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All those years dealing with colors had an effect<br />
on Cronin, and allowed her to develop her own<br />
eye, nurture her taste. Friends started asking for<br />
tips with interior decorating and clothing. One<br />
thing led to another, and she found herself hanging<br />
out a shingle declaring she was now officially<br />
what is known as an image consultant. With her<br />
help, clients are able to break out of a funk and<br />
express themselves through their home décor and<br />
wardrobes to, as he puts it, “reflect who they are.”<br />
This focus on style and elegance is contrasted<br />
sharply by her son, Sandy, who started a junk<br />
hauling business. Yet, he, too, exhibits an eye for<br />
design and branding as his distinctive green, white,<br />
and black logo emblazoned on the San Luis Movers<br />
& Junk Removal trucks run laps back and forth to<br />
the landfill.<br />
Through it all, the family businesses have put<br />
the emphasis on family. When Cronin’s parents<br />
bequeathed their Pismo Heights home to their<br />
daughters, the choices were difficult. At first, it<br />
became a rental. Then, after nine years they finally<br />
decided it was time. Cronin and her son did a<br />
walk-through before the home was to go on the<br />
market. “It just reminds me of the holidays—it<br />
reminds me of Christmas, Mom,” was how Sandy<br />
put it. “I really think you should buy it.” The wheels<br />
started turning and then things began to fall in<br />
place. Cronin bought out her sister’s interest and >><br />
60 | <strong>SLO</strong> <strong>LIFE</strong> MAGAZINE | APR/MAY <strong>2018</strong>
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