all you need to know about ad server
An appropriate ad server is the one which is a core of impactful cross-channel advertising. When you know about the ad server, it would be quite easier to make the choice of one for your business. Have your eye on this article to know the ad serving process from inside:
An appropriate ad server is the one which is a core of impactful cross-channel advertising. When you know about the ad server, it would be quite easier to make the choice of one for your business. Have your eye on this article to know the ad serving process from inside:
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• User visits the website or app;<br />
• Web page gets lo<strong>ad</strong> and <strong>ad</strong> tag start <strong>to</strong> lo<strong>ad</strong>& c<strong>all</strong> the publisher’s <strong>ad</strong> <strong>server</strong>;<br />
• Ad request <strong>to</strong> the publisher’s <strong>ad</strong> <strong>server</strong>;<br />
• Then the <strong>ad</strong> <strong>server</strong> analyses the data <strong>about</strong> the visi<strong>to</strong>r;<br />
• Publisher’s <strong>ad</strong> <strong>server</strong> request <strong>to</strong> the <strong>ad</strong> exchange<br />
• A bid request will be <strong>to</strong> DSP’s and <strong>ad</strong> networks from <strong>ad</strong> exchange;<br />
• After response with <strong>ad</strong>s, the <strong>ad</strong> with the highest bid displays on the website.<br />
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