Imperial Home Team Guide to Selling Your House
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ProudlyPresentedby:<br />
The<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> &<br />
RE/MAXAdvantagePlus
Welcome<strong>to</strong>the<strong>Imperial</strong><strong>Home</strong><strong>Team</strong><br />
&RE/MAXAdvantagePlus<br />
Itisourpleasure<strong>to</strong>presentyouwiththispersonalizedguide<strong>to</strong>selingyourproperty.<br />
Wehaveproudlyearnedourreputationforexcelenceinrealestatemarketingand<br />
fantasticclientservicethroughdistinctivequality,knowledgeofthelocalmarket,<br />
creativeinnovation,advancedtechnology,andastrongpassionforwhatwedo.Our<br />
team approachisunparaleledandwilprovideyouwithanas<strong>to</strong>undinglevelofservice<br />
from thefirstday.Ongoingguidance,continuedsupport,andpromptcommunication<br />
throughouttheentireprocessandbeyondarealwaysguaranteed.Weinviteyou<strong>to</strong><br />
experienceourdefinitionof<strong>to</strong>day’srealestate.
RealEstate.Re-imagined!<br />
RealEstate.Re-imagined!<br />
Therealestateindustryischangingrapidly.Thedaysofthegeneralpractitioner<br />
arequicklyvanishingandrecentstudiespredictthat97% oftherealestate<br />
businesswilsoonbehandledbyonly3% oftheagents.TheseeliteReal<strong>to</strong>rs®are<br />
approachingtherealestateprofessioninanentirelydifferentmanner.They<br />
understandthatconsumers<strong>to</strong>dayexpectanddeserveahigherlevelofservice<br />
alongwithaccountability.Topagentsrecognizethattheoptimalway<strong>to</strong>provide<br />
thislevelofserviceisthroughahighlytrainedteam ofspecialists.
What<strong>to</strong>ExpectFrom the<strong>Imperial</strong><strong>Home</strong><strong>Team</strong><br />
&RE/MAXAdvantagePlus<br />
Whenyouworkwiththe<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> andRE/MAXAdvantagePlus,youcanrelax<br />
andleavetherestup<strong>to</strong>us.Ourentireteam wilbedevoted<strong>to</strong>servicingyouandyouwil<br />
neverbe“justanotherlisting”.Youwilnotgetpassedalong<strong>to</strong>abranchoffice,<strong>to</strong><br />
someone’svoicemailwithoutasking,or<strong>to</strong>asecretarythatknowsverylitleaboutyour<br />
property.Itislikelythatwhomevertakesyourcalinourofficewilbeable<strong>to</strong>helpyou<br />
immediately.<br />
Ourserviceispersonalandsingular.Wewilaskefficientquestions<strong>to</strong>understandyour<br />
prioritiesandspecificgoals.Weknowfrom yearsofexperiencethateveryselerhasa<br />
specialrequest.Weareverytunedin<strong>to</strong>whatyouneedandwildowhateverittakes<strong>to</strong><br />
keepyousatisfied.YOUareourpriority.
<strong>Team</strong>workMakesDreamsWork
AWinningCombination<br />
The<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> &RE/MAXAdvantagePlushavejus<strong>to</strong>negoal:<strong>to</strong>exceedyourhighexpectations.<br />
Andasafulservicerealestateteam,wedoitwithsynergyandenthusiasm.Webelieveinasimple<br />
philosophy.<strong>to</strong>deliverexceptionalpersonalserviceandtheatentionyoudeserve,regardlessofyour<br />
timeframeorpricepoint.Forus,itisalabouttherelationshipandnotjustaboutthetransaction.We<br />
arewelknownnationalyandourbrandissynonymouswithextremequality.Quitesimply,thereisno<br />
beterteam <strong>to</strong>representyouwhenitistime<strong>to</strong>buy,build,invest,and/orselyourdream home!<br />
“I’m excitedandproud<strong>to</strong>haveourteam workforyou!”<br />
DavidNelson,<strong>Team</strong> Leaderofthe<strong>Imperial</strong><strong>Home</strong><strong>Team</strong>
WhyWorkWithUs?<br />
PowerofRE/MAX<br />
•NobodyselsmorerealestatethanRE/MAX.RE/MAXagentsselmorerealestatethananyotherU.S.<br />
brand.*Asmeasuredbyresidentialtransactionsides.<br />
•MorebuyersandselersthinkofRE/MAXthananyotherrealestatebrand.*Source:MMRStrategyGroup<br />
studyofunaidedawarenessamongbuyers,selers,andthoseplanning<strong>to</strong>buyorsel;asked,whentheythinkofrealestate<br />
brands,whichonescome<strong>to</strong>mind?<br />
•RE/MAXAssociateshavemorerealestatesalesexperiencethanotherrealestateagents.<br />
•remax.com atractsmilionsofrealestatebuyersandselers.<br />
•RE/MAXisinnearly100countries,morethananyofitscompeti<strong>to</strong>rs.<br />
•Every30seconds,aRE/MAXagenthelpssomeonefindtheirperfectplace.<br />
•RE/MAXagentsmakeuplessthan2percen<strong>to</strong>f<strong>to</strong>talrealestateagents,butaccountfornearly10% ofal<br />
agents'sales.<br />
•RE/MAXAdvantagePlushas18+officesthroughouttheTwinCitiesareawithover450agents.<br />
•Leadingrealestatecompanyinthe13countyTwinCitiesareafortransactionsidesandclosedlistings.<br />
<strong>Imperial</strong><strong>Home</strong><strong>Team</strong><br />
•Elitefulservicerealestateteam completewithlenderpartners,titlecompany,inspec<strong>to</strong>rs,stagers,<br />
trustedvendors,andofcourseprofessionalReal<strong>to</strong>rs<strong>to</strong>suityourspecificneeds.<br />
•ThebenchmarkofinnovativemarketingintheTwinCitiesforprintanddigitalmedia.<br />
•Wefeatureyourhousesonover500websitesincludingZilow,Real<strong>to</strong>r.com,andourpersonalsitewhich<br />
receivesthousandsofmonthlyviews.<br />
•Strongonlinepresencewhichgetsyourhousemoreatentionthanyourcompeti<strong>to</strong>rs.Over90% of<br />
buyersstarttheirhomesearchonlinesowemakesureyouhousestandsoutfrom therest.<br />
•Weefficientlyutilizesocialmedia,highdefinitionpho<strong>to</strong>graphs,video,andpeers<strong>to</strong>selourhomes<br />
fasterandformorethaninlessthantime.<br />
•TrustedlocalrealestateprofessionalsforFox9,KARE11,Real<strong>to</strong>r.com,andothermediaoutlets.<br />
•Nobodycompares<strong>to</strong>ourcommunication,professionalism,marketing,andqualityofservice.<br />
•ActiveincommunityserviceeventsandvolunteeringatFeedMyStarvingChildren,SalvationArmy,<br />
JuvenileDiabetesResearchFoundation,OpenDoorPantry,MarchofDimesandmanymore.<br />
•AccreditedbytheBeterBusinessBureau(BBB).
OurCompanyandYou<br />
ADream ComeTrue
PutingYouintheCenterofEverythingWeDo!<br />
Thetraditionalmodelforrealestatehasoneagenttrying<strong>to</strong>bealthings<strong>to</strong>alpeople.The<br />
generalpractitionerprovidesalofthenecessaryservicesalone,thusservingonlyasmalnumber<br />
ofclientsatatime.Thisbusinessmodelalowsforlimitedservices,lesstimeformarketing,and<br />
poorcommunicationatbest.ouragentsused<strong>to</strong>dothisanditwasnoteffective.Ourcurent<br />
team structureforrealestateplacesyou,theclient,inthecenterofouroperationwithaspecialist<br />
servingyouduringeachphaseofourrealestatetransaction.<br />
“Iwentback<strong>to</strong>the<strong>Imperial</strong><br />
<strong>Home</strong><strong>Team</strong> <strong>to</strong>selthehomethat<br />
theyhelpedmebuyafew years<br />
ago.Theyremainedincontact<br />
withmeandwerealwaysthere<strong>to</strong><br />
answermyquestionsoverthe<br />
years.Theteam soldmyhouse<br />
beforeitevenwen<strong>to</strong>nthe<br />
market! .IwouldDEFINITELY<br />
recommendthem!“<br />
~NancyN.<br />
IHT<strong>Team</strong><br />
Agents<br />
Inspec<strong>to</strong>r<br />
Marketing<br />
Stagers<br />
Real<strong>to</strong>r<br />
Partners<br />
Title/<br />
Closers<br />
Transaction<br />
Coordina<strong>to</strong>r<br />
<strong>Team</strong><br />
Assistant
TheProcess<br />
“From thefirstphonecalandwelbeyond,we<br />
wilshowyouwearecompletelycommited<strong>to</strong><br />
servingyou100%.Hereiswhatthe<strong>Imperial</strong><br />
<strong>Home</strong><strong>Team</strong> wildoforyouinpreparationfor<br />
yourlisting.”
ThePreparation<br />
ThePreparationforSuccess<br />
PropertyPreview.Prepareadetailedhomedescription.Thisalowsus<strong>to</strong>preparethemost<br />
effectivebrochuresandonlinemarketingpossible<strong>to</strong>highlightyourhouse.<br />
Pho<strong>to</strong>graphy.Ifapictureisworthathousandwords,wethinkgreathighdefinitionpicturesof<br />
yourpropertyareworthmilionsofdolars.<br />
Offersuggestions<strong>to</strong>maximizeyoursaleability.Sometimeseventhesmalestchangecanmake<br />
ahugeimpact.Throughourvastexperience,wewilgiveyouadviceonhow<strong>to</strong>putyourproperty<br />
intheoptimalconditionitneeds<strong>to</strong>beat<strong>to</strong>obtainamaximum salesprice.<br />
Prepareapricingstrategy.Oneofthewayswehelpyouariveatafairlistingpriceis<strong>to</strong>lookat<br />
thecurentpricesofsimilarpropertiesinyourareathatareforsaleandthosethathaverecently<br />
sold.Wewilprovideanabundanceoflocalrealestatedatasuchasaveragepricepersquarefoot,<br />
daysonthemarket,andavarietyofotherfac<strong>to</strong>rsthatwilhelpyoudeterminetheaccurate<br />
marketpriceforyourhouse.<br />
Setupstagingservice.Weofferandpayforourprofessionalstager<strong>to</strong>completeadetailedful<br />
home(insideandoutside)consultationonhow<strong>to</strong><br />
improvetheproperty’sappearance<strong>to</strong>suitthemajority<br />
ofthecurentbuyerdemand.Thisroom byroom<br />
reportisworthits’weightingoldandwilpositionyou<br />
aheadofthecompetition.Wecanalsodigitalystage<br />
anemptyhome.Ofcourse,thisisnotneededforevery<br />
homeandispropertyspecific.
ThePreparation<br />
Gatheralpertinentdocuments.Thiswilincludehomefloorplan(ifyouhaveit),altax<br />
assessments,associationdeclarationsandby-laws(ifneeded),updates/upgradesandmore.The<br />
moreinformationwecanofferpotentialbuyers,thebeteryourpropertywilpresent.Wepul<br />
<strong>to</strong>getherthedocumentsinadvanceandhavethem availableofflineaswelasonline.Thenwe<br />
wilnothave<strong>to</strong>botheryouwhenwehavequestionsfrom interestedbuyersandagents.<br />
Colectmortgageinformation.Havingthisinformationrightawaywilprovideanapproximate<br />
loanpayoffandwilassistincompletingaSelersNetSheet,atyourrequest.<br />
CompletedSeler’sPropertyDisclosures.ThesedisclosuresarerequiredbytheStateof<br />
Minnesotaandwilbeyourpersonalrepresentation<strong>to</strong>thepotentialbuyeras<strong>to</strong>theoveral<br />
conditionanddeclarationanyrepairs/modifications/damages<strong>to</strong>yourproperty.<br />
SpareKeys.Youwilneed<strong>to</strong>supplyuswithaworkingsparekeyforthefrontdoorincludingboth<br />
thehandlelockandanydeadbolts.Thesekeyswilbeplacedinoursecureelectroniclockboxes.<br />
Installockbox.Ourheavy-dutyelectroniclockboxesprovidemaximum securityforourselers<br />
andcanonlybeaccessedbylicensedagentsandapprovedvendors.<br />
Placingayardsignandinstalingour24hour<br />
hotlinerider.Whenyardsignsarepermited,we<br />
atacha24hourhotlinerider(VoicePad)thatalows<br />
buyers<strong>to</strong>obtaininstantaccess<strong>to</strong>pricingdetailsand<br />
pho<strong>to</strong>sofyourhousealday,everyday.Thisisalsoa<br />
wayforbuyer<strong>to</strong>requestshowingsfrom ourteam.<br />
LearnmorelaterinourpacketaboutVoicePad.
DigitalMedia<br />
DigitalMarketing HighTech<br />
Wehavedevelopedourowninnovativeandstateofthearttechnologiesfordigital<br />
marketingandcommunication.Wetakethe“fishingupstream”approachwith<br />
technologyasweareconsistentlyaheadofthelocalmarketindiscoveringand<br />
implementingnoveltrends.Thebenefit<strong>to</strong>youisourability<strong>to</strong>atractbuyersandother<br />
realestateagentsfrom aroundtheworld<strong>to</strong>yourhouse.Ourmarketingconsistsofa<br />
varietyofmeansthatwork24/7foryou<strong>to</strong>putyourhomeinfron<strong>to</strong>fmilionsof<br />
prospectivebuyersandtheiragents.Wearenolongerconfined<strong>to</strong>regularbusiness<br />
hoursorhavingaphysicalpresence.Wetransmitinformationinstantlyandeffectively<strong>to</strong><br />
anyone,anywhere,anytimeintheworld.<br />
Wefeatureyourhomeonnumerouspopularwebsitesincludingourown<br />
Wemarke<strong>to</strong>urlistings24hoursaday<strong>to</strong>over500websitesincludingZilow.com,<br />
Real<strong>to</strong>r.com,Trulia.com,remax.com,and<strong>Home</strong>s.com.Wehavetheflexibility<strong>to</strong>make<br />
changesquicklywhenneeded.Ourpersonalwebsiteisliteralya“ones<strong>to</strong>p”TwinCities<br />
Informationsitewiththousandsofmonthlyviews.Itno<strong>to</strong>nlyhasrealestateinformation<br />
buteverythingelseyouwouldneed<strong>to</strong>knowifyouarevisitingorrelocating<strong>to</strong>ourarea.<br />
WeareoneoftheleadersintheTwinCitiesmetroimplementingnewtechnology.<br />
Weenhanceeachlisting<strong>to</strong>highlightthem overthecompetition<br />
WecanoveridetheMLS(MultipleListingService)<strong>to</strong>most3rdparthomesearchsiteslike<br />
Zilow.com andTrulia.com.<strong>Your</strong>housewilbefeaturedonover500websiteswhichwil<br />
floodtheinternet.Alonlineleadswilcome<strong>to</strong>ourteam andnotsomeagentthathas<br />
paidfortheleads.Thiswilensureyourpotentialbuyerswilspeakwithsomeone<br />
directlyinvolvedwithyoursaleinsteadofanagentwhohasnoideaaboutyourhouse<br />
livinghundredsofmilesaway.Thesearealexclusive<strong>to</strong>ourteam!
DigitalMedia<br />
Professionalvirtual<strong>to</strong>urofyourproperty<br />
Weofer<strong>to</strong>payforaprofessionalpho<strong>to</strong>grapherthathighlightsyourpropertywith<br />
numerouspho<strong>to</strong>sinhighdefinition(HD)whiletelingas<strong>to</strong>ryofyourhouse.Astunning<br />
HDvirtual<strong>to</strong>urmaybecreatedthatincludesalpertinentpho<strong>to</strong>sandadditionaldetails<br />
<strong>to</strong>makesurebuyersfeelthes<strong>to</strong>rythatyourhometels.Thishighlyportable<strong>to</strong>olcanbe<br />
emailed,sharedonsocialmedia,anddisplaysbeautifulyonalmobiledevices<br />
includingcelphones.Buyersreportthemostimportantrequestis<strong>to</strong>seealo<strong>to</strong>fpho<strong>to</strong>s<br />
andwedefinitelysatisfythatneed.<br />
<strong>Your</strong>homeismarketeddayandnight<br />
Ourhighlyintegratedonlinemarketingalowsinterestedbuyersandagentseaseof<br />
access24hoursaday,365daysayearincludingholidays.RE/MAXAdvantagePlusand<br />
the<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> arecontinualyexpandingouronlinepresencewhichwiltarget<br />
thelargestpoolofbuyers.Wealsofeatureourlistingsonourpersonalwebsite<br />
(www.imperialhometeam.com)whichgeneratesover15,000viewsamonthandthat<br />
numberconstantlygrows.Buyerswilhaveaccess<strong>to</strong>althepho<strong>to</strong>s,details,andcontact<br />
informationofyourhousewithasimpleclickofthemouse.<br />
Wehaveimplementedamassiveonlinemarketingstrategy<br />
thatinvolvesFacebook,GoogleAdwords,LinkedIn,Twiter,<br />
Instagram,videos,andourpopularYouTubechannel<br />
(www.imperialhometeam.tv).Sinceover93% ofbuyers<br />
starttheirsearchonline,wespendthemajorityoftimeand<br />
efortsononlinemarketing.Wehavemasteredthear<strong>to</strong>f<br />
paidonlineadvertisingthatislaserfocused<strong>to</strong>specificand<br />
activebuyersforyourproperty.Wetrackwherethebuyers<br />
arecomingfrom sothatweknowwhere<strong>to</strong>maintainorincreasethefocusofour<br />
marketingeforts.Ourprimarygoalis<strong>to</strong>getyourhomeinfron<strong>to</strong>fasmanypotential<br />
buyersandrealestateagentsaspossiblewhilemakingyourhomestandoutcompared<br />
<strong>to</strong>yourcompeti<strong>to</strong>rs.
SocialMedia
24HourHotline<br />
VoicePadBenefitsBothSelersandBuyers<br />
The<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> andRE/MAXAdvantagePlushaveinvestedinthemostinnovativeand<br />
powerful<strong>to</strong>olinselingahome.VoicePadenhancestheeffectivenessofyouryardsignbyalowing<br />
buyers<strong>to</strong>requestinformationaboutthepropertydirectlyfrom theirmobilephones24hoursaday,7<br />
daysaweek,365daysayear.Itisfast,efficient,andneverhave<strong>to</strong>woryaboutifyourbrochureboxis<br />
empty.EvenSpanish-speakinginquiriescanimmediatelyconnect<strong>to</strong>abilingualagenteliminatingthe<br />
languagebarierand<strong>to</strong>furtherincreaseyourbuyerpossibilities.<br />
VoicePadmakesiteasyforpotentialbuyersandtheiragents<strong>to</strong>learnaboutthewonderfulfeaturesof<br />
yourhome.Ourhomesgetmoreatentionandselfasterfor<strong>to</strong>pdolarbyleveragingthepowerofover<br />
150milionU.S.celphoneusers.AgentsandbuyerscanuseVoicePad<strong>to</strong>findouttheMLSnumber,<br />
squarefootage,price,or<strong>to</strong>scheduleashowingrigh<strong>to</strong>nthespotwhileintheircar.Manybuyerswant<br />
<strong>to</strong>findoutmoreinformationwithoutactualycontactinganagentdirectlythusVoicePadistheperfect<br />
option<strong>to</strong>dothisbyeliminatingthe“IntimidationFac<strong>to</strong>r.”WearenotifiedIMMEDIATELYofalinquiries<br />
onyourhouseandwefolowupwitheachinquirypersonaly.Thiswilensurethateachpotential<br />
buyerisservicedbytheactualagen<strong>to</strong>nthe<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> thathasyourhomelisted.
Real<strong>to</strong>rMarketing<br />
Someofthewayswetapin<strong>to</strong>thepowerofotherlocalandworldwide<br />
realestateagents<strong>to</strong>maximizeexposureofyourproperty:<br />
Wesubmityourpropertyin<strong>to</strong>theRegionalMultipleListingService(RMLS).Thisprovidestheother<br />
tensofthousandsofrealestateagentsintheareaaswelasthehundredsofthousandsofagents<br />
worldwidealtheinformationtheyneed<strong>to</strong>seltheproperty<strong>to</strong>theirownbuyers.<br />
Networkingwithfelow agents.Weno<strong>to</strong>nlybragaboutyourproperty<strong>to</strong>otherlocalagents,butwe<br />
hostadvertisedopenhouseswithdoorprizesandfood(ifappropriate)<strong>to</strong>encourageastrong<br />
atendance.Thisprovidesanoptimum opportunityforagents<strong>to</strong>previewyourpropertywhichwil<br />
increasethelikelihoodthattheywilshowit<strong>to</strong>theirbuyersandeventualygetsold.<br />
Reverseprospectweekly<strong>to</strong>agentswithbuyersforyourproperty.Weareable<strong>to</strong>locatealthereal<br />
estateagentsthathavebuyerssearchingforhomessimilar<strong>to</strong>yourproperty.Wecontactalofthose<br />
agentseveryThursdaywithaweldesignedemailfeaturingyourhomeanddetailsaboutyour<br />
property.Thisalowsus<strong>to</strong>keepyourpropertyintheforefron<strong>to</strong>ftheagentsminds.<br />
PostyourpropertyonclosedFacebookgroups.Wearesubscribers<strong>to</strong>numerous“Real<strong>to</strong>ronly”<br />
FacebookgroupsthatwemarketandadvertiseourlistingseveryTuesdayaswelaswhenthereisa<br />
pricecorection,openhouse,andjustlisted.Thisalowsforeasyagent<strong>to</strong>agentcommunicationand<br />
linksdirectedback<strong>to</strong>yourspecificpropertywithpho<strong>to</strong>sandadditionaldetails.
PublicPromotion<br />
PublicPromotion<br />
Weexcelatactivemarketing<br />
anddonotrelyonotherreal<br />
estateagents<strong>to</strong>selyour<br />
property.Withthatbeing<br />
said,wealsobelievethat<br />
“wordofmouthcanbethe<br />
bestadvertising.” Hereishow<br />
wegetthewordoutabout<br />
yourproperty:<br />
WeholdadvertisedOpen<strong>House</strong>s.Wedonotfocusourmarketingonopenhousesalthoughitisa<br />
greatway<strong>to</strong>getalo<strong>to</strong>fpeoplethroughyourhomeespecialyaeritisjustlistedoranotherspecial<br />
event.<br />
Wetalk<strong>to</strong>theneighbors.Wecontactataminimum of100ofthesuroundinghomeowners<br />
announcingyourhouseisonthemarketthroughdigitalandprintmarketingaswelascaling<br />
around.Neighborsareoenthebestsourceofreferalsastheyknowtheareaverywelandpossibly<br />
knowpeoplethatmaywant<strong>to</strong>moveinyourspecificneighborhood.<br />
Wenotifyourpersonalbuyers.Ourwebsitealowsus<strong>to</strong>matchanyandalofourqualifiedbuyers<br />
withspecifichomesthatmayfitthebuyer’scriteria.Wepresentyourproperty<strong>to</strong>everybuyerthat<br />
wouldbeamatch.Weaverage200+buyersactivelysearchingonourpersonalsitea<strong>to</strong>negiven<br />
time.<br />
WenetworkthroughSocialMedia.Technologyandsocialmediadominatethecurentrealestate<br />
worldalthoughtheaverageReal<strong>to</strong>ris7yearsbehindinbothsocialmediaandtechnology.We,on<br />
theotherhand,arethebenchmarkandmen<strong>to</strong>rotheragentsintechnologyandsocialmedia.<br />
Presentingyourhome<strong>to</strong>milionsofprospectivebuyersthroughFacebook,Twiter,Instagram,<br />
Google+,andmorealowssimpleandquicktransmissionofinformationaboutyourproperty.
Negotiations<br />
TheNegotiations-WhatHappensWhenanOffer<br />
ComesIn?<br />
Throughyearsofexperienceandthousandsofhappyfamiliesserved,the<strong>Imperial</strong><strong>Home</strong><strong>Team</strong><br />
alongwiththepowerofRE/MAXAdvantagePlushaveawealthofexperienceandstrength<strong>to</strong>bring<br />
<strong>to</strong>thenegotiatingtableonyourbehalf.<br />
Hereiswhatwedoforyouwhenoffersaresubmitedonyourproperty:<br />
Qualifyandcounselseriousbuyersandtheiragents<strong>to</strong>wardsadecision.Wealsoprovide<br />
answers<strong>to</strong>countlessquestionsortechnicalmaters.<br />
Evaluateandofferanobjective,thirdpartyopinionwhencontractsarepresented.Wewil<br />
highlightthepositiveandnegativeaspectsoftheofferwhilemakingspecificrecommendations<br />
forstructuringthecontractinyourbestinterest.A“win-win”situationiswhatwestriveforso<br />
thatbothpartiesaresatisfiedwhichwilincreasetheoveralsuccessofthetransaction.<br />
Weadvisethat,aslongastherearecontingenciesremainingonyourcontract,wecontinue<br />
<strong>to</strong>show yourpropertywithyourpermission.Wealwayslook<strong>to</strong>bringinabackupoffer<br />
wheneverpossibleincasethingsdonotgoasplanned.Wefocusonmakingeverytransaction<br />
smoothandbeneficial<strong>to</strong>ourclients.
ListingProcess<br />
CommunicationisVitalDuringtheListingProcess<br />
CommunicationisanareawherenumerousReal<strong>to</strong>rsfalshort.InsurveysconductedbyNAR<br />
(NationalAssociationofReal<strong>to</strong>rs),lackofcommunicationfrom theiragentwasthe#1complaint<br />
from selers.Theentire<strong>Imperial</strong><strong>Home</strong><strong>Team</strong> iscommited<strong>to</strong>beingproactiveinthelisting<br />
processwithcommunicationthroughprovensystemsandourproudteam service.<br />
Herearethewaysthe<strong>Team</strong> communicatewithyou:<br />
WehandlethecommunicationwithalReal<strong>to</strong>rs<strong>to</strong>obtainfeedbackthatshowedyourproperty.<br />
Wecannotforceagents<strong>to</strong>providefeedbackalthoughweworkhard<strong>to</strong>getfeedbackfrom their<br />
buyersonyourhome’scondition,pricing,appeal,andsoforth.Thisinformationisvital<strong>to</strong>stay<br />
aheadofyourcompetitionandtheconstantfluctuatinghousingmarket.<br />
Wealsosendyouweeklymarketreportsfrom differentsourcesthatwilshowyouwhatisgoing<br />
onintheareacompared<strong>to</strong>yourhome,whatthecompetitionisdoing,andhowyourhomeis<br />
doingwithonlinetraffic.Lastly,wecommunicatewithyouatleas<strong>to</strong>nceaweekonshowing<br />
feedback,curentmarketconditions,openhousesuccess,theongoingstatusofourmarketing,<br />
and/oranythingelsethatispertinentatthattime.
OurPartnership<br />
OurPartnershipWithYou<br />
Themarketingandsaleofyourpropertyrequiresus<strong>to</strong>work<strong>to</strong>gether<strong>to</strong>getthejobdone.<br />
Thisiswhatweaskfrom you:<br />
~Priceyourpropertycompetitivelyatthebeginning.<br />
~Workwithourstagersandfolowtheirprofessionaladvice<strong>to</strong>prepareyouhomeinthebest<br />
showingposition.(*Ifapplicable)<br />
~Providealpertinentinformationanddocumentsrelated<strong>to</strong>propertyasrequested.<br />
~Completeandsignalpropertydisclosuresformsaccuratelyandtruthfuly.<br />
~Cooperateinmakingaccessforshowingsaseasyaspossibleforrealestateprofessionals.<br />
~Keepyourhomeinpropershowingconditiondailyincludinginsideandoutsideofthehome.<br />
~Becandidwithyourrecommendationsandsuggestionsatanytimeduringthemarketing<br />
process.<br />
~Notifyuswhentravelplanstakeyouawayfrom yourhomeandhow<strong>to</strong>stayincommunication.<br />
~Whenanoffercomesin,listen<strong>to</strong>ouradvice.Betimelyanddiligentinyourresponse.Expect<strong>to</strong><br />
honorreasonablecontingencies.<br />
~Consideraloffersindividualy.Beprepared<strong>to</strong>makereasonablecompromiseswhennecessary.<br />
~Signandreturnalpaperworkpromptly.<br />
~Takecareofanymaintenancerequired.<br />
~Plan<strong>to</strong>closeandvacatethepropertyonthescheduleddate,percontract.<br />
~Deliveryourpropertyintheconditionrequiredatclosing.Thisincludesproperlycleaned,no<br />
itemsleinthehomeexceptthoseagreeduponintheoffer,andthehomeleingreat<br />
condition.Leaveyourhouseinthesameconditionthatyouwouldwant<strong>to</strong>movein<strong>to</strong>.clean<br />
andwelcoming.
Open<strong>House</strong>s<br />
COLDHARDFACT#1:Lessthan3% ofhomesselfrom anopenhouseguestsince95% ofbuyersare<br />
alreadyworkingwitharealestateagent.<br />
COLDHARDFACT#2:Theaveragerealestateagentusesopenhouses<strong>to</strong>gainmoreclientsfor<br />
themselves.<br />
Sowhatisourtakeonopenhousesandwhyour<br />
openhousesbenefityou?<br />
Wehighlyrecommendhavinganopenhousetheweekendimmediatelyaeryourhouseislistedforsale.<br />
Ourreasonsforthisareasfolows:<br />
-Generatesexcitementandasenseofurgencywithpotentialbuyers<br />
-Anotherreason<strong>to</strong>advertiseandmarketyourhome<br />
-Getmoreeyesonyourhomeespecialyifyourpropertyisuniqueordoesnotshowwelinpho<strong>to</strong>graphs<br />
Aerthefirstweekendyourhomehasbeenforsale,we<br />
donotpushforadditionalopenhouses.Iftherehasnot<br />
beenmuchactivityonyourhomeorwerecentlyreduced<br />
theprice,anopenhousemaybebeneficial.Ifyouare<br />
wantingopenhouses,hosting2orlesspermonthisthe<br />
maximum amountwerecommendalthoughwoulddo<br />
moreifdeemedhightraffic.Anymorethanthatwefind<br />
buyertrafficispoorandmaynotbeworthhavingyou<br />
displacedfornumeroushoursduringtheopenhouse.
Open<strong>House</strong>s<br />
OurOpen<strong>House</strong>Standards<br />
Wehavedevisedaprovenplanwithouropenhousesthatproducethehighest<br />
results.Thisisasamplingofwhatwedoforyou.<br />
1.Weposttheopenhousethesametimewelistyourhomeforsale<strong>to</strong>maximizeonline<br />
exposureand<strong>to</strong>createasenseofurgencyinthebuyers’eyes.<br />
2.WeadvertiseyouropenhousefrequentlyonFacebook,Twiter,Craigslist,<strong>to</strong>ouractive<br />
buyersaswelasonthemultiplelistingservice(MLS)prior<strong>to</strong>theopenhouse.<br />
3.WeusenumerousvividOPENHOUSEsignsthatdrawatentionandeasilyguide<br />
visi<strong>to</strong>rs<strong>to</strong>yourpropertyinsteadofanotheragent’sopenhouse.<br />
4.Weshowupearly<strong>to</strong>makesurealthelightsincludinglampsareturnedon.<br />
5.Doathoroughwalk-throughpriorthe<strong>to</strong>thestar<strong>to</strong>ftheopenhousecheckingon<br />
potentialmisseditemslikeopen<strong>to</strong>iletseatlids,<strong>to</strong>asterleout,bedunmade,etc.<br />
6.Wedonotrequirevisi<strong>to</strong>rs<strong>to</strong>signinalthoughwedoencourageit.<br />
7.Offerqualityandinformativehandoutsaboutyourhome.<br />
8.Folowupwithalguestsandagentsthatcamethroughtheopenhousewithin24<br />
hoursoftheendoftheopenhouse.<br />
9.Wearedressedprofessionaly,nicelygroomed,welspokenandknowledgeableabout<br />
yourhouse,andpresentyourhomewiththeutmostregard.<br />
10.Weleavethehomethesamecondition(orbeter)thanwhatwe<br />
walkedin<strong>to</strong>.<br />
11.Connectwithyouaerwards<strong>to</strong>goovertheamoun<strong>to</strong>ftraffic,any<br />
successs<strong>to</strong>ries,issuesthatrequireyouratention,andvisi<strong>to</strong>r<br />
feedback(bothpositiveandnegative).
RealEstateMyths<br />
MYTH#1:DISCOUNTBROKERSCANDOANADEQUATEJOBSELLINGREALESTATE.<br />
FACT:Promotionalcostssuchasprofessionalpho<strong>to</strong>graphy,virtual<strong>to</strong>ursandvideos,brochures,<br />
advertisements,MLSfees,stagingadvice,printing,directmailers,signage,propertywebsites,<br />
extensivemarketing,etcarepaidforbythe<strong>Imperial</strong><strong>Home</strong><strong>Team</strong>.Wilthediscountbrokerhaveastaff<br />
<strong>to</strong>personalyatend<strong>to</strong>yourspecificneeds?Doess/hehaveaprovenmarketingplan?Theamoun<strong>to</strong>f<br />
buyersthroughyourhousewilbefarlessifmarketingislimited,andunfortunately,discountbrokers<br />
usualymeanlimitedserviceandmarketing.Rememberthatyouonlypayusourcommissionwhen<br />
yourhousesels.Youwiloweusnothingifwedonotgetyoutheresul<strong>to</strong>fasale!“Aggressiveactions<br />
getyouaggressiveresults !”<br />
MYTH#2:YOUSHOULDSELECTAREALTORWHOSAYSTHEYCANGETYOUTHE<br />
HIGHESTSALESPRICE.<br />
FACT:Thisistheoldestscam intherealestateworld<strong>to</strong>teltheselerswhattheywant<strong>to</strong>hearand<br />
complimentthehome<strong>to</strong>getthelisting.Instead,insis<strong>to</strong>nawel-researched,computerizedmarket<br />
analysis<strong>to</strong>determinearealisticamountsothatyourhomewilbecompetitivein<strong>to</strong>day’smarket.<br />
SelectyourReal<strong>to</strong>rbasedontheirqualifications,thendecidewiththem ontheprice.Neverselectan<br />
agentsolelybasedontheirpricerecommendation.Remember,themarketsetstheprice .not<br />
you .notyouragent .themarketdoes.<br />
MYTH#3:EMPTYHOMESSHOW ASNICELYASFURNISHEDHOMES<br />
FACT:Theimportantconsiderationiswhetherornotahouseisproperlystagedaswelastheoveral<br />
conditionofthehouse.Ifyoumustmove<strong>to</strong>yournewhomebeforeyouroldhousehassold,wehave<br />
stagersonstaffthatwouldprovidebeneficialadviceandsuggestions<strong>to</strong>maintainthewarmthofyour<br />
home.Mostbuyerscannotvisualizethesizeorlayou<strong>to</strong>faroom thusstagingthehouse<strong>to</strong>selisso<br />
important.Youneverhaveasecondchanceforafirstimpression.<br />
MYTH#4:PROPERTYCONDITIONISNOTIMPORTANTTOBUYERS<br />
FACT:Apropertyinsuperiorconditionwilselfasterandformoremoneythanahouseinaverage<br />
conditionwithaloweraskingprice.Manyselersunderstandthisandrepaint,re-carpet,andseek<br />
advicefortheirhouseinpreparationforseling.Theseselersknowthathomebuyerspurchasevalue<br />
andwilperceiveaclean,freshhouseasmoreappealingthananaverage,wornout,“pleaseforgive<br />
ourmess”,darkhome.Manybuyersdonothavetheupfrontcash<strong>to</strong>fixorrepairalis<strong>to</strong>fcostlyitems<br />
thusratherpaymoreforahomethatismove-inready.
InterviewQuestions<br />
Seler’s<strong>Guide</strong><strong>to</strong>InterviewingAgents<br />
Therearethousandsofrealestatelicenseesinourarea.Choosingtherightagentforyourhome<br />
canbeconfusing.Itisespecialydifficultwhenyouspeakwithseveraldifferentagents,andthey<br />
alseem soconvincingabouthowtheywilatempt<strong>to</strong>selyourhouse.<br />
Thereisaway<strong>to</strong>determinewhoisthemostlikely<strong>to</strong>succeedingetingyourpriceandterms.The<br />
keyisknowingtherightquestions<strong>to</strong>ask.Thefolowinglistprovidesyouwithquestions<strong>to</strong>ask<br />
eachprospectiveReal<strong>to</strong>r.Youshouldaskmethesequestionsaswel.Theanswers<strong>to</strong>these<br />
questionswiltelyouwhatyouneed<strong>to</strong>knowinorder<strong>to</strong>makethedecisionthatisbestforyou.<br />
1.Doyouworkasaful-timeReal<strong>to</strong>r®?<br />
2.DoyouGUARANTEEyourservices?<br />
3.MayIcancelmylistingwithyouatanytimeifIam notsatisfiedwithyourperformance?<br />
4.WhyshouldIlistwithyou?<br />
5.Doyouhaveasystem <strong>to</strong>folow-upsothatwegetvaluablefeedbackaereveryshowing?<br />
6.Howmanypropertieshaveyousoldwithinthepast6months?90days?30days?<br />
7.DoyouhavereferencesthatImaycheck?(Selerswhoarecurentlyorpreviouslylistedwithyou)<br />
8.DoyouhaveanInternetStrategythatincludesSocialNetworkingandSyndication<strong>to</strong>exposeand<br />
promotemyhome24-7?<br />
9.Whatismypropertyworth?Whatlistingpricedoyourecommend?Wilitselatthatprice?<br />
10.DoyouhaveawritenSpecificMarketingPlandesigned<strong>to</strong>selmypropertyquicklyandfor<strong>to</strong>p<br />
dolar?<br />
11.Whatisthesinglemostvaluableserviceyouprovide<strong>to</strong>ahomeselerlikeme?
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