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1.5 CREATING PUBLICATIONS<br />
PHOTOGRAPHY JOHANNES ROMPPANEN<br />
Be consistent.<br />
Whether it’s your voice, your<br />
branding or simply timing, be the<br />
publication you say you are. If you<br />
are a vegan-cooking quarterly, be<br />
sure your hummus recipes come<br />
out four times a year. Consistency<br />
is key when building an audience,<br />
because readers want to be able<br />
to rely on you.<br />
Publisher: quint<br />
Publication: issue 11<br />
Photographer: Johannes Romppanen<br />
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