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Conexion May 2018

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Social Media cont.<br />

We’re more informed about customers<br />

Social media feedback is nearly instantaneous, and a business’ communication with<br />

consumers has never been more targeted. Behind the scenes of every platform<br />

are complex algorithms that help social media companies like Facebook target<br />

promotional content custom-tailored to appeal to your interests and activities.<br />

Businesses that invest in<br />

understanding how to<br />

use this kind of targeted<br />

communication to<br />

promote their brand are in<br />

a better position to create<br />

deeper relationships with<br />

people who use their<br />

products and build new<br />

relationships with those<br />

who don’t.<br />

It’s also easier than<br />

ever for consumers to<br />

communicate with businesses—often very publicly. Research from rating company<br />

J.D. Power found that 67% turn to social networks for customer service, with 33%<br />

preferring social media to the telephone when reaching out for help or information.<br />

In fact, many companies now employ entire teams to manage their social media<br />

presence in response to this shift in the way consumers communicate with brands.<br />

We’re Only Becoming More Social:<br />

From the way we communicate at work to how we interact with family and friends;<br />

social media is here to stay and will continue to evolve to become more intertwined<br />

with our daily lives.<br />

Source: Express Employment<br />

¡ATENCIÓN HISPANOS!<br />

TALLER INFORMATIVO<br />

GRATIS y EN ESPAÑOL<br />

Martes, Junio 5, 6:30pm - 8:30pm<br />

Iglesia Catolica San Silvestre<br />

6464 Gulf Breeze Pkwy | Gulf Breeze, FL 32563<br />

Con participación de Expertos en Bienes Raíces/Inmobiliario, Planeamiento<br />

Financiero, Inmigracion y Negocios/Pequeñas Empresas<br />

Bienvenidos nuevos y futuros empresarios, individuos, padres de familia (no niños)<br />

Tendremos Refrigerios, Refrescos/Agua, Café<br />

Para más info/registración:<br />

Gerardo Discepolo: 850- 816-8531<br />

Paola Freyre-Conner: 601-278-4061<br />

conexionflorida@gmail.com<br />

Marcando La Diferencia<br />

Making a Difference<br />

5TH Annual YOUth<br />

LEADership Conference -<br />

MISSION ACCOMPLISHED!<br />

By David Triana<br />

United for a Good Cause Inc., the “Little Engine<br />

that CAN” does it again! In partnership with<br />

the Boys and Girls Clubs of the Emerald Coast,<br />

this year’s conference was again a great<br />

success!<br />

The conference was held on April 21 and 25<br />

students from the region attended.<br />

It included a cadre of energetic local and<br />

regional speakers and was kick-started by<br />

a wonderful presentation by Jeremiah and<br />

Joshua West, the Champions of Change!<br />

Jeremiah and Joshua travel throughout the<br />

United States and had just been in both<br />

Kenya and Los Angeles in the last three<br />

weeks before coming to the Conference<br />

as the Keynote Speakers. They<br />

stayed for the entire event, spoke<br />

to kids throughout the day and<br />

along with their family, were<br />

instrumental, along with the<br />

others in the outstanding cadre,<br />

the volunteers and the MOST<br />

AWESOME STAFF of the Boys and<br />

Girls Club led by Dawn Novy.in the<br />

event being successful.<br />

At the end of the event, the<br />

kids that attended were able to<br />

say what they thought about<br />

the Conference. Some of their<br />

statements included: “It was an<br />

AWESOME activity!”; “I learned that<br />

no matter how many obstacles<br />

I encounter, I must continue<br />

forward with that in which I’m<br />

passionate about”, among other<br />

comments.<br />

A parent of an attendee remarked<br />

“I’m so glad I was able to bring<br />

him, this was a great thing for<br />

him!”<br />

A huge thanks to all sponsors and<br />

supporters for being behind this<br />

project and a very special thanks<br />

to the VIPs that took time out of<br />

their busy schedules to attend<br />

including FWB <strong>May</strong>or Rynearson,<br />

Florida House Representative Mel<br />

Ponder, Mr. and Mrs. Johnson<br />

representing Gulf Power, Jimmy<br />

Lagle of ZT Motors Toyota, Neko<br />

Stubblefield of Eglin Federal Credit<br />

Union (she was also a speaker),<br />

Amanda Negron of the HSU<br />

Family Educational Foundation,<br />

and former Okaloosa County<br />

Commissioner Dave Parisot, who is<br />

also one of the biggest supporters,<br />

donors, and volunteers of United<br />

for a Good Cause Inc.<br />

Thanks also to Pastor Jonathan<br />

Sansom for giving the invocation<br />

and for the wonderful things he<br />

does for our area’s youth. Lastly,<br />

a special thanks to Laila Rocha<br />

for the beautiful rendition of our<br />

National Anthem!<br />

10 | www.conexionflorida.com

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