The Partner Channel Magazine Spring 2018
Partners are constantly tasked with creating an experience… for website visitors, their own clients at the annual customer event, during implementation once clients take a chance on them, and so much more! Read the Spring 2018 issue to create better experiences for your clients, for your employees, and in your own career!
Partners are constantly tasked with creating an experience… for website visitors, their own clients at the annual customer event, during implementation once clients take a chance on them, and so much more! Read the Spring 2018 issue to create better experiences for your clients, for your employees, and in your own career!
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AMANDA WELLS<br />
AMANDA WELLS SHERRY, MARKETING MANAGER AT WESTERN COMPUTER<br />
Why did you get into marketing?<br />
I grew up with a deep love and appreciation of the arts. In high school, I started developing an interest<br />
in psychology and the way the mind works. To me, marketing is a great balance of the two. I enjoy<br />
researching new and inventive ways to reach people and evolving the strategy to see what sticks.<br />
What is your favorite thing about marketing in the Microsoft Dynamics channel?<br />
<strong>The</strong> people. I have a special appreciation for my colleagues at Western Computer. From<br />
the top down, they have been supportive both professionally and personally, and they<br />
have encouraged me to grow as a marketer. I have developed relationships with several<br />
vendors that I truly trust and look forward to working with, and our Customers are<br />
fantastic. Above all, I thoroughly enjoy those that surround me every day in this<br />
channel.<br />
What do you hope to accomplish with CMA in <strong>2018</strong>?<br />
I love that the CMA has given me the opportunity to network and<br />
connect with marketers that I otherwise wouldn’t have known. As<br />
marketers in such a unique channel, we can’t always follow the<br />
same best practices as others. <strong>The</strong> CMA has given us an outlet<br />
and a voice. I’m excited to see what the future has in store<br />
for the CMA and look forward to getting to know the<br />
Members.<br />
What one key skill do you possess that<br />
makes you an excellent marketer?<br />
I’m driven by analytics. I don’t make bold<br />
claims without the metrics to back them<br />
up. I enjoy running reports on a regular<br />
basis to see how campaigns progress<br />
and making modifications as<br />
needed.<br />
ANYA CIECIERSKI<br />
JON RIVERS<br />
ADVISORS<br />
Anya Ciecierski<br />
CAL Business Solutions, Inc.<br />
www.calszone.com<br />
Jon Rivers<br />
Marketing Monarchs<br />
www.marketingmonarchs.com<br />
MICHELLE GLENNIE<br />
KIM PETERSON<br />
Michelle Glennie<br />
<strong>The</strong> <strong>Partner</strong> Marketing Group<br />
www.thepartnermarketinggroup.com<br />
Kim Peterson<br />
Dynamics Connections<br />
www.dynamicsconnections.com<br />
<strong>The</strong> <strong>Channel</strong> Marketing Alliance (CMA) is the channel marketer’s primary source for professional<br />
development, strategic direction, collaboration, and more. Powered by curiosity and strengthened by<br />
a supportive community, CMA strives to create a learning path that addresses and solves the unique<br />
challenges channel marketers face in a rapidly evolving marketplace. CMA delivers on these goals<br />
by providing its Members opportunities for ongoing education through a combination of hands-on<br />
educational events, access to marketing toolkits and templates, and collaboration with experienced<br />
channel marketing professionals.<br />
38 SPRING <strong>2018</strong> | THEPARTNERCHANNEL.COM
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