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1.5 CREATING PUBLICATIONS<br />

PHOTOGRAPHY JOHANNES ROMPPANEN<br />

Be consistent.<br />

Whether it’s your voice, your<br />

branding or simply timing, be the<br />

publication you say you are. If you<br />

are a vegan-cooking quarterly, be<br />

sure your hummus recipes come<br />

out four times a year. Consistency<br />

is key when building an audience,<br />

because readers want to be able<br />

to rely on you.<br />

Publisher: quint<br />

Publication: issue 11<br />

Photographer: Johannes Romppanen<br />

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