CoSquared - Real Estate Marketing Partner
When you need a marketing specialist and graphic designer on your team, you need CoSquared Management! We offer digital and print marketing services that will enhance your advertising efforts and increase traffic to your listings!
When you need a marketing specialist and graphic designer on your team, you need CoSquared Management! We offer digital and print marketing services that will enhance your advertising efforts and increase traffic to your listings!
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Internet Advertising That Works!<br />
Why should I advertise on the internet?<br />
As a real estate agent to both buyers and sellers, awareness of your<br />
personal brand is a critical part of your marketing success. After<br />
all, if someone doesn’t know who you are, how will they know to<br />
call you when they need your help?<br />
Internet advertising is much more affordable than traditional<br />
advertising, such as billboards or postcards, and is an effective<br />
way to promote yourself online. We are able to make the most of<br />
your advertising budget by only targeting people in your zip code<br />
areas that show signs of being interested in real estate.<br />
Big corporate brands do brand awareness all the time. And<br />
they pay big money to big agencies to do this. <strong>CoSquared</strong> helps<br />
level the playing field. We put the same technology in your<br />
hands. We make digital marketing for real estate brilliantly<br />
simple.<br />
Who will see my ads? Where will they be posted?<br />
Other ad platforms target certain web sites. But with <strong>CoSquared</strong><br />
targeted online advertising, we are able to target specific people<br />
and put your ads on the web sites they visit.<br />
We target your local prospects by zip code and web browsing<br />
behavior. We find prospects in your zip codes who are in the<br />
market for real estate and then display your ad on the web site<br />
they are visiting, whether it’s CNN or Facebook. Your ad can<br />
appear on any number of sites across the web as long as the targeting<br />
criteria is matched.<br />
Where will my ads be shown?<br />
Your ads can be shown all across the internet as they ‘follow’ your<br />
prospects. <strong>CoSquared</strong> goes beyond the traditional real estate<br />
listing sites. Wherever your prospect goes on the web, there is a<br />
chance your ad will appear.<br />
What happens when someone clicks on my ad?<br />
When someone clicks on your ad, they will go to the destination<br />
page that you enter when you setup your campaign. This can be<br />
any website you choose: including your personal site, a specific<br />
property site, or your brokerage’s site. This can be the most<br />
important aspect of your ad, as your landing page is your<br />
prospect’s first impression of you.<br />
Put Your Ad On Thousands of<br />
Websites that Your Customers Visit.<br />
Your Ad Follows Your Prospect!<br />
Yahoo.com<br />
Youtube.com<br />
Latimes.com<br />
Huffingtonpost.com<br />
Cnn.com<br />
Abcnews.com<br />
Usatoday.com<br />
Foxnews.com<br />
Espn.com<br />
Washingtonpost.com<br />
Nbcnews.com<br />
Cbslocal.com<br />
<strong>Real</strong>tor.com<br />
Homes.com<br />
Msn.com<br />
HomeFinder.com<br />
Weather.com<br />
Aol.com<br />
Nydailynews.com<br />
Forbes.com<br />
Bbc.co.uk<br />
Salon.com<br />
Reuters.com<br />
Usnews.com<br />
Bloomberg.com<br />
Slate.com<br />
Nbcsports.com<br />
Cbssports.com<br />
Homeaway.com<br />
Amazon.com<br />
Apartments.com<br />
Ziprealty.com<br />
Forrent.com<br />
<strong>Real</strong>tracs.com<br />
Homefacts.com<br />
Mlslistings.com<br />
<strong>Real</strong>tytrac.com<br />
Therealdeal.com<br />
Blockshopper.com<br />
<strong>Real</strong>tyusa.com<br />
Pandora.com<br />
Move.com<br />
Floorplans.com<br />
Houses.com<br />
Yelp.com<br />
Whitepages.com<br />
Yellowpages.com<br />
Localdirectory.com<br />
411.com<br />
Careerbuilder.com<br />
Monster.com<br />
Salary.com<br />
Glassdoor.com<br />
Citysearch.com<br />
Thestreet.com<br />
Nasdaq.com<br />
Target.com<br />
Diynetwork.com<br />
Countryliving.com<br />
Evite.com<br />
Pgatour.com<br />
Mlb.com<br />
247sports.com<br />
Sports.yahoo.com<br />
Kayak.com<br />
Hgtv.com<br />
Housebeautiful.com<br />
Athome.tv<br />
Littlebitofgreen.com<br />
Bouthome.com<br />
Freshome.com<br />
Homedepot.com<br />
Lowes.com<br />
Modernhomedesigns.com<br />
Homeplans.com<br />
Bedbathandbeyond.com<br />
...and thousands of others
Social Media Management<br />
In our area, Facebook is one of the dominant social media<br />
platforms. Getting on Facebook is easy, but are you reaching<br />
your target audience? Do you have a Facebook Business Page<br />
established? Are you running targeted ads from your business<br />
page or are you simply making posts on your personal page<br />
where only your friends and family can view your lisitngs? Let<br />
<strong>CoSquared</strong> manage your online presence on social media. From<br />
creating eye-catching graphics to selecting the exact zip code,<br />
income level, and habits of your potential customers, we can assist<br />
you with getting the most for your advertising dollar.<br />
Custom Graphics<br />
for Maximum Impact<br />
• Facebook Business Page Setup<br />
• Digital Graphics to Showcase Your Listings<br />
• Content Creation<br />
• Ad Placement & Demographic Selection<br />
1,000s of<br />
Imprintable<br />
Items<br />
Branding & Printing<br />
Promotional Items<br />
Brand your brokerage! By maintaining “top of mind awareness”<br />
and name recognition, you will be the first company your clients<br />
defer to when they are looking to buy or sell a home, and also the<br />
first they refer their friends. Promotional items with your company<br />
name and contact information given as take-aways or as<br />
thank you gifts are always an efficient way to stay in your customers’<br />
minds.<br />
• Pens, Key Chains, Letter Openers, Note Pads<br />
and other traditional promo swag<br />
• Insulated Stainless Steel Tumblers & Drinkware<br />
• Screen Printing: Tshirts, Beach Towels, Aprons, Tote Bags<br />
• Multi-Tools & Tape Measures for New Homeowners<br />
• Cutting Boards & Utensil Sets with Your Company Name<br />
• Sponsorship Branding: Pet Collars, Hats, Bandannas , Race<br />
Ribbons/Tags, Buttons, First Aid Kids, Pedometers,<br />
Smartphone Holders and so much more for Charity Events<br />
Your Brokerage Sponsors.
quickly, at the best price.<br />
More Accurate Pricing<br />
justments based on the home’s amenities. The result is the most accurate<br />
price for your listing.<br />
Tell Them How Your Brokerage Will Serve Them Better!<br />
Informative presentations outline all your benefits!<br />
LOCALLY OWNED.<br />
GLOBAL POWER<br />
Christine Aubrey, Owner/Broker<br />
We have never settled to be your average real estate<br />
company. Since our humble beginnings in 1988,<br />
in South Deerfield, we have grown to be one of the<br />
most successful real estate companies in Franklin and<br />
Hampshire counties. What has made us so successful is<br />
what also sets us apart:<br />
• 4 Office locations. Our Agent Network and recognition is strong throughout<br />
Franklin & Hampshire Counties, with offices in Amherst, South Deerfield,<br />
Shelburne Falls and a new, state of the art office on Main Street in Northampton.<br />
• Full time REALTORS. Our agents are committed to being the very best in the<br />
industry in knowledge, experience, and education. <strong>Real</strong> <strong>Estate</strong> is their focus &<br />
career<br />
• Our affiliation with Coldwell Banker. We have the best of both worlds! We<br />
have the tools, the resources, and the national brand recognition of Coldwell<br />
Banker. However, Coldwell Banker Upton Massamont REALTORS is owned and<br />
operated solely by me. We are a “local” company with international reach.<br />
• Custom Mail Pieces<br />
• EDDM Mailings<br />
• Printed & Digital<br />
Templates<br />
Get The Word Out!<br />
Whether Direct Mail or<br />
Digital Messages, We<br />
Can Provide You with<br />
the Perfect Piece for Your<br />
Announcement!<br />
SERVING THE PIONEER VALLEY SINCE 1988<br />
• Our commitment to staying in the forefront of our industry. The way in<br />
which buyers search for their next home has dramatically changed over the<br />
years. We have continued to charge with the industry, giving sellers a distinct<br />
advantage that their property will be marketed where their buyers are looking.<br />
Commitment to Community!<br />
We have always believed that as a local company we must give back to our<br />
communities. Through this commitment we have been strong supporters of<br />
non-profits, schools, and other local organizations, both with our time, talents,<br />
and financial support.<br />
Amherst Northampton South Deerfield Shelburne Falls<br />
(413)461-3650 (413)586-8355 (413)665-3771 (413)625-6366<br />
www.ColdwellBankerUMR.com<br />
Agent Name<br />
Titles<br />
Greenfield Rec<br />
Dept. K9 Keg Pull<br />
Sponsorship<br />
MEET OUR TEAM<br />
Our clients and agents benefit from a full staff of professionals<br />
CHRISTINE AUBREY<br />
OWNER/BROKER<br />
I oversee thew agents and make sure they have everything they need<br />
to bring their clients to a successful closing.<br />
Habitat for Humanity Build Day<br />
Just Listed!<br />
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Customizable Templates<br />
Phone Number<br />
Address<br />
City/State/Zip<br />
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non proident, sunt in culpa qui officia deserunt<br />
BRIAN MEGLIOLA<br />
OPERATIONS DIRECTOR<br />
I make sure our daily operations run smoothly and assist agents with<br />
their technology needs.<br />
RICK DAVITT<br />
DIRECTOR OF BUSINESS AND TALENT<br />
I provide ongoing training to our agents to ensure each client has the<br />
benefit of the world class resources of the Coldwell Banker brand<br />
PAM SCLAFANI<br />
MARKETING DIRECTOR<br />
I work with our agents to create and impliment a customized marketing<br />
plan for each property.<br />
Deb (Franklin County) and Sam (Hampshire County)<br />
TRANSACTION MANAGERS<br />
Deb and Sam make sure all of our buyer and seller transactions run<br />
smoothly from start to finish.<br />
We’re Changing Up the Way We Sell Homes!<br />
Blank Printed or Digital Templates<br />
CBx uses the power of technology to give your Coldwell Banker agent a<br />
distinct advantage over other agents in quickly selling your home. It gives<br />
them more accurate market knowledge, advanced pricing tools, and access<br />
to in-depth housing data to make the selling process quick, enjoyable and<br />
more successful for you, their client.<br />
CBx uses data from Coldwell Banker Intelligence to give your agent<br />
local information on housing and home value trends, while data from<br />
<strong>Real</strong>tors Property Resource allows them to make customized price ad-<br />
Locate the Right Buyers Using Big Data<br />
Your agent can give you a detailed demographic breakdown by age, income,<br />
family size and more. Using sources such as U.S. Census Bureau<br />
data to give you a precise snapshot of the prospective buyer of your home.<br />
Strategically Market Your Listing to the Ideal Buyer<br />
Once CBx tells your agent who your buyer is, they can now design a targeted marketing plan that only focuses<br />
on the best prospective buyers. It’s more efficient, more effective, and in the end, the best way to sell your house<br />
• Brochures<br />
• Sales Sheets<br />
• Post Cards<br />
PRESTIGE. PEDIGREE. POWER. THE GLOBAL LUXURY DIFFERENCE.<br />
The Coldwell Banker Global Luxury program redefines the world<br />
of luxury real estate marketing. The prestige of the Coldwell Banker®<br />
name, combined with state-of-the-art technology, bespoke marketing<br />
strategies and one of real estate’s most robust global networks encompassing<br />
88,000 independent sales associates in approximately 3,000 offices in 49 countries<br />
and territories, culminates in extraordinary representation that crosses<br />
oceans, continents and language barriers. Our Luxury Property Specialists —<br />
many of whom rank among the top luxury real estate agents in the world —<br />
have a track record of representing some of the most significant properties of all<br />
time. Your luxury is our legacy.<br />
Digital Images for Social Media Posts
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