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Style<br />
KIdman<br />
Rae<br />
Nyong’o<br />
Brown<br />
Britton<br />
Thompson<br />
W<br />
LINGUA<br />
FRANCA<br />
Winners of the New Woke Red Carpet<br />
As ‘Who are you wearing?’ is phased out of preshows, fashion labels feel the burn, but savvy brands<br />
attached to feminist stars are reaping the benefits: ‘Time’s Up has added a new dimension’ By Booth Moore<br />
ith Time’s Up pins<br />
outshining diamond<br />
jewelry and designer<br />
name-dropping on the red carpet<br />
at a minimum, is fashion this<br />
awards season’s biggest loser?<br />
“After the mad dash for black at<br />
the Golden Globes and media<br />
conversations directed toward<br />
the #MeToo movement, designer<br />
brands are not the winners,” says<br />
Stacy Jones, CEO of entertainment<br />
and fashion marketing firm<br />
<strong>Hollywood</strong> Branded Inc.<br />
<strong>The</strong> cancellation of E!’s Fashion<br />
Police in November — then<br />
Beyonce and Lorde skipping the<br />
Grammy carpet in response to<br />
an antiwage inequality petition<br />
calling for an E! News boycott —<br />
may signal the end of an era for<br />
preshow fashion commentary.<br />
PRABAL<br />
GURUNG<br />
“I don’t think it will return to<br />
being a one-dimensional conversation<br />
about fashion on the red<br />
carpet,” says Time’s Up founding<br />
member Amanda de Cadenet.<br />
Although most designers<br />
understand why the gender equality<br />
message takes precedence,<br />
even feminists like Prabal Gurung<br />
are “wish[ing] actresses got asked<br />
why they chose to wear the particular<br />
designer.” Luxury brands,<br />
of course, still are moving heaven<br />
and earth to dress stars. “We’re<br />
seeing the fashion discussion<br />
moving more to the digital space,<br />
where designers, publicists or<br />
stars themselves are pushing out<br />
info about styles,” says Jones.<br />
British house Ralph & Russo<br />
may have gone unnamed during<br />
preshows (as did Nicole Kidman’s<br />
ARMANI<br />
Armani at the SAG Awards), but<br />
it still stacks up as a big winner,<br />
dressing such “woke” A-listers as<br />
Lupita Nyong’o. Her gray gown at<br />
the SAG Awards reached 713.5 million<br />
readers, at a PR value of<br />
$13,084,612, says Jones. Notes CEO<br />
Michael Russo, “Time’s Up has<br />
added a new dimension to the red<br />
carpet for brands.”<br />
Gurung received multiple<br />
inquiries from potential customers<br />
about Issa Rae’s dramatic<br />
black gown at the Golden Globes.<br />
According to retail analytics<br />
company EDITED, sales of black<br />
dresses increased by 225 percent<br />
from Jan. 1 to 18 compared<br />
with the same period last year.<br />
With all-black at the Globes —<br />
also planned for the Feb. 18<br />
BAFTAs — and all-white onstage<br />
RALPH &<br />
RUSSO<br />
CONVERSE<br />
at the Grammys making headlines,<br />
unlikely faves have<br />
emerged, including Lingua<br />
Franca, Rachelle Hruska<br />
MacPherson’s New York label<br />
of hand-embroidered cashmere.<br />
After Connie Britton wore<br />
a “Poverty Is Sexist” sweater at<br />
the Globes (Tessa Thompson<br />
later wore a version with first<br />
names of female directors), “we<br />
got hundreds of emails,” says<br />
MacPherson. Reese Witherspoon<br />
ordered 20 Lingua Franca “Time’s<br />
Up” sweaters for Eva Longoria<br />
and other supporters. Converse<br />
enjoyed the rare shout-out at<br />
the SAG Awards by Millie Bobby<br />
Brown, who wore Chuck Taylors<br />
with her pink Calvin Klein dress.<br />
“Converse are cool!” says Jones.<br />
Now, even more so.<br />
BRITTON: JOE SCARNICI/GETTY IMAGES. THOMPSON: PHILLIP FARAONE/GETTY IMAGES. RAE, NYONG’O: STEVE GRANITZ/WIREIMAGE. KIDMAN: AXELLE/<br />
BAUER-GRIFFIN/FILMMAGIC. BROWN: JOHN SHEARER/GETTY IMAGES. AMERICAN: COURTESY OF ABRAMS BOOKS (2). PURSE: COURTESY OF 18008456790.<br />
THR<br />
Read<br />
Runways and <strong>Hollywood</strong>: A Long Love Affair<br />
FROM ITS SLEEPY BEGINNINGS to today’s star-laden productions, New York Fashion Week and its<br />
evolution are chronicled in American Runway (Abrams, $65), by THR style and fashion news director<br />
Booth Moore. “Once [publicist Eleanor Lambert] launched Press Week in 1943, the era of the<br />
American designer started,” writes Council of Fashion Designers of America board chair Diane<br />
von Furstenberg in the foreword (Moore worked with CFDA on the book). Celebrating its 75th anniversary,<br />
NYFW has had its fair share of <strong>Hollywood</strong> moments on its way to becoming a globally live-streamed event.<br />
“I underestimated the interest in fashion and how people are intrigued by the alchemy of something,” says Michael<br />
Kors of his early reticence about doing Project Runway, which debuted in 2004 and is now on its 16th season. As did<br />
exec producer Harvey Weinstein, recalls producer Desiree Gruber: “He didn’t [initially] understand the excitement<br />
of bringing an idea from a designer’s sketch to fabrication onto a model’s body to the runway.” — LAURIE BROOKINS<br />
Bottega Veneta just<br />
moved its show and<br />
store from Milan<br />
to NYC. Bag, $2,800.<br />
“You are literally being manhandled until they push you out on the runway … it’s a live performance,” says Cindy Crawford of NYFW in American Runway.<br />
THE HOLLYWOOD REPORTER<br />
52<br />
FEBRUARY 7, <strong>2018</strong>
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