TFE JUNE ONLINE

Feather Touch
Brow Design
WRITTEN BY SHARON DEAN
Six years ago, Katrina Williams started her Beauty Therapy
and Makeup Artistry Business from Home, Porcelain
Beauty…
Little did she know, that her chosen career was about to become
so busy, that it lead her in becoming qualified in another area
within her business, resulting in having to move to accommodate
her ever growing clientele. In fact, top of her field you might
say…That business has now been transformed in to Feather
Touch Brow Design.
Katrina has an impressive list of qualifications behind her, so
it is not surprising that her business has now added another
element to it. Katrina qualified with a Diploma in Beauty Therapy,
complimenting it with a Diploma with Merit in Electrolysis which
she gained in 2002. She qualified in February 2017, completing
Phi Brows Basic Training, passing 11 Levels, then following on
in Phi Brows Manual Shading and Phi Brows Bold Brows, where
she gained 11 Levels in both courses.
The hard work has most certainly paid off for Katrina, as she was
advised on the 28th January 2018, that she has now achieved
“Royal Status”. This means that Katrina is only one of three who
holds this Royal Status Qualification in New Zealand.
The next step is Masters, where only two people can hold that
status at the same time. Katrina explains that to earn either the
Royal Artist or Master accolades, it is not based on how much
money you have; “Money does not buy this type of recognition…
it comes down to hard work and proving your work”.
Two attributes, that at the end of the day, comes down to
sheer talent, all combining towards gaining this recognition.
To be accredited with a Royal Artist Qualification, you must be
nominated by a “Master”. Your nomination is submitted to a
panel, who then evaluate and see if you have met the criteria of
producing a high standard and quality of work.
“When shaping eyebrows, you are creating the perfection microbladed
or tattooed eyebrow, making this a very niche business,
so work must be of high quality”, Katrina explains.
Katrina’s next qualification, is with an Artist Judy Nguyen in
“Powder Brows”. Just another degree to add to her every
growing CV, and for her happy client’s.
She is continually upskilling to provide the best service for all of
her clients. Katrina is bubbly, passionate about her profession and
hard working. There is no compromise with her work. She says,
“she really enjoys her job, and being able to help people”.
This is evident, as she is a firm believer in doing her bit for
charity work. In fact, she says, “I do a lot of charity work where
I donate giveaways for auctions” …so wonderful to see that it’s
APPOINTMENTS
If you would like to make an appointment with Katrina at
Feather Touch Brow Design, please call
Katrina Williams - 022 069 3390
FB: Katrina Williams Feather Touch Brow Design
Instagram: Katrina Williams Feather Brows
www.katrinawilliamsfeathertouchbrowdesign.com
not just about making a profit in her business, but that she is also
doing something positive for her community…paying it forward
you might say.
Client service is a strong focus for Katrina. She is a firm believer,
in “spending time with clients”, and that it is not about how quick
your turnover can be in a day. Katrina says, “That if I can’t give a
person a good result, I won’t go ahead and do the work”.
Being flexible, is a key attribute to Katrina’s business. Her
philosophy “is life happens”, so she is extremely accommodating
with dates for clients. Her aim is to provide a “care-based
business”; and going by being currently booked out for 6-8
weeks at a time, certainly proves she is providing excellent
service for her clients.
All ages, and males and females, can benefit from this semipermanent
eyebrow technique. Katrina also offers Lip Blush
Tattooing, which is a soft colour of pigment implanted into the lip
to give a more youthful look, lasting 2-3 years. She also offers a
range of other Beauty Services.
Consultations are free, and you can book via phone or on
Facebook. Katrina says, “A huge proportion of work that I have
done, is on my Facebook or Instagram pages”. Alternatively, you
can visit Katrina’s range of beauty options, including tattooing on
her website, along with her pricing.
Feather Touch Brow Design has standard business hours during
the week. Katrina is open Mondays, Thursdays and Fridays.
Outside these days is by appointment.
And you may just want to book early, as Katrina’s goal is to be
booked out 3 months in advance, which she is well on her way to
achieving that goal. And just to reinforce just how great Katrina
is at her job, there are only four other towns or cities operating in
New Zealand, with permanent based Phi Masters or Royal Artists,
and Morrinsville is one of them.
Well done Katrina on a great local home-based business!
PG. 14
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