996 - Semalt Tells What Essential SEO Metrics You Should Monitor

23.05.2018
Semalt Tells What Essential SEO
Metrics You Should Monitor
Monitoring is a very important part of SEO. It is a continual process, where you determine which metrics you need
to upgrade, change or re-evaluate in order to see the difference. There are thousands of metrics that you can
measure to understand how well your site is performing. However, most of these metrics are not very intuitive. If
you know the ones to track though, you can get valuable information so as to upgrade your site.
Let us look at some of the metrics that you should be tracking, accurately described by the expert of Semalt, Jack
Miller.
1. Conversions
This is the percentage of people who convert from visitors into customers. Every single business is built on
converting visitors into customers. In most cases, this involves converting a potential buyer into an actual one.
Different businesses as well as campaigns require different types of conversions. Whatever type of conversion you
are looking for though, it is advisable that you set it up on Google analytics.
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23.05.2018
2. Keyword Rankings
Keyword Ranking is the position your site occupies in the search
results for a given a number of key search terms. One of the most
important goals of SEO is to ensure that you rank high in search
results in terms related to your business. The best way to see if
you rank high is to keep the track of keyword rankings.
However, tracking your keywords is not as simple as just putting a
list into Google Analytics. You will require the help of a much more
powerful tools, most of which require subscriptions. Using these
tools, you can keep track of certain changes and see how these
changes effect on your rankings. You can also get a general idea of
how your SEO is working.
3. Bounce rate
This refers to the percentage of visitors that leave your site after they have viewed only one page. This may be
found in the site content section of Google Analytics. When you get a person to visit your site, you want them to
stay on the website. One quick look at the page will not do you much good, and a high bounce rate will con rm that
they are doing just that. Normally, it means that they clicked on your website, skimmed through a single page, and
then clicked the back button.
Bounce rate may not be very vital ranking factor, but the things
that cause high bounce rate will de nitely affect your keyword
rankings. Speed, for instance, is a great example. If your site takes
too long to load, then it is likely that visitors will click the back
button before they have had the chance to view your content.
Your content is another important factor. If you have a misleading
title, you can draw in lots of visitors, but fail to hold them for long.
4. Time on page
Essentially, this is the average period of time a single user spends on your page before they click the back button or
close the page. This may also be found in the analytics section of Google Analytics. It may be closely related to the
bounce rate, but it provides you with some vital distinct information.
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