984 - Semalt Shares Tips How to Imporve Your Site Conversion Rate

23.05.2018
Semalt Shares Tips How To Improve
Your Site Conversion Rate
Michael Brown, the Semalt Customer Success Manager, believes that conversion rates are key to the success of any
online business.
Attracting visitors to a website is not enough as it only ful lls one goal, which is to spark the customer's interest.
They need to fully commit to making a purchase, which is what conversion is all about. However, getting people to
convert is not easy. The following text presents several crucial considerations for conversion rate principles that
business can use.
Speed
Customers do not have much time to waste nowadays. Between their hectic lives and their obsessions on their
tablets and smartphones, they need a "three-second version" for everything they do. If a customer lands on a
business's website and the pages are taking too long to respond, or not loading at all, it is likely that they will leave
the website immediately. It is improbable for them to have faith in a product from a company that does not take its
time to enhance their experience by improving the website's speed. CXL.com corroborates this notion in an article
stating that 57% of customers remain on a site for a maximum of three seconds before deciding to leave.
Simplicity
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23.05.2018
Similar to the previous principle, people do not have enough time
to go through a long, and drawn out presentations. They are only
interested in what the bottom line is for them. It does not mean
that the business cannot entertain them along the way. It only
means that it should avoid long spiels that have the potential to
lose meaning. Straightforward information has more conversion
rates. Even when using big data, marketers should remember to
break it down into smaller, understandable chunks.
Laser Focus with CTA
So far, all the principles insist on getting down to the bottom line. Even as the business optimizes the content to
ensure speed and simplicity, it also needs to ask for a sale. As a marketer, it beats logic if one expects visitors to
convert without requesting them to do so. In this regard, a clear and concise call-to-action for the landing page
should suf ce. Ironically, several CTA buttons, placed strategically on different pages on the site, are less likely to
increase conversion rates. A single, well written and brief CTA is enough.
Identify and Analyze the Target Audience
Before doing anything else, marketers should research on whom
the business wishes to convert, the intended audience and the
target demographics. There is no point of putting information
haphazardly on the website without clear direction. Once the
research is complete, the marketing team can then tailor all
content in copywriting, social media, blogging, and entire
marketing plan to re ect the needs of the target group. By doing
so, it seems to customers that the intention behind putting the
content there was speci cally aimed towards presenting a
solution to their problems. In a word, no matter who the audience
is, nobody likes to waste time.
Avoid Going Off Message
After identifying the target audience, marketers need to ascertain that the content they provide is custom to their
requirements. In short, everything put out should re ect back to the brand. Going astray negatively affects trust
and con dence which results in the loss of customers as they remain loyal to brands that stick to what they promise
to deliver.
Conclusion
Conversion is the to business success, following these principles guarantees that it turns prospects into clients.
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