 2 0 1 8
ON AIR

Contents
18
The City of
the Goddess, Athens
22
Acropolis Museum
26
Athens Authentic
Marathon
28
Attica, where Past
and Present Meet
32
Piraeus
36
Incredible Crete:
Land of Myth
44
Island-Hopping in the
South Aegean
48
Mykonos:
Cosmopolitan Fun
in the Sun
50
Santorini:
The Queen
of the Cyclades
52
Rhodes:
Island of the Knights
54
Gems off
the Beaten Track
56
Green Gems
of the Ionian Sea
57
Land of Splendor, Corfu
62
Ancient Olympia
68
Patras
70
Mythical & Magical
Peloponnese
74
Many Stories, One Heart
Thessaloniki
75
A Sacred Paradise, Halkidiki
78
Majestic Macedonia
80
Meteora
82
Natural Springs & Spas
84
Yachting & Cruising Into
Endless Blue
86
Your Chance to Be
a Greek Hero
88
Winter Joys in Greece
90
Healthy & Delicious
VAGGELIS VLACHOS Publisher - Editor-in-Chief vvlachos@newgreekmedia.gr | CHRISTIANE LANGE Associate Editor
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02 G R E E C E O N A I R

Dedicated to mastering the craft of
welcoming luxury in the hospitality industry,
Grecotel Hotels and Resorts, the leading
hotel chain in Greece, delivers sophisticated
lifestyle experiences for travelers in the
country's most beautiful destinations.
Inspired by its superb beachfront location,
each of the 30 luxury hotels and resorts in the
Grecotel collection all over Greece, is a
unique architectural experience in itself and
a paradise of opulent amenities, gourmet
restaurants and luxurious, well thought-of
details, all embodying the essence of the
genuine Greek hospitality.
Grecotel is part of the N. Daskalantonakis
Group of Companies, which includes among
others city and resort afliated hotels, the
Agreco traditional farm and line of products
from Crete and the Danilia traditional village
and museum in Corfu. Having been
awarded with over 2000 international awards
by guests and the most prestigious
international tourism organizations, Grecotel
Hotels and Resorts are mostly proud of its
people: reliable, kind and welcoming, they
have been our loyal companions during our
40 year journey in Greece's most exciting
luxury travel story.
G R E E C E O N A I R
03

Welcome home
We welcome the American Society of Travel Agents and we share our excitement to be
hosting the ASTA Destination EXPO 2018, this major event of the American travel
industry leaders.
Greece is a global attractive 365-day destination that provides the ideal setting for the ASTA members to meet with the Greek
travel professionals and experts, and explore all the authentic thematic experiences and tourism products offered in all 13
Greek regions, as well as all the world-famous but also the new Greek destinations that we now promote. Even more, the
ASTA Expo in Athens presents the opportunities for new business that arise in this period of continuous and dynamic
growth for the Greek tourism sector.
Through our national tourism policy and a very effective marketing plan implemented by the GNTO, we achieved recordbreaking
results in all tourism figures for three consecutive years. International arrivals grew by six million, at rates of
growth almost double the global average. In 2017, Greece attracted more than 30 million tourists including cruise arrivals
and 2018 has begun exceptionally with a double-digit growth from all our traditional and new markets. The US market is
a priority to us, and with targeted actions and initiatives, including promotion and the establishment of direct flights, we
achieved significant growth in arrivals in all recent years.
A long-standing member of the European family, Greece stands out as the most diverse complex of islands in the Med, with
16 thousand kilometers of coastline, one of the longest in the world, but even more for its rich history and culture, as the
birthplace of Democracy and the Olympic games, arts, philosophy, sports and science. Our country is an open museum
with 18 UNESCO world heritage sites, numerous ancient monuments and pilgrimage treasures, and a civilization of
thousands of years with global radiance. Our visitors enjoy their vacation in cosmopolitan destinations, but also new
hidden paradises, overall more than 100 islands each with its own captivating beauty. Greece's crystal clear safe waters are
ideal for cruises, yachting and diving. The close proximity allows visitors to experience multiple destinations in one trip.
The mainland with more than 3000 authentic villages and destinations, ski resorts, mythical mountains and its rich
nature, engage our visitors in several outdoor activities year-round. Greece also tops Europe in terms of thermal springs
with unique healing properties and offers high- end services in health and wellness, based on our long medicinal tradition,
as the home of Hippocrates, father of modern medicine, the perfect weather and our rich gastronomy reflecting the healthy
yet so tasty Greek diet, with locally grown, organic famous Greek products. Athens, Salonica and other vibrant cities emerge
as top choices for MICE and city vacation, providing endless options for festivals, arts and recreation, entertainment,
famous nightlife, high-end shopping, excellent food as well as for daily cruises to nearby islands. And last but not least, to
mention the genuine warm hospitality offered generously to our visitors, who feel like home away from home.
For ASTA's members and delegates we have scheduled amazing fam trips and sightseeing tours in our beautiful country to
choose from and see first-hand all the fascinating experiences and various aspects of the mainland and the islands that
they will introduce to the American travelers. I invite you all to experience the best Greece has to offer, as a top-of-the mind
365-day destination for unforgettable lifetime experiences.
With these thoughts, I convey to you my best wishes for a very successful ASTA Destination Expo in Athens.
Elena Kountoura
Minister of Tourism
04 G R E E C E O N A I R

Greece is a 365-day destination.
Come share it with us.
Athens welcomes the ASTA Destination Expo on April 14-17, 2018. The
conference's mission is to enable you with the skills and resources needed to
effectively present new destinations to your clients.
This year come to receive first-hand training from the local experts during
Greece's education sessions, connect with over 60 leading travel suppliers from
Greece via specialized tradeshows and B2B meetings, experience Greece
through exclusive FAMs and sightseeing tours to Crete, Rhodes, Meteora,
Thessaloniki etc., visit the unique ruins of the Acropolis Museum, Herod Atticus
Amphitheater and much more.
Greece's landscape diversity from the mountainous mainland to the 6,000
islands, makes it the ideal destination 365 days a year. Every season in Greece
is special. In summer, the sea and its secrets are waiting to be explored. In
autumn, nature's endless beauty heals and rejuvenates the body and the soul.
In winter, discover the mountainous slopes with the 3,000 villages climbing
from earth to heaven. In spring, miles of memories, a feast for the senses, bring
us all together to dance and sing and celebrate.
Americans love Greeks for their warmth and hospitality, their humor and
tolerance, their hard work and education. For the last 3 consecutive years
Greece remains among the top destinations for the Americans, showing 40%
increase of US travelers in 2017 comparing to the previous year! On the other
hand, the US market remains a top priority for the Greek Minister of Tourism,
Ms. Elena Kountoura, and a strategic marketing audience for the Greek
National Tourism Organization and the Greek Ministry of Tourism. GNTO
operates an office in NY, located at 800 3rd Avenue, 23rd Floor, New York, NY
10022, able to assist you at all times, in any way possible.
Visit Greece for a lifetime experience. The ideal destination for meeting people
and exchanging ideas with its unique history and insuperable culture, the local
gastronomy, the wine tours and routes of the olive trees, the luxury of simplicity,
the snowy mountain peaks, the forests, islands, rivers, seas and its hidden
underwater world will delight your senses.
This is our Greece. Come and share it with us!
Konstantinos Tsegas
Secretary General
Greek National Tourism Organization
www.visitgreece.gr
06 G R E E C E O N A I R

Welcome to ASTA's Destination Expo:
Athens, Greece
ASTA is pleased to welcome all of our delegates to Athens, Greece, for what
promises to be one of the most spectacular Destination Expos in recent memory.
As the leading advocate for travel advisors, the travel industry and the traveling
public - we've been giving our members hands-on destination training around
the world for over 85 Years. Our mission is to facilitate the business of selling
travel through the sort of shared knowledge and industry expertise you'll get
right here in Greece. We couldn't have picked a more beautiful destination to
continue this journey, or be blessed with more gracious hosts.
This packed program is designed to help you grow your business, further your
destination expertise and bring you together with the top suppliers from this
great region at our sold-out tradeshow.
At ASTA, we're committed to making the world your classroom, providing you
with a cultural immersion you need to create unique, custom experiences for
your clients. By forming industry relationships through comprehensive and
unique onsite destination training, you'll walk away with expertise of the sort
you simply can't find online.
ASTA Destination Expo is not "just a conference." Through pre and post
familiarization trips, sightseeing, and education sessions curated by local
destination experts specially designed for travel advisors, in addition to
networking opportunities and a robust tradeshow full of local suppliers, ASTA
Destination Expo 2018 will arm you with the insider knowledge you need to
sell your clients on a Greek experience a step above what they could get on their
own. You'll walk away with business relationships, local contacts and firsthand
travel stories you can share with clients for years to come.
Thank you for joining us in Greece for ASTA Destination Expo 2018. I for one
am looking forward to seeing old friends and meeting new ones this week!
Zane Kerby,
President & CEO, American Society of Travel Agents
08 G R E E C E O N A I R

Stronger Together
It is with great pleasure that the board of FedHATTA and I welcome the members
of ASTA for the 2018 ASTA Destination Expo in Athens. We are delighted to have
you as our guests and look forward to showing you all the treasures the Greek
tourism industry has to offer you and your clients back home. We are particularly
pleased to sit down together as travel agents. As agents we have the power of local knowledge, and online
booking can never replace the service and knowledge of the seasoned travel agent.
A classic destination and an unrivaled brand, Greece has welcomed American visitors for centuries. Early
American travelers to Greece came to see for themselves the monuments of the ancient democracy that had
inspired the American founding fathers. Today, the Classical architecture and archaeological sites of Greece
remain a major draw, but our beautiful coasts, with their gleaming white villages and crystal-clear waters have
equally become a must-see for visitors. Unlike the days of old, you can now find luxury amenities in all corners of
Greece, and visitors are discovering more of what the country offers, such as natural spas, sports, yachting, and
the famous Mediterranean cuisine.
FedHATTA has spearheaded initiatives to expand the 365-day experiences for visitors with its Dodeka platform,
which in cooperation with our partners, aims to highlight the hidden treasures of Greece. The mild Greek
climate, the astonishingly varied geography of the country, and its long and rich history make the tourism
possibilities in Greece almost endless. You can snowboard down the mountain of Zeus, run a marathon on the
original route, play golf in winter, follow in the footsteps of St. Paul, explore the unique Greek wines, or
experience the time-honored traditions of the olive harvest. Eco-tourism, MICE, active holidays, yachting,
gastronomy, wildlife preserves, or culture, whatever your inclination, you can find it in Greece.
Another axis in FedHATTA's activities is to forge and expand international cooperation in the tourism industry.
Only by exchanging ideas and knowing each other's markets can we move the industry forward and provide the
best possible service to our clients. We see the ASTA Destination Expo as a groundbreaking opportunity to get to
know your priorities and build lasting relationships for fruitful cooperation now and in the future. We hope to
expand opportunities for American travel professionals to take FAM trips to Greece, and meanwhile, in
partnership with ASTA and Northevents, we will be coming to see you with a roadshow in May, going to New
York, Boston and Washington D.C., and also at important US tradeshows.
We hope that you will explore and enjoy all that our beautiful country has to offer and become true friends of
Greece, in the spirit of the longstanding friendship and shared values of our two countries. We wish you a
successful and enjoyable Destination Expo, and look forward to welcoming you, your families and your friends
in Greece again in the future.
Lysandros Tsilidis,
President, FedHATTA
10 G R E E C E O N A I R

GREECE
A twelve-month destination
www.dodekatravel.gr

Dear Members and Delegates of the ASTA Annual Convention,
A warm welcome to all of you, on behalf of AEGEAN.
We are very pleased to support this convention, since the cooperation between
the Associations of Travel & Tourist Agencies of USA and Greece is very
important to us. We are aware that Greece is one of top destinations for US
travelers and we are very happy indeed to participate.
AEGEAN consistently supports initiatives to promote incoming tourism in
Greece. We achieve that through synergies and seamless cooperation with local
authorities and institutions operating in the tourism industry in order to
promote our country. Under this scope, we showcase the little secrets across
Greece, we promote our culture and local products. Our goal is to provide the
visitor a unique travel experience and give him an onboard taste of Greece before
he arrives to his destination.
Our continuous investment to expand our international network, proves our
commitment to increase the incoming tourism in Athens, in the Greek islands
and the country’s mainland.
In line with this, our 2018 timetable includes a network of 153 destinations,
122 international in 44 countries and 31 domestic. We operate with one of the
youngest fleets in Europe, comprising 61 aircraft, having invested in 42 new
aircraft in the past 10 years, including the delivery of 7 additional Airbus
A320ceos during 2015-2016. Also, AEGEAN in cooperation with Olympic air,
covers the remote airports in Greece.
In 2017 we carried a total of 13.2m passengers, 6% higher than 2016. In 2018
we continue our growth having added 18 new Int. destinations and some 700k
additional seats.
We in AEGEAN are focused on the continuous improvement of our service across
all stages of the customer journey and we are very pleased that our inflight
service has been recognized by the passengers who voted us seven consecutive
years as Best Regional Airline in Europe in the Skytrax World Airline award
survey.
I wish you every success in your convention, we look forward to exchange views
and identify new opportunities for cooperation.
Have a pleasant stay in Athens.
Dimitrios Gerogiannis
CEO Aegean Airlines
12 G R E E C E O N A I R

Attica: the multi-dimensional tourist destination
offering a wide range of options
The Region of Attica covers an area of 3,808 square kilometres, or roughly
1/35th of Greece (whose total territory is 131,957 sq. kms.) It extends from
Megara and Mandra in the west to Oropos and Marathon in the northeast, as
well as Lavriotiki, the Saronic islands, Trizina and Poros, and the island of
Antikythera off the southern Peloponnese. This 1/35th of Greece concentrates
more than one-third of the country's population: 3,812, 330 people of a total
10,783,700.
Attica is the multi-dimensional tourist destination to offer a wide range of
options whether it comes to natural tourism, gastronomical tourism, religious
tourism or maritime tourism. Encompassing the vineyards of Eastern Attica,
the port of Piraeus, Parnitha, a mountain of natural beauty, and Elefsis, the
European Capital of Culture for 2021, Attica is a unique place to be. Our region
is a unique chapter in the global book on world renowned tourist destinations.
A unique, multifaceted land of civilization, history, mythology and philosophy,
Attica boasts its sea, its islands and its nature. The land of Attica and the light
of Attica are an unrivalled combination which accounts for Attica's special
nature.
Attica qualifies itself as a reference point and an outstanding destination that
satisfies and fulfils the requirements of its visitors, whether the businessman
who participates in a congress or the person who chooses Attica for his/her
annual family holidays.
That is because Attica is the ideal destination that prides itself on two
unexcelled and intertwined features which do make a difference. Firstly, Attica is
an all-year-round destination. Secondly, this destination stands out for its
irreplaceable asset, its people and their unique sense of hospitality which
honours every visitor and makes this place so familiar. This familiar region is
worth visiting at least once in a lifetime for the sake of today's experience and
tomorrow's heritage.
Rena Dourou,
Governor of Region Attica
14 G R E E C E O N A I R

G R E E C E O N A I R
15

It is my great pleasure
to welcome ASTA in Athens
Dear Delegates,
It is my great pleasure to welcome you in Athens, where as part of the ASTA
Destination Expo 2018, I am sure you will be impressed by the rich offerings of
our city. We are looking forward to introducing our historic city as a
contemporary destination. During this flagship international meeting you will get firsthand insight our city of
never-ending stories. The City of Athens is already working closely with ASTA, as part of the MOU we co-signed
with fedHATTA to further boost US arrivals.
As you will experience firsthand, Athens is a city constantly evolving in line with the needs of its residents and
visitors. Throughout a difficult period, our city has not only managed to stay strong but is already making great
strides ahead. Athens has been successfully transformed into a contemporary vibrant city that taps into its
cultural heritage and the creativity of young artists, a city that clocks in record numbers of visitor arrivals, a city
that promotes entrepreneurship and the development of innovation, a city that respects diversity and defends
human rights, while offering an enormous variety of stories and authenticexperiences to its visitors.
Your meeting comes at a wonderful conjuncture for our great city. 2017 was a record year for arrivals in Athens,
boosting the city's local economy and attracting more and more major hotel groups in the city. We are witnessing
a hotel boom, with new hotel units being built in the heart of our city, providing excellent facilities and impeccable
service and accommodation both for business and leisure travelers. At the same time, Athens was recently
recognized as one of the top conference destinations in Europe, due to the wealth of services and know-how of our
meeting industry professionals. It is no exaggeration to say that Athens is experiencing a "tourism spring".
One of our key goals is to showcase Athens cultural momentum and establish our city as one ofEurope's top
cultural destinations. Together with over 40 cultural institutions we have established the Athens Culture Net, an
active cultural and arts network for those living in the city, our visitors, the artists and the institutions that make
up Athens' vibrant contemporary scene. Furthermore, Athens is becoming a center of international cultural
interest. ore and more foreign curators, artists and creatives visit Athens or choose to settle herein order to
explore its vibrant art scene. Athens being named UNESCO's World Book Capital for 2018 and receiving the
Emerging Cultural City of the Year for 2017LCD Award reflect our new international positioning and emboldens
our strategic pursuit to make our city a contemporary cultural destination.
We, at the City of Athens view tourism as the key driver for growth and sustainability, fields that mobilize the
most extrovert and dynamic parts of society. We are very happy that Athens will be the host of your Expo and we
look forward to welcoming you in our great city which I am quite sure will emerge as your new favorite
destination.
Sincerely,
The Mayor of Athens
Georgios Kaminis
16 G R E E C E O N A I R

G R E E C E O N A I R
17

Attica
The City of the Goddess
Athens
18 G R E E C E O N A I R

When the city was rst founded, the
Athenians invited the gods and goddesses
to compete for the position of special
protector of the city. Poseidon struck the
ground with his trident and a sparkling spring
appeared with fresh water. Athena brought
forth an olive tree and won the competition,
and that is how the city was named Athens,
according to myth.
A large part of the town's historic center has
been converted into a 3-kilometer
pedestrian zone (the largest in Europe),
leading to the major archaeological sites
and forming an archaeological park that
largely reproduces the ancient landscape
and layout. However, the enchantments of
Athens are not limited to the unique
archaeological sites. The city offers
contemporary culture as well, countless
music venues, a hopping bar scene,
wonderful restaurants and plenty of
picturesque neighborhoods for a stroll.
The downtown areas of Plaka, Monastiraki
and Psyrri are traditional neighborhoods,
which have evolved into one of the most
important centers of the city's nightlife, with
scores of bars, tavernas, ouzeris, and clubs.
In Kolonaki, a stone's throw from Syntagma
Square, you will nd many shops, as well as
restaurants, bars and cafés. Above Kolonaki
rises Lycabettus Hill, reachable by a
funicular. From the top of Lycabettus, you
can let yourself be captivated by the
stunning panoramic views of Athens.
Dominating the central Syntagma Square is
the Greek Parliament, which was originally
the royal palace. Behind the parliament lie
the former royal gardens, now a public park,
known as the National Garden. Through the
National Garden you reach the impressive
Zappeion Mansion (1874-1888). From there
you can continue towards the presidential
m a n s i o n a n d t h e P a n a t h e n a i k o n
(Kallimarmaro) Stadium, where the rst
Olympic Games in modern history were held
(1896).
It is also worthwhile to visit the southern
suburbs, located on the coast of the Saronic
Gulf. They offer many opportunities to take a
walk along the seaside, while you will also
nd many beautiful organized and free
beaches, large shopping centers and
nightclubs (especially during the summer).
You can also visit the spectacular Stavros
Niarchos Cultural Center in Faliro. The
recently opened center houses, among
other things, the national opera and the
national library, but also offers many
interesting exhibitions and cultural events.
G R E E C E O N A I R
19

Attica
20 G R E E C E O N A I R

History
Acropolis
Museum
ONE DAY AT THE MUSEUM, ONE BIG JOURNEY INTO CIVILIZATION
22 G R E E C E O N A I R

G R E E C E O N A I R
23

History
The Acropolis Museum is a magnificent
building, filled with beautiful objects, with a
wonderful sense of space and light and a
glass top storey with a direct view up to the
Parthenon itself. This impressive five-storey
building handsomely displays the riches that
adorned the Acropolis in its heyday:
stunning sculptures, statues, free-standing
objects, and 36 of the original 115 frieze
panels that remain in Greece. On the lower
levels, visitors can peer through glass panels
at the ongoing excavations of an ancient
Athenian neighbourhood and an early
Christian settlement. The museum’s
crowning glory is the top-floor Parthenon
Gallery, a glass atrium built in alignment with
the temple, and a virtual replica of the cella
of the Parthenon, which can be seen from
the gallery.
24 G R E E C E O N A I R

G R E E C E O N A I R
25

History
Athens Authentic
Marathon
Among all the Olympic sports events, the
Marathon Race stands out, as it was born
from a real-life historic and heroic event. It
was a true triumph accomplished by a
news-bearing foot soldier from Ancient
Athens, who in 490 BC ran all the way from
the battleeld in Marathon to Athens to
announce-with his dying breath- the victory
of the Greeks against the Persians.
Every 2nd Sunday in November, this historic
race is repeated on the original route from
Marathon to Athens. The race culminates in
the glorious Kallimarmaro Stadium, where
the rst modern Olympics were held in 1896.
You will feel like a true ancient hero when
you cross the nish line in this beautiful
marble stadium, where, at the 1896
Olympics, Spyros Louis won the Marathon to
the ecstatic cheers of the Greek audience.
In early November the weather is usually
sunny and pleasant in Athens, with a slight
crispness of fall in the air. It is a perfect time of
year to see the city and all it has to offer, so
plan some extra days around the Marathon
to take in the sights, perhaps enjoy some of
the famous nightlife, and indulge in the
runner-friendly Greek delights of the table.
26 G R E E C E O N A I R

Attica
Attica
where Past
and Present Meet
Athens, the capital of Greece, sits on the
Attica Peninsula. Home to some of the
most spectacular monuments of Ancient
Greece, the Acropolis and the Temple of
Poseidon at Sounio, you will equally nd all
the amenities of modern, cosmopolitan life
here, as well as picturesque islands just a
short boat ride from the port of Piraeus.
28 G R E E C E O N A I R

The coastline from Athens to Cape Sounio is
known as the Athens Riviera. Luxury hotels,
marinas, and sh tavernas are just steps from
the glorious beaches that stretch out one
after the other. In summer, Athenians often
hop on the tram that runs along the shore to
catch a swim in the afternoon.
If you are into watersports, you will nd
plenty of opportunities here for sailing,
surng, and diving. In the fall, when the
weather is usually crisp and pleasant, you
can run the Athens Marathon, which follows
the original route from Marathon and
culminates at Kallimarmaro, the marble
stadium where the rst modern Olympics
were held in 1896-an unforgettable
experience.
For a short get-away, take a jaunt to one of
the islands just off the Attica coast: Poros,
Hydra, Spetses or Aegina. Particularly loved
by artists, both Greek and foreign, these
islands have an atmosphere all their own.
Hydra is known for its ban on cars and the
main mode of transportation on the island
remains the donkey. All these islands can be
reached quickly and easily from the Port of
Piraeus. Explore the past and the present
with all that Attica offers.
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29

The Association
of Licensed
Tourist Guides
The Association of Licensed Tourist
Guides has 1000 members that work all
over Greece, undertaking programs
and visits for Schools, Educational
Institutions, Travel Agencies, various
Organizations and individual visitors.
Our members accommodate the
needs for guiding in 28 different
languages (Albanian, Arabic,
Armenian, Bulgarian, Chinese,
Croatian, Danish, Dutch, English, Finnish,
Flemish, French, German, Hungarian,
Italian, Japanese, Norwegian, Polish,
Portuguese, Romanian, Russian,
Serbian, Slovakian, Slovenian, Swedish,
Czech, Turkish and Spanish) and in their
majority (58%) they are also University
graduates. They can thus satisfy the
demands of a specialized audience
with a profound knowledge in any of
the following subjects: architecture,
geology, mathematics, physics,
agriculture, history of art, archeology,
education, philosophy, religion etc
which also changed the Statutes. The
modications were approved through
a decision of the Court of First Instance
at Athens that same year.
The seat of the Union is at Athens and its
purpose is the safeguarding and
advancement of the labor, economic,
and insurance interests of its members
as well as the promotion of the touristic
and cultural development of the
country.
The Association of Licensed Tourist
Guides was acknowledged in 1957
through a decision of the Court of First
Instance at Athens under the
appellation "Greek Professional Tourist
Guides' Association". This changed into
"Licensed Tourist Guides' Union" after a
decision of the General Assembly of the
members of the Union in June 1962,
30 G R E E C E O N A I R

Piraeus
Piraeus
Piraeus is surrounded by the sea and this
inuences the pace of life here. The town
planning was done by the architect
Ippodamos in the 5th century BC, and
Piraeus has remained the port of Athens
since then.
If you pass through on your way to the
islands, it is well worth it to spend the day
and take in some of the sights. Visit the
small port of Mikrolimano, full of shing
boats and yachts, and have a delicious
lunch in one of its many seafood tavernas.
Also worth visiting is the Zea Marina, where
you can also nd delectable seafood, and
the beautiful old quarter of the city called
Kastella. During the summer Kastella hosts
numerous cultural events at its outdoor
theater Veakio.
32 G R E E C E O N A I R

We welcome ASTA in Crete
At the southern edge of Europe, in the heart of the Mediterranean, Crete
continues to be a unique and safe tourist destination. For yet another year
millions of foreign visitors from America, Europe and from all over the world
will visit the island, to get to know its unique natural beauties.
Every corner of Crete, every village, every city, from Zakros to Elafonissi and
from Gramvousa to Ierapetra constitutes a unique experience for the visitor. It is
about those images that have been composing a unique setting for centuries
now; a multi-dimensional mosaic that is completed by the elements of our
culture, our Christian tradition, our customs, and our natural landscape.
For all visitors, Crete is a special and unique tourist destination. It is not only
about the features of Crete that attract millions of foreign visitors as a modern
destination. What is more, Crete is a place endowed by nature, totally
compensating its visitors with stories and century-long traditions that come to
life through the ruins of the Minoan civilization.
Hospitality is the key-element of our national and local identity, turning the
island into a friendly, welcoming place for all foreign visitors. The security that
visitors feel on our island completes the sense of a unique trip.
In recent years, a large number of tourists from the United States of America
choose to visit the island of Crete as their holiday destination. For all of them,
Crete remains a hospitable place, a place that offers them unique opportunities
for quality holidays.
As the Region of Crete, we welcome the participants of the "ATHENS ASTA
Destination EXPO 2018 Conference" -which is organized by the American
Tourist Agents Association- to Greece, hoping that you will be given the
opportunity to visit and admire the beauties of Crete during your stay in our
country.
Stavros Arnaoutakis,
Regional Governor, Crete
34 G R E E C E O N A I R

Crete
Incredible Crete:
Land of Myth
Crete is the largest island in Greece,
and the fth largest one in the
Mediterranean Sea. Here, you can admire
the remnants of brilliant civilizations,
explore glorious beaches, impressive
mountainscapes, fertile valleys and steep
gorges, and enjoy the island's rich
gastronomic culture.
The beaches of Crete are rightly famous
for their endless miles of warm sand.
The wide and unspoiled beaches,
combined with mild weather from early
spring to late fall, make Crete an unrivaled
destination for a fun and relaxing beach
vacation. You can nd wonderful hotel
resorts at all major beaches on the island.
With so many choices, the only difculty is
deciding where you most want to stay.
36 G R E E C E O N A I R

G R E E C E O N A I R
37

Crete
The imposing ancient palaces in Knossos,
Faistos, and Malia date to the Minoan
civilization, which reached its peak around
1950 B.C. The Minoans were accomplished
mariners and traded their already then
famous cypress and agricultural products
far and wide. Subsequent periods all left
their mark on the island's architecture. The
main towns of Chania, Rethymno, and
Heraklion show the inuence of the Arabs,
Venetians, Byzantines, and Ottomans, who
all ruled the island at different points in
history.
Crete, being in the south of the Aegean, has
a wonderfully mild climate, and the island
also boasts a varied and beautiful
landscape. This means that the possibilities
for hiking, golf, water sports and any other
outdoor activities you enjoy are virtually
endless. Kayak along the sparkling white
beaches, or try scuba diving in the crystalclear
waters. Join an outdoor yoga class or
hike the trails through the mountains.
38 G R E E C E O N A I R

The Cretans are rightfully proud of their local
food products, wines, and cuisine. The mild
climate means that vegetables can be
grown year-round, the mountains are home
to the sheep and goats who produce the
wonderful cheeses of Crete, and the
surrounding sea offers up its bounty of sh
and seafood. Olive groves dot the
landscape everywhere you turn, producing
some of the premiere olive oils of Greece.
When you return from the beach or come
back after a long hike in the gorges, you will
always nd a feast, accompanied by the
island's robust wines, waiting for you on the
table.
Those who visit Crete often come back,
again and again. The wild and beautiful
landscape fascinates, the hospitality and
excellent food draw you in, and there is
something new to do and explore around
every corner. One trip is never enough to
enjoy all the fascinating riches of incredible
Crete.
G R E E C E O N A I R
39

Celestyal Cruises Launches New 7-Day All-Inclusive Itineraries,
New Destinations, and Year-Round Cruising in the Aegean
In the ongoing effort to continue introducing
new destinations and to reach its goal of
presenting year-round cruising in the
Aegean, Celestyal Cruises is introducing
three new seven-day all-inclusive itineraries:
the new Idyllic with sailings commencing in
April 2018, and starting in 2019 the new
Eclectic and Three Continents cruise
programs. All of these exclusive new
itineraries, like all of the line's cruises, feature
the Celestyal Inclusive Experience - the
industry's best all-inclusive program including
delicious meals on board, drinks, awardwinning
entertainment, gratuities, port
charges, and the best excursions - all in one
price! The line's generous drinks package
offers passengers included top shelf spirits,
wines, cocktails and beers, specialty coffees,
bottled water, as well as juices and sodas.
This is just one of the many reasons Celestyal
Cruises has been recognized as one of the
industry's best-value and best-service cruise
lines.
Beginning on April 30, 2018, Celestyal Crystal
will perform the new, highly-anticipated 7-
day Idyllic - departing from Athens' port of
Piraeus and featuring overnight stays in the
marquee ports of Mykonos and Santorini,
ideal opportunities for experiencing these
postcard perfect Greek Isles as well as their
world-renowned nightlife and unparalleled
sunsets. Along the way travelers will discover
the off-the-beaten path island of Milos, a
volcanic island acclaimed for having some
of the most beautiful beaches in the
Aegean; Crete, where the Minoan Palace of
Knossos awaits adventurers; and Turkey's
Kusadasi, where cruisers are sure to be awestruck
on an in-depth shore excursion to
explore Ancient Ephesus.
Celestyal Cruises is re-afrming its
commitment to supporting tourism in Turkey,
and is thrilled to unveil its Eclectic itinerary
that will re-introduce the port of Istanbul to its
cruise programs. With weekly sailings from
October 21st through November 25th of
2019, this itinerary will sail round-trip from
Athens' port of Piraeus and include an
overnight in exotic Istanbul, considered a
high-demand, bucket list destination for
many North American travelers. The itinerary
also introduces two new destinations:
Greece's Volos, perfect port for taking in
Meteora's hanging monasteries, and Turkey's
Canakkale, gateway to Troy and site where
the WWI Gallipoli Campaign took place.
Travelers on this itinerary will additionally have
the opportunity to visit Crete and Santorini,
and will also experience the lively vibes of
Mykonos with an overnight stay.
The new Three Continents sailings will
commence in December of 2019 with ve
sailings from the 2nd through the 30th that
will also mark the introduction of Christmas
and New Year's cruises in the Aegean for
Celestyal Cruises. This itinerary is an
enchanting voyage visiting intriguing
destinations on the three Continents of
Europe, Asia and Africa. Beginning and
concluding in Athens, passengers will explore
cities and villages in Greece, Egypt, Israel,
Cyprus, the Greek Islands, and Turkey. From
Greece's capital, the voyage heads to
Alexandria and Port Said in Egypt - land of
Pharaohs and Pyramids. The journey
continues in Israel, with inspired excursions to
sites of biblical and historical importance.
Next, and a new destination Celestyal
Cruises is introducing as part of this itinerary, is
Cyprus' Limassol where travelers can visit the
area's mountain villages and tour Paphos.
The Greek Island of Rhodes and Turkey's
Kusadasi round out this fascinating itinerary
before sailing back to Athens, mythical home
to the Greek gods and goddesses of
centuries gone by.
For additional details on these or any of the line's
all-inclusive, destination-focused cruises or to
inquire about 2020 sailings, travel agents can call
877-337-4665 or visit CelestyalCruises.com.
40 G R E E C E O N A I R

A Journey Through Time
The Region of South Aegean, with its 50 inhabited islands and some of the most
powerful tourism brands in the world tourism map, annually receives most of
the total tourist flow in Greece. An island set of tourist destinations of unique
beauty and particularity that cover the whole interest range of the visitor and
provide the highest quality services.
The islands of the Cyclades and the Dodecanese, islands of unparalleled natural beauty and uniqueness. So
close and yet so different, they offer a feast of experiences, emotions, thrills. Islands bathed in light, dipped in
blue, where myth, history and reality coexist in an impressive mosaic. Contrasts are their charm. Uniqueness is
their identity.
In order to maintain and further enhance its high performance in the tourism sector, the South Aegean Region
focuses on the development of strategic partnerships by opening channels between the islands of the South
Aegean and the American tourism market, a dynamically emerging market for tourism in our Region with great
potential.
The ATHENS ASTA DESTINATION EXPO 2018 event is a unique opportunity to show the comparative
advantages of the South Aegean to the largest and most important travel agents in America, as they will get to
know the high quality services offered by our islands, thus strengthening the tourist flow to the Cyclades and the
Dodecanese islands.
Our goal is to show the American tourism market what the South Aegean really is. Unique, versatile,
insurmountable. A safe, hospitable destination. Everything one could ask from his/her vacation, generously
offered. Dozens of beautiful islands, each with its special features, that meet every demand and can turn any
holiday into a very special and particular personal experience.
This "uniqueness" is being promoted globally through the implementation of the South Aegean Region's
Strategic Tourism Development Plan; also, through its awarded title as European Region of Gastronomy 2019,
the Region reveals the uniqueness of its flavors and aromas in an immense symposium and shares age-old
secrets with its visitors - co-diners in an exciting delicious journey of five senses.
The distinction of the South Aegean as European Region of Gastronomy 2019 is yet another proof of its
uniqueness, yet another intense challenge for the visitor to get to know our islands through their cuisine. The
gastronomy in our islands is an authentic travel experience!
We do not stop here. We constantly enrich our identity with all those elements that accurately represent our true
image. The South Aegean is the ideal holiday destination throughout the year and this is that we aim for. The
Cyclades and the Dodecanese islands are not only about sun and beautiful beaches. They are History. They are
Culture. They are the prints that each place leaves in its course through history. Every visitor is worth "making"
this journey through time.
The Governor of South Aegean Region
George Hatzimarkos
42 G R E E C E O N A I R

Southern Aegean
Island-Hopping in the
South Aegean
The southern part of the Aegean is home
to the islands of the Cyclades and the
Dodecanese, which include some of the
best-loved island destinations in Greece,
among them: Santorini, Mykonos, Rhodes
and Paros, as well as countless hidden
gems. A classic for island-hopping, ferry
lines criss-cross this part of the Aegean, but
modern airports provide quick access to
nearly all the bigger of the islands as well.
From the islands with airports, you can
catch local ferries or hire a private boat to
explore nearby, smaller islands.
44 G R E E C E O N A I R

G R E E C E O N A I R
45

Southern Aegean
The iconic images of Greece, with
g e o m e t r i c , w h i t e - w a s h e d v i l l a g e s ,
bougainvillea spilling down the walls, and
endless azure seas usually come from one of
the many islands in this part of the Aegean.
In spite of the similarities, each island has its
own characteristics and rhythm of life.
Mykonos draws an international crowd, and
in addition to fabulous beaches and
traditional architecture, you will also nd a
hopping nightlife and cosmopolitan
restaurants. If you stop in Kythnos, you will
nd the peaceful rhythms of village life, dirt
roads, and an unspoiled 19th century spa. In
short, the South Aegean offers something for
all tastes.
With a rich history going back to the days of
myth, you can explore the ancient medical
center, Asklepeion, in Kos, the Crusader
fortress in Rhodes, the "Greek Pompeii,"
Akrotiri, in Santorini and the mythical
birthplace of Apollo on Delos, to name just a
few of the spectacular sites of the South
Aegean. In Greece, the past weaves in an
out of the present, enriching our experience
of the simplest things. As you pick up a piece
of marble on the beach, you can't help but
wonder if it perhaps came from an ancient
temple.
The sea, that gentle blue, is ever-present on
the islands. For thousands of years the
islanders have lived on and from the sea.
The South Aegean islands form a chain
across the Aegean, making this the perfect
place for yachting. Charter a yacht and let
the winds and your mood decide which
island to see next, or cast anchor in a
secluded cove for an afternoon swim. In
many of the islands, you can also hire small
boats for the day to take you to hidden
beaches and sea caves.
A classic and iconic destination, the South
Aegean will welcome you with the worldrenowned
Greek hospitality and cuisine.
Whether you are looking for nightlife or
tranquility, culture or pristine beaches, there
will be an island spot just right for you.
46 G R E E C E O N A I R

Mykonos
Mykonos:
Cosmopolitan Fun
in the Sun
W
Welcome to Greece's most glamorous
island, a white-washed paradise in the heart
of the Cyclades. According to mythology,
Mykonos was formed from the petried
bodies of giants killed by Hercules. It is one of
the best examples of Cycladic architecture
and a spellbinding attraction for visitors.
Stroll around its narrow marble streets and
admire white-washed houses with colorful
doors and window frames, bougainvillea
trees in purple bloom and hidden churches.
Along the southern coast you will nd a
great selection of the most popular
beaches. The “Island of the Winds,” as
Mykonos is nick-named, attracts surfers and
sailors from all over the world. Choose from
Korfos, Ftelia, Megali Ammos and Kalafatis,
where surng lessons are also available, or
try sea parachuting or jet skiing at Elia or
Kalafatis.
Mykonos has attracted an upscale,
international crowd for decades, and as a
result you will nd a wide selection of luxury
accommodation, as well as a profusion of
excellent international restaurants, in
addition to traditional, Greek tavernas and
seafood restaurants. In the evening, you will
always be able to nd a place with a good
party and the opportunity to dance the
night away.
Don't leave Mykonos without taking the
o p p o r t u n i t y t o e x p l o r e t h e t i n y
archaeological gem of Delos, just a short
boat trip away. Delos was a sacred island in
ancient times, and according to mythology
was the birthplace of the twin gods Apollo
a n d A r t e m i s . D e l o s i s a m a j o r
archaeological site and has been
designated a UN World Heritage site.
48 G R E E C E O N A I R

Santorini
Santorini:
The Queen
of the Cyclades
MMagnicent and mystical, Santorini rises out
of the sea. The unique shape of the island
was created by a massive volcanic eruption
about 3500 years ago, which destroyed its
highly advanced Minoan civilization. Over
the centuries, many people have thought
that the Atlantis of myth could have been
ancient Santorini. We may never know, but
the eruption left behind an intriguing
landscape of unrivalled beauty.
Fira is the picturesque capital of the island;
perched high up on the edge of the
caldera, it looks like a marvellous painting.
Fira, together with Oia, Imerovigli and
Firostefani, located high above on a cliff,
make up the so-called Caldera's Eyebrow,
the balcony of Santorini, which offers an
amazing view of the volcano.
The volcano also created spectacular
beaches, some with red or black sand,
others with volcanic pebbles. After a swim,
you can wind your way up the picturesque
streets, to take in the famous sunset from a
breezy veranda. It is no wonder that
Santorini is considered one of the most
romantic destinations on earth, which has
also made it a very popular venue for
destination weddings.
50 G R E E C E O N A I R

Rhodes
Rhodes:
Island of the Knights
RRhodes, the largest of the Dodecannese
Islands, is also one of the most popular
destinations in the Aegean. A truly blessed
place, Rhodes has bright green hills and
rich verdant valleys. Also not to be missed
are the magnicent beaches of Rhodes,
extending along many kilometers, small
bays and coves and endless beaches of
golden sand.
You will get a sense of the multi-cultural
history of the island when you visit the
imposing fortress of the Knights of Rhodes,
the Kahal Shalom Synagogue, the oldest
synagogue in Greece, and the remains of
the medieval fortications, constructed by
the Byzantines. The island also has some
important Ancient Greek sites, including the
Acropolis of Lindos and ancient Kameiros.
At this crossroad of civilizations, the local
cuisine has acquired elements from Asia,
Africa and Europe but is above all
Mediterranean. Enjoy local specialties that
brilliantly combine traditional and modern
tastes: unforgettable delicate avors, fresh
sh and seafood, original fresh salads,
magnicent meat dishes as well as the wide
range of sweets and desserts.
52 G R E E C E O N A I R

Northern Aegean
Gems off
the Beaten Track
The islands of the North Aegean, which
include Chios, Lesvos and Samos, each
have a distinct character of its own.
Drawing fewer visitors than the tourism
powerhouses of Mykonos and Santorini,
these islands offer tranquility and an
authentic Greek experience. With
magnicent beaches, interesting sites, and
plenty of places to stay, there are many
treasures to explore.
In Ikaria, famed for the longevity of its
villagers, you can experience the true
Mediterranean diet and lifestyle. TV chef
Diane Kochilas, whose ancestors hailed
from the island, runs week-long cooking
classes here during the summer. In Chios,
you can taste the famed mastiha products
that the island has been known for since
Antiquity. Chios was always an important
and wealthy shipping center, and this
wealth is reected in its architecture of
stately mansions. Samos, the birthplace of
Pythagoras, has been famed for its wines
since ancient times, especially its dessert
wines, which are excellent.
54 G R E E C E O N A I R

Lesvos is the third-largest island in
Greece. It is famous as the home of the
Ancient Greek poetess Sappho, but
equally for producing some of the best
ouzo in Greece. For a daytrip from
Lesvos, don't miss the tiny island of
Agios Efstratios, which is a nature
preserve. Also near Lesvos is Limnos,
which according to myth was where
the god Hephaestus had his forge and
rst taught man to work copper. Last,
but not least, of the larger islands is
Samothrace, which has steep peaks
and stunning pebbly beaches, some
which can only be accessed by boat.
Common to all these islands is
gorgeous, unspoiled nature, beautiful
beaches, and all the ingredients for a
tranquil, yet interesting, vacation.
Home to some of the most distinctive
food products and wines of Greece,
you will remember the tastes and
aromas of these islands long after you
have returned home.
G R E E C E O N A I R
07

Ionian islands
Green Gems
of the Ionian Sea
The Ionian Islands, also called the
Heptanese, meaning the 7 islands, offer a
plethora of enticing destinations off the west
coast of Greece. The islands are lush and
green, especially Corfu, and share a history
of Venetian rule, which has resulted in many
Italian inuences on local culture and
architecture.
Kefalonia and Corfu are the largest of the
islands, with the smaller islands being
Zakynthos, Kythira, Lefkada, Paxi, and the
famed homeland of Odysseus, Ithaka.
Zakynthos is particularly rich in ora and
wildlife, with 1000s of ower species and
signicant populations of sea turtles
(Caretta Caretta) and Monk Seals
(Monachus Monachus), both of which are
protected species.
The islands are also known for their stunning
beaches, with opportunities for snorkeling,
water sports, and sailing. You will nd
exquisite sea caves in Lefkada, and in
Kefalonia, the unparalleled Melissani Cave,
with an underground lake and an ancient
sanctuary to Pan.
The excellent cuisine of the islands reects
t h e V e n e t i a n i n u e n c e s a n d t h e
atmosphere is cosmopolitan, yet relaxed.
You can pursue all manner of activities or
soothe body and soul in a luxurious resort.
Either way, the Ionian Islands will leave you
with lasting memories.
56 G R E E C E O N A I R

Corfu
Land of Splendor
Corfu
CCorfu is one of the most cosmopolitan
Mediterranean destinations, due to its rich
multi-cultural heritage. Corfu's historic
monuments, its stunning natural landscape,
its crystal-clear seas, and its excellent
weather all year round explain why the
island weaves a powerful spell on its visitors.
Palaces, fortresses, austere public buildings
of the Venetian rule uniquely blend with lines
of drying laundry in tiny alleyways and small,
secluded squares. Don't miss a visit to the
impressive 15th century fortress and to the
Achilleion, a fairy tale palace built among
cypresses and myrtles by the Empress
Elisabeth of Austria.
Corfu is a magical destination all year long.
Colorful music events, culinary feasts,
religious festivals, carnival celebrationsknown
for their deep Venetian inuencesand
the most joyful Easter in Greece form an
exquisite mosaic of experiences.
G R E E C E O N A I R
57

Where the Trip of the Olympic Flame Begins
Dear Friends,
The Region of Western Greece consists of the prefectures of Achaia, Ilia and
Aitoloakarnania. Three areas with great history, tradition and culture, as
well as particular developments in the arts, science and education. The
history of the Region is lost in the depths of the ages, when Ancient Olympia
was the cradle of Olympism. The place where the trip of the Olympic Flame
begins today with the lighting ceremony, for the launch of modern Olympic
Games.
However, the Region of Western Greece has not only to show a glorious past.
The natural beauty of Achaia, Ilia and Aitoloakarnania is a tourist
attraction throughout the year. The ski resort of Kalavryta, the tour around
the mountainous Nafpaktia, Aetoliko, the so-called Venice of Western
Greece, the enchanting lagoon of Messolongi, the beautiful Tourlida,
intrigue and invite the visitor all year round. Additionally, the impressive
beaches of Ilia are a major attraction during the summer season as well as
the picturesque fishing villages of Aitoloakarnania, where traditional
snacks are a gastronomic mystagogy.
Least but not last, there is Patras, the capital of Achaia, which only recently
was awarded as a European Destination of Excellence (EDEN) in the field
of Cultural Tourism for 2016-2017. Patras, is a modern communications
and commercial center with vibrant squares, numerous entertainment
venues, a variety of cultural activities and the organizer of the largest
Mediterranean carnival. The European standards new road axes that
connect the city of Patras with Athens and the newly built harbor, the gate of
Greece to the west, as it has been characterized in the past, rank it among
the top destinations for anyone who visits Greece.
The Region of Western Greece proceeds with a strategic plan and a vision
towards conquering the future. With the use of technology and modern
marketing tools, in Greece and abroad, we manage to get a leading role in
international tourism.
I invite you to visit our Region, getting to know its beauties, the warmth of
people and their unique hospitality.
Apostolos Katsifaras
Covernor of the Region
60 G R E E C E O N A I R

History
Ancient
Olympia
TAKE A JOURNEY BACK IN TIME
TO THE GLORY YEARS OF THE OLYMPIC GAMES
62 G R E E C E O N A I R

Temple of Zeus
A day's visit to the birthplace of the
Olympic Games will not suffice, so much is
there to absorb. The greatness of the
ancient Greek history never ceases to
astound us. In this corner of the
Peloponnese, the father of gods and men
was worshipped; this is the site of Zeus'
most magnificent sanctuary. The
centrepiece of the shrine, his gold and
ivory statue, crafted by Pheidias, stood
13.5m tall and was one of the Seven
Wonders of the Ancient World. It no longer
exists but you will be able to admire
firsthand the famous Hermes by Praxiteles.
Both the site and the museum offer a
luminous picture of the splendour, the glory
and the breadth of a civilisation that gave
so much to the world. You're on the fast
track for a time-travel adventure through
history, through the glory of Ancient
Greece. On your mark. Get set. Go!
The Olympic Games, all for
the pleasure of Zeus
London, Beijing, Athens… Retracing the
history of the Olympic Games back to 776
BC, you arrive at the starting line, where it
all began in this gentle, wooded valley of
the Alpheios River in the Peloponnese,
where Zeus' most important sanctuary was
located. In his honour, every four years, this
was the scene of an event in which the
whole of the Greek-speaking world took
part.
The Olympic Games were more than
athletic competitions. They were
panhellenic festivals and took precedence
over everything else occurring at that time,
even wars. During the period of the
Games and allowing for travel time, any
hostilities between the normally fractious
Greek city-states was suspended and the
G R E E C E O N A I R
63

History
The Palaestra
Olympic Truce imposed. Broken only twice
in a thousand years of Games, this was an
accomplishment we would do well to
emulate.
A tour of the Ancient Stadium
of the Olympic Games
One of the most significant archaeological
sites in Greece, the ancient stadium was
where the most important competitions
took place. Pass under the arched
entrance and you're in a place where
countless VIPs and ordinary people (but
not women) rooted for their heroes. The
stadium you see today was built around
the same time as the temple of Zeus, the
5th century BC.
The hippodrome for chariot races lay to
the south of the stadium. Still standing are
ruins left from a later age: baths and villas,
like the one Roman emperor Nero had
constructed as a private residence when
he attended. After Christianity became
the official religion of the Roman Empire,
the Olympic Games gradually lost their
prestige since they were considered a
pagan festival. They ceased completely in
393 AD when the emperor Theodosius I
decreed them unlawful. Olympia never
64 G R E E C E O N A I R

The Hermes of Praxiteles,
a priceless masterpiece
In Olympia's archaeological museum you'll
come face to face with one of the
greatest marble sculptures of all time,
Praxiteles' Hermes, one of the most
important exhibits in the museum. The god
is leaning against the trunk of a tree. In his
left arm, he's cradling the infant Dionysos.
It is the epitome of Greek beauty, balance
and craftsmanship. Apart from the Hermes,
the museum contains dozens of other finds
from the site, dating from prehistoric times
to the early Christian era, when the Games
were outlawed. Look out for the Nike of
Paionios and the monumental friezes from
the Temple of Zeus, which depict the
chariot race between Pelops and
Oinomaos and the fight between Lapiths
and Centaurs.
The Hermes of Praxiteles.
regained the glory and allure it had
enjoyed as host of the Games.
But on 18 August 2004, when Athens
hosted the Modern Games, those
wonderful years came back. The Stadium
in Olympia witnessed a reenactment of an
ancient sport, the shot put. Both men and
women competed, some 1,611 years after
the last Games took place there. And of
course, Olympia is still the place where the
Olympic Flame is lit each Olympiad.
Guide to the archaeological site of
Olympia
The Sanctuary of Zeus was called the Altis
or 'sacred wood'. A walled area, it
enclosed many monuments and buildings
beside the Temple of Zeus. You'll see
arcades, smaller temples, statue pedestals.
Some of the structures were residential,
others had an administrative or ceremonial
function. Zeus' temple stood at its heart.
Can you imagine being faced with his
enormous statue, carved from ivory, gold
flashing in the sunlight? Could there have
been any doubt that he ruled over
heaven and earth?
More monuments, more history
Don't forget to have a look at the other
ruins: the Temple of Hera, the oldest and
best preserved temple at Olympia, the
Bouleuterion, the Prytaneion, the
G R E E C E O N A I R
65

History
Gymnasion, the Palaistra, Pheidias'
workshop, the Leonidaion, the Philippeion,
the Echo Colonnade, the pedestal of
Paionios's Nike, the Nymphaion. Each one
has a special aura and its own story.
Museum of the History of the Olympic
Games
Here you'll find 463 works from the Temple
of Zeus at Olympia and from other
museums around Greece.
The Ancient Olympia Festival
in the Peloponnese
Plan your visit to coincide with the festival.
An annual event, it includes excellent
theatrical, music and dance
performances.
Other cultural events in the Peloponnese
Epidaurus Greek Festival - Events of the
Greek Festival take place in the Ancient
Theatre and the Little Theatre of Epidaurus
in the weekends of July and August. These
events include performances of ancient
Greek drama, musical concerts and
dancing shows.
Festival of Argos-Mycenae - The Summer
Festival of Argos-Mycenae is organized
from June to August and includes theatre
performances, musical concerts, dance
shows, dancing of traditional groups,
lectures and thematic evenings. These
events are presented in the ancient
theatre of Argos, in the archaeological site
of Mycenae, in various venues of Nafplion,
school yards and village squares.
Carnival of Patras - The Carnival of Patras is
the major event of the town and the most
famous carnival in Greece. Carnival
celebrations last for about 40 days, but
they peak on the weekend before Lent
Monday. That Saturday evening, there is a
large parade and so too on Sunday
evening. On Sunday evening, the "burning
of the Carnival King" marks the end of the
carnival.
66 G R E E C E O N A I R

Patras
Patras
Capital of Western Greece
PPatras is an ideal base for exploring the
Peloponnese, as it sits right in the center of
the triangle of some the most popular
destinations of the region: Delphi, Ancient
Olympia and Epidaurus. In Patras itself, you
will nd the archaeological park of Vouteni,
featuring one of the most important
Mycenaean sites.
Patras is famous across Greece for its
carnival. If you have the chance to visit
during Mardi Gras, you will experience a
truly festive and colorful Greek tradition, as
the party rolls across the city for days. Patras
is a true gateway to the glories of western
Greece.
The city also connects, through its port, with
the beautiful islands of the Ionian Sea and
ports in Italy. Surrounding the city you will nd
g o r g e o u s b e a c h e s a n d p l e n t y o f
opportunities for fun and relaxation.
68 G R E E C E O N A I R

G R E E C E O N A I R
69

Peloponnese
Mythical & Magical
Peloponnese
Monuments from every period of the
eventful Peloponnesian history, great
archaeological sites such as ancient
Olympia, Epidaurus, Mycenae and Tiryns;
Byzantine churches, unique settlements
and amazing castles; natural beauty,
surrounded by beautiful beaches, sandy
and smooth coasts on the west, rocky on
the east, make this part of Greece ideal
for touring holidays.
70 G R E E C E O N A I R

If you come in winter, you can ski at the
Mainalo ski resort. In the fall, you can
participate in the grape harvest, and taste
some of the best wines in Greece. In the
summer, you can, of course, swim at the
countless beautiful beaches, and if you
are looking for something more actionpacked,
you will nd ample opportunities
for rafting, hiking and other activities.
For a romantic interlude, stroll the
charming streets of beautiful Nauplio,
overlooking the sea, or check into one of
luxurious resorts the region offers. In the
summer, you can also experience an
Ancient Greek play, performed
authentically in the theater of Epidaurus,
and you will also nd a number of art
festivals and other cultural events. The
Peloponnese truly offers something at
every turn.
G R E E C E O N A I R
71

Thessaloniki, the city of our heart
Dear friends,
Let us introduce you to our breathtaking city, Thessaloniki!
On behalf of the entire city and people of Thessaloniki, thank you
FEDHATTA for hosting such an extremely important conference in Athens, ASTA.
This conference occurs at a time when the Greek tourism industry is working diligently to welcome an
increasing number of American tourists.
Thessaloniki is more than just a spectacular place to live and visit. It is Greece's second largest city, the
capital of Macedonia, and, with a multicultural city that goes back over 2300 years, has a diverse culture
that includes exquisite cuisine, art, culture, recreation, and more! Thessaloniki (also called “Salonika”) is
near luxury resorts, Greece's legendary beaches, and a cosmopolitan city that meets the International Silk
Road. In addition, it is an active, vibrant, and safe city, full of people young and old, with shopping that is
both traditional and luxurious.
We say, “Thessaloniki - many stories, one heart“ since it is a city with countless stories to tell, whether you
are a native or a tourist. Even National Geographic magazine called Thessaloniki “one of the 20 must-see
destinations” and “top 10 nightlife destinations!”
The timing could not be better! The city is working at an intense pace to prepare for September 2018's 83
Thessaloniki International Fair where the United States of America will be the honored country. All
indicators show that participation and visitors are exceeding expectations. It seems as if the ancient gods of
Greece are working hard as well to create an environment bringing our two countries even closer!
Another major development has been direct flights from New York to Thessaloniki, making air travel even
easier!
Thessaloniki is also the origin of a great number of Greek expatriates, many of them living in USA. A strong
bond already exists and we will try to capitalized on this as much as possible.
Thessaloniki Tourism Organization, the official board of the region, which I have the honor to represent as
president, encourages the strengthening of this bond since we are the first to organize trips to American tour
operators in order to get them acquainted with the area and the travelling advantages it offers.
I believe that we share a common goal. American tourists of all ages, wondering around with a wide smile on
their faces, enjoying the seafront and staring across the Mount of Gods, Olympus. It is of our understanding
that American students come closer with ancient Greek culture during their first year of college studies when
they come across Aristotle - the man who was born and lived in the area, the man who taught Alexander the
Great, the genius philosopher.
Before I welcome you to Thessaloniki, the city of our heart, I invite you to visit our official website
www.thessaloniki.travel in order to get your first taste of our beautiful city.
Paraskevi Patoulidou
Deputy Governor of Thessaloniki
72 G R E E C E O N A I R

Thessaloniki
Many Stories, One Heart
Thessaloniki
T
Thessaloniki, the bustling port that has
connected east and west for millennia, is a
true princess among cities, named after the
sister of Alexander the Great, who founded
the city in 315 BC.
Always a lively and bustling city of trade,
Thessaloniki was home to people of many
faiths, ethnicities and a profusion of
languages could be heard in its streets.
Today the city remains an important center
for trade, and is known for its interesting music
scene, creative start-ups, and great
restaurants.
The best way to enjoy the city is by foot, and
you mustn't miss a stroll down the wide
promenade along the sea. Stop in Aristotle
Square for Greek coffee and the city's
renowned bougatsa, a delectable cream-
lled pastry.
74 G R E E C E O N A I R

Halkidiki
A Sacred Paradise
Halkidiki
Traditionally the summer destination for
residents of Thessaloniki, Halkidiki has
attracted foreign visitors as well since the
1960s.
A 3-ngered peninsula, Halkidiki offers
sweeping vistas of the sea, and countless
stunning beaches for swimming.
Halkidiki is also home to the independent
religious district of Mount Athos, where
m o n k s h a v e l i v e d i n t h e s t u n n i n g
monasteries for centuries. A unique religious
community, Mount Athos today houses
2,000 monks from around the world.
The area offers a number of luxury resorts, as
well as golf and other activities. The proximity
to Thessaloniki makes it easy to reach
Halkidiki or combine a city break with some
golf and swimming.
G R E E C E O N A I R
75

Helexpo
The 83rd TIF, the largest exhibition in the country and one of the most
important in South-Eastern Europe, is being held from 8 to 16 September 2018
at Thessaloniki International Exhibition Centre.
The Honoured Country is the USA and the US participation will focus on high
technology. The Fair will feature innovations by US enterprises exhibited for the
first time in Greece and perhaps in Europe.
The 83rd TIF will be mainly characterised by extroversion, in which TIF-
Helexpo has been systematically investing in recent years through networking
in the international exhibition industry.
The US enterprises that will be participating in the 83rd TIF are active in the
fields of technology, health, education, energy, etc.
The US participation will be accompanied by numerous side events, including
business fora, as well as cultural and other events.
Business giants from the US that have already responded and will be present at
the Fair include Microsoft, Coca-Cola, Google and Cisco. Other prestigious
industrial groups, such as Lockheed Martin, and major Greek enterprises, such
as Intralot, have responded to the invitation to participate in the 83rd TIF in
the context of the Honoured Country institution.
TIF-Helexpo, the national exhibition agency of Greece, organises the
Thessaloniki International Fair every September and over 25 trade fairs
presenting the most important productive and industrial sectors of Greece and
South-Eastern Europe.
Great emphasis is placed on Greek tourism during a landmark exhibition for
the development of the country's tourism industry: Philoxenia, to be held from
the 34th time from 9 to 11 November 2018 at Thessaloniki International
Exhibition Centre.
At least 35 exhibitions by other organisers are held at the premises of TIF-
Helexpo in Thessaloniki and at Helexpo Maroussi in Attica.
Thessaloniki International Exhibition Centre hosts exhibitions, theme parks,
congresses and events for over 275 days each year.
With over 90 years of history, its international networking, its trade fairs and its
contact with hosted buyers from all over the world, TIF-Helexpo brings Greek
enterprises closer to their international peers, creates opportunities for
cooperation and paves the way for extroverted growth.
We await you at the 83rd TIF from 8 to 16 September in Thessaloniki!
Dr Kyriakos Pozrikidis,
Managing Director of TIF-HELEXPO
76 G R E E C E O N A I R

Central Macedonia
Majestic
Macedonia
78 G R E E C E O N A I R

I
In Macedonia, the variation in the scenery is
stunning. Endless stretches of sandy
beaches are washed by crystal-clear seas in
Pieria, Halkidiki, and the islands of
Samothrace and Thassos. A massif of rare
beauty commands the area, snow-covered
throughout most of the year. Its highest and
most famous mountain is Olympus, the
mountain of the Ancient Greek gods.
The fertile Macedonian plain has played an
active part throughout the history of Greek
civilization. Locals are proud and hospitable
people who cherish and honor their
precious heritage in their everyday lives,
through traditions that have stood the test of
time and have produced a characteristic
cuisine.
It is well worth visiting the numerous
vineyards in Goumenissa where some of the
best-known Macedonian wines of superior
quality are produced. Mt. Olympus offers
hiking and mountaineering. In the winter,
you can ski in Seli, Tria-Pente Pigadia and
Kaimaktsalan.
A visit to Macedonia is not complete without
seeing Thessaloniki, a city that is literally an
o p e n - a i r m u s e u m . A n c i e n t G r e e k
monuments, roman inuences and
byzantine grandeur create a fascinating
mosaic. Add in fabulous food, a hopping
music scene, and a sweeping vista of the
sea for a winning city-break.
G R E E C E O N A I R
79

Meteora
Meteora
MMeteora is the biggest and most important
group of monasteries in Greece after those
in Mount Athos. We can locate the rst
traces of their history from 11th c. when the
rst hermits settled there. The rock
monasteries have been characterized by
UNESCO as a unique phenomenon of
cultural heritage and they form one of the
most important stations of cultural map of
Greece.
Serene and magical, the monasteries cling
to the rock, suspended between heaven
and earth. The natural landscape is in itself
breath-taking, and its austere beauty
makes it easy to understand how monks
found it a natural place to commune with
the divine.
A visit to Meteora will leave a lasting
impression on your heart and soul.
80 G R E E C E O N A I R

Visit Meteora is a group of travel
professionals and local destination
experts who ha ve combined their
talents, knowledge, resources and
travel passion to become the pioneers
of Dest ination Management Company
in Meteora Greece.
E-mail info@visitmeteora.travel
Tel. +302432023820
Fax +302432023804
Addr ess Patr. Dimitriou 2,
Kalampaka Greece
www .visitmeteora.travel

Spas
Natural
Springs & Spas
82 G R E E C E O N A I R

Greece has 752 natural thermal springs.
Since ancient times these natural resources
h a v e b e e n r e v e r e d a n d u s e d
therapeutically. The spa resort of Aidipsos
was mentioned by Aristotle and the springs
of Loutraki were mentioned by Xenophon.
Popular in modern times as well, many of
these resorts have been upgraded with
modern spa facilities and adjoining hotels.
You will nd enchanting spas in many
corners of Greece, if you are in the mood for
some total relaxation and regeneration. Let
the mineral waters soothe your spirit and
your achy joints. Each spa has its own
specialties, depending on the particular
qualities of its spring, so according to where
you visit, you may also be offered mud
treatments, a massage and other extras.
If you are staying in Athens, you can also
take advantage of a visit to Lake
Vouliagmeni, which is fed by thermal
springs. This means that the water is warm
even in winter, allowing you to swim yearround.
Due to the high mineral content of
the water, swimming here is thought to be
good for arthritis and other ailments, but it is
also simply relaxing and a unique
experience.
G R E E C E O N A I R
83

Yachting & Cruising
Yachting & Cruising
Into Endless Blue
84 G R E E C E O N A I R

Greece is the ideal place to escape into
endless blue. Its seas and islands need no
further introduction. By sailboat, motorized
craft, or cruise ship-the choices are endless.
Deserted beaches that cannot be reached
by land are in abundance. Escaping to the
blue by boat has its own unique charm that
is linked to man's primordial need to
become one with nature.
Dozens of companies rent out recreational
boats. Known for their professionalism and
large experience, they are a guarantee for
safe, economical and unforgettable
holidays for the group or family who decide
to try this one-of-a-kind and memorable
experience. The Greek seas and coasts
have made yachting a very popular
activity.
A trip on the calm Greek waters, on your
own or a chartered yacht, offers you the
possibility to sail among extremely beautiful
clusters of islands, to anchor in naturally
protected bays of rare beauty, to visit
inaccessible beaches and to swim with
s a f e t y i n e x c e p t i o n a l l y c l e a r a n d
transparent waters.
If you prefer the comfort and service of a
larger ship, you will nd countless cruise
routes that go through Greece for long and
short trips. From one-day cruises to the small
islands near Athens to extensive trips around
t h e m a j o r s i g h t s o f t h e E a s t e r n
Mediterranean, escaping into the blue has
never been easier.
G R E E C E O N A I R
85

Active holidays
Your Chance to Be
a Greek Hero
86 G R E E C E O N A I R

Greece has unrivaled beaches, beautiful
islands and endless cultural treasures, which
draw people from around the world to
come for a visit. Sometimes overlooked, with
all these riches so readily apparent, is that
Greece is also an excellent destination for
active holidays.
Greece is the birthplace of the Olympics
and mythical heroes. This heritage lives on in
the annual Athens Marathon, the triathlon
on the gorgeous island of Spetses, as well as
countless other organized sports events
around the country. Combine your sightseeing
with testing your strength against
local and international competitors.
The mild climate of Greece combined with
the varied scenery of the country means
that you can golf in the winter one
afternoon and go up to a ski resort the next.
The many rivers offer exciting rafting and
kayaking, and many areas of Greece have
mapped routes for trekking and hiking.
Lastly, there is, of course, the famed, deepblue
sea of Greece, with the opportunity to
sail, kite-surf, and dive. You can nd facilities
for these activities both on secluded islands
and right in the city of Athens, on the Athens
Riviera, stretching from the city all the way to
Cape Sounio.
G R E E C E O N A I R
87

Skiing
Winter Joys
in Greece
Decorated Christmas trees and little ships
ornament houses and streets. Bells are
ringing and children sing Christmas carols
in towns and villages. Winter festivals in
honor of the Greek god Dionysus are still
celebrated in many parts of Macedonia
and Thrace. Some involve bonres, while
others feature picturesque processions,
traditional music and much merry-making.
88 G R E E C E O N A I R

Large areas of woodland with snowcapped
peaks, forest trails and old
pathways, rapid rivers crowned with stone
bridges and striking lakes like Orestiada,
Ioanninon, Plastiras, and Kerkini create the
ideal setting for having a truly memorable
winter holiday in Greece.
When people think of Greece, the rst thing
that comes to mind is probably the
spectacular beaches, but Greece equally
has glorious mountains. In winter the
mountains get good snow cover and you
will nd ski resorts in many parts of Greece.
Some of these, like Arachova and
Parnassos, are surprisingly close to Athens.
This easily allows for a lovely city break,
combined with a couple of days of skiing or
snowboarding.
Below the mountains, you will nd relatively
mild weather in winter, making a winter trip
an ideal opportunity to take long walks,
explore archaeological sites and take in
some of the contemporary cultural life that is
not usually available in the summertime. This
is the perfect time to experience some
rebetiko music in a traditional club or enjoy
some opera at the new opera house at the
Stavros Niarchos Cultural Center.
G R E E C E O N A I R
89

Gastronomy & Wine
Healthy &
Delicious
The Mediterranean diet is ranked as one of
the most healthful in the world, but more
importantly it is also delicious. Greeks are
generally spoiled with tasty food, thanks to
the incomparable raw materials of the
region-fresh sh and seafood, an
abundance of fresh fruits and vegetables,
olive oil, herbs, artisanal cheeses, and
countless other joys.
Greek dishes are often deceptively simple,
focused on bringing out the natural avors
of the excellent food products. Greek
cuisine has four secrets: high-quality fresh
ingredients, careful use of herbs and
spices, the famous Greek olive oil, and
simplicity. Greek olive oil accompanies
almost all Greek dishes. It is used
abundantly in most of them, is of excellent
quality, and good for your health besides.
90 G R E E C E O N A I R

G R E E C E O N A I R
91

Gastronomy & Wine
Sharing good company with friends is an
important part of Greek meals. The sharing
usually extends to the dishes as well. It is
common to order a profusion of mezedes,
small dishes, and salads, which get passed
up and down the table for everyone to
taste. This can include the main course as
well, with platters of grilled sardines or fried
octopus being placed in the middle of the
table. The wine is often local and served in
pitchers.
Greece is among the oldest wineproducing
regions in the world. The growing,
making, and drinking of wine are woven into
the local culture. Greece boasts 300 grape
varieties that are unique to the area, of
which the most important are Xinomavro
and Agiorgitiko for reds and for the whites
Assyrtico and Moscholero. Assyrtico is
native to Santorini, which is justly famous for
the excellence of its wines. You will nd wine
tastings available in many places, as well as
wine bars where knowledgeable staff will
guide you through the Greek varietals.
Most visitors to Greece quickly become
devoted converts to the cuisine and the
local wines. The simplicity and clean,
bracing avors, accompanied by a chilled
Moscholero and good company, are hard
to resist. At the end of the meal, you often
get treated to a selection of local fruits in
season along with traditional sweets. But
don't forget to sample the large variety of
delicious and unique Greek cheeses as well,
of which feta is the queen.
In the summer, you will nd Greek cooking
classes in many locations, as well as wine
tastings of local wines. A cooking class can
be fun way to take a small taste of Greece
home with you. And yet, sipping a glass of
ouzo or wine with grilled octopus and other
Greek delicacies, while sitting under the
shade of a tree in a small taverna by the sea
is an unforgettable experience that is hard
to reproduce elsewhere. You will be back!
92 G R E E C E O N A I R

G R E E C E O N A I R
93

Museum of Tourism
Valuable historic testimonies and objects
from the Greek Tourism are presented in
the Museum of Tourism, created by the
Association of Greek Women in Tourism in
the centre of Athens.
The memorabilia are placed in thematic
chapters starting from the periegetism the
state planning to the major private
initiatives.
Women in Tourism
The Association of Greek Women in Tourism
was established in 1997 by a group of
women working in tourism either as
entrepreneurs, professionals or scientists
Chapter Travel Agencies
The worldwide aviation extension, the
Marshal Plan resources in combination with
the Greek National Tourism Organization
funding and the high quality hotel
infrastructure, showcased a signicant
number of Travel Agencies in Greece.
By 1956 only 17Travel Agencies were
operating in Greece.
By 1950-1969 their number increased
enormously. As a consequence ,Greek
travel organisers have rallied under
dynamic collective entities, such as HATTA
(Hellenic Association of Travel and Tourist
Agencies) established in 1928-1930, as well
as SKAL Club, established in 1932.
Among the most signicant pioneers, were
Thomas Cook, Ghiolman Bros, Varvias,
ABC-BELL, Horizon, Hermes en Grece, Key
Tours, Karagiannidis, Olympus, Velos Hellas
and many more.
Dinokratous str. 1-3, Kolonaki, Athens
Tel.: +30 6989651594
www.tourismmuseum.gr
94 G R E E C E O N A I R

G R E E C E O N A I R
95

Tourism Promotion
The promotion of Greece by the
GNTO has been and continues
to be accomplished through a
combination of advertising and
public relations activities, with
the GNTO ofces abroad being
the main promotion vehicle. For
this reason, the GNTO has
proceeded to the establishment
of foreign services, resulting in
ve ofces operating already in
1962, in Brussels, Paris, Frankfurt,
London and Rome.
96 G R E E C E O N A I R

Travel Agencies
The worldwide aviation extension, the
Marshal Plan resources in combination with
GNTO funding and the high quality hotel
infrastructure, showcased a signicant
number of Travel Agencies in Greece. By
1956 only 17 Travel Agencies were
operating in Greece. By 1950-1969 their
number increased enormously. As a
consequence, Greek Travel Organisers
have rallied under dynamic collective
entities, such as HATTA (Hellenic
Association of Travel and Tourist Agencies),
established in 1928-1930, as well as SKAL
Club, established in 1932. Among the most
signicant pioneers, were, Thomas Cook,
Ghiolman Bros., Varvias, ABC-BELL,
HORIZON, Hermes en Greece, Key Tours,
Karagiannidis, OLYMPUS, VELOS HELLAS
and many more.
G R E E C E O N A I R
97

From Heritage to Branding
What is the role of the past in the present and the future?
How are contemporary creators inspired by the ancient Greek culture?
In which ways could business and culture be combined?
The non-prot organisation Branding Heritage addresses these questions, introducing the rst global
community of prominent creators inspired by the ancient Greek culture. At the same time, BH
introduces a network of researchers, who support its vision and offer their knowledge on the
importance and global impact of Greek art and culture.
Branding Heritage, through its online platform, activities and events, informs and raises awareness on
the dynamic of cultural entrepreneurship. At challenging times for the country, heritage plays an
active role in the global scene of design, fashion and gastronomy and proves that the contemporary
Greek creation can be competitive in the global market. BH supports and promotes brands and
creators sharing the cultural wealth of Greece, going beyond barriers and borders, representing a
vigorous "Rebranding" of the country.
98 G R E E C E O N A I R

G R E E C E

www.luxurygreecedmc.com

www.ocltravel.co.za

SUNCOAST
VILLAGE
A G R O T O U R I S M E S T A T E
Anthidon Estate Loukisia, Evia 341 00, Greece
Provi Road, Mourikiou - Drosias
Tel.: +30 22210 96465, Mob.: + 30 694 6611448
www.ktima-anthidon.gr www.suncoastvillage.gr
Anthidon Estate anthidon.estate

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38 White Key Villas
27 Wyndham Grand Athens
114 G R E E C E O N A I R

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