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23.05.2018<br />
<strong>Semalt</strong> <strong>Expert</strong> From <strong>Islamabad</strong>: <strong>Ways</strong><br />
To <strong>Recognize</strong> <strong>Darodar</strong> Ghost <strong>Referrer</strong><br />
In <strong>Google</strong> <strong>Analytics</strong><br />
For many website owners, referral spam is a signi cant problem which affects the ef ciency of a market<strong>in</strong>g<br />
campaign. When you own a website, you might notice traf c com<strong>in</strong>g <strong>from</strong> common doma<strong>in</strong>s or other new ones. For<br />
a newbie, one might tend <strong>to</strong> mistake the fake traf c <strong>in</strong> <strong>Google</strong> for legitimate traf c. However, referral spam comes<br />
<strong>from</strong> ghost websites such as <strong>Darodar</strong> ghost referrer. Ghost traf c comes <strong>from</strong> spoof websites whose primary goal is<br />
<strong>to</strong> <strong>in</strong>crease traf c <strong>to</strong> their sites and make af liate sales.<br />
This article, stipulated by Sohail Sadiq, a <strong>to</strong>p expert <strong>from</strong> <strong>Semalt</strong>, can teach you the mechanisms of referral spam and<br />
how <strong>to</strong> detect it <strong>in</strong> <strong>Google</strong> <strong>Analytics</strong>.<br />
Referral spam can occur <strong>in</strong> two dist<strong>in</strong>ctive ways:<br />
1.Tra<br />
c com<strong>in</strong>g <strong>from</strong> spam web crawlers.<br />
There are numerous websites which use website crawlers for a variety of reasons. Legitimate website crawlers have<br />
their unique identity, mak<strong>in</strong>g the entire process work as a success. Website crawlers come <strong>to</strong> your website,<br />
<strong>in</strong>clud<strong>in</strong>g a call <strong>to</strong> action but<strong>to</strong>ns <strong>to</strong> achieve the target victim click a l<strong>in</strong>k. In most cases, these spam referrals come <strong>to</strong><br />
the site as a redirect <strong>to</strong> a pharmaceuticals company or an onl<strong>in</strong>e s<strong>to</strong>re. In other <strong>in</strong>stances, spam emails such as<br />
darodar ghost referrer may come <strong>from</strong> porn websites. Their primary goal is <strong>to</strong> get a commission for every purchase<br />
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23.05.2018<br />
you make. <strong>Darodar</strong> claims <strong>to</strong> be a legitimate website which offers lead<br />
generation methods. They are not a valid SEO website. They use their<br />
crawler <strong>to</strong> send <strong>to</strong>nnes of traf c <strong>to</strong> a user <strong>Google</strong> <strong>Analytics</strong> page, mak<strong>in</strong>g<br />
fake traf c.<br />
2. Ghost referral tra c.<br />
For ghost spam, there are no web visits on your website. Instead, the<br />
spammer sends millions of page requests on your <strong>Google</strong> <strong>Analytics</strong> page.<br />
Similarly, you may notice traf c on your GA account but fail <strong>to</strong> re ect on<br />
your website dashboard. Most probably, this k<strong>in</strong>d of traf c can be com<strong>in</strong>g<br />
<strong>from</strong> doma<strong>in</strong>s like <strong>Darodar</strong> ghost referrer.<br />
How <strong>to</strong> recognize referral spam visits <strong>in</strong> <strong>Google</strong> <strong>Analytics</strong><br />
For persons operat<strong>in</strong>g e-commerce websites, it is essential <strong>to</strong> differentiate fake traf c <strong>from</strong> that which is not<br />
legitimate. These web visits can make your site data <strong>in</strong>accurate, lower<strong>in</strong>g the precision of your market<strong>in</strong>g methods<br />
<strong>in</strong> place. Fake traf c occurs follow<strong>in</strong>g predictable patterns. For <strong>in</strong>stance, referral traf c has a bounce rate of 0% or<br />
100%. In average, the brows<strong>in</strong>g session durations are always 0 seconds. No new sessions are com<strong>in</strong>g <strong>from</strong> the same<br />
web visits. Another signi cant way of detect<strong>in</strong>g it is the land<strong>in</strong>g pages. Most of the web developers mak<strong>in</strong>g ghost<br />
spam use substantial oat<strong>in</strong>g but<strong>to</strong>ns <strong>to</strong> make sure their bots nd the place <strong>to</strong> click.<br />
In other cases, the spam lters present <strong>in</strong> <strong>Google</strong> <strong>Analytics</strong> can detect<br />
referral spam. It is essential <strong>to</strong> use advanced spam lters <strong>to</strong> control such<br />
web visits as well as traf c <strong>from</strong> doma<strong>in</strong>s like <strong>Darodar</strong> ghost referrer.<br />
Conclusion<br />
Referral spam can skew your website data, disorient<strong>in</strong>g your digital<br />
market<strong>in</strong>g efforts. It is essential <strong>to</strong> use secure email platforms <strong>to</strong> keep off<br />
referral spam. For <strong>in</strong>stance, <strong>Darodar</strong> ghost referrer can generate traf c<br />
data on your website which may not re ect your web visits.<br />
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