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a better manifesto we are the “better ingredients, better pizza” people. That’s it! VOICE VOICE VOICE VOICE PAPA JOHN’S BRAND GUIDELINES LAUNDRY SERVICE 4
Okay, there’s more… a better manifesto We are the “better ingredients, better pizza” people. That’s it. Doing better in our communities means the community gets better. No shit! It means that whatever we do, we do it the better way: By starting small and obsessing over every ingredient. Ta s t i e r to m a to e s m e a n your tomato sauce is better. Duh. The fact that it’s free makes our garlic sauce better. <strong>For</strong> sure! It’s not rocket science. It’s basic logic. If you start small and focus on doing better every step of the way, you’ll get better results. Better sandwiches. Better delivery. Better ingredients. Better pizza. It really is that simple. PAPA JOHN’S BRAND GUIDELINES LAUNDRY SERVICE 5
Page 1 and 2: Laundry Service // 04.27.18 STYLE G
Page 3: and voice. It’s not just what we
Page 7 and 8: humanizing the voice & tone BOLD Do
Page 9 and 10: Current logo A new logo with simple
Page 11 and 12: Color options PAPA JOHN’S BRAND G
Page 13 and 14: color. Palettes and usage to make P
Page 15 and 16: color union A natural and energetic
Page 17 and 18: color diagram green PJ Oregano heri
Page 19 and 20: mixing palettes Photography does no
Page 21 and 22: headlines and subheads Gotham Ultra
Page 23 and 24: Iconography- yellow sign up order e
Page 25 and 26: cta buttons Our Preference: use the
Page 27 and 28: TRY 2 large 2 large one-topping piz
Page 29 and 30: In situ examples - website We’re
Page 31 and 32: photo. Picture imperfect is the way
Page 33 and 34: framework creation showcasing the c
Page 35 and 36: PHOTOGRAPHY PRODUCT PHOTOGRAPHY We
Page 37 and 38: dos and don’ts Dos: Minimalism Ha
Page 39 and 40: Our new lifestyle photography is ab
Page 41 and 42: It’s warm, timeless, inviting, in
Page 43 and 44: PHOTOGRAPHY PRODUCT PHOTOGRAPHY Cal
Page 45 and 46: layout. Putting the real back in IR
Page 47 and 48: a pizza without any secret ingredie
Page 49 and 50: you don't knead frozen dough sample
Page 51 and 52: SAMPLE LAYOUTS: TAXI HUB ADVERTISIN

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