Shortened For Port- CS - highres

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hint of red Main jam green Meaning of green: health, nature, fresh and peace warm gold Meaning of warm gold: brightness, joy and warmth PAPA JOHN’S BRAND GUIDELINES 14
color union A natural and energetic union. True to our heritage and yet maintaining a drive for the future, this union opens a dialogue of positivity, unity with this nod to our primary palette of green. The natural energy that warm gold provides, gives momentum that we are proud to maintain for constant betterment. PAPA JOHN’S BRAND GUIDELINES 15
Page 1 and 2: Laundry Service // 04.27.18 STYLE G
Page 3 and 4: and voice. It’s not just what we
Page 5 and 6: Okay, there’s more… a better ma
Page 7 and 8: humanizing the voice & tone BOLD Do
Page 9 and 10: Current logo A new logo with simple
Page 11 and 12: Color options PAPA JOHN’S BRAND G
Page 13: color. Palettes and usage to make P
Page 17 and 18: color diagram green PJ Oregano heri
Page 19 and 20: mixing palettes Photography does no
Page 21 and 22: headlines and subheads Gotham Ultra
Page 23 and 24: Iconography- yellow sign up order e
Page 25 and 26: cta buttons Our Preference: use the
Page 27 and 28: TRY 2 large 2 large one-topping piz
Page 29 and 30: In situ examples - website We’re
Page 31 and 32: photo. Picture imperfect is the way
Page 33 and 34: framework creation showcasing the c
Page 35 and 36: PHOTOGRAPHY PRODUCT PHOTOGRAPHY We
Page 37 and 38: dos and don’ts Dos: Minimalism Ha
Page 39 and 40: Our new lifestyle photography is ab
Page 41 and 42: It’s warm, timeless, inviting, in
Page 43 and 44: PHOTOGRAPHY PRODUCT PHOTOGRAPHY Cal
Page 45 and 46: layout. Putting the real back in IR
Page 47 and 48: a pizza without any secret ingredie
Page 49 and 50: you don't knead frozen dough sample
Page 51 and 52: SAMPLE LAYOUTS: TAXI HUB ADVERTISIN

Shortened For Port- CS - highres

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