BRAND AND DESIGN GUIDELINE BOOK
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<strong>DESIGN</strong> <strong>AND</strong> <strong>BR<strong>AND</strong></strong> <strong>GUIDELINE</strong>S 2018 page 11<br />
CORPORATE<br />
COLOR SYSTEM<br />
THE PRIMARY COLOR SYSTEM<br />
<strong>AND</strong> COLOR CODES<br />
Color plays an important role in the Sit El<br />
Hessen corporate identity program. The colors<br />
below are recommendations for various media.<br />
A palette of primary colors has been developed,<br />
which comprise the « One Voice » color scheme.<br />
Consistent use of these colors will contribute<br />
to the cohesive and harmonious Look of the<br />
Sit El Hessen brand identity across all relevant<br />
media. Check with your designer or printer<br />
when using the corporate colors that they<br />
will be always be consistent.<br />
PRIMARY COLOR<br />
AQUAMARINE<br />
COLOR CODES<br />
PANTONE : 320 U<br />
CMYK: 89.5 - 9 - 36 - 0.5<br />
RGB: 0 - 155 - 167<br />
WEB COLORS: #009aa7<br />
PRIMARY COLOR<br />
GREY<br />
COLOR CODES<br />
PANTONE : %75 OF BLACK<br />
CMYK: 0 - 0 - 0 - 75<br />
RGB: 99 - 99 - 98<br />
WEB COLORS: #636362
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