The Competitive Position of London as a Global Financial ... - Z/Yen
The Competitive Position of London as a Global Financial ... - Z/Yen
The Competitive Position of London as a Global Financial ... - Z/Yen
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4.12 Culture and Language (12 <strong>of</strong> 14)<br />
Our findings on this factor are a little paradoxical. Survey respondents ranked<br />
Cultural and Language <strong>as</strong> comparatively low in importance <strong>as</strong> a competitive factor –<br />
12 th out <strong>of</strong> 14 factors. Our interviewees <strong>of</strong>ten cited culture and especially language<br />
<strong>as</strong> a particularly important factor in making <strong>London</strong> a global financial centre.<br />
Number <strong>of</strong> Respondents<br />
Chart 30 – <strong>The</strong> Importance <strong>of</strong> Culture and Language<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Unimportant Of Low<br />
Importance<br />
Moderately<br />
Important<br />
43<br />
Important Very<br />
Important<br />
International Banking International Other UK Banking UK Other<br />
Critically<br />
Important<br />
88% <strong>of</strong> respondents did rate culture and language <strong>as</strong> Important, Very Important or<br />
Critically Important but we were slightly surprised that only 14% rated it <strong>as</strong> Critically<br />
Important. This is possibly because this factor is so much a part <strong>of</strong> the environment<br />
that it is taken for granted and therefore people tend to under-rate its importance.<br />
Chart 31 – How the Centres Rank on Culture and Language<br />
Average Score<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
16.7<br />
16.0<br />
11.8<br />
11.3<br />
<strong>London</strong> New York City Paris Frankfurt<br />
<strong>London</strong> and New York were rated <strong>as</strong> Excellent by 79% and 64% <strong>of</strong> respondents<br />
respectively. <strong>The</strong>se ratings compare with 14% for Paris and 7% for Frankfurt.<br />
Several respondents also mentioned the importance <strong>of</strong> time-zone and history in this<br />
context. Europe being situated between the USA time-zones and those <strong>of</strong> the large<br />
Asian markets is an advantage and having at le<strong>as</strong>t one global financial centre in<br />
Europe is important to bridge the time-zones. If several financial centres exist in one