Inglewood Business Magazine June 2018
In This Issue: Crowdfunding, What is SEO, Monique Hogan Weddings & Events, Real Estate, Project Management Collaborative and much more!
In This Issue: Crowdfunding, What is SEO, Monique Hogan Weddings & Events, Real Estate, Project Management Collaborative and much more!
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<strong>Inglewood</strong> <strong>Business</strong> <strong>Magazine</strong> | digital Marketing<br />
Zhe L. Scott<br />
(617) 475-0964<br />
@theSeoQueen<br />
www.theseoqueen.net<br />
What Is SEO<br />
and Why It Is<br />
Important<br />
Many ask me: What is SEO?<br />
Why should I care? Well<br />
I have an answer. Search<br />
Engine Optimization is<br />
about making your content desirable for a<br />
specific search engine to serve in queries<br />
as the first result. Search Engines are<br />
programs that retrieve the data that the<br />
user is searching for easily and quickly.<br />
Search Engines serve content based on<br />
the analysis of the algorithms of available<br />
digital assets. Those digital assets can be anything from an app, webpage, a pdf, image,<br />
video, music, books, shopping results, and more. In 2017 I want to challenge you to<br />
think of Search Engine Optimization beyond just Google.com.<br />
Did you know that 44% of consumers start their search on Amazon.com? Did you know<br />
that only 9% of small businesses Use YouTube for marketing purposes? Did you know<br />
that 1 Billion People use YouTube for an average of 40 minutes daily? Did you know that<br />
users watch 46,000 years of content annually on YouTube?<br />
These statistics are very important to understand the value of using these platforms to<br />
reach your target audience. As a CEO, Chief Marketing Officer, Marketing Director,<br />
<strong>Business</strong> Owner, or Entrepreneur it is a fact that it takes 6 contacts or 6 touches for your<br />
target customers to even acknowledge and remember your brand. This does not include<br />
the time it takes for your target prospects to know, like and trust you enough to buy.<br />
In order to speed up your prospects down the buyer experience path it is important<br />
to engage your prospects before the sales process even begins. Whether it is Google,<br />
YouTube, Amazon, Facebook, Reddit, Twitter, Instagram, LinkedIn, or some other<br />
platform with a search engine it is imperative that you get found.<br />
Here are FOUR universal Search Engine Optimization Strategies that apply to all<br />
platforms no matter if it is an ecommerce behemoth like Amazon, Google, or Facebook.<br />
Please remember and implement these best practices:<br />
32 <strong>Inglewood</strong> <strong>Business</strong> <strong>Magazine</strong> <strong>June</strong> - July <strong>2018</strong>
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