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Consumptio<br />
n pr. capita<br />
14<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
A Theoretical Approach<br />
A B C<br />
Russia Other Saudi Other<br />
E. Eur. Arabia EU<br />
1930 2355 6870 19755<br />
1) As of 1994: Switzerland,<br />
Sweden, Austria, Norway and<br />
Fi l d<br />
Demand and Elasticity<br />
Germany USA Other<br />
W. Eur.<br />
25280 25820<br />
1)<br />
25927<br />
A) Low income, basic need coverage<br />
B) Rising income changing spending (eating)<br />
habit. Economy in focus by<br />
multinationals (Distribution<br />
network/promotion).<br />
C) Consumption reaches top point. Rising<br />
income triggers substitution to more<br />
sophisticated fruits<br />
GDP per capita
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