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YOUR PERSONAS<br />
What Does Your Product Offer:<br />
Kyle, 29,<br />
Jane, 39,<br />
Karen, 36<br />
Training/Educating<br />
Married<br />
Married<br />
Married<br />
Peace of Mind<br />
Financial Advisor<br />
Health Care Provider<br />
Runs a child care center.<br />
Passenger Safety<br />
Kyle is a first-time father. He spends a lot of<br />
Jane is a doctor who works with special<br />
Karen runs a child care center where she<br />
Motivators for Buying/Goals:<br />
time commuting and he travels with his fam-<br />
needs children. Her patients range in age<br />
frequently travels with children. She wants<br />
Concern for child wellbeing<br />
ily to visit relatives and go on day trips. His<br />
and types of disability. Though she specializ-<br />
to ensure that she is traveling as safely as<br />
Desire to learn more<br />
child has a physical disability and he is confused and concerned regarding<br />
es in these patience conditions she has to refer parents to specialists for<br />
possible and wants parents to be entirely at ease that their children are in<br />
Peace of mind<br />
the process and solutions to keeping his child safe. There are no resourc-<br />
knowledge in adaptive processes for daily life. She is looking for people<br />
safe hands. There is a potential for needing to accommodate children with<br />
es or knowledge among health professionals and he wants a professional<br />
who can help these overwhelmed parents through what they need to<br />
special needs. Interested in becoming a certified car seat tech.<br />
Current Frustrations:<br />
who can help him through this process.<br />
know.<br />
Concerned for wellbeing<br />
Nervous about current seating setup<br />
Health Conscious<br />
Safety Focused<br />
Health Concious<br />
Safety Focused<br />
Health Conscious<br />
Safety Focused<br />
Overwhelmed by lack information<br />
Seating Knowledge<br />
Spare Time<br />
Seating knowledge<br />
Spare Time<br />
Seating Knowledge<br />
Spare Time<br />
Potential Barriers:<br />
Income<br />
Family Focused<br />
Income<br />
Family Focused<br />
Income<br />
Family Focused<br />
Price Point<br />
Nervous about who to approach<br />
Supports Causes/Charities<br />
Comfort with Technology<br />
Supports Causes/Charities<br />
Comfort with Technology<br />
Supports Causes/Charities<br />
Comfort with Technology<br />
Overwhelmed/Lack of time<br />
Think<br />
Feel<br />
Think Feel Think Feel<br />
18<br />
<strong>KB</strong> carseating | 19
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