brand-Guide-polson-park

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“
LET ALL THAT YOU DO,
BE DONE IN LOVE
CONTENTS
-1 Corinthians 16:14
Logo
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Staging and Sizes
Do Nots
Type
Colours
Imagery
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9
10
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3

THE LOGO
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5

THE HORIZONTAL LOGO
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THE RULES
A: Ensure there is appropriate
contrast.
A
B
Rules are made to
be broken...
B: Do not move or rearrange logo
elements
But not logo rules. In order for your
logo to positively represent your
C: Do not use a non-brand colours.
Logo can be featured in any single
brand colour.
C
D
business you should abide the following
guidelines when using your logo.
Clear space for the logo. When plac-
D: Keep logo proportions. Do not
skew , squish, stretch, or in any
other way warp the logo
ing the logo, please allow a
sized
space between other elements
E: Ensure there is appropriate
contrast when placing on busy
backgrounds
E
F
F: No effects such as drop shadow,
outline, emboss etc.
G: No adding of imagery to text
elements to the logo
G
H
H: Do not add any form of colour
effects such as gradients or
unapproved overlays
childrens club
Minimal Sizes. When placing the logo,
please refrain from scaling below the
sizes listed here.
I: Do not scale logo elements
independently of each other
I
polson park
J
Print: 1.5in
Digital: 150px
J: Do not change logo fonts.
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THE FONTS
Nunito
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Qq
1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Header: Nunito Bold
Getting Out of Bed
Montserrat
Qq
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
Sub-Head: Nunito Light-Italic
Paragraph: Montserrat Light
A morning Haiku
No no no no no
no no no no no no no
no no no no no.
Yellowtail
Accent Font: Yellowtail
For various notes & additions!
Qq
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 - + = “ { } [ ] | @ # % & ? / < >
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COLOURS
”
The best colour in the
whole world, is the one
that looks good on you
Coral
Plum
Platinum
Sunset Orange
Deep Taupe
-Coco Chanel
Pantone: 1565 C
Pantone: 262 C
RGB: 229, 229, 229
RGB: 250, 105, 80
RGB: 99, 89, 92
RGB: 248, 161, 107
RGB: 83, 40, 79
CMYK: 0,0,0,10
CMYK: 0, 58, 68, 2
CMYK: 0, 10, 7, 61
CMYK: 00,44,62,00
CMYK: 67, 91, 40, 35
HEX: #E5E5E5
HEX: #FA6950
HEX: # 63595C
HEX: #f8a16b
HEX: #53284f
RGB: 244, 126, 84
RGB: 58, 35, 67
RGB: 206, 211, 200
RGB: 240, 81, 60
RGB: 90, 64, 68
CMYK: 0, 48, 65, 4
CMYK: 13, 47, 0, 73
CMYK: 2, 0, 5, 17
CMYK: 0, 66, 74, 5
CMYK: 0, 28, 24, 64
HEX: #F47E54
HEX: #3A2343
HEX: #ced3c8
HEX: # F0513C
HEX: # 5A4044
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IMAGERY
The images to the right will
function as initial
templates, and can be
found on Canva.
Imagery should be powerful and
emotive, incorporating organization
colours and impactful black
and white or muted imagery. Nature
images and inspiring landscapes
are great for quote style posts and
imagery including people should be
candid and happy, avoiding being
too staged.
When creating materials for the
organization remember to use the
company fonts and colours.
Matt Shipley / This Title / www.3degreeam.com /
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QUESTIONS? Contact the designer at
abbie@abbiecranegraphics.ca
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