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26 Sept-Oct 08<br />

� Feature Story • Tempe �<br />

Girlie Glasses Have Become Interesting Collector’s Items<br />

by Jay Mark<br />

Long before Dana Carvey and Kevin Nealon, as “pumpedup”<br />

body builders Hans and Franz, introduced “Girlie Men”<br />

to Saturday Night Live audiences in 1988, and Arnold<br />

Schwarzenegger reprised the term in his Calley-for-knee-ya<br />

gubernatorial campaign there were Girlie Glasses.<br />

Considered by many as quite risqué and inappropriate for<br />

the American home, Girlie Glasses were often kept hidden<br />

away by men who would bring them out for stag activities.<br />

Promoted with more erudite names, they were advertised<br />

variously as Mystic Glasses, Hollywood Pin-up Glasses,<br />

Magic Follies Girl Glasses, and Petty Girl Hi-Ball Glasses.<br />

Three Magic Follies Girlie Glasses by Federal Glass with<br />

accompanying retailer’s game card. Photo credit: Jay Mark<br />

But to the mostly men who bought them as novelty bar<br />

tumblers during their 1940s and 50s heyday, they were just<br />

Girlie Glasses.<br />

Now, those bygones from the great era of pin-up art<br />

popularized by artists like George Petty, Alberto Vargas,<br />

Gil Elvgren, Earl Moran and Rolf Armstrong have become<br />

collector’s items.<br />

<strong>The</strong> turn of the 20th century saw a lively, new expression<br />

of the female form by pioneering illustrators like Howard<br />

Chandler Christy, Charles Dana Gibson and Harrison Fisher.<br />

As early as the silent-film era, Hollywood began depicting<br />

women in more erotic and suggestive attire than ever before<br />

—eventually leading to a new art form called pin-up, which<br />

emerged in the 1930s after George Petty created his Petty<br />

Girls for Esquire, the foremost men’s magazine of the day.<br />

World War II “legitimized” the pin-up, when calendars,<br />

movie star photographs and illustrations were sent to soldiers<br />

around the world in an effort to bring some cheer and<br />

diversion to war-weary young fighters.<br />

In fact, the term pin-up first appeared at this time as a<br />

reference to soldiers pinning up these colorful mementos on<br />

tent and barracks walls.<br />

<strong>The</strong> popularity of pin-ups blossomed after the war—in<br />

calendars, periodicals and other forms like bar glasses.<br />

Most Girlie Glasses were simple containers on which a<br />

decal was applied. But some had a magical quality that gave<br />

them an even greater appeal.<br />

<strong>The</strong> unique feature of these glasses was a special coating<br />

made by the Amus-U Company that became transparent<br />

when chilled or moistened. This allowed “clothing” that<br />

covered the applied pin-up decals of bathing suit or lingerie-<br />

clad ladies to disappear revealing them … entirely … er …<br />

unclad, shall we say?.<br />

For some, the glasses were a little bit risqué maybe even<br />

naughty. But, hopefully, not too much.<br />

<strong>The</strong>se popular glasses were produced by the Federal<br />

Glass Company of Columbus, Ohio, and were sold through<br />

catalogs, magazines and in novelty stores.<br />

Because the decals on Girlie Glasses are easily damaged<br />

and the disappearing coating even more sensitive, finding<br />

these tumblers in good condition can be challenging.<br />

A recent survey on eBay showed only nine listings.<br />

In good condition with the original moisture-sensitive<br />

coating intact, individual Girlie Glasses can sell for about<br />

$15 each. Sets can increase value.<br />

<strong>The</strong> less-seen game card provided by the manufacturer to<br />

the retailer offered customers chances to win sets of glasses<br />

or cash is valued at $20-25.<br />

Hint: <strong>The</strong> temperature sensitive coating is quite fragile<br />

and can be irreparably harmed through inappropriate<br />

handling and cleaning. Existing coatings are best preserved<br />

by displaying rather than using the glasses. Never put them<br />

in a dishwasher. Carefully clean by hand infrequently.<br />

Suggested Reference: Collectible Girlie Glasses by Tigre<br />

McMullan (Schiffer 2003, $24.95) is a modest first attempt<br />

at introducing and pricing this novel subject.<br />

Jay Mark, a 35-year veteran antiques dealer and<br />

bookseller owns Those Were <strong>The</strong> Days! in Tempe. He also<br />

teaches, lectures and writes about antiques. Reach him at<br />

jaymark@twtdbooks.com.<br />

A condensed version of this article first appeared in <strong>The</strong><br />

Arizona Republic column Antiquing In Arizona. © 2008 Jay<br />

Mark

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