brandguide-Jeff-Elwood

1STYLE GUIDE

“
To give real service, you must add
something which cannot be bought or
measured with money, and that is
sincerity and integrity
-Douglas Adams
04 10
The Logo
The Colours
06
12
The Logo Rules
The Imagery
07
CONTENTS
The Logo “Do nots”
08
The Font
2
3

THE LOGO
4
5

LOGO RULES
“Rules are made to
be broken
But not logo rules. In order for
your logo to positively represent
your business you should abide
the following guidelines when
using your logo.
A: Ensure there is appropriate
contrast.
B: Do not move or rearrange logo
elements
C: Do not use a non-brand colours.
Logo can be featured in any single
brand colour.
D: Keep logo proportions. Do not
skew , squish, stretch, or in any
other way warp the logo
A
C
B
D
Clear space for the logo. When
placing the logo, please allow a
"house" sized space between the
logo and other elements
E: Ensure there is appropriate
contrast when placing on busy
backgrounds
F: No effects such as drop shadow,
outline, emboss etc.
E
F
G: No adding of imagery or text
elements to the logo
G
H
Minimal Sizes. When placing
the logo, please refrain from scaling
below the sizes listed here.
Full Logo
Print: 1.5in
Full Logo
Digital: 175px
H: Do not add any form of colour
effects such as gradients or
unapproved overlays
I: Do not scale logo elements
independently of each other
J: Do not change logo fonts.
I
Real estate agent
JEFF
J
6
7

THE FONT
Qq
Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu
Header: Montserrat Bold
Getting Out of Bed
Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Sub-Head: Montserrat Semi-Bold Italic
A morning Haiku
Qq
Open Sans
Paragraph: Open Sans Light
No no no no no
no no no no no no no
no no no no no.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz 1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
8
9

PANTONE
Coated Paper:
PMS 185 C
PANTONE
3258 C
COLOURS
RGB: 234, 0, 42
CMYK: 1, 100, 92, 0
HEX: #E00034
RGB: 0,0,0
CMYK: 0, 0, 0, 100
HEX: #000000
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
RGB: 80, 201, 181
CMYK: 63, 0, 32, 0
HEX: #50C9B5
PANTONE
5855 C
PANTONE
7543 C
PANTONE
Warm Gray 6 C
PANTONE
584 C
RGB: 196, 193, 142
CMYK: 10, 5, 37, 14
HEX: #C4C18E
RGB: 215, 211, 199
CMYK: 4, 4, 13, 8
HEX: #D7D3C7
RGB: 165, 157, 149
CMYK: 11, 16, 18, 32
HEX: #A59D95
RGB: 206, 214, 75
CMYK: 15, 0, 73, 1
HEX: #CED64B
10
11

2019 FIRST TIME
BUYERS GUIDE
NOW
SOLD
179 This Street, Cityville
MLS: K18001234
NEW
LISTING
179 This Street, Cityville
179
MLS:
This Street,
K18001234
Cityville
MLS: K18001234
$510,000.00
Floor Space: 1532 Sq Ft.
Bedrooms: 2+2
Bathrooms: 3
Features: Gent quat. Occatem re volupti
nctur? Ebit quae volupta tincien
dicietusam, odis dolut laccum, si
IMAGERY
HOUSE STAGING
TIPS
OPEN
HOUSE
179 This Street, Cityville
MLS: K18001234
www.elwoodrealestate.ca
12
13

QUESTIONS? Contact the designer at
abbie@abbiecranegraphics.ca