what is native advertising and its types

http://www.djaxadserver.com/djax_native_ads.php

‣ Native advertising can be a video,
music, pictures or other forms of
media. Content marketing is also a
form of native advertising.
‣ Native advertising does not
specifically refer a particular form of
advertising rather it is an advertising
concept.
As per the media properties, flexibility finds a balance between user
experience, media features and advertiser effectiveness and a win to
win situation for all.
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An important aspect of native advertising is that it must
be consistent with the format and user experience.
The content and the format should be similar to expect
from editorial content, it is important that native
advertising must be clearly identified as such.
The native advertising which is properly executed may
causes the following effects:
http://www.djaxadserver.com/djax_native_ads.php

When a user goes to a website where it provides the
valuable and interesting site content, then it creates a positive
perception in the user toward the mark.
Native advertising builds more trust and drive more
engagements with the potential customers this is the reason
why marketers rely on it.
As per the studies, the average click through rates of
premium native advertising are 4 times higher than the nonnative
display ads on a mobile devices.
http://www.djaxadserver.com/djax_native_ads.php

According to the IAB (Interactive Advertising Bureau), there are about six
types of ad units which are most commonly used to achieve the native
advertising objectives. They are as follows:
Promoted listings:
‣ Editorial content will not
be there, but they are
actually designed to fit
seamlessly with the
browsing experience.
‣ They are typically used
by the e-commerce sites to
feature the sponsored
products and look identical
to the products which are
already listed on a given
site.
http://www.djaxadserver.com/djax_native_
ads.php

Paid search ads:
These listings appear at the top of the customer search results.
The term “paid search ads” and promoted listings overlap
depends on the publisher.
These ad units are also used to promote the business depends
on the searcher’s current location and his/her preference for certain
businesses or places.

In Feed units:
It promotes the sponsored
content within a publication’s
natural environment.
This content can be marked
as sponsored content and will be
shown up on the website in a
similar format as all other
content from the publication.
They are either written by
the publisher or in conjunction
with the sponsoring advertiser.
http://www.djaxadserver.com/djax_native_ads.php

Custom ads:
It is a term was established by IAB (Interactive Advertising Bureau), it catch
up all the contextual ads that don’t necessarily fit in a specific format.
http://www.djaxadserver.com/djax_native_ads.php

Recommendation widgets:
You might have encountered a widget with a heading
like “you may also like” or “recommended for you” on most of
the websites at the end of every article.
These kinds of recommendations are paid content
discovery links which has been distributed by the content
amplification networks.
These networks can establish your brand’s content by
recommending it to likeminded audiences.
If you want to increase the audience or using content
marketing for lead generation, then these widgets will be an
ideal choice.
http://www.djaxadserver.com/djax_native_ads.php

http://www.djaxadserver.com/djax_native_ads.php
Recommendation widgets:

In-ads with native element units:
The ads which fits in the IAB
standard and placed outside the
feed which is also-
‣ Linked to the page outside the
website;
‣ Sold with the placement
guaranteed;
‣ Contextually relevant to the
content within the ad;
‣ Measured on the basis of
metrics like brand lift and
interaction.
http://www.djaxadserver.com/djax_native_ads.php

When the native ads are combined with powerful data insights and
intent signals, you will have the effective mode of communicating with
your best potential customers.
Behavioural and contextual data empower the native campaigns to
become more relevant and provides a greater value to the audience.
Programmatic buying, which is the automation of the decision
making process of media buying through DSP and RTB technology
allows you to easily scale your native advertising campaigns.
http://www.djaxadserver.com/djax_native_ads.php

Usually publishers are always hunting for the best way to monetize
their content on the site and advertisers are always seeking a new and a
less intrusive ways to reach the target audience.
The native ads blend in seamlessly with a website’s editorial content
which makes them more attractive option for both the publisher and the
advertisers.
Native advertising has earned more popularity among the advertisers
and publishers because of its capability to satisfy the needs of both the
sides.
http://www.djaxadserver.com/djax_native_ads.php

Actually visitors to the website don’t recognise the native ads as
an advertisement at a first glance because they match the visual and
the functional design of the media they live in.
It is the right time to wake up to native advertising and utilizing
the benefits for your content marketing.
http://www.djaxadserver.com/djax_native_ads.php