TAXMAN MAY 2018
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URA Scoops<br />
PRAU Award<br />
1
2<br />
FROM THE EDITOR<br />
Dear Colleagues,<br />
I want to take this opportunity to thank each of you for the<br />
terrific job in your different offices of ensuring that “All your<br />
Hands are on Deck”. I recognize the long hours some of you<br />
are working and field operations you are engaged in. Such<br />
devotion is crucial to us winning and assuring the sovereignty<br />
of Uganda through collecting revenue that meets the national<br />
budget requirements.<br />
In a special way, I would like to recognize stations that have<br />
already met their targets. This not only inspires the rest of<br />
us to double our effort but is also confirmation that URA<br />
staff have the capacity to uplift this country to unreachable<br />
horizons!<br />
Lastly, I encourage all of you to keep reading the Taxman and<br />
sharing ideas as they happen in your places of operation.<br />
Good Reading!<br />
Vincent Seruma<br />
Assistant Commissioner Public<br />
and Corporate Affairs Division.
3<br />
Editorial team<br />
Ian. M. Rumanyika<br />
Content Manager<br />
Susan Kamugasa Muyiyi<br />
Editor / Writer<br />
Immaculate Wanyenze<br />
Writer<br />
Benon Tugumisirize<br />
Writer & Photographer<br />
Samuel Semugooma<br />
Photographer<br />
Solomon Kimbugwe<br />
Photographer & Writer<br />
Herbert Sempogo<br />
Writer<br />
How you can participate:<br />
Send your contributions: story tips, pictures and<br />
stories to the editor on media-desk@ura.go.ug
4
5<br />
COMMISSIONER GENERAL’S<br />
FOREWORD<br />
Dear Staff.<br />
We live in changing times. The<br />
scope of our business changes<br />
by the day and we ought to<br />
be prepared for the changes. Soon<br />
the reality of living in an oil producing<br />
country will be upon us.<br />
The advent of social media and the<br />
hunger for information is one of the needs<br />
we have to fill. We have to fill this need<br />
with accurate, easily understandable<br />
and relevant information about taxes.<br />
The onus to influence opinions about<br />
taxation is upon us. You have probably<br />
seen the call to join the writer’s club.<br />
Let your voice be heard. We have<br />
many tax experts amongst us who are<br />
knowledgeable about tax matters but<br />
they are silent. I take this opportunity<br />
to appreciate the staff who have taken<br />
up the challenge. I am looking forward<br />
to enjoying the fruit of this coalition. We<br />
have to get our voices on the new tax<br />
policies heard loud and clear.<br />
Also new is the translators club. Tax<br />
education is a major strategic direction<br />
we have undertaken. We now have the<br />
club. Well done!<br />
I know what it means to have an<br />
individual revenue target to accomplish.<br />
But I also know that it can be surpassed<br />
by working harder. Do not under look<br />
your contribution however small.<br />
Write that story, commentary properly<br />
to inculcate a taxpaying culture by<br />
gradually changing taxpayer behavior.<br />
Make that audit worth your time. Do<br />
not allow the arrears portfolio to grow<br />
to unmanageable levels. Make sure that<br />
office is clean and conducive for creative<br />
thinking. Do not postpone what you<br />
can do today. Provide that service with<br />
purpose and passion.<br />
I take this opportunity to empathize with<br />
some of us who have lost their loved<br />
ones. May their souls rest in eternal peace<br />
and may they always be remembered.<br />
The Financial Year 2017/18 is about to<br />
end. What lessons can you pick from<br />
what worked and what did not? How<br />
prepared are you for the new one? One<br />
of the exciting things we are looking<br />
forward to in the coming year is when<br />
we finally move into the new building.<br />
Be encouraged to pursue great exploits<br />
in both your personal and professional<br />
lives.<br />
In the words of Nelson Mandela, It always<br />
seems Impossible until It Is Done!<br />
Enjoy reading the Taxman.<br />
Doris Akol.<br />
Your Team Leader
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7<br />
‘NAME IT’<br />
CAMPAIGN<br />
Dear Staff,<br />
A great opportunity is here for you to write your name in the<br />
history of URA by participating in the competition to name the<br />
new H.Q building. Great prizes are up for grabs!<br />
As you take a break from the rigorous day’s activities, find time<br />
to ponder on what name will best suit our magnificent tower. The<br />
campaign will run from 4 th June - 30 th June, <strong>2018</strong>. The rules of the<br />
game are quite simple and are listed below:<br />
NAME IT COMPETITION RULES AND REGULATIONS:<br />
• Entries will be submitted online.<br />
• No group entries are allowed, persons should compete as<br />
individuals.<br />
• Name should be original and carry a full explanation behind it.<br />
• Only one entry per person.<br />
• A panel will shortlist the top 5 entries which will be<br />
presented to MEC.<br />
• The shortlisted participants will present to MEC.<br />
• Final decision will be made by MEC.<br />
• All staff are eligible except MEC, CSD Management and<br />
members of the relocation team.<br />
The name chosen will be copyrighted to URA<br />
May the best man/woman win!!<br />
Herbert Rusoke<br />
Commissioner Corporate Services
8<br />
URA TAX SOCIETIES<br />
GROWING LEADERS<br />
Jacob Kiige is pursuing a Bachelor’s degree in<br />
Law. He is the president of the Uganda Christian<br />
University, (UCU) Tax Society. He spoke to the<br />
Taxman about his leadership journey<br />
By Susan Kamugasa Muyiyi<br />
Jacob Kiige scored aggregates 18 in his primary leaving<br />
examinations. Like any child, he was scared and<br />
wondered what his parent’s reaction would be.<br />
“I felt defeated when the results were announced. I feared to<br />
approach my father,” he says. Instead his father congratulated<br />
him.<br />
“He is a positive person,” Kiige fondly says of his father.<br />
The soft spoken gentleman speaks confidently but humbly<br />
about his life and how he become the president of the Tax<br />
Society. Naturally, he has a passion to change society. This<br />
has led him to seek out leadership positions.<br />
On how he handles his studies and the society’s activities.<br />
“Multi-tasking and prioritizing,” he calmly notes.<br />
During the Taxpayer Appreciation Week (TPAW) week he<br />
was involved in the preparations. This was an in road for him<br />
to get acquainted with the Public and Corporate Affairs team<br />
under which the tax education mandate falls.<br />
“I volunteered in manning the service points.”<br />
At the university he creates awareness about the tax society<br />
activities, gets involvement from his team and enrollment of<br />
students into the society to bring brilliant ideas on board. His<br />
team recently organized a tax debate under the theme The<br />
Impact of Tax evasion and Avoidance on our Economy.<br />
This goes to show that they are not waiting to be spoon fed<br />
by URA. Although it was 2 weeks to the examination period,<br />
about 213 students were mobilized and attended.<br />
He believes that the team can come up with ideas on how<br />
to better the tax system and create a feedback mechanism<br />
during the budget breakfast.<br />
“Critical issues like filing and paying, how tax education and<br />
tax incentives for startups should be structured are very<br />
important matters to resolve,” he notes.<br />
URA, he notes should also focus on challenges people face<br />
when trying to be complaint.<br />
About the plans he has for the society, “The work plan is<br />
exhaustive and beyond the tax debates I want them to be<br />
relevant to society and the ordinary person outside the<br />
Uganda Christian University Community.”<br />
These will for instance reach students who are<br />
outside and not interested in the debate format.<br />
His Leadership Profile<br />
“I am very passionate about leadership and<br />
leaving a legacy in society,” he says.<br />
Kiige says his leadership journey started when<br />
he was 10 years. He was a class monitor and<br />
prefect. He has so far held about 25 leadership<br />
positions that come with diverse responsibilities.<br />
These are mainly in youth groups where<br />
practical skills are shared. In most of these<br />
places, he has been seconded to lead.<br />
So great is his passion that payment for his time<br />
as president is the least of his worries. URA<br />
does not pay him. It is his passion in whatever<br />
space that he is provided with.<br />
For fun he loves to hang out with friends. He<br />
loves swimming. His guiding principle is that<br />
there is a time for everything. He is passionate<br />
about music.<br />
He was born in 1996, attended Green Hill and<br />
Kamuli boys boarding school, then Mwire<br />
Secondary school. At the Kira College he<br />
enjoyed music and dancing though he is not a<br />
good dancer.<br />
Tax societies are intellectual platforms<br />
established by Uganda Revenue Authority
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Captain Jacob Kiige with Samuel Taremwa his vice<br />
(URA) in partnership with various<br />
universities in Uganda. So far, the<br />
authority is partnering with 10<br />
universities in this venture. They<br />
are, Uganda Christian University<br />
(UCU) -Mukono, Nkumba, Uganda<br />
Martyrs (Rubaga, Mbale and Nkozi<br />
Campuses), Ndejje, (Main and<br />
Rubaga Campuses), Makerere<br />
University Business School<br />
(MUBS), Mountains of the Moon<br />
and Kyambogo Universities. The<br />
first tax society was established on<br />
20th April 2017 at UCU.<br />
The composition of a tax society<br />
includes an executive board of<br />
students with a president, vice<br />
president, general secretary,<br />
publicity secretary and a treasurer.<br />
The board is guided by two<br />
patrons; a resident patron from<br />
the university and URA station<br />
manager in the vicinity of the<br />
University.<br />
In order to create a taxpaying<br />
culture according to the 2016-<br />
2020 authority’s strategic focus,<br />
influencing taxpayer behavior<br />
at an early stage by embracing<br />
youth ambassadors is one of the<br />
initiatives URA has undertaken.<br />
Tax societies have been established<br />
to extend tax education within the<br />
universities and the surrounding<br />
communities. The leadership of the<br />
societies is hands on in the execution<br />
of Tax debates, university bazaars,<br />
tax discussions amongst other<br />
activities, notes Vincent Seruma<br />
the Assistant Commissioner Public<br />
and Corporate Affairs Division and<br />
also the URA spokesperson.<br />
Some of the ideas that have been<br />
proposed by the university students<br />
include; to have consistent mobile<br />
Taxpayer Identification Number<br />
(TIN) application drives within<br />
business hubs, the mandate of<br />
URA should be revised to include<br />
allocation of revenue collected,<br />
taxation of churches, taxing<br />
dormant land, satellite mapping in<br />
rental tax collection. The students<br />
suggest that URA should interest<br />
itself in people earning from the<br />
crypto currency.<br />
Other milestones include;<br />
significant membership with an<br />
average of about 500 members<br />
and 265 fully subscribed to one of<br />
the societies.<br />
Members voluntarily pay a minimal<br />
membership fee prescribed by the<br />
respective societies. Recognition<br />
of the societies by both University<br />
Administration(s) and students<br />
goes to show that the initiative is a<br />
great one, adds Seruma.<br />
So far, 16 tax debates have been<br />
held since the societies were<br />
birthed. Some of the themes that<br />
have been discussed include; Role<br />
of ICT in Widening The Tax Base,<br />
The Impact of the Social Media Tax<br />
on the Economy, The Advantages<br />
of Having a TIN, The Remedy<br />
to Uganda’s Public Financing<br />
Problem.<br />
UCU organized a tax debate<br />
together with UCU Launchpad -<br />
a university think tank and a tax<br />
essay competition on the role of<br />
ICT in increasing the tax base in<br />
Uganda.<br />
The future of the societies<br />
according the Seruma is bright.<br />
“Inter-University Tax Society<br />
Competitions such as Moot<br />
Competitions on Tax Laws/<br />
concluded cases Tax Debates, Tax<br />
Quizzes will be very prominent.<br />
We are also planning to have Tax<br />
Society Think tanks amongst the<br />
various initiatives we are working<br />
on,” he reveals.<br />
Increase in membership of the<br />
societies is an initiative the societies<br />
are working on.<br />
URA is also making inroads into the<br />
curriculum review for secondary<br />
schools with the National<br />
Curriculum Development Center<br />
(NCDC).
10<br />
People<br />
Meet one of our<br />
Research Assistants<br />
David Henning<br />
Interview by Gloria<br />
Nshekanabo<br />
Research Planning and<br />
Development (RPD)<br />
is a Division in the<br />
office of the Commissioner<br />
General mandated to provide<br />
technical advice to URA in the<br />
development and execution<br />
of strategy and business<br />
development.<br />
Proactive research is carried<br />
out to provide solutions to the<br />
increasing challenges in tax<br />
collection and administration.<br />
Research is a global function<br />
and URA definitely relates<br />
with other global researchers.<br />
The Division has been host to<br />
various researchers from all<br />
over the world.<br />
Where are you from and<br />
which organization do you<br />
represent?<br />
Most people would argue that<br />
I am German. I was born in<br />
Germany, both my parents are<br />
German and I have German<br />
citizenship. However, my<br />
identity is heavily influenced<br />
by my Norwegian upbringing.<br />
That is to say, whenever I<br />
meet a person from Norway,<br />
we have a lot in common,<br />
more than when I meet<br />
someone from Germany. In<br />
addition, my family currently<br />
resides in Norway, which<br />
makes Norway “home”. I<br />
would therefore introduce<br />
myself as Norwegian.<br />
I work for researchers from<br />
the University of Warwick,<br />
Columbia University<br />
and Paris School of<br />
Economics. However, our<br />
funding organization is the<br />
International Growth Center.<br />
I therefore guess, ultimately,<br />
I represent the International<br />
Growth Center in my work<br />
here.<br />
What do you do?<br />
My official title is “Field<br />
Research Assistant”, which<br />
means I assist the professors<br />
in their research endeavor<br />
with URA. I am based in<br />
RPD, from where I: analyze<br />
data, discuss inconsistencies<br />
found with URA officials, ask<br />
for clarifications regarding<br />
variable definitions, try<br />
to understand the laws<br />
and regulations that<br />
guide taxpayers’ behavior,<br />
collaborate with the relevant<br />
departments to execute<br />
our research, draft reports<br />
about how the research is<br />
progressing and present<br />
our results to relevant<br />
stakeholders. I have also<br />
given a one-week training<br />
course in data analytics to<br />
staff in Domestic Taxes DT<br />
and Customs, and whenever<br />
someone has questions about<br />
data analytics, I try to assist<br />
to the best of my ability.<br />
How do you find working<br />
here?<br />
My time here has been<br />
wonderful. I have found the<br />
people working here to be<br />
extremely friendly, welcoming<br />
and helpful. Especially that<br />
last point, helpful, has been<br />
crucial for advancing the<br />
research we are pursuing.<br />
Furthermore, I have also
11<br />
found it really interesting.<br />
My colleagues have taught<br />
me a lot about Ugandan<br />
culture, society, and general<br />
practices. It has been fun to<br />
discuss and debate different<br />
points of view, and the new<br />
perspectives I was confronted<br />
with have changed my mind<br />
in many instances.<br />
What good have you learnt<br />
from RPD?<br />
It is difficult to put into<br />
specific words what I have<br />
learnt during my stay here,<br />
but I will do my best. Firstly,<br />
I have, of course, learnt a<br />
lot about the research that<br />
is done here. I have been<br />
introduced both to the type<br />
of research conducted by the<br />
URA and how such research<br />
is executed. Secondly, I have<br />
become familiar with the<br />
organizational structure. That<br />
is to say, I have learnt how the<br />
organization is subdivided<br />
into departments and units,<br />
and how they interact to<br />
promote the URA’s goals.<br />
Thirdly, I have learnt how data<br />
is collected and processed<br />
through different systems,<br />
and how it can be accessed.<br />
More broadly speaking,<br />
because this is my first<br />
research project, I have learnt<br />
how to conduct economic<br />
research and analyze data.<br />
Indeed, all of my data analytic<br />
skills have been acquired<br />
while working in RPD. Lastly,<br />
working here has taught me<br />
about the importance of dress<br />
codes, especially keeping<br />
your shoes and cars (or in<br />
my case, motorbike) clean.<br />
My colleagues would point<br />
out that I am extremely bad<br />
at following it, my shoes are<br />
often dusty, but I can assure<br />
you the situation was a lot<br />
worse before I came here.<br />
Would you recommend<br />
the next person from your<br />
country to work with URA?<br />
Why?<br />
If I find someone who is<br />
interested in tax policy in<br />
Africa, yes, for sure! Firstly,<br />
because he can learn how<br />
tax policy is developed and<br />
implemented by an advanced<br />
tax authority. Secondly,<br />
he can learn about what<br />
challenges a tax authority<br />
faces in an economy that is<br />
to a large extent informal.<br />
Thirdly, URA is a fun place to<br />
work!<br />
What do you think staff in<br />
RPD will remember you for?<br />
Oh gosh, that is a difficult<br />
question. I think they will<br />
remember me for my energy,<br />
passion and general good<br />
mood. I do hope they will<br />
also remember me for my<br />
willingness to help and<br />
kindness.<br />
What will URA and Uganda<br />
benefit from the research<br />
you are conducting?<br />
We hope that our research<br />
will improve the compliance<br />
behavior of firms in Uganda.<br />
As such, it will benefit URA by<br />
raising the revenue collected,<br />
and it will benefit Uganda by<br />
increasing the Governments’<br />
ability to fund various<br />
initiatives. Our research is an<br />
example of how to analyze<br />
firm-behavior using URA<br />
data, so we further hope<br />
that it will encourage URA<br />
to adapt more such analyzes<br />
in the future. Lastly, our<br />
research utilizes state of the<br />
art evaluation techniques, and<br />
we hope the URA will adapt<br />
these to an ever-increasing<br />
extent moving forward. With<br />
the ultimate aim of boosting<br />
revenue collections.
12<br />
VINCENT SERUMA<br />
REVEALED<br />
For the first time in URA, members of<br />
senior management were transferred<br />
across departments. Susan Kamugasa<br />
Muyiyi the Taxman’ daring snoop caught<br />
up with Vincent Seruma the Assistant<br />
Commissioner Public and Corporate Affairs<br />
formerly AC Human Resource (HR) Division<br />
under Corporate Services for a candid<br />
conversation about the changes.<br />
Q. How did you feel when you<br />
received news about your transfer<br />
from the Human Resource Division<br />
to the Public and Corporate Affairs<br />
Division?<br />
A. I had mixed feelings. I wondered<br />
what it meant in terms of my career.<br />
By the time I was transferred, I had<br />
worked for 13 years in the Human<br />
Resource function. When I retire<br />
from URA in a few years’ time after<br />
20- years of service, what will I define<br />
myself as; as a Human Resource<br />
professional or Public and Corporate<br />
Affairs expert?<br />
It bothered me. Maybe it is still<br />
something I am still battling with.<br />
My work philosophy is to always get<br />
things done regardless of where my<br />
posting is.<br />
had to counsel myself that it did not<br />
have to be me to do finish all the work<br />
I had started. Someone else other<br />
than myself can ably see all outputs<br />
through. I had to painfully drop<br />
designing a 360 degree assessment<br />
leadership tool in the middle of testing<br />
and deployment.<br />
In HR, I had already gone through the<br />
team formation process. I was at that<br />
point where I was getting my teams<br />
to know me well and the other way<br />
round. . Having to be uprooted after<br />
13 years was not easy. I love working<br />
in an environment of continuous<br />
innovation.<br />
I was thinking, how am I going to start<br />
this all over again? Discussing how<br />
we were going to work and getting<br />
output from the team, getting to<br />
I had become attached to HR; the<br />
plans and projects I had for HR. I<br />
had to immediately detach myself. I
13<br />
monitor social media vigilantly. Courting<br />
media including Red Pepper. I have been<br />
to that media house several times. This<br />
is something I still do.<br />
I read a lot and follow some media gurus<br />
to keep abreast with what is going on.<br />
I also study relevant cases and their<br />
application in my context of work to<br />
be at the top of my game. I met and<br />
engaged with the regional spokespeople<br />
who represent us at the regional level. I<br />
have not done intensive formal training<br />
in media management as yet.<br />
I have also had to adopt continuous<br />
engagement including establishing<br />
WhatsApp group and the willingness to<br />
pick calls all the time.<br />
The other key issue for me was to get to<br />
know the people on the team and how<br />
they work. I may not fully know them<br />
but I have a fair idea of how everyone on<br />
my team works. From my assessment of<br />
the team, I realized that they were/are<br />
willing and ready to work with me.<br />
The team also had their own fears. I was<br />
told that my team feared me. They had<br />
been told that I was a very tough guy.<br />
know the people on the team.<br />
Q. What were your first 100 days<br />
like?<br />
The first thing that was critical for me<br />
to establish was the mindset that I can<br />
apply myself regardless of where I am.<br />
I had to get to know the key media<br />
personalities in this country. Those<br />
that influence opinion and reaching<br />
out to them. These have been useful as<br />
they notify me about bad press even<br />
before it comes to my attention. They<br />
also offer free radio and TV space on<br />
short notice.<br />
I read the papers every day and<br />
The team was closely studying my style<br />
of work. I chose to be who I am. I decided<br />
to be clear about my expectations and<br />
we agree to fight together. Even when I<br />
boil, the team knows that I need results<br />
and that it is never something personal.<br />
Internally I had to deal with people<br />
issues. That is all I can say.<br />
In terms of expected outputs, I had to<br />
quickly identify the key activities.<br />
My team is a team with high energy.<br />
I decided to build on the efforts of<br />
my predecessor Sarah Banage, the<br />
Executive Assistant to Commissioner<br />
General had started.<br />
I interested myself on what happens<br />
around. Before becoming the ACPCA,<br />
I was not very active on social media,<br />
Twitter and Facebook. I had to get help<br />
in knowing how these things work and
14<br />
be on the lookout for what is happening<br />
in the news.<br />
I also had to seek a mentor, a media guru<br />
to get guidance. I got two, a lady and<br />
gentleman to guide me on how to handle<br />
the media.<br />
How have you settled into your new<br />
role?<br />
My style of work. I like to sit down with<br />
a team to understand what we want to<br />
achieve before we even start. In most<br />
cases, writing concept notes for key<br />
projects, making sure the responsibility<br />
centers are clear. When things are not<br />
going as expected, I roll my sleeves. I<br />
can be very unforgiving when one is<br />
significantly failing in their tasks.<br />
I don’t forget important tasks either. I like<br />
to brain storm and work with the team<br />
to generate ideas. I am also quite flexible<br />
with appointments. I can sign documents<br />
from anywhere.<br />
I am a very strict person but I have learnt to<br />
casually relate with my team and I believe<br />
that I have managed to break the power<br />
barrier. I have heard to be deliberate about<br />
cracking jokes and having outings.<br />
I have heard to study my boss. The<br />
Commissioner General is my principle<br />
employer. What she likes, does not like,<br />
her style of work thought process and<br />
expected output. The way I related<br />
with her when I was still at HR was very<br />
different.<br />
I have also realized that there is so much<br />
that URA needs to do in terms of public<br />
relations and communication within<br />
limited resources.<br />
Future Plans<br />
Media Management<br />
I would like to establish consistent<br />
technical tax training for journalists so that<br />
they can report from an informed point of<br />
view. I intend for us to seriously review the<br />
communication channels to determine<br />
which ones to drop.<br />
Making sure that we have comprehensive<br />
MOUS with key media houses to reduce<br />
expenses on media buying is a key priority<br />
area. We will also have increased technical<br />
visibility of the URA brand by having more<br />
stories written without prompting by bad<br />
press from the media.
15<br />
Tax Education<br />
Translated videos in local<br />
languages on a step to step<br />
How to about the various selfservice<br />
facilities we have put in<br />
place. We will pass on other<br />
information through drama and<br />
sponsoring Music, Dance and<br />
Drama competitions. School<br />
outreach programs that are<br />
already underway will help us<br />
create young tax ambassadors<br />
to influence their peers into<br />
embracing a tax paying culture.<br />
We plan to hold more taxpayer<br />
engagements in the districts to<br />
help dispel the misinformation<br />
and strengthen relations within<br />
the communities.<br />
Client Support<br />
We are working on promoting all<br />
our services channels including<br />
all payment platforms.<br />
Corporate Image<br />
Protecting our corporate image<br />
especially during bad press is<br />
paramount. The best public<br />
relations strategy is anchored on<br />
how best we offer our services.<br />
This has to be consistently good.<br />
Fears<br />
This is not a job for the faint<br />
hearted. I am always on call. Bad<br />
news always spreads faster than<br />
the good news like a bush fire in<br />
a hot season.<br />
In such situations, my first<br />
instinct is to get the facts from<br />
a reliable source.<br />
Depending on the nature of<br />
the issue, I notify my boss and<br />
reach out immediately using<br />
our social media team. I call the<br />
media houses without waiting<br />
for them to call. I brain storm<br />
with my team and agree on the<br />
position. I also reach out to some<br />
confidants who work with us by<br />
proxy to rectify the situation.<br />
You don’t know how the day<br />
will begin and end. I don’t know<br />
what to expect and the hardest<br />
thing is that you are not in<br />
control of the happenings. The<br />
growing hostility of the public<br />
towards URA’s operations is<br />
also of bother to me. However,<br />
we have a great opportunity to<br />
have news out every day given<br />
the interest that the public has<br />
in the organization.<br />
Best moments<br />
Corporation with other<br />
government communicators<br />
and from my predecessor. The<br />
other is when we coordinated<br />
the first Taxpayer Appreciation<br />
Week (TPAW) at Kololo under<br />
the My Taxes Work theme.<br />
This is because it provided an<br />
opportunity for URA to account<br />
to the public and for government<br />
to give back to the people. I was<br />
thrilled by the people’s interest.<br />
We had crowds at the venue<br />
on all the days. The successful<br />
execution of this event helped<br />
us win the best Public Sector<br />
campaign award during the <strong>2018</strong><br />
Public Relations Association of<br />
Uganda Excellence Awards.<br />
The other highlight is the<br />
Kasese/Mpondwe engagement<br />
in Collaboration with the<br />
members of parliament from<br />
the area.<br />
Aside from your work with<br />
URA what other ventures are<br />
you involved in?<br />
I am a farmer.<br />
I work with the church to provide<br />
administrative support through<br />
planning and strategy.<br />
I am a very visual person. I listen<br />
to Ted Talks. I am a not very<br />
enthusiastic Manchester United<br />
fan. I would rather spend time<br />
with my family and not glossing<br />
through a book.<br />
WHAT HIS TEAM SAYS ABOUT HIM<br />
“That man is a work horse. He<br />
pays attention to detail, keeps<br />
time and likes things done<br />
systematically in an orderly<br />
manner.”<br />
“He is incredibly good. I am a big<br />
fan of his work methods. He is<br />
hands on. He takes the trouble to<br />
learn the processes. He is involved.<br />
He clarifies his expectations for<br />
assignments and never takes no for<br />
an answer. He celebrates success.”<br />
“He is always open to review.<br />
He has sought feedback from<br />
me about how he performed<br />
at a certain talk show. That is<br />
humility!”<br />
“He electrified the team. He<br />
rejuvenated certain energies in<br />
people, empowering them to do<br />
great.<br />
“He never uses the old script<br />
for doing anything even when<br />
your brain is burnt out. He gets<br />
involved not the kind of person<br />
who walks in on the last day of an<br />
event.”<br />
“He gives direction. He is very<br />
demanding though he gives you<br />
distance to do your work. He<br />
brings out the best you can give.<br />
He is an army commander ahead of<br />
his troops. Tadumira kuvamabega.”<br />
“You can say no to Vincent, argue<br />
at the same level. He creates that<br />
kind of environment around him.”<br />
“He is good. He empowers gives<br />
you a task and direction and a<br />
deadline. A good team player. He<br />
has an open door policy. You don’t<br />
have to have an appointment to<br />
engage him.”<br />
“He is fun to work with gives you<br />
a chance to independently think<br />
you feel you have owned the<br />
outcome of the assignment even<br />
when he guided you all along. He<br />
is passionate about his work. He<br />
does not give up on people.”
16<br />
10 Bicycles winners in Lira<br />
being addressed by the RDC<br />
Leaving no stone<br />
unturned. Shaking<br />
the raffle bucket<br />
Kabale Winner receives his bike from Arnold the station<br />
head in set is Louis one of the MCs for the day<br />
Samuel Mwangushya wins one of the first motor cycles in<br />
Fortportal during the Mpa Receipt Yange campaign in Fort portal
RECEIPT CAMPAIGN<br />
17<br />
Auntie Flo from Jinja<br />
wins another bike<br />
Along Kasese Road in Fortportal<br />
Staff take a moment to relax during the Receipt campaign
18<br />
#MYTAXESWORK WINS<br />
BEST PUBLIC SECTOR<br />
CAMPAIGN AWARD<br />
By Herbert Ssempogo<br />
IT was a leap of faith when<br />
Uganda Revenue Authority<br />
(URA) submitted an entry for<br />
a competitive public relations<br />
award.<br />
The deadline was nigh and the<br />
process was rather rigorouscomprising<br />
several descriptive<br />
narrations online. It was a race<br />
against time.<br />
Nonetheless, as darkness<br />
crept onto the skyline on Holy<br />
Thursday, an entry for the<br />
#MyTaxesWork under Best<br />
Public Sector Campaign, was<br />
submitted.<br />
In the three-day event<br />
spearheaded by the URA,<br />
Ministries, Departments, and<br />
Agencies (MDAs) showcased<br />
how government revenue is<br />
used.<br />
This was in addition to offering<br />
free services at the Kololo<br />
Independence Grounds where<br />
the event was held. It was the<br />
basis of the URA entry.<br />
A week after the hasty<br />
submission, the Public Relations<br />
Association of Uganda (PRAU)<br />
organised an awards dinner<br />
at which individuals and<br />
institutions that shone were<br />
honoured.<br />
Despite the excellent décor-a<br />
red and theme, a sumptuous<br />
meal and band music, the URA<br />
team were a little anxious.<br />
There was competition from<br />
other institutions.<br />
Desirous of the award in<br />
the same category were<br />
National Water and Sewerage<br />
Corporation and National<br />
Medical Stores, a partner in the<br />
#MyTaxesWork campaign.<br />
The team lead by Assistant<br />
Commissioner, Public &<br />
Corporate Affairs, Vincent<br />
Seruma received the award<br />
from ICT & National Guidance<br />
Minister, Frank Tumwebaze.<br />
Seruma acknowledged MDAs<br />
and staff, who participated in<br />
#MyTaxesWork. He dedicated<br />
the award-a gold coated<br />
trophy-to taxpayers.
19<br />
The awards are an annual event<br />
on the PRAU calendar and are<br />
meant to inculcate excellence in<br />
communication.<br />
URA has won several PRAU<br />
awards. Among them are the<br />
following;<br />
• 2009 Best Event for the<br />
African Tax Administration<br />
Forum’s (ATAF’s)<br />
• 2009 Best Public Sector<br />
Campaign<br />
• 2011 Best Internal Magazine<br />
– The Taxman Magazine<br />
• 2011 Best People’s choice<br />
award<br />
• 2012 Best Media<br />
management campaign –<br />
Wiping out the deficit<br />
• 2012 Best Internal<br />
Communications campaign<br />
- Managers’ Forum to wipeout<br />
the revenue deficit.
20
The Hands on Deck campaign is<br />
geared at firing us up to collect above<br />
our target. MPCA excites Busia staff<br />
during the launch of the campaign<br />
21
22<br />
Let Our<br />
Stakeholders<br />
Hear One Voice<br />
By Hudson Kalema - Supervisor Client<br />
Support unit, Public & Corporate Affairs,<br />
also in charge of institutionalizing<br />
Stakeholder Engagements in URA<br />
Stakeholders are individuals<br />
who represent specific<br />
interest groups served by<br />
the outcomes and performance<br />
of URA. At a corporate level,<br />
there are primary stakeholders<br />
that we must engage and these<br />
include; media, Government,<br />
Regulatory bodies,<br />
Management & staff etc.<br />
As part of URA Strategic<br />
direction (2016-2020) under<br />
the key pillar of Productive<br />
Partnerships, stakeholder<br />
engagement is key in the<br />
successful achievement of<br />
the URA’s mandate because<br />
stakeholders are our partners in<br />
revenue mobilization<br />
URA key stakeholders are<br />
strategic in nature because<br />
they can affect our business<br />
positively or negatively.<br />
Corporate stakeholder<br />
engagements aim at creating<br />
positive relationships through<br />
appropriate management of<br />
stakeholder expectations and<br />
agreed objectives.<br />
Optimising stakeholder<br />
relations will help URA maintain<br />
productive partnerships which<br />
will result into;<br />
a) Cultivating a taxpaying<br />
culture that enhances<br />
voluntary compliance<br />
b) Increasing stakeholder<br />
participation in policy or<br />
process developments<br />
c) Enhancing stakeholder<br />
participation in revenue<br />
mobilization<br />
d) Enhancing good<br />
stakeholder relations<br />
e) Improving the climate of<br />
“doing business”<br />
At present, URA holds<br />
stakeholder engagements but<br />
in a clustered format. Different<br />
business units have their<br />
key stakeholders who they<br />
engage in varying principles<br />
and this has deprived URA of<br />
some added value expected<br />
like analysis and reporting,<br />
planning, drawing synergies,<br />
developing and maintaining<br />
relationships and so many<br />
others.<br />
Best practice as per the<br />
benchmarks we conducted
23<br />
indicate that this function<br />
needs to be streamlined under<br />
one accountability centre.<br />
During the closure of the<br />
Service Support Enhancement<br />
Project (SSEP), this function<br />
was streamlined to PCA in<br />
2015. Since then, the intended<br />
objective of streamlining did<br />
not take course because the<br />
respective business units are<br />
fully in charge of budgets fully<br />
manage this entire Stakeholder<br />
engagement process.<br />
Aligning the planning,<br />
budgeting, implementation,<br />
analysis and reporting<br />
responsibilities under PCA<br />
would indeed help URA<br />
achieve her Strategic goals.<br />
However, close collaboration<br />
with affected business units will<br />
still continue because they are<br />
the subject matter experts<br />
For URA to provide the<br />
required level of service to its<br />
stakeholders, it is very critical<br />
that we:-<br />
1. Have the ability to address<br />
the right stakeholder needs<br />
and wants plus the needs<br />
and wants of URA from those<br />
stakeholders. The stakeholders<br />
can have a massive impact<br />
on the organisation and on its<br />
ability to perform;<br />
2. Develop and align<br />
performance measures to<br />
the organisational strategies,<br />
processes and capabilities<br />
(people, culture, infrastructure<br />
and technology) with the aim<br />
of meeting the above sets of<br />
needs and wants.<br />
For the above to happen,<br />
measures should be aligned to<br />
the URA strategies across the<br />
functions in the value chain.<br />
The support functions should<br />
align their strategies to those<br />
of the operational functions to<br />
ensure a seamless attainment<br />
of the overall desired<br />
performance.<br />
In conclusion,<br />
Stakeholder engagement helps<br />
you to manage the politics<br />
that can often come with the<br />
organisation / major projects. It<br />
helps you win support for your<br />
organisation / projects and<br />
eliminates a major source of<br />
project and work stress.
24<br />
URA launches the<br />
Translators Club<br />
By Joseph Willigers<br />
Akin to a vast virgin garden<br />
awaiting seed and sowers,<br />
taxpayers have for years<br />
hungered for tax literature in<br />
local languages.<br />
Moreover, majority of business<br />
operations (more so the<br />
informal sector) in Uganda are<br />
transacted and aided by the<br />
local languages/dialects.<br />
Following two scouting<br />
rounds for individuals, who<br />
could translate tax literature,<br />
a total of 120 staff submitted<br />
applications.<br />
After tests and examinations<br />
assessed by Makerere<br />
University’s Institute of<br />
Languages, a total of 19,<br />
who excelled, have been<br />
commissioned.<br />
They received appointment<br />
letters from the Assistant<br />
Commissioner Public and<br />
Corporate Affairs, Vincent<br />
Seruma at the Nakawa HQ<br />
recently.<br />
They will routinely translate<br />
URA Tax literature into other<br />
Ugandan languages based on<br />
the fact that Uganda many<br />
people prefer a local language<br />
in order to appreciate URA<br />
service.<br />
Going forward, laws/articles,<br />
concepts and ideas among<br />
others will be translated into<br />
four pilot languages namely<br />
Runyakitara, Luo, Langi and<br />
Luganda.<br />
In a brief remark, Seruma<br />
stated, “I am pleased to inform<br />
you that you have been<br />
appointed on a part-time basis.<br />
This role should not interfere<br />
with your responsibilities at<br />
your respective duty stations<br />
because you are expected to<br />
work during flexible hours.”<br />
One of the translators,<br />
David Otim, an Enforcement<br />
Supervisor in Domestic Taxes<br />
said, “Having the documents
25<br />
in [the locals’] own language<br />
will make them appreciate<br />
URA for recognizing them but<br />
also indirectly improve their<br />
compliance.”<br />
Many business folk, he added,<br />
are illiterate and would,<br />
therefore, acquire knowledge<br />
of the tax issues when the<br />
literature in published.<br />
Addressing the translators,<br />
Manager Public and Corporate<br />
Affair, Ian Rumanyika<br />
emphasized the importance of<br />
maintaining the structure and<br />
style of the original texts of the<br />
tax materials while keeping the<br />
meaning of ideas and facts of<br />
the original tax law accurate.<br />
“Whereas languages may<br />
be translated into, there must<br />
not be misrepresentation of<br />
the legal terminology yet at<br />
the same time the messages<br />
must be simple. You must<br />
pay strict attention to cultural<br />
references including slang and<br />
other expressions that may not<br />
translate literally,” he said.<br />
Other matters discussed<br />
included widening the<br />
Translators Club to include<br />
other stakeholders like SMEs to<br />
quality assure and interaction<br />
with users after the first batch<br />
of work is done (feedback)<br />
plus adherence to timelines<br />
and resource tools (reference<br />
books/library).<br />
The commissioned translators<br />
are; Maurine Konga, Jim<br />
Kagolo, Betty Achan,<br />
Christopher Kirumira, Mariam<br />
Nakabugo, Mary Nyangoma,<br />
Rita Mayanja and Patrick<br />
Bitamazire.<br />
Others are John Bosco<br />
Muhwezi, Peter Twesiga<br />
Mukama, Godfrey Mutebi,<br />
Jovile Mungyereza, Wilberforce<br />
Ssempijja, Hafsah Sseguya,<br />
Theopista Namawejje, Monica<br />
Mpairwe, Jane Ashaba,<br />
Marcelino Tumwine and David<br />
Otim
26<br />
SNAPPED- Guess<br />
where this picture<br />
was taken from.<br />
The winner of the first snapped<br />
corner will be announced very soon<br />
and a great reward awaits them.<br />
Continue reading the Taxman your<br />
favorite magazine.
Thank you for guessing right<br />
Patrick Mukiibi and Patrick<br />
Muheire MD Stanbic Bank at the<br />
launch of an online payment<br />
platform with the bank<br />
27
28<br />
URA AT THE RECENT<br />
CORPORATE LEAGUE EVENT
THE URA HOME<br />
TAKING SHAPE<br />
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