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Future of Crypto Currency and boom in Ethereum Mining - 2018

https://promax7.com/product/promax7-ethereum-miner-7-2 - Promax 7.2 is the innovation in the latest technology which stands in no compete with any other miner till date offering 3710 MH/s making it the first, powerful and cost efficient miner. This device has been built up with features that increase the basic necessity and increase the output and further leading to shortening of the investment cycle. It works on all algorithms making it mine different crypto currency. ethereum Mining, zcash mining, Eth Miner,


https://promax7.com/product/promax7-ethereum-miner-7-2 -
Promax 7.2 is the innovation in the latest technology which stands in no compete with any other miner till date offering 3710 MH/s making it the first, powerful and cost efficient miner. This device has been built up with features that increase the basic necessity and increase the output and further leading to shortening of the investment cycle.
It works on all algorithms making it mine different crypto currency.
ethereum Mining, zcash mining, Eth Miner,

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EXCLUSIVE:<br />

TRUMP’S TOWERING TENANT CONFLICTS<br />

FEBRUARY 28, <strong>2018</strong><br />

CRYPTO<br />

OVERLORD<br />

CZ<br />

ZERO TO<br />

BILLIONAIRE<br />

IN 6 MONTHS<br />

YOUR<br />

MONEY’S<br />

FUTURE<br />

REENGINEER<br />

YOUR<br />

RETIREMENT<br />

TOP WEALTH<br />

ADVISORS<br />

BY STATE<br />

TECH’S 50<br />

TOP FINANCE<br />

STARTUPS<br />

CRYPTO’S SECRET<br />

BILLIONAIRE CLUB<br />

MEET THE FREAKS, GEEKS AND VISIONARIES<br />

DOMINATING THE DIGITAL CURRENCY CRAZE


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

FEBRUARY 28, <strong>2018</strong><br />

17<br />

36<br />

13 | FACT & COMMENT // STEVE FORBES<br />

Don’t wreck the new <strong>boom</strong>.<br />

LEADERBOARD<br />

17 | 30 UNDER 30<br />

Europe’s latest crop <strong>of</strong> young entrepreneurs, <strong>in</strong>ventors <strong>and</strong><br />

disruptors.<br />

20 | NEW BILLIONAIRE: THE BIG WHEELER<br />

Ernie Garcia’s used-car k<strong>in</strong>gdom.<br />

Plus: Another billionaire president—what are the odds?<br />

22 | SPORTSMONEY: THE NBA’S MOST VALUABLE<br />

TEAMS<br />

A pro squad is now worth an average <strong>of</strong> $1.65 billion.<br />

Plus: Who’s richer—LeBron or Steph? The league’s highestearn<strong>in</strong>g<br />

players.<br />

24 | THE 10-Q: GEORGE GILDER<br />

The technology prophet on Bell’s Law <strong>and</strong> Google.<br />

Plus: Utah’s charitable chemical k<strong>in</strong>g.<br />

26 | FROM THE VAULT: GETTY’S MIGHTY GRIP,—<br />

JULY 15, 1957<br />

By mid-century J. Paul Getty’s empire spanned cont<strong>in</strong>ents <strong>and</strong><br />

fueled <strong>in</strong>dustries.<br />

28 | CONVERSATION<br />

Readers rap about YouTube’s top earners <strong>and</strong> our <strong>in</strong>augural<br />

Just 100 rank<strong>in</strong>g.<br />

STRATEGIES<br />

31 | OVER A BARREL<br />

In an exclusive <strong>in</strong>terview, ExxonMobil’s new CEO lays out<br />

his plan to supply a grow<strong>in</strong>g world with energy—without<br />

destroy<strong>in</strong>g it <strong>in</strong> the process.<br />

BY CHRISTOPHER HELMAN<br />

TECHNOLOGY<br />

36 | DIGITAL MEDICI<br />

You no longer need to be rich to be an arts benefactor. But can<br />

crowdfund<strong>in</strong>g site Patreon save creators from the starvation<br />

wages <strong>of</strong> onl<strong>in</strong>e advertis<strong>in</strong>g?<br />

BY KATHLEEN CHAYKOWSKI<br />

42<br />

6 | FORBES FEBRUARY 28, <strong>2018</strong>


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FEBRUARY 28, <strong>2018</strong><br />

ENTREPRENEURS<br />

42 | FAMILY TREE<br />

Jonathan Saperste<strong>in</strong> began his efforts to pr<strong>of</strong>essionalize <strong>and</strong> dom<strong>in</strong>ate<br />

the nursery <strong>in</strong>dustry with a hostile takeover <strong>of</strong> a grower—from his dad.<br />

BY AMY FELDMAN<br />

48 | CRACKING THE CODE<br />

Challenged by a female employee, Gusto, an HR-s<strong>of</strong>tware unicorn <strong>in</strong><br />

San Francisco, figures out how to hire women eng<strong>in</strong>eers.<br />

BY SUSAN ADAMS<br />

FEATURES<br />

79 | BEST-IN-STATE WEALTH ADVISORS<br />

In the age <strong>of</strong> robo-advice, meet<strong>in</strong>g clients face-to-face can be a real<br />

competitive advantage. Here are the top-ranked advisors <strong>in</strong> all 50 states.<br />

BY HALAH TOURYALAI, MAGGIE MCGRATH AND KRISTIN STOLLER<br />

85 | THE FINTECH 50<br />

The future <strong>of</strong> your money.<br />

EDITED BY JANET NOVACK AND MATTHEW SCHIFRIN<br />

88 | OPEN FOR BUSINESS<br />

Forget the <strong>in</strong>ternational partnerships <strong>and</strong> the D.C. hotel. The surest<br />

way to put money <strong>in</strong>to Donald Trump’s pocket is through his core real<br />

estate assets. More than 150 tenants—from foreign governments to big<br />

banks—throw him some $175 million a year without an account<strong>in</strong>g <strong>of</strong><br />

who they are or how much they pay. Until now.<br />

BY DAN ALEXANDER AND MATT DRANGE<br />

88<br />

REENGINEER YOUR RETIREMENT<br />

97 | TRUSTS IN THE AGE OF TRUMP<br />

December’s tax overhaul is spawn<strong>in</strong>g new ideas for transferr<strong>in</strong>g big<br />

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estate plan may now be booby-trapped.<br />

BY ASHLEA EBELING<br />

102 | LIVE WELL WHILE THE MARKET TANKS<br />

Here’s a spend<strong>in</strong>g formula to protect you <strong>in</strong> retirement from panic <strong>and</strong><br />

from penury.<br />

BY WILLIAM BALDWIN<br />

104 | THE HAIL MARY RETIREMENT PLAN<br />

Look<strong>in</strong>g to turbocharge your retirement account? Put some crypto <strong>in</strong><br />

your IRA, but only if you can stomach extreme risk <strong>and</strong> high fees.<br />

BY JEFF KAUFLIN<br />

110<br />

118<br />

110 | SUNNIER DAYS ON SESAME STREET<br />

After a merger knocked him from his CEO’s perch, Jeffrey Dunn<br />

considered globe-hopp<strong>in</strong>g. Instead, he headed to Harvard <strong>and</strong> then on<br />

to retool an iconic not-for-pr<strong>of</strong>it.<br />

BY KERRY HANNON<br />

FORBES LIFE<br />

118 | SEPARATED AT REBIRTH<br />

Thanks to signature models, Rolls-Royce <strong>and</strong> Bentley are both enjoy<strong>in</strong>g<br />

a renaissance. But the iconic British automakers have traveled two very<br />

different roads.<br />

BY JOANN MULLER<br />

124 | THOUGHTS<br />

On value.<br />

8 | FORBES FEBRUARY 28, <strong>2018</strong>


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INSIDE SCOOP<br />

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Steve Forbes<br />

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Michael Noer<br />

ART & DESIGN DIRECTOR<br />

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VP, INVESTING EDITOR<br />

Matt Schifr<strong>in</strong><br />

SVP, PRODUCT AND TECHNOLOGY<br />

Salah Zalatimo<br />

VP, WOMEN’S DIGITAL NETWORK<br />

Christ<strong>in</strong>a Vuleta<br />

VP, VIDEO<br />

Kyle Kramer<br />

ASSISTANT MANAGING EDITORS<br />

Kerry A. Dolan, Luisa Kroll WEALTH<br />

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FOUNDED IN 1917<br />

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FEBRUARY 28, <strong>2018</strong> — VOLUME 201 NUMBER 1<br />

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Br<strong>in</strong>g<strong>in</strong>g <strong>Crypto</strong> Out <strong>of</strong><br />

the Shadows<br />

IF YOU’RE LOOKING for the statesman <strong>of</strong> cryptocurrency, you<br />

could do worse than Joe Lub<strong>in</strong>, the s<strong>of</strong>t-spoken founder <strong>of</strong> Consensys,<br />

which helps big companies with blockcha<strong>in</strong> <strong>and</strong> launches products<br />

based on the <strong>Ethereum</strong> platform, which he c<strong>of</strong>ounded. His peers<br />

apparently agree: When he sat down with me recently to discuss his<br />

concerns about our <strong>in</strong>augural list <strong>of</strong> crypto-asset tycoons—we found<br />

ten who hover near $1 billion <strong>and</strong> another ten who could be on their<br />

way—he said he spoke for himself <strong>and</strong> others <strong>in</strong> the rank<strong>in</strong>g.<br />

Lub<strong>in</strong> suggested that he <strong>and</strong> his ilk were simple programmers<br />

who weren’t look<strong>in</strong>g for public attention. He made this argument at<br />

the World Economic Forum, as we sat <strong>in</strong> a private meet<strong>in</strong>g room <strong>in</strong><br />

the “Ethereal Lounge,” a three-floor build<strong>in</strong>g he’d quickly built out<br />

on Davos’ ma<strong>in</strong> promenade. For a week, thous<strong>and</strong>s <strong>of</strong> the world’s<br />

economic elite flooded <strong>in</strong> for panels, powwows <strong>and</strong> free dr<strong>in</strong>ks <strong>and</strong><br />

food. Next door, a giant <strong>Crypto</strong> HQ drew similar throngs. Hardly<br />

signs <strong>of</strong> a person or <strong>in</strong>dustry try<strong>in</strong>g to rema<strong>in</strong> private—a po<strong>in</strong>t<br />

Lub<strong>in</strong>, from his Davos perch, conceded.<br />

His second argument: How were we sure our numbers were<br />

right? Fair question, one we ask ourselves perpetually. Dur<strong>in</strong>g 36<br />

years track<strong>in</strong>g the world’s richest people, we’ve honed our methods<br />

but kept the underly<strong>in</strong>g philosophy consistent: Err on the conservative<br />

side. It’s an imperfect science—<strong>and</strong> <strong>in</strong> this <strong>in</strong>stance we’ve adopted<br />

ranges to factor <strong>in</strong> the lack <strong>of</strong> transparency <strong>and</strong> wild volatility.<br />

F<strong>in</strong>ally, Lub<strong>in</strong> brought up security: S<strong>in</strong>ce crypto sits outside the<br />

bank<strong>in</strong>g system, it’s more vulnerable to theft. True among the small<br />

fry, for sure. But those on this list (<strong>and</strong> we spoke with almost everyone<br />

on it) confirmed they’ve taken steps to protect themselves from<br />

hackers <strong>and</strong> thugs—break<strong>in</strong>g up passwords <strong>and</strong> stor<strong>in</strong>g pieces <strong>in</strong><br />

safe deposits scattered across the country.<br />

Ultimately, Lub<strong>in</strong>, along with other members <strong>of</strong> the crypto elite<br />

I chatted with, acknowledged the importance <strong>of</strong> this project. While<br />

even the biggest crypto bulls will privately acknowledge that 95% <strong>of</strong><br />

<strong>in</strong>itial co<strong>in</strong> <strong>of</strong>fer<strong>in</strong>gs are hype, scams or worse, a blockcha<strong>in</strong>-enabled<br />

f<strong>in</strong>ancial system <strong>of</strong> some k<strong>in</strong>d is here to say. As <strong>in</strong> the dot-com <strong>boom</strong><br />

<strong>in</strong> 1999, some <strong>of</strong> these crypto billionaires will bust, the Pets.com <strong>of</strong><br />

their era. Others will weather the <strong>in</strong>evitable reckon<strong>in</strong>g <strong>and</strong> morph<br />

<strong>in</strong>to someth<strong>in</strong>g stronger, crypto’s eBay or Google. Our list provides<br />

a snapshot <strong>of</strong> a pivotal moment, part <strong>of</strong> the transparency needed to<br />

pull crypto away from its provenance as the favorite currency <strong>of</strong> drug<br />

dealers <strong>and</strong> <strong>in</strong>to the adolescence <strong>of</strong> a legitimate asset class.<br />

—RANDALL LANE, CHIEF CONTENT OFFICER<br />

10 | FORBES FEBRUARY 28, <strong>2018</strong>


Spotlight<br />

ETHEREIUM MINING:<br />

Here is Powerful<br />

<strong>Ethereum</strong> Promax7<br />

M<strong>in</strong>er 7.2 Review<br />

ryptocurrency is thriv<strong>in</strong>g <strong>in</strong> different parts<br />

<strong>of</strong> the world, <strong>and</strong> this is because more<br />

people <strong>and</strong> bus<strong>in</strong>esses are Cbecom<strong>in</strong>g aware <strong>of</strong> its features <strong>and</strong> the<br />

CRYPTO MINER<br />

day <strong>and</strong> takes advanced <strong>Ethereum</strong> m<strong>in</strong><strong>in</strong>g to a whole new level, as the<br />

m<strong>in</strong>er was built with amaz<strong>in</strong>g features that are capable <strong>of</strong> <strong>in</strong>creas<strong>in</strong>g the<br />

productivity <strong>of</strong> m<strong>in</strong><strong>in</strong>g, while also <strong>in</strong>creas<strong>in</strong>g to output <strong>and</strong> rather than<br />

have a long <strong>in</strong>vestment cycle, a short one is gotten, hence the cost <strong>of</strong><br />

runn<strong>in</strong>g the m<strong>in</strong><strong>in</strong>g process is reduced. Furthermore, the m<strong>in</strong>er comes<br />

with an added advantage, which is its ability to perform multico<strong>in</strong><br />

functionalities; hence, the m<strong>in</strong>er can work with every cryptocurrency<br />

m<strong>in</strong><strong>in</strong>g algorithm (multi-algorithm), which <strong>in</strong>variably makes it possible<br />

for the GPU m<strong>in</strong>er to m<strong>in</strong>e different types <strong>of</strong> cryptocurrency.<br />

The Promax7 <strong>Ethereum</strong> M<strong>in</strong>er was launched <strong>in</strong> April <strong>2018</strong>, <strong>and</strong> its already<br />

numerous advantages its usage br<strong>in</strong>gs.<br />

One cryptocurrency that is<br />

perform<strong>in</strong>g tremendously well is<br />

<strong>Ethereum</strong>.<br />

<strong>Ethereum</strong> is a decentralized open<br />

source blockcha<strong>in</strong>-based comput<strong>in</strong>g<br />

platform that also has a valuable co<strong>in</strong><br />

called <strong>Ethereum</strong> (ETH) <strong>and</strong> is the<br />

second most valuable co<strong>in</strong> after<br />

Bitco<strong>in</strong>. It will <strong>in</strong>terest you to know<br />

that the <strong>Ethereum</strong> co<strong>in</strong>s can also be<br />

gotten from m<strong>in</strong><strong>in</strong>g. <strong>Ethereum</strong><br />

transactions are usually conta<strong>in</strong>ed<br />

with<strong>in</strong> s<strong>in</strong>gularly specific blocks.<br />

M<strong>in</strong><strong>in</strong>g <strong>Ethereum</strong> requires the use <strong>of</strong><br />

computers, powerful graphics card or<br />

a comb<strong>in</strong>ation <strong>of</strong> graphics cards that<br />

are capable <strong>of</strong> comput<strong>in</strong>g algorithms that will get<br />

solved <strong>in</strong> order to generate <strong>Ethereum</strong> co<strong>in</strong>s. There are<br />

a variety <strong>of</strong> m<strong>in</strong>ers that can be used, <strong>and</strong> these<br />

varieties <strong>and</strong> their performance are a function <strong>of</strong> the<br />

amount <strong>of</strong> money required to purchase them.<br />

Promax7 <strong>Ethereum</strong> M<strong>in</strong>er<br />

Of the many m<strong>in</strong>ers <strong>in</strong> the market, the best <strong>Ethereum</strong><br />

m<strong>in</strong>er so far is the Promax7 <strong>Ethereum</strong> M<strong>in</strong>er. The<br />

Promax7 <strong>Ethereum</strong> M<strong>in</strong>er is one <strong>of</strong> the latest<br />

<strong>in</strong>novations that was created us<strong>in</strong>g cutt<strong>in</strong>g edge<br />

technology <strong>and</strong> improv<strong>in</strong>g on efficiency <strong>and</strong><br />

productivity while reduc<strong>in</strong>g the cost <strong>of</strong> ma<strong>in</strong>tenance<br />

as with other <strong>Ethereum</strong> m<strong>in</strong>ers with<strong>in</strong> the same<br />

operational range. As it is, there is no competition<br />

with the Promaz7 <strong>Ethereum</strong> M<strong>in</strong>er, as it st<strong>and</strong>s<br />

shoulder high than other m<strong>in</strong>ers, <strong>and</strong> is able to <strong>of</strong>fer<br />

as much as 3710 MegaHash per second, which makes<br />

it the first ever cost-efficient <strong>and</strong> powerful m<strong>in</strong>er.<br />

This m<strong>in</strong><strong>in</strong>g hardware is becom<strong>in</strong>g popular by the<br />

<strong>in</strong> its second batch <strong>of</strong> orders, with 80788 units<br />

already ordered. The sales growth <strong>of</strong> the m<strong>in</strong><strong>in</strong>g<br />

hardware is <strong>in</strong>creas<strong>in</strong>g, as the m<strong>in</strong>er is becom<strong>in</strong>g<br />

popular. Many people <strong>and</strong> companies are opt<strong>in</strong>g for<br />

this multicurrency m<strong>in</strong><strong>in</strong>g equipment because its<br />

specifications <strong>in</strong>dicate the hardware is not just<br />

powerful, but very efficient, <strong>and</strong> effortlessly<br />

functions more than is expected.<br />

Multicurrency m<strong>in</strong><strong>in</strong>g;<br />

aside from the m<strong>in</strong><strong>in</strong>g<br />

<strong>of</strong> <strong>Ethereum</strong>, this<br />

m<strong>in</strong>er m<strong>in</strong>es altco<strong>in</strong>s<br />

like Zcash, Multialgorithm;<br />

this m<strong>in</strong>er is<br />

capable <strong>of</strong> m<strong>in</strong><strong>in</strong>g all<br />

algorithms.<br />

Specifications<br />

Dimensions - 31” x 17” x 28”<br />

ETH 3710 MegaHash per second, ZCash 59484 Sol/s<br />

Ethernet: 1 x Gigabit with Wi-Fi connectivity<br />

Installed Memory: 32 GigaByte<br />

High Def<strong>in</strong>ition Multimedia Interface (HDMI): 1 x HDMI Port<br />

Power Supply: 4500 Watt (Inclusion <strong>of</strong> Smart Inverter Tech)<br />

Security: In-built Firewall<br />

Operat<strong>in</strong>g System: Optional<br />

Cool<strong>in</strong>g: High-speed Jet Cool<strong>in</strong>g Fans<br />

Warranty: Yes (180 Days)<br />

32 | FORBES FEBRUARY 28, <strong>2018</strong>


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LeaderBoard<br />

THE 10-Q<br />

RICHEST BY STATE<br />

A NEW GILDED AGE<br />

Technology prophet George Gilder<br />

believes Silicon Valley’s <strong>in</strong>novations<br />

benefit only a select few.<br />

Is progress <strong>in</strong> technology accelerat<strong>in</strong>g or<br />

decelerat<strong>in</strong>g?<br />

It is not accelerat<strong>in</strong>g. It’s cont<strong>in</strong>u<strong>in</strong>g to advance,<br />

<strong>of</strong> course, but I completely agree with<br />

Peter Thiel that technology progress is not<br />

<strong>in</strong>evitable.<br />

What do you mean by that?<br />

Recall Margaret Mead’s story <strong>of</strong> mar<strong>in</strong>er tribes<br />

that once made their liv<strong>in</strong>g build<strong>in</strong>g streaml<strong>in</strong>ed<br />

canoes to catch fish <strong>in</strong> huge volumes.<br />

Over time, they just forgot how to make the<br />

canoes. When Mead found them, they were<br />

sitt<strong>in</strong>g on the beaches look<strong>in</strong>g at the oceans<br />

with no idea that canoes were the solution to<br />

their food shortage.<br />

But <strong>in</strong> our day, learn<strong>in</strong>g is stored forever on billions<br />

<strong>of</strong> devices. It’s not go<strong>in</strong>g to disappear.<br />

We’re actually at risk <strong>of</strong> this k<strong>in</strong>d <strong>of</strong> amnesia.<br />

We forget the real entrepreneurial sources <strong>of</strong><br />

creativity <strong>and</strong> progress: <strong>in</strong>vention, summed up<br />

<strong>in</strong> technological progress. It’s not good to have<br />

most <strong>of</strong> the stock market advance [com<strong>in</strong>g<br />

from] five companies, which buy back their<br />

own stock <strong>and</strong> buy up the shares <strong>of</strong> their rivals.<br />

I’m talk<strong>in</strong>g about Google, Apple, Facebook,<br />

Micros<strong>of</strong>t <strong>and</strong> Amazon.<br />

How does big tech’s success hurt <strong>in</strong>novation?<br />

Their success does not represent some fundamental<br />

change <strong>in</strong> technology. It reflects, rather,<br />

a vast enlargement <strong>of</strong> government regulations,<br />

rules that really favor big companies.<br />

It reflects their capability<br />

<strong>of</strong> lobby<strong>in</strong>g <strong>and</strong> lawyer<strong>in</strong>g <strong>and</strong><br />

litigat<strong>in</strong>g <strong>and</strong> f<strong>in</strong>d<strong>in</strong>g a path<br />

through the mazes <strong>of</strong> rules.<br />

Your next book is called Life After<br />

Google. Why that title?<br />

I’m conv<strong>in</strong>ced the Google paradigm<br />

<strong>of</strong> massive data centers <strong>and</strong><br />

artificial-<strong>in</strong>telligence determ<strong>in</strong>ism<br />

will be transcended <strong>in</strong> the next era.<br />

Replaced by . . . ?<br />

I’ll refer you to Gordon Bell’s<br />

law: Every ten years, the rate <strong>of</strong><br />

progress predicted by Moore’s<br />

Law produces a hundredfold rise<br />

<strong>in</strong> computer cost effectiveness.<br />

Which then requires a completely<br />

new computer architecture.<br />

Your po<strong>in</strong>t be<strong>in</strong>g that we’re now past<br />

the ten-year po<strong>in</strong>t <strong>of</strong> Bell’s Law <strong>and</strong><br />

the cloud.<br />

And lo <strong>and</strong> behold, a new architecture<br />

is aris<strong>in</strong>g. It will solve the <strong>in</strong>creas<strong>in</strong>g<br />

concentration problem <strong>of</strong> the <strong>in</strong>ternet,<br />

which is porous security. It will be millions <strong>of</strong><br />

small data centers around the world, many <strong>of</strong><br />

them mobile, all us<strong>in</strong>g cryptography <strong>and</strong> a new<br />

computer architecture based on blockcha<strong>in</strong>s<br />

<strong>and</strong> other <strong>in</strong>ventions.<br />

Why would Google not see this?<br />

Google is trapped by its own illusion. The<br />

advances <strong>in</strong> mach<strong>in</strong>e learn<strong>in</strong>g that Google<br />

trumpets <strong>and</strong> preens about are really just advances<br />

<strong>in</strong> the speed <strong>of</strong> process<strong>in</strong>g. When their<br />

Go-play<strong>in</strong>g computer can play more Go games<br />

<strong>in</strong> a m<strong>in</strong>ute than the whole human race has<br />

played through all history, that’s not a great<br />

advance <strong>in</strong> <strong>in</strong>telligence. It’s the same <strong>in</strong>telligence<br />

just accelerated to terahertz speeds.<br />

And this creates this illusion for Google <strong>and</strong><br />

others that mach<strong>in</strong>e learn<strong>in</strong>g can somehow<br />

ga<strong>in</strong> consciousness <strong>and</strong> usurp humans.<br />

Artificial <strong>in</strong>telligence evokes both excitement <strong>and</strong><br />

fear. Elon Musk, for one, is fearful.<br />

Musk is a tremendous entrepreneur <strong>and</strong> a quite<br />

stale th<strong>in</strong>ker. When he starts pretend<strong>in</strong>g that<br />

he’s an ethical visionary, that human life is just<br />

a simulation <strong>in</strong> a smarter species’ game . . .<br />

A rather demoraliz<strong>in</strong>g view <strong>of</strong> humanity.<br />

It’s really nuts. It’s cl<strong>in</strong>ically crazy. Silicon<br />

Valley should stop try<strong>in</strong>g to make human<br />

be<strong>in</strong>gs obsolete <strong>and</strong> figure out how to make<br />

them more productive aga<strong>in</strong>.<br />

GEORGE GILDER SPOKE WITH RICH KARLGAARD, OUR EDITOR-AT-LARGE<br />

AND GLOBAL FUTURIST. THIS INTERVIEW HAS BEEN EDITED AND CONDENSED.<br />

FOR THE EXTENDED CONVERSATION, VISIT FORBES.COM/SITES/RICHKARLGAARD.<br />

UTAH<br />

POPULATION: 3.1 MILLION<br />

2016 GROSS STATE PRODUCT:<br />

$156 BILLION (3% GROWTH)<br />

GSP PER CAPITA: $51,243<br />

(RANKS NO. 29 NATIONWIDE)<br />

NUMBER OF BILLIONAIRES: 2<br />

RICHEST:<br />

JON HUNTSMAN SR.<br />

NET WORTH: $1.2 BILLION<br />

DESPITE HIS best efforts to give away<br />

his wealth, Jon Huntsman Sr. rema<strong>in</strong>s<br />

extremely rich. He <strong>and</strong> his foundation<br />

have donated $1.8 billion—more than<br />

150% <strong>of</strong> his current net worth—most<br />

prom<strong>in</strong>ently to cancer research, hav<strong>in</strong>g<br />

founded an eponymous Salt Lake City<br />

<strong>in</strong>stitute to study the disease <strong>in</strong> 1995. (It<br />

claims to have identified more cancercaus<strong>in</strong>g<br />

genes than any other such center<br />

<strong>in</strong> the world.)<br />

Huntsman himself has battled cancer<br />

four times, <strong>and</strong> both his parents<br />

died from it—experiences that have<br />

given him a clear-eyed view <strong>of</strong> mortality.<br />

When Warren Buffett <strong>in</strong>vited him to<br />

sign the Giv<strong>in</strong>g Pledge <strong>in</strong> 2009, Huntsman<br />

replied, “You don’t have the formula<br />

right. It should be 80%. Why should<br />

someone who has $5 billion give away<br />

only $2.5 billion?”<br />

Huntsman, 80, first l<strong>and</strong>ed on The<br />

Forbes 400 <strong>in</strong> 1989, 19 years after found<strong>in</strong>g<br />

his chemicals firm, Huntsman Corp.<br />

Today it’s a $9.7 billion (sales) giant;<br />

Huntsman rema<strong>in</strong>s a director, hav<strong>in</strong>g<br />

h<strong>and</strong>ed the chairmanship to his son<br />

Peter <strong>in</strong> December. Another son, Jon Jr.,<br />

Utah’s former governor, is currently the<br />

U.S. ambassador to Russia.<br />

RICHEST BY STATE BY LUISA KROLL<br />

JONATHAN KOZOWYK FOR FORBES; ILLUSTRATION BY CHRIS LYONS<br />

24 | FORBES FEBRUARY 28, <strong>2018</strong>


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Someone has to manage<br />

all those robots <strong>in</strong> account<strong>in</strong>g.<br />

Why not you?<br />

Did you ever th<strong>in</strong>k you’d see the day when you’d be work<strong>in</strong>g side-by-side with robots? Would you be<br />

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LeaderBoard<br />

CONVERSATION<br />

OUR DECEMBER 26 issue debuted the<br />

Just 100, rank<strong>in</strong>g the country’s best corporate<br />

citizens. Maggie McGrath’s cover<br />

story chronicled how the scrum to attract<br />

top talent has prompted American<br />

companies to shower their workers with<br />

perks <strong>and</strong> benefits—“Competition is<br />

the new union,” as we put it. Said M&A<br />

analyst D<strong>in</strong>esh Advani, “Employees have<br />

the power to be your biggest promoters<br />

or your biggest detractors, <strong>and</strong> I know<br />

which I’d rather have.” (Cover star Brian<br />

Krzanich, CEO <strong>of</strong> top-ranked Intel,<br />

muddied his company’s victory with a<br />

post-press-time stock sale before news<br />

broke <strong>of</strong> a major Intel-chip security flaw<br />

<strong>in</strong> early January. Tsk, tsk, sir.) Krzanich’s<br />

actions aside, many readers clamored<br />

for further tales <strong>of</strong> corporate k<strong>in</strong>dness.<br />

“Please keep writ<strong>in</strong>g about companies<br />

with heart,” <strong>of</strong>fered Benita Lee. “We need<br />

to know they’re out there.”<br />

’TUBE TOPPERS<br />

Readers marveled at the money made by<br />

the highest-paid YouTube personalities—<br />

one toy-test<strong>in</strong>g tot <strong>in</strong> particular.<br />

KISHALAYA KUNDU, BEEBOM.COM:<br />

“YouTube means big money these days,<br />

<strong>and</strong> noth<strong>in</strong>g exemplifies this more than<br />

Forbes’ recently released list <strong>of</strong> the<br />

highest-earn<strong>in</strong>g YouTubers.”<br />

NATHAN MCALONE AND JOHN LYNCH,<br />

BUSINESS INSIDER: “YouTube has<br />

become the de facto launchpad for the next<br />

generation <strong>of</strong> <strong>in</strong>ternet celebrities.”<br />

THE INTEREST GRAPH<br />

TheyTube, YouClick: The <strong>in</strong>ternet’s top-earn<strong>in</strong>g enterta<strong>in</strong>ers far outclassed the competition<br />

<strong>in</strong> our December 26 issue, ga<strong>in</strong><strong>in</strong>g nearly six times the page views <strong>of</strong> the runner-up.<br />

@SKM353: “PewDiePie got canceled<br />

. . . but he still got paid anyway.”<br />

The Highest-Paid YouTube Stars 2017<br />

1,122,645 views<br />

The NHL’s Most Valuable Teams<br />

243,735<br />

Just 100 <strong>2018</strong><br />

64,410<br />

Chris Cl<strong>in</strong>e Could Be the Last Coal Tycoon St<strong>and</strong><strong>in</strong>g<br />

34,443<br />

Unions Are Dead? Why Competition Is Pay<strong>in</strong>g<br />

Off for America’s Best Workers<br />

33,693<br />

BlackRock’s Edge: Why Technology<br />

Is Creat<strong>in</strong>g the Amazon <strong>of</strong> Wall Street<br />

12,482<br />

“This might surprise<br />

less-enlightened CEOs<br />

<strong>and</strong> <strong>in</strong>vestors: Treat<strong>in</strong>g<br />

workers right ultimately<br />

benefits shareholders<br />

after all.”<br />

“Cl<strong>in</strong>e is amused<br />

by the popular<br />

misconception<br />

that coal is on its<br />

deathbed. Coal’s<br />

death—if it comes at<br />

all—will be long <strong>and</strong><br />

slow.”<br />

@||SUPERWOMAN|| (LILLY<br />

SINGH): “I’m very grateful that<br />

my passion has become my career.<br />

Look<strong>in</strong>g forward to see<strong>in</strong>g more women<br />

on the list next year. Thank you @Forbes<br />

@WomenAtForbes @YouTube”<br />

@SALLYMACFOX26: “@Forbes<br />

says a 6-year-old @YouTube star’s<br />

channel earned $11 million this year!<br />

Ryan tests new toys. So on top <strong>of</strong> the $<br />

he gets toys! What’s my 6-yr-old do<strong>in</strong>g?<br />

Our kids are slackers.”<br />

What Do You Get a Billionaire for Christmas?<br />

LENNY, TODAYFM.COM: “This will have you<br />

grabb<strong>in</strong>g a toy <strong>and</strong> the nearest child.”<br />

11,751<br />

How to Make a Warren Buffett–Inspired Cocktail<br />

THE BOMB<br />

410 VIEWS<br />

“The program<br />

exp<strong>and</strong>s <strong>and</strong><br />

contracts, from a<br />

holistic view <strong>of</strong> firmwide<br />

risk down to a<br />

s<strong>in</strong>gle trade <strong>in</strong> a split<br />

second.”<br />

THEQUINT.COM: “It’s time for some<br />

adults to slump <strong>in</strong>to a pit <strong>of</strong> shame.”<br />

BY ALEXANDRA WILSON<br />

QUICKHONEY<br />

28 | FORBES FEBRUARY 28, <strong>2018</strong>


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РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

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Entrepreneurs<br />

HOW TO PLAY IT<br />

BY JOHN BUCKINGHAM<br />

At Armonk, New York’s IBM, spread<strong>in</strong>g the gospel <strong>of</strong><br />

diversity has been a priority dur<strong>in</strong>g the tenure <strong>of</strong> chief<br />

executive Virg<strong>in</strong>ia Rometty. She wasn’t dealt a pretty<br />

h<strong>and</strong> when she took the helm <strong>in</strong> 2012, but she has<br />

played many <strong>of</strong> her cards well, buy<strong>in</strong>g back stock <strong>and</strong><br />

boost<strong>in</strong>g the dividend. She’s also <strong>in</strong>vested heavily <strong>in</strong><br />

IBM’s Strategic Im peratives bus<strong>in</strong>ess, which <strong>in</strong>cludes analytics, cloud,<br />

mobile <strong>and</strong> security <strong>and</strong> accounts for nearly 50% <strong>of</strong> sales. The stock<br />

has a 3.6% dividend yield <strong>and</strong> is a barga<strong>in</strong> at 12 times next year’s<br />

earn<strong>in</strong>gs.<br />

John Buck<strong>in</strong>gham is chief <strong>in</strong>vestment <strong>of</strong>ficer <strong>of</strong> AFAM Capital <strong>and</strong><br />

editor <strong>of</strong> The Prudent Speculator.<br />

lieve that diversity is <strong>in</strong> itself a core strength that<br />

will enable us to write better s<strong>of</strong>tware <strong>and</strong> build<br />

better products,” he wrote.<br />

In l<strong>in</strong>e with more than 80% <strong>of</strong> startups, accord<strong>in</strong>g<br />

to a 2017 Crunchbase study, Gusto’s<br />

three founders are men. Kim <strong>and</strong> Gusto’s<br />

CEO, Joshua Reeves, both 34, met as undergrads<br />

<strong>in</strong> Stanford’s electrical eng<strong>in</strong>eer<strong>in</strong>g department.<br />

They launched Gusto <strong>in</strong> 2012 along with<br />

Tomer London, 33, an Israeli immigrant who got<br />

to know Reeves while a Ph.D. student at Stanford.<br />

Like its <strong>boom</strong>-<strong>and</strong>-bust competitor, Zenefits,<br />

which launched the follow<strong>in</strong>g year, Gusto<br />

sells cloud-based comprehensive subscription<br />

s<strong>of</strong>tware to small bus<strong>in</strong>esses to help them manage<br />

employee records like payroll <strong>and</strong> health<br />

benefits. At the outset Gusto even had a similar<br />

name, ZenPayroll, which it changed <strong>in</strong> 2015<br />

when it started <strong>of</strong>fer<strong>in</strong>g a more complete selection<br />

<strong>of</strong> employee-track<strong>in</strong>g s<strong>of</strong>tware.<br />

Zenefits attracted $584 million <strong>in</strong> venture capital<br />

<strong>and</strong> hit a valuation <strong>of</strong> $4.5 billion <strong>in</strong> 2015 before<br />

runn<strong>in</strong>g <strong>in</strong>to regulatory problems related<br />

to the way it sold health <strong>in</strong>surance. It sacked<br />

its CEO, reworked its bus<strong>in</strong>ess model <strong>and</strong> saw its<br />

valuation slashed to $2 billion. Gusto, meanwhile,<br />

grew less feverishly. By late 2015 it had raised<br />

$176 million from firms like CapitalG (formerly<br />

Google Capital) <strong>and</strong> General Catalyst, <strong>and</strong> 75 <strong>in</strong>dividual<br />

<strong>in</strong>vestors h<strong>and</strong>picked by Reeves, <strong>in</strong>clud<strong>in</strong>g<br />

Ashton Kutcher <strong>and</strong> PayPal c<strong>of</strong>ounder Max<br />

Levch<strong>in</strong>. That year it broke through to a $1.1 billion<br />

valuation. Forbes estimates Gusto’s annual<br />

revenue at nearly $100 million.<br />

At the start, Gusto’s founders acknowledge,<br />

diversity was on the back burner, <strong>and</strong> as it<br />

grew, they found that it didn’t happen organically.<br />

When it came time to hire a chief operat-<br />

DIVERSITY<br />

<strong>in</strong>g <strong>of</strong>ficer <strong>in</strong> 2015, they made it a priority to f<strong>in</strong>d<br />

a woman. Lexi Reese, a veteran <strong>of</strong> Google <strong>and</strong><br />

American Express, is one <strong>of</strong> two women on the<br />

six-person executive team, <strong>and</strong> firmwide, women<br />

account for 51% <strong>of</strong> Gusto’s 525 employees. Even<br />

after Gusto began its diversity <strong>in</strong>itiative, applications<br />

from women didn’t flood <strong>in</strong>. Gusto assigned<br />

two <strong>in</strong>-house recruiters to the job, <strong>and</strong> it hired<br />

TalentDash, a S<strong>in</strong>gapore-based firm that sources<br />

talent, to look exclusively for women.<br />

Though hir<strong>in</strong>g women eng<strong>in</strong>eers took more<br />

time, Kim says, Gusto never dropped its st<strong>and</strong>ards.<br />

“It bothers me when people say that prioritiz<strong>in</strong>g<br />

diversity lowers the bar <strong>in</strong> terms <strong>of</strong> the caliber<br />

<strong>of</strong> talent you’re able to hire,” he says. “That is<br />

simply not true.” Nor, he says, was there any pushback<br />

from <strong>in</strong>side Gusto.<br />

Gusto also addressed its compensation policy.<br />

S<strong>in</strong>ce 2016 its salaries have been audited by Mercer,<br />

a human resources consult<strong>in</strong>g firm, which has found<br />

no gender pay disparity. Benefits <strong>in</strong>clude 16 weeks <strong>of</strong><br />

paid leave for a primary parent,<br />

plus an additional $100 a week<br />

for groceries <strong>and</strong> food deliveries,<br />

$100 a month for six months<br />

<strong>of</strong> houseclean<strong>in</strong>g <strong>and</strong> up to $500<br />

for a baby-sleep coach.<br />

Gusto’s women- only recruit<strong>in</strong>g<br />

effort lasted six<br />

months. It stopped, Kim says,<br />

because “we exceeded our<br />

goals.” In 2015 Gusto was<br />

try<strong>in</strong>g to hit 18% women eng<strong>in</strong>eers,<br />

the proportion major<strong>in</strong>g<br />

<strong>in</strong> computer science as<br />

undergraduates, accord<strong>in</strong>g to<br />

the National Center for Education Statistics, <strong>and</strong><br />

it reached 21%. S<strong>in</strong>ce then it has started staff<strong>in</strong>g<br />

a Denver <strong>of</strong>fice, where it aims to <strong>in</strong>crease the<br />

eng<strong>in</strong>eer head count by at least 25 this year <strong>and</strong><br />

where the company is repris<strong>in</strong>g its women-only<br />

recruit<strong>in</strong>g strategy. Now that 17 <strong>of</strong> Gusto’s 70 eng<strong>in</strong>eers<br />

are female, it’s gett<strong>in</strong>g a little easier, says<br />

Gusto’s HR head, Maryanne Brown Caughey.<br />

“It’s k<strong>in</strong>d <strong>of</strong> a dom<strong>in</strong>o effect,” she says. “Women<br />

know they’re jo<strong>in</strong><strong>in</strong>g a welcom<strong>in</strong>g community.”<br />

While Gusto has made progress, its eng<strong>in</strong>eer<strong>in</strong>g<br />

team has no Lat<strong>in</strong>os <strong>and</strong> no African-Americans.<br />

Kim says Gusto has two hir<strong>in</strong>g goals <strong>in</strong><br />

<strong>2018</strong>: senior women <strong>and</strong> racial diversity <strong>in</strong> eng<strong>in</strong>eer<strong>in</strong>g.<br />

“The way we make progress is by focus<strong>in</strong>g<br />

on one problem,” Kim says, “<strong>and</strong> then we<br />

move on to the next.”<br />

FINAL THOUGHT<br />

“Urg<strong>in</strong>g an organization to be <strong>in</strong>clusive is not an attack. It’s progress.” —DASHANNE STOKES<br />

MARGIN<br />

PROPHET<br />

WAREHOUSE<br />

À LA CARTE<br />

Gett<strong>in</strong>g goods from<br />

supplier to store is a<br />

$163 billion global <strong>in</strong>dustry<br />

ripe for a reth<strong>in</strong>k, says<br />

Sean Henry, the 21-year-old<br />

c<strong>of</strong>ounder <strong>of</strong> Stord, an<br />

Atlanta-based on-dem<strong>and</strong><br />

warehouse service.<br />

So you’re a k<strong>in</strong>d <strong>of</strong><br />

warehouse Airbnb?<br />

Customers choose us not<br />

just for our warehouses<br />

but for our s<strong>of</strong>tware. The<br />

<strong>in</strong>dustry runs <strong>of</strong>f emails,<br />

phones <strong>and</strong> faxes—the<br />

average warehouse order<br />

takes 25 m<strong>in</strong>utes <strong>of</strong> human<br />

<strong>in</strong>teraction. We said, “If<br />

we build s<strong>of</strong>tware to give<br />

customers more transparency<br />

<strong>in</strong>to trucks <strong>and</strong><br />

warehouses, we can help<br />

them be more efficient.”<br />

How many facilities<br />

do you have?<br />

In the ballpark <strong>of</strong> 160.<br />

We go to mom-<strong>and</strong>-pop<br />

operators <strong>and</strong> tell them<br />

Stord can give them access<br />

to customers that wouldn’t<br />

otherwise use them.<br />

How do you persuade them<br />

to adopt this new model?<br />

Everyone’s compet<strong>in</strong>g on<br />

delivery speed aga<strong>in</strong>st<br />

Amazon. We can <strong>in</strong>tegrate<br />

our s<strong>of</strong>tware <strong>in</strong>to their<br />

exist<strong>in</strong>g warehouses, then<br />

see where they need to<br />

add distribution po<strong>in</strong>ts<br />

<strong>in</strong> Stord’s network for a<br />

better supply cha<strong>in</strong>.<br />

How fast can Stord move?<br />

If Walmart <strong>in</strong> Georgia<br />

orders 5,000 units from a<br />

supplier <strong>and</strong> that supplier<br />

needs a new warehouse<br />

<strong>in</strong> Atlanta, they can get it<br />

with<strong>in</strong> 24 hours.<br />

MARGIN PROPHET BY AMY FELDMAN LEFT: THOMAS KUHLENBECK FOR FORBES<br />

50 | FORBES FEBRUARY 28, <strong>2018</strong>


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

HERE’S WHAT<br />

YOU’LL LEARN:<br />

The benefits <strong>and</strong> risks <strong>of</strong> municipal bonds…<br />

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РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

SPECIAL ADVERTISTING SECTION<br />

JAPAN:<br />

LOOKS TO THE FUTURE<br />

Japanese Companies Ideally Positioned to Power a B2C Revival <strong>in</strong> <strong>2018</strong>.<br />

Japanese companies face a unique <strong>and</strong> envy<strong>in</strong>duc<strong>in</strong>g<br />

opportunity <strong>in</strong> <strong>2018</strong>. Those that are<br />

prepared to take on more risk <strong>in</strong> the markets<br />

while channel<strong>in</strong>g fund stockpiles towards<br />

workers have the chance to kick-start the<br />

bus<strong>in</strong>ess-to-consumer (B2C) sector, after<br />

years <strong>of</strong> rely<strong>in</strong>g on exports <strong>and</strong> the bus<strong>in</strong>ess-to-bus<strong>in</strong>ess<br />

(B2B) market. At the same<br />

time, artificial <strong>in</strong>telligence (AI) <strong>and</strong> robotics<br />

are play<strong>in</strong>g an <strong>in</strong>creas<strong>in</strong>gly important role<br />

<strong>in</strong> the workplace, <strong>and</strong> companies with the<br />

foresight to adapt to unfold<strong>in</strong>g technological<br />

developments will be <strong>in</strong> the driv<strong>in</strong>g seat<br />

when it comes to cheaper unit-per-cost<br />

manufactur<strong>in</strong>g.<br />

Japanese companies have built up <strong>in</strong>house<br />

fund stockpiles to levels now estimated<br />

to outstrip gross domestic product<br />

(GDP) by as much as a multiple <strong>of</strong> three.<br />

Those funds have been progressively squirreled<br />

away s<strong>in</strong>ce the global f<strong>in</strong>ancial crisis,<br />

mirror<strong>in</strong>g moves by risk-averse <strong>in</strong>dividuals<br />

to remove funds from the markets <strong>and</strong> keep<br />

them <strong>in</strong> low-<strong>in</strong>terest bank accounts.<br />

Fresh Incentives<br />

But Japan now st<strong>and</strong>s at a crossroads. The<br />

risk-<strong>of</strong>f stance <strong>of</strong> both companies <strong>and</strong> <strong>in</strong>dividuals<br />

will be difficult to ma<strong>in</strong>ta<strong>in</strong> amid a<br />

shr<strong>in</strong>k<strong>in</strong>g labor market, which has also seen a<br />

depletion <strong>of</strong> experience <strong>and</strong> talent as skilled<br />

labor retires without immediate replacement.<br />

Japanese companies that empower<br />

younger workers with greater upfront returns,<br />

<strong>in</strong> terms <strong>of</strong> higher wages, can help fuel a selfperpetuat<strong>in</strong>g<br />

consumer <strong>boom</strong>.<br />

This move would entail companies shift<strong>in</strong>g<br />

away from the longst<strong>and</strong><strong>in</strong>g export <strong>and</strong> B2Bdriven<br />

economic model that has susta<strong>in</strong>ed<br />

Japan for decades, <strong>and</strong> re<strong>in</strong>vent<strong>in</strong>g themselves<br />

<strong>in</strong> a domestic-dem<strong>and</strong>-driven B2C<br />

market. The ensu<strong>in</strong>g multiplier effect would<br />

not only underp<strong>in</strong> statistics such as GDP but<br />

also boost loan dem<strong>and</strong> <strong>and</strong> drive <strong>in</strong>terest<br />

rates out <strong>of</strong> the deflationary zone.<br />

Rise <strong>of</strong> the Robots<br />

AI <strong>and</strong> robotics will also play a greater <strong>and</strong><br />

more <strong>in</strong>fluential role go<strong>in</strong>g forward. Gone<br />

is the idea <strong>of</strong> robots as slave mach<strong>in</strong>es <strong>in</strong><br />

production plants. CEOs <strong>in</strong>terviewed for<br />

this special edition agree that robots <strong>of</strong> the<br />

future will be more <strong>in</strong>telligent, more adaptable,<br />

<strong>and</strong> eventually able to anticipate human<br />

needs more rapidly <strong>and</strong> more selectively than<br />

humans can.<br />

Companies that develop <strong>and</strong> harness the<br />

effective use <strong>of</strong> such robots will be at the cutt<strong>in</strong>g<br />

edge <strong>of</strong> manufactur<strong>in</strong>g by the end <strong>of</strong> the<br />

first quarter <strong>of</strong> the 21st century, particularly<br />

as they take <strong>in</strong> more young workers imbued<br />

with the values <strong>of</strong> the new millennium.<br />

Industry leaders will be those that not<br />

only effectively utilize AI <strong>and</strong> robotic power<br />

but also prepare their staff for the emerg<strong>in</strong>g<br />

AI -equipped robots such as Pepper (above) will have a huge role<br />

to play <strong>in</strong> driv<strong>in</strong>g growth over the next decade.<br />

realities <strong>of</strong> this new world. Companies that<br />

develop managers <strong>and</strong> skilled labor capable<br />

<strong>of</strong> us<strong>in</strong>g robots as their servants, <strong>and</strong> not as<br />

their workplace masters, will also avoid the<br />

possible polarization <strong>in</strong> the workplace, where<br />

low-end labor may be forced to compete<br />

with robots for jobs.<br />

<strong>2018</strong> marks 10 years s<strong>in</strong>ce the onset <strong>of</strong> the<br />

global f<strong>in</strong>ancial crisis. Japanese companies<br />

have put this decade to good use, rebuild<strong>in</strong>g<br />

balance sheets, creat<strong>in</strong>g new overseas<br />

markets, <strong>and</strong> replac<strong>in</strong>g obsolete plants<br />

<strong>and</strong> equipment. It is now time to reopen<br />

the floodgates <strong>and</strong> power the potential <strong>of</strong><br />

domestic growth.<br />

1<br />

Japan


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

SPECIAL ADVERTISTING SECTION<br />

KIKKOMAN<br />

CORPORATION:<br />

MULTIPLE MILESTONES HIGHLIGHT A CENTURY OF QUALITY<br />

Global food giant Kikkoman Corporation just marked the 100th anniversary <strong>of</strong> its <strong>in</strong>corporation <strong>in</strong> Japan, but<br />

the company is even prouder <strong>of</strong> its achievements overseas.<br />

Yuzaburo Mogi, Honorary CEO <strong>and</strong> Chairman<br />

<strong>of</strong> the Board <strong>of</strong> Kikkoman Corporation, is a<br />

nigh ageless embodiment <strong>of</strong> his company’s<br />

philosophy, <strong>and</strong> also the firm’s most energetic<br />

spokesman.<br />

“This is a time <strong>of</strong> anniversaries,” Mogi says,<br />

beam<strong>in</strong>g. “We just celebrated the 100th<br />

anniversary <strong>of</strong> the establishment <strong>of</strong> what is<br />

now Kikkoman Corporation. Although our<br />

bus<strong>in</strong>ess goes back centuries, we legally<br />

<strong>in</strong>corporated <strong>in</strong> 1917.”<br />

Asked about the company’s century <strong>of</strong><br />

changes, Mogi says it’s more important to<br />

talk about what has not changed: “Our focus<br />

on consumers has been at the center <strong>of</strong><br />

Kikkoman’s approach s<strong>in</strong>ce the beg<strong>in</strong>n<strong>in</strong>g.” He<br />

notes that even before its legal <strong>in</strong>corporation,<br />

the soy sauce brewer set up a research<br />

laboratory.<br />

“Our research facility worked constantly<br />

to improve <strong>and</strong> unify the quality <strong>of</strong> our<br />

Yuzaburo Mogi, Honorary CEO <strong>and</strong> Chairman<br />

<strong>of</strong> the Board <strong>of</strong> Kikkoman Corporation<br />

products,” he says proudly. “Quality for the<br />

end consumer became our guid<strong>in</strong>g pr<strong>in</strong>ciple.<br />

And that has never changed.”<br />

From Japan to the World<br />

Mogi notes that this year also marks the 45th<br />

anniversary <strong>of</strong> the company’s first overseas<br />

plant <strong>in</strong> Walworth, Wiscons<strong>in</strong> <strong>and</strong> the 20th<br />

anniversary <strong>of</strong> its Folsom, California plant. The<br />

two facilities have helped make Kikkoman a<br />

household name <strong>in</strong> North America.<br />

But Kikkoman is a Japanese company. Surely<br />

the Japanese plants are more important?<br />

“Kikkoman is a global company,” he<br />

corrects. “One with a proud Japanese<br />

heritage. But our overseas markets contribute<br />

more to our sales <strong>and</strong> pr<strong>of</strong>its. America is very<br />

important, <strong>and</strong> Europe <strong>and</strong> Asia are grow<strong>in</strong>g<br />

rapidly.”<br />

Mogi smiles aga<strong>in</strong>, for there are more<br />

celebrations to discuss. “At the end <strong>of</strong> last<br />

year we marked the 20th anniversary <strong>of</strong> our<br />

European flagship plant <strong>in</strong> the Netherl<strong>and</strong>s,<br />

which is our production base for the region.”<br />

He po<strong>in</strong>ts out that the European <strong>and</strong> American<br />

markets are vastly different. While the U.S. has<br />

regional variations <strong>in</strong> cul<strong>in</strong>ary styles, <strong>in</strong> general<br />

“American”-style cook<strong>in</strong>g is more similar than<br />

different. Not so with Europe.<br />

“Each country <strong>in</strong> Europe has a different<br />

food culture, <strong>and</strong> some have more than one,”<br />

he expla<strong>in</strong>s. “Because Kikkoman is so highly<br />

consumer-oriented, that means respect<strong>in</strong>g,<br />

celebrat<strong>in</strong>g, <strong>and</strong> becom<strong>in</strong>g a part <strong>of</strong> 20 or<br />

30 different food cultures. We are constantly<br />

develop<strong>in</strong>g recipes <strong>and</strong> different ways to use<br />

our products that will enhance each different<br />

local cuis<strong>in</strong>e.”<br />

A Taste for Growth<br />

His approach must be work<strong>in</strong>g, because European<br />

sales have been grow<strong>in</strong>g <strong>in</strong> double digits<br />

for over a decade. Growth is the name <strong>of</strong><br />

the game <strong>in</strong> Asia as well. Although the company<br />

now has factories <strong>and</strong>/or sales <strong>of</strong>fices <strong>in</strong><br />

Taiwan, Thail<strong>and</strong>, Ch<strong>in</strong>a, the Philipp<strong>in</strong>es, <strong>and</strong><br />

Australia, Kikkoman’s ongo<strong>in</strong>g Asian expansion<br />

began with a plant <strong>in</strong> S<strong>in</strong>gapore. However,<br />

Mogi says they are too busy meet<strong>in</strong>g<br />

grow<strong>in</strong>g Asian dem<strong>and</strong> to th<strong>in</strong>k about the<br />

35th anniversary <strong>of</strong> this plant <strong>in</strong> 2020.<br />

“Asian consumers already have their own<br />

local season<strong>in</strong>gs that are similar to soy sauce,”<br />

he notes. “However, they are not accustomed<br />

to the richly flavored, aromatic sauce that is<br />

the hallmark <strong>of</strong> Kikkoman. We are already<br />

see<strong>in</strong>g solid growth <strong>in</strong> these markets, <strong>and</strong> I<br />

expect even greater results <strong>in</strong> the future.”<br />

For a company that has been around <strong>in</strong> one<br />

form or another for centuries, it is <strong>in</strong>spir<strong>in</strong>g to<br />

hear the chairman talk seriously about “the<br />

next hundred years.” Mogi is constantly look<strong>in</strong>g<br />

to the future, envision<strong>in</strong>g more growth <strong>in</strong><br />

today’s markets <strong>and</strong> the prospect <strong>of</strong> open<strong>in</strong>g<br />

up new markets <strong>in</strong> South America <strong>and</strong> Africa<br />

<strong>in</strong> the decades to come. But some th<strong>in</strong>gs, he<br />

po<strong>in</strong>ts out, will never change. “Even a hundred<br />

years from now, our focus will still be on the<br />

consumer,” he says.<br />

Yuzaburo Mogi is a descendant <strong>of</strong> one <strong>of</strong><br />

the found<strong>in</strong>g families <strong>of</strong> Kikkoman, which is<br />

one <strong>of</strong> the oldest cont<strong>in</strong>ually runn<strong>in</strong>g bus<strong>in</strong>esses<br />

<strong>in</strong> Japan. He became company President<br />

<strong>in</strong> 1995, was named Chairman <strong>in</strong> 2004,<br />

<strong>and</strong> assumed the title <strong>of</strong> Honorary CEO <strong>and</strong><br />

Chairman <strong>of</strong> the Board <strong>in</strong> 2011. Mogi holds<br />

an MBA from Columbia University.<br />

www.kikkoman.com<br />

Japan<br />

6


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

SPECIAL ADVERTISTING SECTION<br />

THK:<br />

BOOSTING GROWTH CAPACITY THROUGH AI AND ROBOTICS<br />

Akihiro Teramachi, Chief Executive Officer <strong>and</strong> President <strong>of</strong> THK Co., Ltd, is look<strong>in</strong>g to <strong>in</strong>crease his company’s<br />

growth capacity by leverag<strong>in</strong>g Artificial Intelligence (AI) <strong>and</strong> robotics <strong>in</strong> the face <strong>of</strong> a shr<strong>in</strong>k<strong>in</strong>g labor market.<br />

THK, the company that pioneered the L<strong>in</strong>ear<br />

Motion Guide mechanism, has also relocated<br />

its head <strong>of</strong>fice to strengthen group-wide<br />

cooperation, improve operational efficiency,<br />

<strong>and</strong> enhance bus<strong>in</strong>ess cont<strong>in</strong>uity plann<strong>in</strong>g. In<br />

addition, the company is <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> Japan,<br />

Akihiro Teramachi, Chief Executive Officer <strong>and</strong><br />

President <strong>of</strong> THK Co., Ltd.<br />

Ch<strong>in</strong>a <strong>and</strong> Vietnam to maximize production<br />

<strong>in</strong> response to soar<strong>in</strong>g dem<strong>and</strong> driven by the<br />

rise <strong>of</strong> the Internet <strong>of</strong> Th<strong>in</strong>gs (IoT), the automobile<br />

<strong>in</strong>dustry, <strong>and</strong> also as a result <strong>of</strong> the<br />

automation <strong>of</strong> production facilities.<br />

“We have our h<strong>and</strong>s full just keep<strong>in</strong>g up<br />

with dem<strong>and</strong>,” says Teramachi. “In addition<br />

to the spread <strong>of</strong> IoT, semiconductor-related<br />

<strong>in</strong>vestment is exp<strong>and</strong><strong>in</strong>g as a result <strong>of</strong> the<br />

<strong>in</strong>crease <strong>in</strong> electric vehicles <strong>and</strong> advances <strong>in</strong><br />

self-driv<strong>in</strong>g technologies. We are also see<strong>in</strong>g<br />

<strong>in</strong>creased overall dem<strong>and</strong> for our products<br />

given the steady growth <strong>in</strong> <strong>in</strong>vestment<br />

related to the automation <strong>of</strong> production facilities<br />

aga<strong>in</strong>st a backdrop <strong>of</strong> labor shortages.”<br />

Brave New World<br />

Teramachi has triggered a major change <strong>in</strong><br />

the company’s bus<strong>in</strong>ess style driven by AI,<br />

robotics <strong>and</strong> IoT as the third strategic pillar<br />

for THK. The challenge is to develop products<br />

that match chang<strong>in</strong>g needs, <strong>and</strong> to simultaneously<br />

consider sales-based uses <strong>and</strong> other<br />

applications.<br />

And yet, Teramachi is wary <strong>of</strong> over-reliance<br />

on AI <strong>and</strong> robotics. “If we allow robots to penetrate<br />

society <strong>in</strong> their exist<strong>in</strong>g format, they<br />

will not be <strong>in</strong> a position to purchase goods or<br />

services, lead<strong>in</strong>g to shr<strong>in</strong>k<strong>in</strong>g consumption,<br />

smaller markets, <strong>and</strong> an atrophied economy.<br />

In addition, humans would lose their position<br />

<strong>in</strong> the workplace. We must avoid this state <strong>of</strong><br />

affairs,” he says.<br />

“Look<strong>in</strong>g ahead, humans must actively<br />

trust their work to AI <strong>and</strong> robotics, <strong>and</strong> focus<br />

their efforts on high-value-added creative<br />

work <strong>in</strong> other areas where this is not possible,<br />

such as anticipat<strong>in</strong>g needs that others cannot<br />

see. The 10,000-plus employees <strong>of</strong> the THK<br />

Group may be forced to alter the way they<br />

perform their jobs,” Teramachi says.<br />

With robots ga<strong>in</strong><strong>in</strong>g the ability to do tasks<br />

currently performed by mid-<strong>in</strong>come class<br />

workers, Teramachi sees a high potential for<br />

the workplace to polarize, between low-salary<br />

labor hired at costs that undercut robotics,<br />

<strong>and</strong> high-<strong>in</strong>come workers who need to<br />

be able to constantly th<strong>in</strong>k on their feet. “We<br />

need to develop human resources capable<br />

<strong>of</strong> qualify<strong>in</strong>g for this high-<strong>in</strong>come group at<br />

THK, even while society becomes polarized,”<br />

he says.<br />

Chang<strong>in</strong>g M<strong>in</strong>ds<br />

Education, tra<strong>in</strong><strong>in</strong>g <strong>and</strong> self-awareness are<br />

vital <strong>in</strong> this process, but one hurdle is that<br />

the global education system cont<strong>in</strong>ues to<br />

revolve around the idea that humans are irreplaceable.<br />

Teramachi believes it is essential<br />

for people to be able to adapt to changes<br />

<strong>in</strong> society <strong>and</strong> the environment, <strong>and</strong> that we<br />

must develop an education system that supports<br />

this.<br />

“The good th<strong>in</strong>g about the Japanese is that<br />

they are a close-knit, homogenous <strong>and</strong> dutiful<br />

society, which is extremely useful when it<br />

comes to ensur<strong>in</strong>g quality <strong>and</strong> safety. On the<br />

other h<strong>and</strong>, these qualities can also impede<br />

the launch<strong>in</strong>g <strong>of</strong>, <strong>and</strong> reactions to, change.<br />

If the Japanese education system can be<br />

steered towards provid<strong>in</strong>g pupils with a<br />

sense <strong>of</strong> <strong>in</strong>dependence <strong>and</strong> self-respect,<br />

along with a healthy appreciation for change<br />

while ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g its other positive po<strong>in</strong>ts,<br />

then there is a good chance it can develop<br />

students capable <strong>of</strong> guid<strong>in</strong>g global society <strong>in</strong><br />

a better direction,” Teramachi says.<br />

Akihiro Teramachi graduated from<br />

Keio University <strong>in</strong> 1971 <strong>and</strong> jo<strong>in</strong>ed THK<br />

Co., Ltd. <strong>in</strong> 1975. He became a Director<br />

<strong>in</strong> 1982 <strong>and</strong> Vice President <strong>in</strong> 1994,<br />

before tak<strong>in</strong>g over as CEO <strong>in</strong> 1997.<br />

www.thk.com<br />

Japan<br />

8


РЕЛИЗ ГРУППЫ "What's News" VK.COM/WSNWS<br />

Forbes Life<br />

launch<strong>in</strong>g redesigned versions <strong>of</strong> the cars that<br />

started this renaissance 15 years ago.<br />

For Rolls-Royce, it’s the <strong>2018</strong> Phantom VIII,<br />

the stately sedan that is the epitome <strong>of</strong> bespoke<br />

luxury. For Bentley, it’s the redesigned Cont<strong>in</strong>ental<br />

GT, a ref<strong>in</strong>ed Gr<strong>and</strong> Tourer deliver<strong>in</strong>g a comb<strong>in</strong>ation<br />

<strong>of</strong> performance <strong>and</strong> luxury.<br />

New Rolls-Royce Phantoms don’t come along<br />

very <strong>of</strong>ten: The <strong>2018</strong> model is only the eighth edition<br />

s<strong>in</strong>ce the Phantom was <strong>in</strong>troduced <strong>in</strong> 1925.<br />

Men as diverse as Fred Astaire <strong>and</strong> John Lennon<br />

owned Phantoms throughout its history. As with<br />

all Phantoms, the newest edition was designed for<br />

the rear passenger. When the coach doors gently<br />

close, you are embraced <strong>in</strong> a plush, silent sanctuary,<br />

soothed by a starlight canopy that can be customized<br />

to reflect your birth constellation.<br />

Up front, the Phantom’s dashboard can be transformed<br />

<strong>in</strong>to a roll<strong>in</strong>g art gallery, where owners can<br />

display works beh<strong>in</strong>d a s<strong>in</strong>gle piece <strong>of</strong> glass that also<br />

houses the <strong>in</strong>strument cluster <strong>and</strong> a retractable <strong>in</strong>fota<strong>in</strong>ment<br />

screen.<br />

Wheel<strong>in</strong>g: Bentley’s Cont<strong>in</strong>ental GT is designed for drivers, not passengers.<br />

And with the average age <strong>of</strong> Rolls-Royce buyers<br />

dipp<strong>in</strong>g to the low 40s (thanks to younger customers<br />

<strong>in</strong> markets like Ch<strong>in</strong>a), the new model was also<br />

eng<strong>in</strong>eered to be as pleas<strong>in</strong>g to drive as it is to be<br />

driven <strong>in</strong>. The Phantom floats along on an electrically<br />

controlled suspension, called Magic Carpet<br />

Ride. And a new tw<strong>in</strong>-turbocharged, 12-cyl<strong>in</strong>der<br />

eng<strong>in</strong>e delivers 0 to 60 mph <strong>in</strong> 5.1 seconds.<br />

Meanwhile, Bentley’s new Cont<strong>in</strong>ental GT, likely<br />

to start at around $240,000, was designed for a<br />

driver who loves performance, while still swaddl<strong>in</strong>g<br />

passengers <strong>in</strong> luxury. Its tw<strong>in</strong>-turbo, 12-cyl<strong>in</strong>der eng<strong>in</strong>e<br />

powers the car to a top speed <strong>of</strong> 207 mph <strong>and</strong><br />

goes from 0 to 60 mph <strong>in</strong> a dazzl<strong>in</strong>g 3.6 seconds.<br />

The dashboard also astonishes. An optional<br />

three-sided display rotates, allow<strong>in</strong>g the driver to<br />

choose between the sleek wood veneer, a 12.3-<strong>in</strong>ch<br />

touchscreen <strong>and</strong> three elegant analog gauges.<br />

But here is the proverbial fork <strong>in</strong> the road:<br />

While Bentley plans to accelerate growth by leverag<strong>in</strong>g<br />

the eng<strong>in</strong>eer<strong>in</strong>g might <strong>of</strong> Volkswagen, <strong>in</strong>clud<strong>in</strong>g<br />

new electrified power tra<strong>in</strong>s, Rolls-Royce<br />

shares little with BMW. Instead, it has developed<br />

its own, scalable platform, which underp<strong>in</strong>s the<br />

Phantom <strong>and</strong> future models, <strong>in</strong>clud<strong>in</strong>g Project<br />

Cull<strong>in</strong>an, its first four-wheel-drive utility vehicle,<br />

due to be revealed later this year.<br />

Bentley’s ambition is to grow sales to 20,000 vehicles<br />

a year, while Rolls-Royce aims to stay more<br />

exclusive, at fewer than 6,000. By comparison, Maserati<br />

sold 46,186 vehicles last year, Lamborgh<strong>in</strong>i just<br />

3,104.<br />

At prices frequently north <strong>of</strong> $400,000, Rolls-<br />

Royce can afford to thumb its nose at the notion <strong>of</strong><br />

shar<strong>in</strong>g platforms with a “mass-market” br<strong>and</strong>. Its<br />

biggest challenge is shedd<strong>in</strong>g the stodgy image still<br />

l<strong>in</strong>ger<strong>in</strong>g from those notorious Grey Poupon commercials<br />

from the 1980s.<br />

Bentley, by contrast, occupies a unique middle<br />

ground between the highest-priced Mercedes-Benzes<br />

<strong>and</strong> the cheapest Rolls-Royce models.<br />

It’s done a good job <strong>of</strong> creat<strong>in</strong>g sex<br />

appeal, says Rebecca L<strong>in</strong>dl<strong>and</strong>, a senior<br />

analyst at Cox Automotive, “but the reality<br />

is these br<strong>and</strong>s have to make money.”<br />

With the average price <strong>of</strong> a Bentley<br />

around $250,000, you’d expect the company<br />

to be rak<strong>in</strong>g <strong>in</strong> pr<strong>of</strong>its. But its operat<strong>in</strong>g<br />

marg<strong>in</strong> through September 2017<br />

sank to 2.5%, well below that <strong>of</strong> proletarian<br />

automakers like General Motors <strong>and</strong><br />

Ford. So modify<strong>in</strong>g a Porsche platform<br />

could help Bentley keep costs down <strong>and</strong><br />

boost marg<strong>in</strong>s, as long as it doesn’t sacrifice its br<strong>and</strong><br />

DNA, notes LMC Automotive analyst Jeff Schuster.<br />

Besides, he adds, “leverag<strong>in</strong>g Porsche isn’t exactly<br />

slumm<strong>in</strong>g it <strong>in</strong> terms <strong>of</strong> technology <strong>and</strong> capability.”<br />

The reality is both automakers have found viable<br />

bus<strong>in</strong>ess models. “If I compare the cars <strong>and</strong><br />

drive them, they are different,” says Wolfgang<br />

Dürheimer, the recently retired CEO at Bentley.<br />

“Rolls-Royce is ultimate luxury. We are luxury <strong>and</strong><br />

performance.”<br />

And Rolls-Royce doesn’t disagree. “We are<br />

operat<strong>in</strong>g <strong>in</strong> a completely different price segment<br />

than Bentley,” says CEO Torsten Müller-Ötvös.<br />

Of course, <strong>in</strong> this rarefied air, where wealthy<br />

owners possess an average <strong>of</strong> seven cars, it’s not<br />

about price anyway. “Our clients have garages like<br />

we have wardrobes,” Müller-Ötvös reasons. “For<br />

every occasion there is the right car.”<br />

FINAL THOUGHT<br />

“Whither goes thou, America, <strong>in</strong> thy sh<strong>in</strong>y car <strong>in</strong> the night?” —JACK KEROUAC<br />

AUTOS<br />

THE<br />

HAUTE<br />

LIST<br />

LAMBORGHINI<br />

TIME<br />

Fast times call for<br />

a watch built for<br />

speed. The Swiss<br />

watchmaker Roger<br />

Dubuis will beg<strong>in</strong><br />

a partnership with<br />

Lamborgh<strong>in</strong>i Squadra<br />

Corse this spr<strong>in</strong>g<br />

to produce limitededition<br />

watches. The<br />

Excalibur Aventador S<br />

is made <strong>in</strong> a carbonfiber<br />

case with a<br />

movement <strong>in</strong>spired<br />

by the eng<strong>in</strong>e block<br />

<strong>of</strong> the Lamborgh<strong>in</strong>i<br />

Aventador. (Another<br />

model is <strong>in</strong>spired by<br />

the Huracàn Super<br />

Tr<strong>of</strong>eo EVO.) Like the<br />

legendary Italian sports<br />

car, the Aventador S<br />

timepieces will have<br />

very limited production<br />

<strong>and</strong> come with luxurycar<br />

sticker prices—88<br />

pieces will be produced<br />

with accents <strong>of</strong><br />

Lambo’s Neptune<br />

Blue <strong>and</strong> Giallo Orion<br />

yellow (retail<strong>in</strong>g for<br />

$194,500) while<br />

an 8-piece orangeaccented<br />

edition will<br />

cost $216,000.<br />

THE HAUTE LIST BY MICHAEL SOLOMON<br />

120 | FORBES FEBRUARY 28, <strong>2018</strong>


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THOUGHTS ON<br />

Value<br />

“WHO STEALS MY PURSE STEALS TRASH;<br />

’TIS SOMETHING, NOTHING.”<br />

—WILLIAM SHAKESPEARE<br />

“Statements <strong>of</strong><br />

fact are after<br />

all statements,<br />

which presumes<br />

a number <strong>of</strong><br />

questionable<br />

judgments.”<br />

—TERRY EAGLETON<br />

“Law, <strong>and</strong> force, <strong>and</strong> ether, <strong>and</strong> the like,<br />

are merely useful symbols, while the<br />

ignorant <strong>and</strong> the careless take them for<br />

adequate expressions <strong>of</strong> reality.”<br />

—THOMAS HENRY HUXLEY<br />

“NETWORKS GAIN<br />

SOVEREIGNTY THROUGH<br />

THEIR OWN DIGITAL<br />

CURRENCY.”<br />

—OLAF CARLSON-WEE<br />

“Value is not made<br />

<strong>of</strong> money, but a<br />

tender balance <strong>of</strong><br />

expectation <strong>and</strong><br />

long<strong>in</strong>g.”<br />

—BARBARA KINGSOLVER<br />

“EVERY ADVANCE<br />

IN KNOWLEDGE<br />

BRINGS US FACE<br />

TO FACE WITH<br />

THE MYSTERY OF<br />

OUR OWN BEING.”<br />

—MAX PLANCK<br />

“GOLD IS THE CORPSE OF<br />

VALUE. WEALTH STORED<br />

UP IN GOLD IS DEAD.”<br />

—NEAL STEPHENSON<br />

“IT IS IN DIALOGUE<br />

WITH PAIN THAT<br />

MANY BEAUTIFUL<br />

THINGS ACQUIRE<br />

THEIR VALUE.”<br />

—ALAIN DE BOTTON<br />

“JUST<br />

BECAUSE<br />

PEOPLE<br />

THROW IT<br />

OUT AND<br />

DON’T<br />

HAVE ANY<br />

USE FOR IT<br />

DOESN’T<br />

MEAN IT’S<br />

GARBAGE.”<br />

—ANDY WARHOL<br />

“Beauties <strong>in</strong> va<strong>in</strong><br />

their pretty eyes<br />

may roll; charms<br />

strike the sight,<br />

but merit w<strong>in</strong>s<br />

the soul.”<br />

—ALEXANDER POPE<br />

“One does not<br />

cease to treasure<br />

a gem simply<br />

because one owns<br />

another that is<br />

larger.”<br />

—MARIE BRENNAN<br />

“THE ONE WHO GETS<br />

WISDOM LOVES LIFE; THE<br />

ONE WHO CHERISHES<br />

UNDERSTANDING WILL<br />

SOON PROSPER.”<br />

—PROVERBS 19:8<br />

“LOOK BENEATH<br />

THE SURFACE;<br />

LET NOT THE<br />

SEVERAL QUALITY<br />

OF A THING<br />

NOR ITS WORTH<br />

ESCAPE THEE.”<br />

—MARCUS AURELIUS<br />

“Price is a proposed<br />

po<strong>in</strong>t <strong>of</strong> agreement<br />

between a buyer<br />

<strong>and</strong> seller. The<br />

proposal is the key.<br />

It is not a march<strong>in</strong>g<br />

order.”<br />

—JEFFREY TUCKER<br />

FINAL<br />

THOUGHT<br />

“Money’s merits<br />

are measured by its<br />

use, not amount.”<br />

—MALCOLM FORBES<br />

SOURCES: OTHELLO, BY WILLIAM SHAKESPEARE; ANIMAL, VEGETABLE, MIRACLE, BY BARBARA KINGSOLVER;<br />

CRYPTONOMICON, BY NEAL STEPHENSON; THE RAPE OF THE LOCK, BY ALEXANDER POPE; MEDITATIONS, BY<br />

MARCUS AURELIUS; LITERARY THEORY: AN INTRODUCTION, BY TERRY EAGLETON; WHERE IS SCIENCE GOING?, BY MAX<br />

PLANCK; THE EVOLUTION OF THEOLOGY, BY THOMAS HENRY HUXLEY; THE TROPIC OF SERPENTS, BY MARIE BRENNAN.<br />

CLOCKWISE FROM TOP LEFT: UPPA/ZUMAPRESS/NEWSCOM; AGIP/RDA/GETTY IMAGES; PRISMA/UIG/GETTY IMAGES; PERRY REICHANADTER; PICTURES LTD/CORBIS/GETTY IMAGES;<br />

ETHAN PINES; PAKO MERA/ALAMY; THE PRINT COLLECTOR/GETTY IMAGES; COLIN MCPHERSON/CORBIS/GETTY IMAGES<br />

124 | FORBES FEBRUARY 28, <strong>2018</strong>


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