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Maxmind GeoIP2 MMDB plugin to enhance your business

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https://www.reviveadservermod.com/targeting/maxmind-geoip2-mmdb-<strong>plugin</strong>


‣ MaxMind <strong>GeoIP2</strong> helps <strong>to</strong> identify the location and<br />

other characteristics of internet users for a wide range of<br />

applications which includes content personalization, fraud<br />

detection, targeting, traffic analysis, compliance, geotargeting,<br />

and digital rights management.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


‣ Around 5000 <strong>business</strong> worldwide uses <strong>GeoIP2</strong><br />

intelligence, MaxMind is a leading OEM provider of IP<br />

intelligence data <strong>to</strong> companies who use it <strong>to</strong> create value-added<br />

services.<br />

‣ In the digital world, data is considered <strong>to</strong> be the greatest<br />

asset of any company’s success. You need <strong>to</strong> gain deep insights<br />

in<strong>to</strong> online behaviors.<br />

‣ <strong>GeoIP2</strong> go beyond geolocation <strong>to</strong> true IP intelligence. They<br />

feature more contextual data on national, local and<br />

international traffic and uncover the actionable intelligence for<br />

a wide range of <strong>business</strong> uses.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


‣ What it does is, relevant ads will be delivered <strong>to</strong> the<br />

specific audiences, permitting or restricting the access <strong>to</strong><br />

<strong>your</strong> services, identifying the suspicious activities which are<br />

hidden in the traffic.<br />

What is GeoIP?<br />

GeoIP refers as a method of locating a computer terminal’s<br />

geographic location by identifying the terminal’s IP address.<br />

Even though GeoIP pinpoint a terminal’s location <strong>to</strong> a city,<br />

it requires the use of a GeoIP database as well as an<br />

understanding of APIs in order <strong>to</strong> implement that correctly.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


The most prevalent application of GeoIP involves geotargeting<br />

which determines the computer’s location in<br />

order <strong>to</strong> tailor the content specifically for that location.<br />

Geo-targeting is most often used for<br />

‣ Targeted advertising<br />

‣ Statistical research<br />

‣ Spam prevention<br />

‣ Restricting the access based on location<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


For instance, you have s<strong>to</strong>res in multiple states across<br />

the country as well as an online presence.<br />

To increase <strong>your</strong> reach, you need <strong>to</strong> put a lot of<br />

resources in<strong>to</strong> studying the target cus<strong>to</strong>mer; you need <strong>to</strong><br />

ensure <strong>your</strong> inven<strong>to</strong>ry is tailored <strong>to</strong> what they are interested<br />

in purchasing and that their experience with the brand<br />

meets expectations.<br />

When you run an online <strong>business</strong>, you need the<br />

visibility in<strong>to</strong> where <strong>your</strong> online shoppers been located so<br />

that you can able <strong>to</strong> attract new cus<strong>to</strong>mers, personalizing<br />

the shopping experience with <strong>your</strong> brand, leverage the<br />

analytics <strong>to</strong> manage the inven<strong>to</strong>ry levels, mitigating the<br />

attacks on <strong>your</strong> sites or applications.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


‣ The recent Gen-Z and millennials are specifically used<br />

for location-based marketing which prefers relevant updates<br />

on their mobile devices in a particular location or when they<br />

search for something on their devices.<br />

‣ Contextual updates based on location or preferences<br />

create a personalized experience for mobile device users by<br />

interpreting their needs and suggest it before they spew it<br />

out.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


As people expect better-personalized ad experience,<br />

publishers and advertisers are expected <strong>to</strong> use geolocation<br />

software <strong>to</strong> stay ahead of the competition.<br />

With the increase in popularity, web publishers and<br />

social media platforms like Instagram, Facebook, and few<br />

others have started <strong>to</strong> provide the effective and the efficient<br />

ways <strong>to</strong> target specific audiences based on the geographic<br />

parameters.<br />

With the demographic fac<strong>to</strong>rs and niche interests, we<br />

can define the cus<strong>to</strong>mer personas. The geo-targeting<br />

technique is highly beneficial <strong>to</strong> regional <strong>business</strong>es,<br />

especially for retail shops, restaurants and service<br />

providers.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


How <strong>Maxmind</strong> <strong>GeoIP2</strong> <strong>MMDB</strong> <strong>plugin</strong> used for revive ad server:<br />

‣ This ultimate <strong>plugin</strong> is offered<br />

by Reviveadservermod, which is used <strong>to</strong> deliver the<br />

advertisement in the targeted countries, city, state, postal<br />

code, latitude and longitude.<br />

‣ By using this <strong>plugin</strong>, the advertiser can maximize the cost<br />

of advertising and also increase the click-through rate since<br />

the audience is more relevant <strong>to</strong> the specific location.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


‣ By using this <strong>plugin</strong>, the advertiser can maximize the<br />

cost of advertising and also increase the click-through rate<br />

since the audience is more relevant <strong>to</strong> the specific<br />

location.<br />

‣ In default, revive adserver supports <strong>Maxmind</strong> GeoIP<br />

database with (.dat extension).<br />

‣ While installing this <strong>plugin</strong>, you could acquire the geo<br />

data from <strong>Maxmind</strong> <strong>GeoIP2</strong> (<strong>MMDB</strong>).<br />

‣ Audience engagement and the cus<strong>to</strong>mer experience<br />

can be <strong>enhance</strong>d with the behavioral data which have<br />

been gathered based on the Past preferences of the<br />

cus<strong>to</strong>mer.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


‣ When applying the geography as a filter <strong>to</strong> this data, it<br />

amplifies the targeting potential and helps for effective ad<br />

campaigns.<br />

‣ The very important thing <strong>to</strong> be considered is, whether<br />

we get the desired results or not.<br />

‣ The smart location oriented ad campaign would<br />

establish a perfect relation between the cus<strong>to</strong>mers and<br />

brands.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


The significance of <strong>Maxmind</strong> <strong>GeoIP2</strong> <strong>MMDB</strong> <strong>plugin</strong>:<br />

Domestic audiences can be targeted who falls under a<br />

defined geofence.<br />

Ability <strong>to</strong> choose the desired geographic location in order<br />

<strong>to</strong> run the ad campaigns.<br />

We can get the optimum Return on Investment for <strong>your</strong> ad<br />

campaign. It can be easily integrated with the revive<br />

adserver.<br />

https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>


https://www.reviveadservermod.com/targeting/maxmindgeoip2-mmdb-<strong>plugin</strong>

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