Maxmind GeoIP2 MMDB plugin to enhance your business
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https://www.reviveadservermod.com/targeting/maxmind-geoip2-mmdb-<strong>plugin</strong>
‣ MaxMind <strong>GeoIP2</strong> helps <strong>to</strong> identify the location and<br />
other characteristics of internet users for a wide range of<br />
applications which includes content personalization, fraud<br />
detection, targeting, traffic analysis, compliance, geotargeting,<br />
and digital rights management.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
‣ Around 5000 <strong>business</strong> worldwide uses <strong>GeoIP2</strong><br />
intelligence, MaxMind is a leading OEM provider of IP<br />
intelligence data <strong>to</strong> companies who use it <strong>to</strong> create value-added<br />
services.<br />
‣ In the digital world, data is considered <strong>to</strong> be the greatest<br />
asset of any company’s success. You need <strong>to</strong> gain deep insights<br />
in<strong>to</strong> online behaviors.<br />
‣ <strong>GeoIP2</strong> go beyond geolocation <strong>to</strong> true IP intelligence. They<br />
feature more contextual data on national, local and<br />
international traffic and uncover the actionable intelligence for<br />
a wide range of <strong>business</strong> uses.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
‣ What it does is, relevant ads will be delivered <strong>to</strong> the<br />
specific audiences, permitting or restricting the access <strong>to</strong><br />
<strong>your</strong> services, identifying the suspicious activities which are<br />
hidden in the traffic.<br />
What is GeoIP?<br />
GeoIP refers as a method of locating a computer terminal’s<br />
geographic location by identifying the terminal’s IP address.<br />
Even though GeoIP pinpoint a terminal’s location <strong>to</strong> a city,<br />
it requires the use of a GeoIP database as well as an<br />
understanding of APIs in order <strong>to</strong> implement that correctly.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
The most prevalent application of GeoIP involves geotargeting<br />
which determines the computer’s location in<br />
order <strong>to</strong> tailor the content specifically for that location.<br />
Geo-targeting is most often used for<br />
‣ Targeted advertising<br />
‣ Statistical research<br />
‣ Spam prevention<br />
‣ Restricting the access based on location<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
For instance, you have s<strong>to</strong>res in multiple states across<br />
the country as well as an online presence.<br />
To increase <strong>your</strong> reach, you need <strong>to</strong> put a lot of<br />
resources in<strong>to</strong> studying the target cus<strong>to</strong>mer; you need <strong>to</strong><br />
ensure <strong>your</strong> inven<strong>to</strong>ry is tailored <strong>to</strong> what they are interested<br />
in purchasing and that their experience with the brand<br />
meets expectations.<br />
When you run an online <strong>business</strong>, you need the<br />
visibility in<strong>to</strong> where <strong>your</strong> online shoppers been located so<br />
that you can able <strong>to</strong> attract new cus<strong>to</strong>mers, personalizing<br />
the shopping experience with <strong>your</strong> brand, leverage the<br />
analytics <strong>to</strong> manage the inven<strong>to</strong>ry levels, mitigating the<br />
attacks on <strong>your</strong> sites or applications.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
‣ The recent Gen-Z and millennials are specifically used<br />
for location-based marketing which prefers relevant updates<br />
on their mobile devices in a particular location or when they<br />
search for something on their devices.<br />
‣ Contextual updates based on location or preferences<br />
create a personalized experience for mobile device users by<br />
interpreting their needs and suggest it before they spew it<br />
out.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
As people expect better-personalized ad experience,<br />
publishers and advertisers are expected <strong>to</strong> use geolocation<br />
software <strong>to</strong> stay ahead of the competition.<br />
With the increase in popularity, web publishers and<br />
social media platforms like Instagram, Facebook, and few<br />
others have started <strong>to</strong> provide the effective and the efficient<br />
ways <strong>to</strong> target specific audiences based on the geographic<br />
parameters.<br />
With the demographic fac<strong>to</strong>rs and niche interests, we<br />
can define the cus<strong>to</strong>mer personas. The geo-targeting<br />
technique is highly beneficial <strong>to</strong> regional <strong>business</strong>es,<br />
especially for retail shops, restaurants and service<br />
providers.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
How <strong>Maxmind</strong> <strong>GeoIP2</strong> <strong>MMDB</strong> <strong>plugin</strong> used for revive ad server:<br />
‣ This ultimate <strong>plugin</strong> is offered<br />
by Reviveadservermod, which is used <strong>to</strong> deliver the<br />
advertisement in the targeted countries, city, state, postal<br />
code, latitude and longitude.<br />
‣ By using this <strong>plugin</strong>, the advertiser can maximize the cost<br />
of advertising and also increase the click-through rate since<br />
the audience is more relevant <strong>to</strong> the specific location.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
‣ By using this <strong>plugin</strong>, the advertiser can maximize the<br />
cost of advertising and also increase the click-through rate<br />
since the audience is more relevant <strong>to</strong> the specific<br />
location.<br />
‣ In default, revive adserver supports <strong>Maxmind</strong> GeoIP<br />
database with (.dat extension).<br />
‣ While installing this <strong>plugin</strong>, you could acquire the geo<br />
data from <strong>Maxmind</strong> <strong>GeoIP2</strong> (<strong>MMDB</strong>).<br />
‣ Audience engagement and the cus<strong>to</strong>mer experience<br />
can be <strong>enhance</strong>d with the behavioral data which have<br />
been gathered based on the Past preferences of the<br />
cus<strong>to</strong>mer.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
‣ When applying the geography as a filter <strong>to</strong> this data, it<br />
amplifies the targeting potential and helps for effective ad<br />
campaigns.<br />
‣ The very important thing <strong>to</strong> be considered is, whether<br />
we get the desired results or not.<br />
‣ The smart location oriented ad campaign would<br />
establish a perfect relation between the cus<strong>to</strong>mers and<br />
brands.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
The significance of <strong>Maxmind</strong> <strong>GeoIP2</strong> <strong>MMDB</strong> <strong>plugin</strong>:<br />
Domestic audiences can be targeted who falls under a<br />
defined geofence.<br />
Ability <strong>to</strong> choose the desired geographic location in order<br />
<strong>to</strong> run the ad campaigns.<br />
We can get the optimum Return on Investment for <strong>your</strong> ad<br />
campaign. It can be easily integrated with the revive<br />
adserver.<br />
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>
https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>