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12 High-Impact Advertising Options As Canada’s leading publisher to the construction industry, Reed Construction Data offers many options to help increase the power and potency of your advertising budget. Consider cooperating with Mass-Impact Advertising! Have a corporate anniversary coming up? Celebrating a project’s completion? Mass impact (or co-op) advertising allows you and your partners/suppliers to share in the cost. Once you’ve committed to a Mass-Impact section (usually a four-page spread), supply us with a list of your partners and suppliers, and we’ll bring them on board with competitive rates that will see your own costs reduced. It’s easy, cost-effective, and can help strengthen valuable partnerships. Let us show you how! �� “I �� t’s like a family,” says John marily residential, across Southern Ontario DiCostanzo, director of Verdi over the next four decades. Inc. “No, it’s like a broth- “The one thing that set them apart, was erhood,” says Tony Paglia, that they were very hands-on guys,” says director of Alliance Restoration Ltd. “No, DiCostanzo. “They were always on the job it’s like a marriage,” counters Denis Furlan, site and getting their hands dirty — very director of Alliance Forming and Alliance much involved in actually slugging the Floor Finishing Ltd. “A good one.” hammer — whatever it took to get the job Whatever you call it, the construction done.” business partnership that makes up Toron- The company continued to grow, with to’s Verdi Alliance is a successful one. Three major recent contracts including Toronto’s separate companies, the partners decided Pantages Condominium tower and Toron- last spring, joining forces while maintaining to’s lake front King’s Landing condomini- their own identities. The result: a company um complex. Verdi was also a major con- with 500 employees and a healthy bottom tractor for Casino Niagara. line. In 2004, Paglia and his partner Vito Verdi was founded in 1965, when the Nardi, Furlan and his partner Dario Favot, brothers Verrilli—Rocco, Guerino, Mario, formed the first pillars of the future Alli- Jimmy and Dionigi—emigrated from Italy ance. to Toronto, founding a residential con- “When Dario and I set out to form our crete forming company as Rilli Forms Ltd. own company, we also talked to Tony about The five brothers lived by four rules: work the idea of setting up companies under the hard, provide a good product, save the cli- Alliance banner,” says Furlan. ent money and finish on time. In Canada’s “We found each other’s ideas were centennial year, the company’s name was refreshing and we were part of the same changed to the Verdi Group of Compa- mind set.” The two had known each other nies, building more then 200 high-rises, pri- for years and the alliance seemed like a nat- �� W hen AECON Buildings accepted a contract to expand and refurbish a parking structure at IBM Canada’s Markham, ON headquarters, sub-contracts were tendered on a jobby-job basis. Verdi Alliance took three of those sub-contracts, each quoted separately by the three member companies, with each component tackling its own specialties: demolishing part of the existing parking structure and stairwells, concrete forming for the 150,000-sq.-ft. expansion, and application of the thin traffic topping and expansion joints. “Bidding separately keeps us lean and mean,” says Tony Paglia, director of Alliance Restoration Ltd. “There’s no fudging the different tasks in a larger project, or underquoting in one part of a job to make it up somewhere else.” The two Alliance companies — Alliance Restoration and Alliance Forming and Alliance Floor Finishing — had recently worked with AECON on Pearson International Airport’s Terminal Three, but the relationship with the principles goes back even further. “I’ve been in the business for 34 years, and I’ve worked with these guys for 25 years,” says Paul Loder, senior construction superintendent with �� AECON. “We’ve developed a close working relationship and I know what they’re capable of. There are a lot of good people out there, but these are some of the best. At the beginning, the intent wasn’t to get all three companies on the project. They just happened to come in with the most competitive bids for quality work.” Once all three Verdi Alliance companies came on board, however, they relied on synergies to benefit the entire project. Tools and equipment could be pooled or moved from one part of the site to another, and workers could assist each other when jobs required a little extra horsepower. “The advantage of having three united companies on the same project �� is that they really do work together,” says Loder. “It’s not like a situation where one company is telling you that they can’t begin construction, because another company is holding you up in demolition. “With Verdi Alliance, one guy knows exactly what the other guy is doing, and they make sure to support each other right through the schedule. It makes life easier for the project manager and ultimately benefits the entire project.” One reason the Verdi Alliance group is so closely associated with the people who run it is the degree of personal interaction demonstrated by the owners, says Mike Barber, a project manager with AECON. “They’re always checking out the contracts and visiting the site. Whenever I need them, they’re a quick phone call away — short and sweet.” Denis Furlan, director of Alliance Forming, says that’s the way he likes it. “I want to see what we’re doing; to actually drive to the job site and touch the concrete we’ve put in place. The hands-on approach is what makes the business meaningful to us.” �� Hi-Flyer, BMO Barrie Super Truss, Brampton Courthouse Aluma Systems is a proud partner of Verdi Alliance for over 25 years Gangwall Form, Brampton Courthouse �� Aluma Dek, Mississauga City Gate #2 �� Best wishes from Aluma Systems to Verdi Alliance group.
Be flexible with Flex-Form Advertising! In a world of cubes and squares it’s the curve that catches the eye! Flex-form advertising gives you complete control over your advertisement’s shape and position. It’s a simple and effective means of catching the consumer’s eye. Find out how highly-visible flex-form advertising can increase your visibility! �� Place your Ad Here! �� Flex-Form Advertisin g! Mass-Impact A dvertisin g! Insert A dvertising! �� Corporate Profile Advertising! Flex-Form A dvertising! Mass-Impact Advertising! Inser t Advertising! Corporate Profile Advertising! Flex - Form Advertising! Mass-Impact A dvertising! Insert Advertising! Cor - porate Profile Advertising! F lex-Form A dvertising! Mass-Impact A dvertising! Insert A dvertisin g! Corporate Pro file Advertising! Flex-Form Advertising! Mass-Impact Advertising! Insert A dvertising! Corporate Profile Advertising! Flex-Form Advertising! Mass-Impact Advertising! Insert Advertising! Corporate Prof ile Advertising! Flex-Form Advertis �� 13
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