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The Competitive Position of London as a Global Financial ... - Z/Yen

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4.12 Culture and Language (12 <strong>of</strong> 14)<br />

Our findings on this factor are a little paradoxical. Survey respondents ranked<br />

Cultural and Language <strong>as</strong> comparatively low in importance <strong>as</strong> a competitive factor –<br />

12 th out <strong>of</strong> 14 factors. Our interviewees <strong>of</strong>ten cited culture and especially language<br />

<strong>as</strong> a particularly important factor in making <strong>London</strong> a global financial centre.<br />

Number <strong>of</strong> Respondents<br />

Chart 30 – <strong>The</strong> Importance <strong>of</strong> Culture and Language<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Unimportant Of Low<br />

Importance<br />

Moderately<br />

Important<br />

43<br />

Important Very<br />

Important<br />

International Banking International Other UK Banking UK Other<br />

Critically<br />

Important<br />

88% <strong>of</strong> respondents did rate culture and language <strong>as</strong> Important, Very Important or<br />

Critically Important but we were slightly surprised that only 14% rated it <strong>as</strong> Critically<br />

Important. This is possibly because this factor is so much a part <strong>of</strong> the environment<br />

that it is taken for granted and therefore people tend to under-rate its importance.<br />

Chart 31 – How the Centres Rank on Culture and Language<br />

Average Score<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

16.7<br />

16.0<br />

11.8<br />

11.3<br />

<strong>London</strong> New York City Paris Frankfurt<br />

<strong>London</strong> and New York were rated <strong>as</strong> Excellent by 79% and 64% <strong>of</strong> respondents<br />

respectively. <strong>The</strong>se ratings compare with 14% for Paris and 7% for Frankfurt.<br />

Several respondents also mentioned the importance <strong>of</strong> time-zone and history in this<br />

context. Europe being situated between the USA time-zones and those <strong>of</strong> the large<br />

Asian markets is an advantage and having at le<strong>as</strong>t one global financial centre in<br />

Europe is important to bridge the time-zones. If several financial centres exist in one

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