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Blending<br />

Solutions<br />

A GEORGIA CO-OP GOES “BEST-OF-BREED.”<br />

By Warren Causey<br />

Cobb Electric Membership Corp.(EMC), in Marietta, Ga.,<br />

is atypical of cooperative utilities in the United States. With its service<br />

territory located in one of the fastest-growing areas of suburban<br />

Atlanta, it’s larger than most co-ops with approximately 180,000 electric<br />

customers and more than 100,000 natural gas customers — all captured<br />

after the Georgia natural gas market was deregulated in July 1988.<br />

Cobb EMC also has morphed over the last 10 years from a traditional<br />

electric co-op to a multi-product company that sells everything<br />

from electricity and natural gas to local and long-distance telephone<br />

service, Internet service, home security, and more.<br />

To deal with its exploding list of services, Cobb EMC formed Cobb<br />

Energy Management Corp. (Cobb Energy) in 1997, a for-profit entity<br />

formed to be an aggregator of services for the membership of Cobb<br />

EMC and others.<br />

By 2003, it became obvious that Cobb EMC’s Orcom Customer<br />

Information System, which handled everything from financials and<br />

billing to tracking <strong>asset</strong>s in the field, needed updating.<br />

“That software really served us well through the years, but the<br />

way our company looked in 1995 [when the Orcom CIS was installed]<br />

and today is totally different,” says Steve Paolucci, associate vice<br />

president of finance at Cobb Energy. “The old monolithic software just<br />

couldn’t handle it anymore.”<br />

As a result of that impasse, Cobb Energy began exploring enterprisewide<br />

<strong>asset</strong> <strong>management</strong> software in 2003. In 2004, it began installing a<br />

new set of solutions. Most software and hardware for the entire enterprise,<br />

including the original co-op, now reside with Cobb Energy.<br />

“When we went into this project, we had hoped we could find one piece<br />

of software that could do everything we needed done,” Paolucci says.<br />

The fact that it didn’t work out that way is typical of many utilities<br />

in the United States — they haven’t been fertile ground for the large<br />

enterprise computing firms like Waldorf, Germany’s SAP.<br />

“We started with five or seven different options and narrowed it<br />

down to three: Lawson Software, St. Paul, Minn., PeopleSoft [now an<br />

Orcom subsidiary], and SAP,” Paolucci says. “We did intense sessions<br />

with those companies, gave them our requirements, and asked<br />

whether they could meet our needs out of the box, with minor modifications<br />

or major modifications.”<br />

42 ENERGYBIZ MAGAZINE July/August 2005<br />

That process, which was assisted by Capstone Consulting Partners,<br />

now a subsidiary of Alliance Data Systems, of Dallas, extended through<br />

last summer. However, none of the companies could satisfy Cobb Energy’s<br />

needs completely, Paolucci says. At that point, the utility decided<br />

to go with a “best of breed” solution. The result is the kind of mix-andmatch<br />

software selection that has driven executives of “enterprise”<br />

software firms up the wall and resulted in considerable consolidation.<br />

Cobb Energy will implement the following line-up of <strong>asset</strong> <strong>management</strong><br />

software:<br />

Lawson Software will handle financials and human resources/<br />

payroll.<br />

A new Cordaptix CIS from SPL WorldGroup, San Francisco, will<br />

be installed for customer care and billing.<br />

A component of Worksuite, of Houston, will provide the frontend<br />

for Cobb Energy’s existing field automation system.<br />

Intelliplant, a product of Information Intellect, of Marietta,<br />

Ga., will handle fixed <strong>asset</strong> <strong>management</strong> accounting for<br />

power and distribution <strong>asset</strong>s.<br />

“An EMC, like any distribution company, is pretty <strong>asset</strong> intensive, with<br />

most of the <strong>asset</strong>s being in transmission and distribution,” says Paolucci,<br />

explaining why there is a separate accounting system for fixed <strong>asset</strong>s.<br />

“Most generic accounting systems have one <strong>asset</strong> number for something<br />

such as a pole. Thus, they have to treat all those <strong>asset</strong>s individually. To<br />

avoid that, there are some specialty software systems that handle these<br />

things as groups. Information Intellect<br />

has one of those.”<br />

Cobb Energy now is installing<br />

and integrating all of the software.<br />

“We’ve been through three conversions<br />

so far,” Paolucci says. “We<br />

decided to try to learn from our<br />

previous mistakes — one of those<br />

was to run the projects ourselves.<br />

That’s why we hired Capstone. We<br />

wanted a company that had some<br />

expertise in managing a project for<br />

us so we could stay sort of on the<br />

outside and be more concerned<br />

with learning the software and<br />

training.”<br />

Despite the assistance, the<br />

installation is progressing in<br />

stages and won’t be fully<br />

completed until sometime in 2007,<br />

Paolucci says. When it is, Cobb<br />

Energy/EMC will join a long list<br />

of utilities that entrusts <strong>asset</strong><br />

<strong>management</strong> to a collection of<br />

best-of-breed software from<br />

several companies.<br />

definitions<br />

The following are offered<br />

as a guide.<br />

ERP – Enterprise Resource<br />

Planning<br />

ERP systems developed originally<br />

in heavy industry and tended<br />

to emphasize financials and<br />

resource planning, though they<br />

gradually grew to include work<br />

<strong>management</strong>, human resources,<br />

and other “softer” disciplines,<br />

including even customer information<br />

systems (CIS).<br />

EAM – Enterprise Asset<br />

Management<br />

EAM systems developed in more<br />

process-oriented industries with<br />

more emphasis on human resources<br />

and work <strong>management</strong>, but<br />

gradually grew to include financials<br />

and supply chain <strong>management</strong>/resource<br />

planning and CIS.<br />

SCM – Supply Chain<br />

Management<br />

SCM grew up in plants and<br />

factories and still concentrates<br />

primarily on the movement of<br />

parts, fuel, and other supplies<br />

within the heavy-industry supply<br />

chain. However, some SCM systems<br />

have grown to include other<br />

elements of ERP and EAM.

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