Gauteng Business 2018-19 edition
A unique guide to business and investment in the Gauteng Province of South Africa. The 2018/19 edition of Gauteng Business is the 10th issue of this highly successful publication that has established itself as the premier business and investment guide for the Gauteng Province. In addition to the regular articles providing insight into each of the key economic sectors of the province, there are special features on the concept of the Urban Development Zone which underpins the successful urban growth strategy that is being pursued in the province, and on the importance of airports in regional economic thinking. To complement the extensive local, national and international distribution of the print edition, the full content can also be viewed online at www.globalafricanetwork.com under e-books. Updated information on Gauteng is also available through our monthly e-newsletter, which you can subscribe to online, in addition to our complementary business-to-business titles that cover all nine provinces as well as our flagship South African Business title.
A unique guide to business and investment in the Gauteng Province of South Africa. The 2018/19 edition of Gauteng Business is the 10th issue of this highly successful publication that has established itself as the premier business and investment guide for the Gauteng Province.
In addition to the regular articles providing insight into each of the key economic sectors of the province, there are special features on the concept of the Urban Development Zone which underpins the successful urban growth strategy that is being pursued in the province, and on the importance of airports in regional economic thinking.
To complement the extensive local, national and international distribution of the print edition, the full content can also be viewed online at www.globalafricanetwork.com under e-books. Updated information on Gauteng is also available through our monthly e-newsletter, which you can subscribe to online, in addition to our complementary business-to-business titles that cover all nine provinces as well as our flagship South African Business title.
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ADVERTORIAL<br />
New brand proposition encourages clients to<br />
‘see money differently’<br />
Mohammed (Salim) Kadoo, Nedbank Provincial General Manager,<br />
Tshwane and North West, explains how the new brand values build<br />
on the expertise of the bank to benefit clients.<br />
advertising and communication campaigns, as well<br />
as its products, services and channels. All these<br />
changes are designed to inspire clients and society to<br />
see money differently and partner with the bank to<br />
achieve their goals.<br />
Our new brand proposition is not just a marketing<br />
initiative, but a reflection of the continuing business<br />
evolution at Nedbank. As a bank we want to ensure<br />
that our clients experience our brand in a way that is<br />
aligned with our brand promise.<br />
Nedbank officially launched its new brand<br />
repositioning during the first day of the<br />
world’s largest design festival – the 2017<br />
Design Indaba on 1 March. The bank’s new<br />
tagline challenges clients and society to<br />
‘see money differently’.<br />
The new brand positioning is built on Nedbank’s<br />
purpose: to use financial expertise to enable<br />
individuals, families, businesses and society to do<br />
good. Our new brand proposition was born after<br />
almost two years of research and client engagement<br />
which revealed that people want to work with<br />
purpose-driven institutions they can trust. They<br />
want a professional financial partner that balances<br />
expertise with a genuine commitment to do good.<br />
The public will see a number of changes in the next<br />
few months as the bank evolves its corporate identity,<br />
It is common knowledge that we live in a volatile<br />
socioeconomic environment, so it is even more<br />
important for us to intensify our commitment to<br />
improve on our skill in enabling clients to navigate<br />
challenges and meet their goals.<br />
One of the solutions from Nedbank is Whole-view<br />
<strong>Business</strong> Banking, which provides a bird’s-eye view<br />
of clients’ businesses, and a different perspective on<br />
how their money needs to flow to meet their needs.<br />
With our expertise and insights we can help our<br />
clients to see money as we do, so that together we<br />
can cocreate unique solutions that can unlock the<br />
possibilities that will take their business to the<br />
next level.<br />
If you would like to explore further how <strong>Business</strong> Banking<br />
can help take your business to the next level, and for more<br />
information about Nedbank Retail and <strong>Business</strong> Banking<br />
Services, call Mohammed (Salim) Kadoo on<br />
+27 (0)12 436 7740 or send an email to<br />
mohammedk@nedbank.co.za.
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