The_Hollywood_Reporter__February_07_2018

The Report
Behind the Headlines
Box Office
Domestic International
Gross Cume % Chg Gross Cume
Total
1. Jumanji: Welcome to the Jungle SONY
10.9 352.6 (7) -32 12.6 *94 503.1 856.7
The pic made a surprise Super Bowl
comeback, reclaiming the top spot in its seventh
weekend, the first time since Titanic that a
wide December release has won in February.
2. Maze Runner: The Death Cure FOX
10.5 40 (2) -57 35.5 *81 143.2 183.2
3. Winchester CBS FILMS/LIONSGATE
9.3 9.3 (1) - N/A N/A 9.3
The supernatural thriller sports a dismal
13 percent rating on Rotten Tomatoes, the worst
score on the site for a feature starring Helen
Mirren after 2010’s Love Ranch (12 percent).
4. The Greatest Showman FOX
7.7 137.4 (7) -19 16.2 *62 153.1 290.5
5. The Post FOX
5.2 67.2 (7) -43 10.3 *29 37.2 104.4
6. Hostiles ENTERTAINMENT STUDIOS
5.1 20.8 (7) -50 N/A N/A 20.8
7. 12 Strong WARNER BROS.
4.7 37.3 (3) -46 2.9 *38 8.7 46
8. Den of Thieves STX
4.6 36.2 (3) -47 6.5 *32 9.1 45.3
9. The Shape of Water FOX SEARCHLIGHT
4.4 44.7 (10) -25 4.4 *23 19.5 64.2
Director Guillermo del Toro continues to rack
up wins on the awards circuit, but the film
fell 25 percent domestically despite upping
its theater count to 2,341.
10. Paddington 2 WARNER BROS./STUDIOCANAL
3.3 36.5 (4) -42 2 *31 155.8 192.3
11. Three Billboards … FOX SEARCHLIGHT
3 41.8 (13) -22 8.3 *41 46.3 88.1
12. I, Tonya NEON/VARIOUS
2.5 22.6 (9) -19 1.6 *7 4.5 27.1
13. Padmaavat VIVA ENTERTAINMENT
2.4 8.9 (2) -46 2.2 *11 8.7 17.6
14. Darkest Hour FOCUS FEATURES
2.36 48.8 (11) -18 7.1 *59 65.8 114.6
15. Star Wars: The Last Jedi DISNEY
2.34 614.5 (8) -45 2.8 *29 706 1.32B
Broadcast TV
18-49 Audience
Live+3
Live+3
1. Grammy Awards CBS
6.3 20.8M
2. This Is Us NBC
4.5 14.9M
3. Grey’s Anatomy ABC
3.3 11.3M
4. The Good Doctor ABC
3.1 14.99M
5. 911 FOX
2.7 10.1M
6. The Bachelor ABC
2.2 7.4M
7. NCIS CBS
2.1 17.1M
8. Ellen’s Game of Games NBC
2.1 8.4M
9. The Goldbergs ABC
2.1 7.1M
Good news for Sony: When ABC aired
its passed-over pilot for the proposed
Goldbergs spinoff, the episode topped
broadcast and was the No. 1 comedy of
the week — reigniting interest.
10. Chicago Med NBC
2.0 10M
11. Bull CBS
1.9 14.3M
12. Chicago Fire NBC
1.9 9.4M
13. Scandal ABC
1.9 7.0M
14. American Housewife (1/24) ABC
1.8 6.6M
15. How to … Murder ABC
1.8 5.9M
Closer
Look
Dunkirk nabbed
eight nominations.
Cable TV
Viewership
Live+3
1. Vikings HISTORY
3.7
2. The Alienist TNT
3.1
Turner cites a whopping 13 million
viewers (with linear encores and digital
lifts) for its adaptation of the Caleb
Carr best-seller. It’s cable’s No. 1 drama
launch of the young year.
3. ACS: Versace FX
2.98
4. Haves and the Have Nots OWN
2.87
5. Shameless SHOWTIME
2.82
6. The Librarians TNT
2.2
7. Knightfall HISTORY
2.1
8. If Loving You Is Wrong OWN
2.0
9. Waco PARAMOUNT
1.9
10. Nashville CMT
1.6
One to Watch
Waco PARAMOUNT
The miniseries’ Jan. 24 debut, which
earned a solid 1.1 rating in the key
demo, coincided with the launch of the
Paramount Network.
Oscar Best Picture Scorecard
The nominees’ worldwide grosses so far
1. Dunkirk WARNER BROS. $525.6M
2. Get Out UNIVERSAL $255M
3. Darkest Hour FOCUS $114.6M
4. The Post FOX $104.4M
5. Three Billboards … FOX S. $88.1M
6. Shape of Water FOX S. $64.2M
7. Lady Bird A24 $43.7M
8. Call Me by … SONY CLASSICS $22M
9. Phantom Thread FOCUS $17.4M
Source: ComScore
Alma Har’el
on the set of
Coca-Cola’s
“The Wonder
of Us” ad.
TV Ads Enlist
More Female
Directors
Advertising agencies, spurred
by a pledge campaign, are
picking more women for highly
coveted (and paid) ‘feeder’ gigs
BY MIA GALUPPO
An ongoing effort to get advertising
agencies to book more female
directors for big-budget TV spots
is starting to pay off thanks to
Free the Bid, a campaign started in
September 2016 by director Alma
Har’el, who is responsible for this
year’s Coca-Cola Super Bowl ad.
Susan Credle, chief creative
officer at FCB Global, whose clients
include Clorox and Levi’s, says the
proportion of FCB’s ads directed
by women has risen from 10 percent
to 30 percent since the agency
took the pledge last year to consider
hiring female directors. Ad giant
BBDO has doubled the number of
female directors hired on commercials,
while CP+B has seen a fourfold
increase. Airbnb, Visa and Twitter
are among brands that have joined
the campaign.
“Advertising has always been a
feeder to Hollywood,” Har’el says.
She notes that commercial work for
up-and-coming female directors —
Reed Morano and Ava DuVernay
have helmed TV ads — boosts their
careers in two ways: They gain
filmmaking experience (“They
get to argue with ad agencies and
brands [in ways] that are similar to
working with studios and financiers”)
and financial security (“Right now,
[women] can’t sustain their careers
long enough to be competitive”).
The campaign hopes to spur
similar action for moviemaking. “A lot
of great directors spend time coming
through advertising as their university
before going on to conquer
the film world,” says Credle, adding:
“[Alma’s] theory is that if more
women get into advertising, we can
change the game in film.”
Box-office source: comScore; estimates in $ millions; ( )Weekends in release; *Territories. Broadcast source: Nielsen, live-plus-3, week of Jan. 21. Cable TV source: Nielsen, live-plus-3 scripted series, week of Jan. 21.
HAR’EL: COURTESY OF SUBJECT. JUMANJI: FRANK MASI/COLUMBIA PICTURES. WINCHESTER: BEN KING/CBS FILMS. SHAPE: KERRY HAYES/TWENTIETH CENTURY FOX.
ALIENIST: KATA VERMES/TNT. GOLDBERGS: ABC/RON TOM. WACO: PARAMOUNT NETWORK/URSULA COYOTE. DUNKIRK: COURTESY OF WARNER BROS.
THE HOLLYWOOD REPORTER
16
FEBRUARY 7, 2018