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TAXMAN MAY 2018

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URA Scoops<br />

PRAU Award<br />

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2<br />

FROM THE EDITOR<br />

Dear Colleagues,<br />

I want to take this opportunity to thank each of you for the<br />

terrific job in your different offices of ensuring that “All your<br />

Hands are on Deck”. I recognize the long hours some of you<br />

are working and field operations you are engaged in. Such<br />

devotion is crucial to us winning and assuring the sovereignty<br />

of Uganda through collecting revenue that meets the national<br />

budget requirements.<br />

In a special way, I would like to recognize stations that have<br />

already met their targets. This not only inspires the rest of<br />

us to double our effort but is also confirmation that URA<br />

staff have the capacity to uplift this country to unreachable<br />

horizons!<br />

Lastly, I encourage all of you to keep reading the Taxman and<br />

sharing ideas as they happen in your places of operation.<br />

Good Reading!<br />

Vincent Seruma<br />

Assistant Commissioner Public<br />

and Corporate Affairs Division.


3<br />

Editorial team<br />

Ian. M. Rumanyika<br />

Content Manager<br />

Susan Kamugasa Muyiyi<br />

Editor / Writer<br />

Immaculate Wanyenze<br />

Writer<br />

Benon Tugumisirize<br />

Writer & Photographer<br />

Samuel Semugooma<br />

Photographer<br />

Solomon Kimbugwe<br />

Photographer & Writer<br />

Herbert Sempogo<br />

Writer<br />

How you can participate:<br />

Send your contributions: story tips, pictures and<br />

stories to the editor on media-desk@ura.go.ug


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5<br />

COMMISSIONER GENERAL’S<br />

FOREWORD<br />

Dear Staff.<br />

We live in changing times. The<br />

scope of our business changes<br />

by the day and we ought to<br />

be prepared for the changes. Soon<br />

the reality of living in an oil producing<br />

country will be upon us.<br />

The advent of social media and the<br />

hunger for information is one of the needs<br />

we have to fill. We have to fill this need<br />

with accurate, easily understandable<br />

and relevant information about taxes.<br />

The onus to influence opinions about<br />

taxation is upon us. You have probably<br />

seen the call to join the writer’s club.<br />

Let your voice be heard. We have<br />

many tax experts amongst us who are<br />

knowledgeable about tax matters but<br />

they are silent. I take this opportunity<br />

to appreciate the staff who have taken<br />

up the challenge. I am looking forward<br />

to enjoying the fruit of this coalition. We<br />

have to get our voices on the new tax<br />

policies heard loud and clear.<br />

Also new is the translators club. Tax<br />

education is a major strategic direction<br />

we have undertaken. We now have the<br />

club. Well done!<br />

I know what it means to have an<br />

individual revenue target to accomplish.<br />

But I also know that it can be surpassed<br />

by working harder. Do not under look<br />

your contribution however small.<br />

Write that story, commentary properly<br />

to inculcate a taxpaying culture by<br />

gradually changing taxpayer behavior.<br />

Make that audit worth your time. Do<br />

not allow the arrears portfolio to grow<br />

to unmanageable levels. Make sure that<br />

office is clean and conducive for creative<br />

thinking. Do not postpone what you<br />

can do today. Provide that service with<br />

purpose and passion.<br />

I take this opportunity to empathize with<br />

some of us who have lost their loved<br />

ones. May their souls rest in eternal peace<br />

and may they always be remembered.<br />

The Financial Year 2017/18 is about to<br />

end. What lessons can you pick from<br />

what worked and what did not? How<br />

prepared are you for the new one? One<br />

of the exciting things we are looking<br />

forward to in the coming year is when<br />

we finally move into the new building.<br />

Be encouraged to pursue great exploits<br />

in both your personal and professional<br />

lives.<br />

In the words of Nelson Mandela, It always<br />

seems Impossible until It Is Done!<br />

Enjoy reading the Taxman.<br />

Doris Akol.<br />

Your Team Leader


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‘NAME IT’<br />

CAMPAIGN<br />

Dear Staff,<br />

A great opportunity is here for you to write your name in the<br />

history of URA by participating in the competition to name the<br />

new H.Q building. Great prizes are up for grabs!<br />

As you take a break from the rigorous day’s activities, find time<br />

to ponder on what name will best suit our magnificent tower. The<br />

campaign will run from 4 th June - 30 th June, <strong>2018</strong>. The rules of the<br />

game are quite simple and are listed below:<br />

NAME IT COMPETITION RULES AND REGULATIONS:<br />

• Entries will be submitted online.<br />

• No group entries are allowed, persons should compete as<br />

individuals.<br />

• Name should be original and carry a full explanation behind it.<br />

• Only one entry per person.<br />

• A panel will shortlist the top 5 entries which will be<br />

presented to MEC.<br />

• The shortlisted participants will present to MEC.<br />

• Final decision will be made by MEC.<br />

• All staff are eligible except MEC, CSD Management and<br />

members of the relocation team.<br />

The name chosen will be copyrighted to URA<br />

May the best man/woman win!!<br />

Herbert Rusoke<br />

Commissioner Corporate Services


8<br />

URA TAX SOCIETIES<br />

GROWING LEADERS<br />

Jacob Kiige is pursuing a Bachelor’s degree in<br />

Law. He is the president of the Uganda Christian<br />

University, (UCU) Tax Society. He spoke to the<br />

Taxman about his leadership journey<br />

By Susan Kamugasa Muyiyi<br />

Jacob Kiige scored aggregates 18 in his primary leaving<br />

examinations. Like any child, he was scared and<br />

wondered what his parent’s reaction would be.<br />

“I felt defeated when the results were announced. I feared to<br />

approach my father,” he says. Instead his father congratulated<br />

him.<br />

“He is a positive person,” Kiige fondly says of his father.<br />

The soft spoken gentleman speaks confidently but humbly<br />

about his life and how he become the president of the Tax<br />

Society. Naturally, he has a passion to change society. This<br />

has led him to seek out leadership positions.<br />

On how he handles his studies and the society’s activities.<br />

“Multi-tasking and prioritizing,” he calmly notes.<br />

During the Taxpayer Appreciation Week (TPAW) week he<br />

was involved in the preparations. This was an in road for him<br />

to get acquainted with the Public and Corporate Affairs team<br />

under which the tax education mandate falls.<br />

“I volunteered in manning the service points.”<br />

At the university he creates awareness about the tax society<br />

activities, gets involvement from his team and enrollment of<br />

students into the society to bring brilliant ideas on board. His<br />

team recently organized a tax debate under the theme The<br />

Impact of Tax evasion and Avoidance on our Economy.<br />

This goes to show that they are not waiting to be spoon fed<br />

by URA. Although it was 2 weeks to the examination period,<br />

about 213 students were mobilized and attended.<br />

He believes that the team can come up with ideas on how<br />

to better the tax system and create a feedback mechanism<br />

during the budget breakfast.<br />

“Critical issues like filing and paying, how tax education and<br />

tax incentives for startups should be structured are very<br />

important matters to resolve,” he notes.<br />

URA, he notes should also focus on challenges people face<br />

when trying to be complaint.<br />

About the plans he has for the society, “The work plan is<br />

exhaustive and beyond the tax debates I want them to be<br />

relevant to society and the ordinary person outside the<br />

Uganda Christian University Community.”<br />

These will for instance reach students who are<br />

outside and not interested in the debate format.<br />

His Leadership Profile<br />

“I am very passionate about leadership and<br />

leaving a legacy in society,” he says.<br />

Kiige says his leadership journey started when<br />

he was 10 years. He was a class monitor and<br />

prefect. He has so far held about 25 leadership<br />

positions that come with diverse responsibilities.<br />

These are mainly in youth groups where<br />

practical skills are shared. In most of these<br />

places, he has been seconded to lead.<br />

So great is his passion that payment for his time<br />

as president is the least of his worries. URA<br />

does not pay him. It is his passion in whatever<br />

space that he is provided with.<br />

For fun he loves to hang out with friends. He<br />

loves swimming. His guiding principle is that<br />

there is a time for everything. He is passionate<br />

about music.<br />

He was born in 1996, attended Green Hill and<br />

Kamuli boys boarding school, then Mwire<br />

Secondary school. At the Kira College he<br />

enjoyed music and dancing though he is not a<br />

good dancer.<br />

Tax societies are intellectual platforms<br />

established by Uganda Revenue Authority


9<br />

Captain Jacob Kiige with Samuel Taremwa his vice<br />

(URA) in partnership with various<br />

universities in Uganda. So far, the<br />

authority is partnering with 10<br />

universities in this venture. They<br />

are, Uganda Christian University<br />

(UCU) -Mukono, Nkumba, Uganda<br />

Martyrs (Rubaga, Mbale and Nkozi<br />

Campuses), Ndejje, (Main and<br />

Rubaga Campuses), Makerere<br />

University Business School<br />

(MUBS), Mountains of the Moon<br />

and Kyambogo Universities. The<br />

first tax society was established on<br />

20th April 2017 at UCU.<br />

The composition of a tax society<br />

includes an executive board of<br />

students with a president, vice<br />

president, general secretary,<br />

publicity secretary and a treasurer.<br />

The board is guided by two<br />

patrons; a resident patron from<br />

the university and URA station<br />

manager in the vicinity of the<br />

University.<br />

In order to create a taxpaying<br />

culture according to the 2016-<br />

2020 authority’s strategic focus,<br />

influencing taxpayer behavior<br />

at an early stage by embracing<br />

youth ambassadors is one of the<br />

initiatives URA has undertaken.<br />

Tax societies have been established<br />

to extend tax education within the<br />

universities and the surrounding<br />

communities. The leadership of the<br />

societies is hands on in the execution<br />

of Tax debates, university bazaars,<br />

tax discussions amongst other<br />

activities, notes Vincent Seruma<br />

the Assistant Commissioner Public<br />

and Corporate Affairs Division and<br />

also the URA spokesperson.<br />

Some of the ideas that have been<br />

proposed by the university students<br />

include; to have consistent mobile<br />

Taxpayer Identification Number<br />

(TIN) application drives within<br />

business hubs, the mandate of<br />

URA should be revised to include<br />

allocation of revenue collected,<br />

taxation of churches, taxing<br />

dormant land, satellite mapping in<br />

rental tax collection. The students<br />

suggest that URA should interest<br />

itself in people earning from the<br />

crypto currency.<br />

Other milestones include;<br />

significant membership with an<br />

average of about 500 members<br />

and 265 fully subscribed to one of<br />

the societies.<br />

Members voluntarily pay a minimal<br />

membership fee prescribed by the<br />

respective societies. Recognition<br />

of the societies by both University<br />

Administration(s) and students<br />

goes to show that the initiative is a<br />

great one, adds Seruma.<br />

So far, 16 tax debates have been<br />

held since the societies were<br />

birthed. Some of the themes that<br />

have been discussed include; Role<br />

of ICT in Widening The Tax Base,<br />

The Impact of the Social Media Tax<br />

on the Economy, The Advantages<br />

of Having a TIN, The Remedy<br />

to Uganda’s Public Financing<br />

Problem.<br />

UCU organized a tax debate<br />

together with UCU Launchpad -<br />

a university think tank and a tax<br />

essay competition on the role of<br />

ICT in increasing the tax base in<br />

Uganda.<br />

The future of the societies<br />

according the Seruma is bright.<br />

“Inter-University Tax Society<br />

Competitions such as Moot<br />

Competitions on Tax Laws/<br />

concluded cases Tax Debates, Tax<br />

Quizzes will be very prominent.<br />

We are also planning to have Tax<br />

Society Think tanks amongst the<br />

various initiatives we are working<br />

on,” he reveals.<br />

Increase in membership of the<br />

societies is an initiative the societies<br />

are working on.<br />

URA is also making inroads into the<br />

curriculum review for secondary<br />

schools with the National<br />

Curriculum Development Center<br />

(NCDC).


10<br />

People<br />

Meet one of our<br />

Research Assistants<br />

David Henning<br />

Interview by Gloria<br />

Nshekanabo<br />

Research Planning and<br />

Development (RPD)<br />

is a Division in the<br />

office of the Commissioner<br />

General mandated to provide<br />

technical advice to URA in the<br />

development and execution<br />

of strategy and business<br />

development.<br />

Proactive research is carried<br />

out to provide solutions to the<br />

increasing challenges in tax<br />

collection and administration.<br />

Research is a global function<br />

and URA definitely relates<br />

with other global researchers.<br />

The Division has been host to<br />

various researchers from all<br />

over the world.<br />

Where are you from and<br />

which organization do you<br />

represent?<br />

Most people would argue that<br />

I am German. I was born in<br />

Germany, both my parents are<br />

German and I have German<br />

citizenship. However, my<br />

identity is heavily influenced<br />

by my Norwegian upbringing.<br />

That is to say, whenever I<br />

meet a person from Norway,<br />

we have a lot in common,<br />

more than when I meet<br />

someone from Germany. In<br />

addition, my family currently<br />

resides in Norway, which<br />

makes Norway “home”. I<br />

would therefore introduce<br />

myself as Norwegian.<br />

I work for researchers from<br />

the University of Warwick,<br />

Columbia University<br />

and Paris School of<br />

Economics. However, our<br />

funding organization is the<br />

International Growth Center.<br />

I therefore guess, ultimately,<br />

I represent the International<br />

Growth Center in my work<br />

here.<br />

What do you do?<br />

My official title is “Field<br />

Research Assistant”, which<br />

means I assist the professors<br />

in their research endeavor<br />

with URA. I am based in<br />

RPD, from where I: analyze<br />

data, discuss inconsistencies<br />

found with URA officials, ask<br />

for clarifications regarding<br />

variable definitions, try<br />

to understand the laws<br />

and regulations that<br />

guide taxpayers’ behavior,<br />

collaborate with the relevant<br />

departments to execute<br />

our research, draft reports<br />

about how the research is<br />

progressing and present<br />

our results to relevant<br />

stakeholders. I have also<br />

given a one-week training<br />

course in data analytics to<br />

staff in Domestic Taxes DT<br />

and Customs, and whenever<br />

someone has questions about<br />

data analytics, I try to assist<br />

to the best of my ability.<br />

How do you find working<br />

here?<br />

My time here has been<br />

wonderful. I have found the<br />

people working here to be<br />

extremely friendly, welcoming<br />

and helpful. Especially that<br />

last point, helpful, has been<br />

crucial for advancing the<br />

research we are pursuing.<br />

Furthermore, I have also


11<br />

found it really interesting.<br />

My colleagues have taught<br />

me a lot about Ugandan<br />

culture, society, and general<br />

practices. It has been fun to<br />

discuss and debate different<br />

points of view, and the new<br />

perspectives I was confronted<br />

with have changed my mind<br />

in many instances.<br />

What good have you learnt<br />

from RPD?<br />

It is difficult to put into<br />

specific words what I have<br />

learnt during my stay here,<br />

but I will do my best. Firstly,<br />

I have, of course, learnt a<br />

lot about the research that<br />

is done here. I have been<br />

introduced both to the type<br />

of research conducted by the<br />

URA and how such research<br />

is executed. Secondly, I have<br />

become familiar with the<br />

organizational structure. That<br />

is to say, I have learnt how the<br />

organization is subdivided<br />

into departments and units,<br />

and how they interact to<br />

promote the URA’s goals.<br />

Thirdly, I have learnt how data<br />

is collected and processed<br />

through different systems,<br />

and how it can be accessed.<br />

More broadly speaking,<br />

because this is my first<br />

research project, I have learnt<br />

how to conduct economic<br />

research and analyze data.<br />

Indeed, all of my data analytic<br />

skills have been acquired<br />

while working in RPD. Lastly,<br />

working here has taught me<br />

about the importance of dress<br />

codes, especially keeping<br />

your shoes and cars (or in<br />

my case, motorbike) clean.<br />

My colleagues would point<br />

out that I am extremely bad<br />

at following it, my shoes are<br />

often dusty, but I can assure<br />

you the situation was a lot<br />

worse before I came here.<br />

Would you recommend<br />

the next person from your<br />

country to work with URA?<br />

Why?<br />

If I find someone who is<br />

interested in tax policy in<br />

Africa, yes, for sure! Firstly,<br />

because he can learn how<br />

tax policy is developed and<br />

implemented by an advanced<br />

tax authority. Secondly,<br />

he can learn about what<br />

challenges a tax authority<br />

faces in an economy that is<br />

to a large extent informal.<br />

Thirdly, URA is a fun place to<br />

work!<br />

What do you think staff in<br />

RPD will remember you for?<br />

Oh gosh, that is a difficult<br />

question. I think they will<br />

remember me for my energy,<br />

passion and general good<br />

mood. I do hope they will<br />

also remember me for my<br />

willingness to help and<br />

kindness.<br />

What will URA and Uganda<br />

benefit from the research<br />

you are conducting?<br />

We hope that our research<br />

will improve the compliance<br />

behavior of firms in Uganda.<br />

As such, it will benefit URA by<br />

raising the revenue collected,<br />

and it will benefit Uganda by<br />

increasing the Governments’<br />

ability to fund various<br />

initiatives. Our research is an<br />

example of how to analyze<br />

firm-behavior using URA<br />

data, so we further hope<br />

that it will encourage URA<br />

to adapt more such analyzes<br />

in the future. Lastly, our<br />

research utilizes state of the<br />

art evaluation techniques, and<br />

we hope the URA will adapt<br />

these to an ever-increasing<br />

extent moving forward. With<br />

the ultimate aim of boosting<br />

revenue collections.


12<br />

VINCENT SERUMA<br />

REVEALED<br />

For the first time in URA, members of<br />

senior management were transferred<br />

across departments. Susan Kamugasa<br />

Muyiyi the Taxman’ daring snoop caught<br />

up with Vincent Seruma the Assistant<br />

Commissioner Public and Corporate Affairs<br />

formerly AC Human Resource (HR) Division<br />

under Corporate Services for a candid<br />

conversation about the changes.<br />

Q. How did you feel when you<br />

received news about your transfer<br />

from the Human Resource Division<br />

to the Public and Corporate Affairs<br />

Division?<br />

A. I had mixed feelings. I wondered<br />

what it meant in terms of my career.<br />

By the time I was transferred, I had<br />

worked for 13 years in the Human<br />

Resource function. When I retire<br />

from URA in a few years’ time after<br />

20- years of service, what will I define<br />

myself as; as a Human Resource<br />

professional or Public and Corporate<br />

Affairs expert?<br />

It bothered me. Maybe it is still<br />

something I am still battling with.<br />

My work philosophy is to always get<br />

things done regardless of where my<br />

posting is.<br />

had to counsel myself that it did not<br />

have to be me to do finish all the work<br />

I had started. Someone else other<br />

than myself can ably see all outputs<br />

through. I had to painfully drop<br />

designing a 360 degree assessment<br />

leadership tool in the middle of testing<br />

and deployment.<br />

In HR, I had already gone through the<br />

team formation process. I was at that<br />

point where I was getting my teams<br />

to know me well and the other way<br />

round. . Having to be uprooted after<br />

13 years was not easy. I love working<br />

in an environment of continuous<br />

innovation.<br />

I was thinking, how am I going to start<br />

this all over again? Discussing how<br />

we were going to work and getting<br />

output from the team, getting to<br />

I had become attached to HR; the<br />

plans and projects I had for HR. I<br />

had to immediately detach myself. I


13<br />

monitor social media vigilantly. Courting<br />

media including Red Pepper. I have been<br />

to that media house several times. This<br />

is something I still do.<br />

I read a lot and follow some media gurus<br />

to keep abreast with what is going on.<br />

I also study relevant cases and their<br />

application in my context of work to<br />

be at the top of my game. I met and<br />

engaged with the regional spokespeople<br />

who represent us at the regional level. I<br />

have not done intensive formal training<br />

in media management as yet.<br />

I have also had to adopt continuous<br />

engagement including establishing<br />

WhatsApp group and the willingness to<br />

pick calls all the time.<br />

The other key issue for me was to get to<br />

know the people on the team and how<br />

they work. I may not fully know them<br />

but I have a fair idea of how everyone on<br />

my team works. From my assessment of<br />

the team, I realized that they were/are<br />

willing and ready to work with me.<br />

The team also had their own fears. I was<br />

told that my team feared me. They had<br />

been told that I was a very tough guy.<br />

know the people on the team.<br />

Q. What were your first 100 days<br />

like?<br />

The first thing that was critical for me<br />

to establish was the mindset that I can<br />

apply myself regardless of where I am.<br />

I had to get to know the key media<br />

personalities in this country. Those<br />

that influence opinion and reaching<br />

out to them. These have been useful as<br />

they notify me about bad press even<br />

before it comes to my attention. They<br />

also offer free radio and TV space on<br />

short notice.<br />

I read the papers every day and<br />

The team was closely studying my style<br />

of work. I chose to be who I am. I decided<br />

to be clear about my expectations and<br />

we agree to fight together. Even when I<br />

boil, the team knows that I need results<br />

and that it is never something personal.<br />

Internally I had to deal with people<br />

issues. That is all I can say.<br />

In terms of expected outputs, I had to<br />

quickly identify the key activities.<br />

My team is a team with high energy.<br />

I decided to build on the efforts of<br />

my predecessor Sarah Banage, the<br />

Executive Assistant to Commissioner<br />

General had started.<br />

I interested myself on what happens<br />

around. Before becoming the ACPCA,<br />

I was not very active on social media,<br />

Twitter and Facebook. I had to get help<br />

in knowing how these things work and


14<br />

be on the lookout for what is happening<br />

in the news.<br />

I also had to seek a mentor, a media guru<br />

to get guidance. I got two, a lady and<br />

gentleman to guide me on how to handle<br />

the media.<br />

How have you settled into your new<br />

role?<br />

My style of work. I like to sit down with<br />

a team to understand what we want to<br />

achieve before we even start. In most<br />

cases, writing concept notes for key<br />

projects, making sure the responsibility<br />

centers are clear. When things are not<br />

going as expected, I roll my sleeves. I<br />

can be very unforgiving when one is<br />

significantly failing in their tasks.<br />

I don’t forget important tasks either. I like<br />

to brain storm and work with the team<br />

to generate ideas. I am also quite flexible<br />

with appointments. I can sign documents<br />

from anywhere.<br />

I am a very strict person but I have learnt to<br />

casually relate with my team and I believe<br />

that I have managed to break the power<br />

barrier. I have heard to be deliberate about<br />

cracking jokes and having outings.<br />

I have heard to study my boss. The<br />

Commissioner General is my principle<br />

employer. What she likes, does not like,<br />

her style of work thought process and<br />

expected output. The way I related<br />

with her when I was still at HR was very<br />

different.<br />

I have also realized that there is so much<br />

that URA needs to do in terms of public<br />

relations and communication within<br />

limited resources.<br />

Future Plans<br />

Media Management<br />

I would like to establish consistent<br />

technical tax training for journalists so that<br />

they can report from an informed point of<br />

view. I intend for us to seriously review the<br />

communication channels to determine<br />

which ones to drop.<br />

Making sure that we have comprehensive<br />

MOUS with key media houses to reduce<br />

expenses on media buying is a key priority<br />

area. We will also have increased technical<br />

visibility of the URA brand by having more<br />

stories written without prompting by bad<br />

press from the media.


15<br />

Tax Education<br />

Translated videos in local<br />

languages on a step to step<br />

How to about the various selfservice<br />

facilities we have put in<br />

place. We will pass on other<br />

information through drama and<br />

sponsoring Music, Dance and<br />

Drama competitions. School<br />

outreach programs that are<br />

already underway will help us<br />

create young tax ambassadors<br />

to influence their peers into<br />

embracing a tax paying culture.<br />

We plan to hold more taxpayer<br />

engagements in the districts to<br />

help dispel the misinformation<br />

and strengthen relations within<br />

the communities.<br />

Client Support<br />

We are working on promoting all<br />

our services channels including<br />

all payment platforms.<br />

Corporate Image<br />

Protecting our corporate image<br />

especially during bad press is<br />

paramount. The best public<br />

relations strategy is anchored on<br />

how best we offer our services.<br />

This has to be consistently good.<br />

Fears<br />

This is not a job for the faint<br />

hearted. I am always on call. Bad<br />

news always spreads faster than<br />

the good news like a bush fire in<br />

a hot season.<br />

In such situations, my first<br />

instinct is to get the facts from<br />

a reliable source.<br />

Depending on the nature of<br />

the issue, I notify my boss and<br />

reach out immediately using<br />

our social media team. I call the<br />

media houses without waiting<br />

for them to call. I brain storm<br />

with my team and agree on the<br />

position. I also reach out to some<br />

confidants who work with us by<br />

proxy to rectify the situation.<br />

You don’t know how the day<br />

will begin and end. I don’t know<br />

what to expect and the hardest<br />

thing is that you are not in<br />

control of the happenings. The<br />

growing hostility of the public<br />

towards URA’s operations is<br />

also of bother to me. However,<br />

we have a great opportunity to<br />

have news out every day given<br />

the interest that the public has<br />

in the organization.<br />

Best moments<br />

Corporation with other<br />

government communicators<br />

and from my predecessor. The<br />

other is when we coordinated<br />

the first Taxpayer Appreciation<br />

Week (TPAW) at Kololo under<br />

the My Taxes Work theme.<br />

This is because it provided an<br />

opportunity for URA to account<br />

to the public and for government<br />

to give back to the people. I was<br />

thrilled by the people’s interest.<br />

We had crowds at the venue<br />

on all the days. The successful<br />

execution of this event helped<br />

us win the best Public Sector<br />

campaign award during the <strong>2018</strong><br />

Public Relations Association of<br />

Uganda Excellence Awards.<br />

The other highlight is the<br />

Kasese/Mpondwe engagement<br />

in Collaboration with the<br />

members of parliament from<br />

the area.<br />

Aside from your work with<br />

URA what other ventures are<br />

you involved in?<br />

I am a farmer.<br />

I work with the church to provide<br />

administrative support through<br />

planning and strategy.<br />

I am a very visual person. I listen<br />

to Ted Talks. I am a not very<br />

enthusiastic Manchester United<br />

fan. I would rather spend time<br />

with my family and not glossing<br />

through a book.<br />

WHAT HIS TEAM SAYS ABOUT HIM<br />

“That man is a work horse. He<br />

pays attention to detail, keeps<br />

time and likes things done<br />

systematically in an orderly<br />

manner.”<br />

“He is incredibly good. I am a big<br />

fan of his work methods. He is<br />

hands on. He takes the trouble to<br />

learn the processes. He is involved.<br />

He clarifies his expectations for<br />

assignments and never takes no for<br />

an answer. He celebrates success.”<br />

“He is always open to review.<br />

He has sought feedback from<br />

me about how he performed<br />

at a certain talk show. That is<br />

humility!”<br />

“He electrified the team. He<br />

rejuvenated certain energies in<br />

people, empowering them to do<br />

great.<br />

“He never uses the old script<br />

for doing anything even when<br />

your brain is burnt out. He gets<br />

involved not the kind of person<br />

who walks in on the last day of an<br />

event.”<br />

“He gives direction. He is very<br />

demanding though he gives you<br />

distance to do your work. He<br />

brings out the best you can give.<br />

He is an army commander ahead of<br />

his troops. Tadumira kuvamabega.”<br />

“You can say no to Vincent, argue<br />

at the same level. He creates that<br />

kind of environment around him.”<br />

“He is good. He empowers gives<br />

you a task and direction and a<br />

deadline. A good team player. He<br />

has an open door policy. You don’t<br />

have to have an appointment to<br />

engage him.”<br />

“He is fun to work with gives you<br />

a chance to independently think<br />

you feel you have owned the<br />

outcome of the assignment even<br />

when he guided you all along. He<br />

is passionate about his work. He<br />

does not give up on people.”


16<br />

10 Bicycles winners in Lira<br />

being addressed by the RDC<br />

Leaving no stone<br />

unturned. Shaking<br />

the raffle bucket<br />

Kabale Winner receives his bike from Arnold the station<br />

head in set is Louis one of the MCs for the day<br />

Samuel Mwangushya wins one of the first motor cycles in<br />

Fortportal during the Mpa Receipt Yange campaign in Fort portal


RECEIPT CAMPAIGN<br />

17<br />

Auntie Flo from Jinja<br />

wins another bike<br />

Along Kasese Road in Fortportal<br />

Staff take a moment to relax during the Receipt campaign


18<br />

#MYTAXESWORK WINS<br />

BEST PUBLIC SECTOR<br />

CAMPAIGN AWARD<br />

By Herbert Ssempogo<br />

IT was a leap of faith when<br />

Uganda Revenue Authority<br />

(URA) submitted an entry for<br />

a competitive public relations<br />

award.<br />

The deadline was nigh and the<br />

process was rather rigorouscomprising<br />

several descriptive<br />

narrations online. It was a race<br />

against time.<br />

Nonetheless, as darkness<br />

crept onto the skyline on Holy<br />

Thursday, an entry for the<br />

#MyTaxesWork under Best<br />

Public Sector Campaign, was<br />

submitted.<br />

In the three-day event<br />

spearheaded by the URA,<br />

Ministries, Departments, and<br />

Agencies (MDAs) showcased<br />

how government revenue is<br />

used.<br />

This was in addition to offering<br />

free services at the Kololo<br />

Independence Grounds where<br />

the event was held. It was the<br />

basis of the URA entry.<br />

A week after the hasty<br />

submission, the Public Relations<br />

Association of Uganda (PRAU)<br />

organised an awards dinner<br />

at which individuals and<br />

institutions that shone were<br />

honoured.<br />

Despite the excellent décor-a<br />

red and theme, a sumptuous<br />

meal and band music, the URA<br />

team were a little anxious.<br />

There was competition from<br />

other institutions.<br />

Desirous of the award in<br />

the same category were<br />

National Water and Sewerage<br />

Corporation and National<br />

Medical Stores, a partner in the<br />

#MyTaxesWork campaign.<br />

The team lead by Assistant<br />

Commissioner, Public &<br />

Corporate Affairs, Vincent<br />

Seruma received the award<br />

from ICT & National Guidance<br />

Minister, Frank Tumwebaze.<br />

Seruma acknowledged MDAs<br />

and staff, who participated in<br />

#MyTaxesWork. He dedicated<br />

the award-a gold coated<br />

trophy-to taxpayers.


19<br />

The awards are an annual event<br />

on the PRAU calendar and are<br />

meant to inculcate excellence in<br />

communication.<br />

URA has won several PRAU<br />

awards. Among them are the<br />

following;<br />

• 2009 Best Event for the<br />

African Tax Administration<br />

Forum’s (ATAF’s)<br />

• 2009 Best Public Sector<br />

Campaign<br />

• 2011 Best Internal Magazine<br />

– The Taxman Magazine<br />

• 2011 Best People’s choice<br />

award<br />

• 2012 Best Media<br />

management campaign –<br />

Wiping out the deficit<br />

• 2012 Best Internal<br />

Communications campaign<br />

- Managers’ Forum to wipeout<br />

the revenue deficit.


20


The Hands on Deck campaign is<br />

geared at firing us up to collect above<br />

our target. MPCA excites Busia staff<br />

during the launch of the campaign<br />

21


22<br />

Let Our<br />

Stakeholders<br />

Hear One Voice<br />

By Hudson Kalema - Supervisor Client<br />

Support unit, Public & Corporate Affairs,<br />

also in charge of institutionalizing<br />

Stakeholder Engagements in URA<br />

Stakeholders are individuals<br />

who represent specific<br />

interest groups served by<br />

the outcomes and performance<br />

of URA. At a corporate level,<br />

there are primary stakeholders<br />

that we must engage and these<br />

include; media, Government,<br />

Regulatory bodies,<br />

Management & staff etc.<br />

As part of URA Strategic<br />

direction (2016-2020) under<br />

the key pillar of Productive<br />

Partnerships, stakeholder<br />

engagement is key in the<br />

successful achievement of<br />

the URA’s mandate because<br />

stakeholders are our partners in<br />

revenue mobilization<br />

URA key stakeholders are<br />

strategic in nature because<br />

they can affect our business<br />

positively or negatively.<br />

Corporate stakeholder<br />

engagements aim at creating<br />

positive relationships through<br />

appropriate management of<br />

stakeholder expectations and<br />

agreed objectives.<br />

Optimising stakeholder<br />

relations will help URA maintain<br />

productive partnerships which<br />

will result into;<br />

a) Cultivating a taxpaying<br />

culture that enhances<br />

voluntary compliance<br />

b) Increasing stakeholder<br />

participation in policy or<br />

process developments<br />

c) Enhancing stakeholder<br />

participation in revenue<br />

mobilization<br />

d) Enhancing good<br />

stakeholder relations<br />

e) Improving the climate of<br />

“doing business”<br />

At present, URA holds<br />

stakeholder engagements but<br />

in a clustered format. Different<br />

business units have their<br />

key stakeholders who they<br />

engage in varying principles<br />

and this has deprived URA of<br />

some added value expected<br />

like analysis and reporting,<br />

planning, drawing synergies,<br />

developing and maintaining<br />

relationships and so many<br />

others.<br />

Best practice as per the<br />

benchmarks we conducted


23<br />

indicate that this function<br />

needs to be streamlined under<br />

one accountability centre.<br />

During the closure of the<br />

Service Support Enhancement<br />

Project (SSEP), this function<br />

was streamlined to PCA in<br />

2015. Since then, the intended<br />

objective of streamlining did<br />

not take course because the<br />

respective business units are<br />

fully in charge of budgets fully<br />

manage this entire Stakeholder<br />

engagement process.<br />

Aligning the planning,<br />

budgeting, implementation,<br />

analysis and reporting<br />

responsibilities under PCA<br />

would indeed help URA<br />

achieve her Strategic goals.<br />

However, close collaboration<br />

with affected business units will<br />

still continue because they are<br />

the subject matter experts<br />

For URA to provide the<br />

required level of service to its<br />

stakeholders, it is very critical<br />

that we:-<br />

1. Have the ability to address<br />

the right stakeholder needs<br />

and wants plus the needs<br />

and wants of URA from those<br />

stakeholders. The stakeholders<br />

can have a massive impact<br />

on the organisation and on its<br />

ability to perform;<br />

2. Develop and align<br />

performance measures to<br />

the organisational strategies,<br />

processes and capabilities<br />

(people, culture, infrastructure<br />

and technology) with the aim<br />

of meeting the above sets of<br />

needs and wants.<br />

For the above to happen,<br />

measures should be aligned to<br />

the URA strategies across the<br />

functions in the value chain.<br />

The support functions should<br />

align their strategies to those<br />

of the operational functions to<br />

ensure a seamless attainment<br />

of the overall desired<br />

performance.<br />

In conclusion,<br />

Stakeholder engagement helps<br />

you to manage the politics<br />

that can often come with the<br />

organisation / major projects. It<br />

helps you win support for your<br />

organisation / projects and<br />

eliminates a major source of<br />

project and work stress.


24<br />

URA launches the<br />

Translators Club<br />

By Joseph Willigers<br />

Akin to a vast virgin garden<br />

awaiting seed and sowers,<br />

taxpayers have for years<br />

hungered for tax literature in<br />

local languages.<br />

Moreover, majority of business<br />

operations (more so the<br />

informal sector) in Uganda are<br />

transacted and aided by the<br />

local languages/dialects.<br />

Following two scouting<br />

rounds for individuals, who<br />

could translate tax literature,<br />

a total of 120 staff submitted<br />

applications.<br />

After tests and examinations<br />

assessed by Makerere<br />

University’s Institute of<br />

Languages, a total of 19,<br />

who excelled, have been<br />

commissioned.<br />

They received appointment<br />

letters from the Assistant<br />

Commissioner Public and<br />

Corporate Affairs, Vincent<br />

Seruma at the Nakawa HQ<br />

recently.<br />

They will routinely translate<br />

URA Tax literature into other<br />

Ugandan languages based on<br />

the fact that Uganda many<br />

people prefer a local language<br />

in order to appreciate URA<br />

service.<br />

Going forward, laws/articles,<br />

concepts and ideas among<br />

others will be translated into<br />

four pilot languages namely<br />

Runyakitara, Luo, Langi and<br />

Luganda.<br />

In a brief remark, Seruma<br />

stated, “I am pleased to inform<br />

you that you have been<br />

appointed on a part-time basis.<br />

This role should not interfere<br />

with your responsibilities at<br />

your respective duty stations<br />

because you are expected to<br />

work during flexible hours.”<br />

One of the translators,<br />

David Otim, an Enforcement<br />

Supervisor in Domestic Taxes<br />

said, “Having the documents


25<br />

in [the locals’] own language<br />

will make them appreciate<br />

URA for recognizing them but<br />

also indirectly improve their<br />

compliance.”<br />

Many business folk, he added,<br />

are illiterate and would,<br />

therefore, acquire knowledge<br />

of the tax issues when the<br />

literature in published.<br />

Addressing the translators,<br />

Manager Public and Corporate<br />

Affair, Ian Rumanyika<br />

emphasized the importance of<br />

maintaining the structure and<br />

style of the original texts of the<br />

tax materials while keeping the<br />

meaning of ideas and facts of<br />

the original tax law accurate.<br />

“Whereas languages may<br />

be translated into, there must<br />

not be misrepresentation of<br />

the legal terminology yet at<br />

the same time the messages<br />

must be simple. You must<br />

pay strict attention to cultural<br />

references including slang and<br />

other expressions that may not<br />

translate literally,” he said.<br />

Other matters discussed<br />

included widening the<br />

Translators Club to include<br />

other stakeholders like SMEs to<br />

quality assure and interaction<br />

with users after the first batch<br />

of work is done (feedback)<br />

plus adherence to timelines<br />

and resource tools (reference<br />

books/library).<br />

The commissioned translators<br />

are; Maurine Konga, Jim<br />

Kagolo, Betty Achan,<br />

Christopher Kirumira, Mariam<br />

Nakabugo, Mary Nyangoma,<br />

Rita Mayanja and Patrick<br />

Bitamazire.<br />

Others are John Bosco<br />

Muhwezi, Peter Twesiga<br />

Mukama, Godfrey Mutebi,<br />

Jovile Mungyereza, Wilberforce<br />

Ssempijja, Hafsah Sseguya,<br />

Theopista Namawejje, Monica<br />

Mpairwe, Jane Ashaba,<br />

Marcelino Tumwine and David<br />

Otim


26<br />

SNAPPED- Guess<br />

where this picture<br />

was taken from.<br />

The winner of the first snapped<br />

corner will be announced very soon<br />

and a great reward awaits them.<br />

Continue reading the Taxman your<br />

favorite magazine.


Thank you for guessing right<br />

Patrick Mukiibi and Patrick<br />

Muheire MD Stanbic Bank at the<br />

launch of an online payment<br />

platform with the bank<br />

27


28<br />

URA AT THE RECENT<br />

CORPORATE LEAGUE EVENT


THE URA HOME<br />

TAKING SHAPE<br />

29


30


31


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