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Using color better PAPA JOHN’S BRAND GUIDELINES UPDATED MARCH 2018 12
color. Palettes and usage to make Papa John’s look more real. 10
Page 1 and 2: Laundry Service // 04.27.18 STYLE G
Page 3 and 4: and voice. It’s not just what we
Page 5 and 6: Okay, there’s more… a better ma
Page 7 and 8: humanizing the voice & tone BOLD Do
Page 9 and 10: Current logo A new logo with simple
Page 11: Color options PAPA JOHN’S BRAND G
Page 15 and 16: color union A natural and energetic
Page 17 and 18: color diagram green PJ Oregano heri
Page 19 and 20: mixing palettes Photography does no
Page 21 and 22: headlines and subheads Gotham Ultra
Page 23 and 24: Iconography- yellow sign up order e
Page 25 and 26: cta buttons Our Preference: use the
Page 27 and 28: TRY 2 large 2 large one-topping piz
Page 29 and 30: In situ examples - website We’re
Page 31 and 32: photo. Picture imperfect is the way
Page 33 and 34: framework creation showcasing the c
Page 35 and 36: PHOTOGRAPHY PRODUCT PHOTOGRAPHY We
Page 37 and 38: dos and don’ts Dos: Minimalism Ha
Page 39 and 40: Our new lifestyle photography is ab
Page 41 and 42: It’s warm, timeless, inviting, in
Page 43 and 44: PHOTOGRAPHY PRODUCT PHOTOGRAPHY Cal
Page 45 and 46: layout. Putting the real back in IR
Page 47 and 48: a pizza without any secret ingredie
Page 49 and 50: you don't knead frozen dough sample
Page 51 and 52: SAMPLE LAYOUTS: TAXI HUB ADVERTISIN

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